Shopify Upsell and Cross-sell Apps: Makaira Connect vs Consolto Video Chat

Table of Contents

1. Introduction
2. How Does Makaira Connect Work?
3. How Does Consolto Video Chat Work?
4. How Much Does Makaira Connect Cost?
5. How Much Does Consolto Video Chat Cost?
6. Cost Analysis: Makaira Connect vs. Consolto Video Chat
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Did you know that upselling and cross-selling can lead to conversions increasing by up to 30%? This underscores the significance of personalized experiences that engage customers and encourage them to explore more options. Upsell and cross-sell apps play an essential role in this context, enhancing customer interactions and maximizing sales opportunities. Two strong contenders in the marketplace are Makaira Connect and Consolto Video Chat, each designed to facilitate upselling and cross-selling effectively while integrating seamlessly with Shopify.

Makaira Connect is an innovative eCommerce marketing tool that not only assists with product recommendations but also elevates the shopping experience through tailored searches. On the other hand, Consolto Video Chat delivers a more interactive approach to customer engagement, combining video conferencing and live chat functionalities. Both apps come equipped with unique features and integration capabilities, enhancing the overall experience for businesses of all sizes.

How Does Makaira Connect Work?

Makaira Connect’s utility in upselling and cross-selling is established by its well-thought-out features that cater to various business needs. Let's delve into its offerings:

1. Search, Filter, and Autosuggest: Users can leverage advanced search capabilities that allow customers to find products more easily, thereby increasing the likelihood of additional purchases. Imagine a customer searching for running shoes; the autosuggest feature can present complementary products like socks or water bottles right away.

   Relevance: This feature is invaluable for all businesses—startups, small to medium enterprises, and large corporations alike—looking to streamline customer interactions and enhance their offerings.

2. Product Recommendations: By suggesting items based on previous purchases or user behavior, this feature personalizes the shopping experience. If a customer buys a camera, they might appreciate suggestions for lenses or bags.

   Utility Across Business Sizes: Startups might benefit from learning about customer preferences, while larger corporations can leverage the data for more complex recommendation algorithms, directly influencing sales.

3. Personalized Rankings: Personalized rankings influence customer choices by showcasing products relevant to their interests. This feature is particularly useful for large enterprises that possess vast product catalogs and want to deliver a bespoke shopping experience.

Hypothetical Scenario: Picture a cosmetics store using Makaira Connect. A customer searching for foundation could instantly see recommended primers, blushes, or brushes based on their previous purchases—encouraging additional sales and improving the likelihood of customer satisfaction.

How Does Consolto Video Chat Work?

Consolto Video Chat offers a different perspective on engaging customers through direct interactions. Here’s a closer look at its features:

1. Video/Audio Calls: The capability of connecting with customers instantly elevates the shopping experience. Customers can click a button to have a video or audio conversation, bridging the gap between online shopping and personalized service.

   Business Application: This is particularly effective for startups looking to build a strong client connection but equally valuable for established enterprises aiming to maintain customer loyalty through personalized services.

2. Live Chat Functionality: Customers can interact with sales representatives in real time, addressing their queries effortlessly. This immediacy can lead to higher conversion rates as customers feel more engaged.

   Use Cases: Small to medium-sized businesses can harness this tool to resolve technical questions while providing upsell opportunities during their interactions.

3. Appointment Scheduling: When representatives are unavailable, potential customers can leave appointment requests for a future interaction. This aspect ensures potential sales do not slip through the cracks due to missed communication opportunities.

While Consolto Video Chat has unique strengths in enhancing customer interactions, its primary focus remains direct engagement rather than a comprehensive upsell and cross-sell mechanism.

How Much Does Makaira Connect Cost?

Understanding cost is crucial when assessing the viability of an app for upselling and cross-selling. Let's break down the pricing tiers for Makaira Connect and their associated benefits:

1. Search [S] – Free:

   • Cost: $0
   • Features: Offers search and filter functionalities for up to 5,000 products, along with tracking capabilities.
   • Target Audience: Ideal for startups testing the waters of customized product offerings.

2. Search [XL] – $149/month:

   • Cost: $149
   • Features: Expands the product limit to 250,000, retaining all attributes of the lower tier.
   • Target Audience: Suitable for small to medium businesses that have growing inventories.

3. Search & Reco [S] – $249/month:

   • Cost: $249
   • Features: Similar to the Search [S] but adds product recommendations.
   • Target Audience: Useful for businesses looking to improve personalization for their customers.

4. Search & Reco [XL] – $398/month:

   • Cost: $398
   • Features: Features for both search and recommendations for extensive product ranges.
   • Target Audience: Best for large enterprises wanting to maximize their offering and enhance the shopping experience.

Additionally, it’s noteworthy that you can always reach out to our team, and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Consolto Video Chat Cost?

Similar to Makaira Connect, finding an effective pricing structure can help streamline relationships with customers. Here's a detailed look at the different pricing tiers for Consolto Video Chat:

1. Smart Plan – $10/month:

   • Cost: $10
   • Features: Three video chat hours, basic appointment scheduling, micro CRM, and site analytics.
   • Target Audience: Suitable for very small businesses testing video engagement.

2. Clever Plan – $20/month:

   • Cost: $20
   • Features: Offers 20 video chat hours with slightly extended functionalities.
   • Target Audience: Good for startups wanting more interaction with consumers.

3. Genius Plan – $39/month:

   • Cost: $39
   • Features: Includes advanced scheduling and allows for 100 video chat hours.
   • Target Audience: Best suited for growing businesses that anticipate a higher volume of customer interactions.

Each of these plans caters to specific needs but does not inherently enhance upselling or cross-selling operations like the offerings found in Makaira Connect.

Cost Analysis: Makaira Connect vs. Consolto Video Chat

When assessing the value propositions, Makaira Connect provides a more compelling offering at varied price points. Given its robust features aimed at upselling and cross-sell opportunities, businesses can generate higher Average Order Value (AOV) with better customer satisfaction.

In contrast, while Consolto Video Chat offers video engagement capabilities, its primary focus is not on upselling but on customer interaction through a video conferencing lens. This distinction underscores the economical advantage of Makaira Connect, particularly for companies looking to enhance their sales.

User Reviews & Customer Support Insights

Is Makaira Connect good?

Makaira Connect boasts an impressive five-star rating based on a total of 64 reviews. Users commend its intuitive interface and effectiveness in product recommendations. Since its launch in September 2021, it has proven to positively impact sales through enhanced customer interactions.

Is Consolto Video Chat good?

Consolto Video Chat, with a perfect score of five stars based on one review, suggests that users appreciate its tailored approach to customer service. While the review volume is low, it likely reflects users finding value in video chat functionality as an innovative method for interacting with their customers.

Customer Support Insight: Efficient and responsive customer support can significantly influence user ratings. While the details about Consolto's support weren't extensively mentioned, the combination of engaging with users and addressing their needs likely contributes to its high rating.

User Preference: Makaira Connect or Consolto Video Chat?

From a user standpoint, Makaira Connect tends to be more favored, largely due to its robust feature set and broader applications in upsell and cross-sell. The volume of reviews offers additional insight into user experience, while the enduring customer satisfaction reflects positively on its efficacy.

Integration and Compatibility Comparison

Makaira Connect Integrations

Makaira Connect offers built-in functionalities tailored specifically for Shopify, which can streamline onboarding for merchants. Notable features include easy product import capabilities and automated adjustments to search results—a beneficial setup for various business sizes.

Consolto Video Chat Integrations

Consolto integrates seamlessly with platforms such as Zapier, Google Analytics, and Google Calendar. This interoperability enhances analytics and scheduling capabilities, making it essential for businesses focused on virtual customer interactions.

Conclusion

Both Makaira Connect and Consolto Video Chat present unique solutions tailored to enhancing customer experience. However, Makaira Connect clearly stands out as a superior choice for businesses keen on maximizing upselling and cross-selling opportunities. Its robust feature set, customer satisfaction, and excellent support structure make it a cost-effective solution for companies across varying scales. If you need an app that not only engages your customers but also drives sales, Makaira Connect is the solution for you.