Shopify Upsell and Cross-sell Apps: Buy Again / Bought By You vs Show Related Products

Table of Contents

1. Introduction
2. How Does Buy Again / Bought By You Work?
3. How Does Show Related Products Work?
4. How Much Does Buy Again / Bought By You Cost?
5. How Much Does Show Related Products Cost?
6. Cost Analysis: Buy Again / Bought By You vs. Show Related Products
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In a competitive e-commerce landscape, businesses are constantly looking for ways to increase their sales without the need for acquiring new customers. A key strategy involves utilizing upsell and cross-sell techniques. In fact, studies reveal that upselling can lead to a 10-30% increase in revenue per customer. To effectively execute these strategies, merchants turn to specialized apps designed for both upselling and cross-selling opportunities.

Among the various options available, two noteworthy apps on Shopify are Buy Again / Bought By You and Show Related Products. Both applications focus on enhancing the online shopping experience and driving sales revenue but employ different methods and features to achieve these ends. This blog explores their capabilities, ease of integration, and their overall contributions to improving customer experience.

How Does Buy Again / Bought By You Work?

Buy Again / Bought By You is a unique app that helps Shopify merchants showcase previously purchased products to customers. This approach taps into the common shopping behavior of customers who often reorder the same items. Here’s a closer look at its features and how they function for businesses of varying sizes.

Feature Overview:

• Buy Again Slider: This slider displays products that customers have previously ordered, both on the online store and on the POS (Point of Sale) system.
• Effortless Add to Cart: Customers can directly add products to their carts from the buy again slider, simplifying the shopping experience.
• Out-of-Stock (OOS) Ordering: Even if a product is currently out of stock, customers can still place orders for it, increasing the chance of future sales.
• Product Insights: The app provides detailed analytics, allowing merchants to track product views and the number of times items are added to the cart from the slider.

Utility for Businesses of All Sizes:

• Startups: For new merchants, the basic features available at $2.49 per month provide a cost-effective way to encourage repeat sales without overwhelming customers with options.
• Small to Medium Businesses: Upgrading to the Standard plan at $2.99 per month, these businesses benefit from additional insights that assist them in understanding customer preferences and adapting their offerings accordingly.
• Large Enterprises: The comprehensive insights and seamless user experience offered by Buy Again / Bought By You are tailored for businesses looking to enhance customer engagement and increase lifetime value.

Hypothetical Scenarios: Imagine a customer who frequently orders a specific type of coffee. The Buy Again feature would remind them of their past purchases, prompting them to reorder effortlessly. In another scenario, if a business runs low on stock for a popular item, the out-of-stock ordering feature ensures that they do not miss out on sales by allowing customers to reserve products even when depleted.

How Does Show Related Products Work?

Show Related Products is designed to display similar products to those being viewed by customers, enhancing their shopping experience by broadening their options. This function can help customers discover new items they may not have initially considered.

Feature Overview:

• Related Products Display: This feature allows merchants to show related items below a product, increasing the chances of upselling.
• User Engagement: By highlighting additional products, the app aims to capture a customer’s interest in other items they might like.

Utility for Businesses of All Sizes:

• Startups: The basic plan, priced at $5 per month, provides a straightforward method to showcase related products, albeit with limited configurations.
• Small to Medium Businesses: While the features are simple, these companies may find value in increasing visibility through related products, although the lack of intricate details may be a drawback.
• Large Enterprises: Larger businesses likely would require more robust features and may find the application limiting, especially given its higher price point with minimal support for deeper analytics.

While it does offer a potential method for increasing cross-sell opportunities, the simplicity of Show Related Products may not fully meet the upselling needs of larger Shopify merchants.

How Much Does Buy Again / Bought By You Cost?

Effective cost management is crucial for businesses looking to improve their upsell and cross-sell strategies. Buy Again / Bought By You provides two distinct pricing tiers that cater to different business sizes and needs.

1. Basic Plan:

   • Price: $2.49/month
   • Features: Includes the buy again slider on the online store and POS, along with the ability to feature products on seven different pages.
   • Limitations: Does not offer product insights tracking.
   • Target Audience: Best for startups seeking to leverage customer purchasing patterns.
   • Additional Costs: No hidden fees noted.

2. Standard Plan:

   • Price: $2.99/month
   • Features: All basic features plus product insights, allowing businesses to track product views and cart additions from the slider.
   • Limitations: None specified.
   • Target Audience: Small to medium-sized businesses looking for more comprehensive analytics.
   • Additional Costs: No extra fees mentioned.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How Much Does Show Related Products Cost?

Understanding the cost of an app is essential for evaluating its viability as an upsell and cross-sell tool. Show Related Products has a single pricing tier that may appeal to some businesses, but it comes at a higher cost relative to its offerings.

1. Basic Plan:
   • Price: $5/month
   • Features: Basic functionality that allows showcasing of related products, but lacks robust analytics or customizable features.
   • Limitations: With no additional plans available, businesses will have to work with the standard offerings regardless of their specific needs.
   • Target Audience: Suitable for startups that prioritize a simplified cross-sell approach but may not serve larger enterprises effectively.
   • Additional Costs: No undisclosed charges mentioned.

Cost Analysis: Buy Again / Bought By You vs. Show Related Products

When comparing the pricing structures, Buy Again / Bought By You offers better cost efficiency and value. For a minimal monthly fee, businesses can access tools that provide more substantial benefits than the higher-cost Show Related Products app.

Buy Again / Bought By You, at $2.49 and $2.99, presents a more appealing proposition, especially with its insights feature that adds to the importance of understanding customer behavior. In contrast, the Basic plan for Show Related Products comes at $5 a month, yet offers fewer useful features.

The significant difference in value and potential return on investment indicates that Buy Again / Bought By You is the clear frontrunner for merchants aiming for impactful upselling and cross-selling strategies.

User Reviews & Customer Support Insights

Is Buy Again / Bought By You Good?

With a solid rating of 5 stars based on 64 reviews, Buy Again / Bought By You is clearly well-received. Users praise its intuitive design, effectiveness in displaying related products, and the seamless user experience it provides for both online and in-store sales.

Is Show Related Products Good?

Show Related Products currently holds an average rating of 0 stars with no reviews. This lack of user feedback can suggest hesitance from customers to adopt an app that may not have yet demonstrated its effectiveness in the market. Users might appreciate the simplicity but would likely criticize the need for more advanced features that could provide deeper insight into customer behavior.

Customer support plays a crucial role in the overall satisfaction with any service. The absence of reviews suggests there might not be much known about the quality of their support, which could further discourage potential users from choosing this app.

User Preference: Buy Again / Bought By You or Show Related Products?

The significant contrast in average ratings clearly indicates a preference for Buy Again / Bought By You among users. This positive user feedback likely stems from its comprehensive features designed for effective upselling and cross-selling, as well as its ease of integration.

While Show Related Products may have its merits, the overall effectiveness, user satisfaction, and the clearly established expertise of Buy Again / Bought By You make it a more favorable solution for businesses seeking to enhance their e-commerce approach.

Integration and Compatibility Comparison

Buy Again / Bought By You Integrations

Buy Again / Bought By You integrates seamlessly with Shopify POS, allowing merchants to maintain a consistent shopping experience across both online and offline channels. This capability simplifies inventory management and ensures that businesses can leverage customer data effectively.

Show Related Products Integrations:

Currently, there are no reported integrations for Show Related Products. This lack of flexibility may hinder a user's ability to combine this app with other essential platforms that could enhance their overall functionality and customer analytics capabilities compared to Buy Again / Bought By You.

Conclusion

In conclusion, both Buy Again / Bought By You and Show Related Products present robust solutions to support upselling and cross-selling strategies. However, Buy Again / Bought By You emerges as the more effective option, primarily due to its user-friendly interface, rich feature set, and competitive pricing. With an outstanding 5-star rating and relevant functionalities that cater to customer needs, this app offers a unique avenue for businesses to enhance their overall engagement and increase average order values.

While Show Related Products has the basic functionalities needed to present related product options, it lacks the depth and flexibility that the market demands today. Thus, it appears that Buy Again / Bought By You stands as the superior choice for businesses seeking to make the most of their upselling and cross-selling efforts.