Shopify Upsell and Cross-sell Apps: ReSell—Post Purchase Upsell vs BNB Amazon Buy Now Button+More

Table of Contents

1. Introduction
2. How Does ReSell—Post Purchase Upsell Work?
3. How Does BNB Amazon Buy Now Button+More Work?
4. How Much Does ReSell—Post Purchase Upsell Cost?
5. How Much Does BNB Amazon Buy Now Button+More Cost?
6. Cost Analysis: ReSell—Post Purchase Upsell vs. BNB Amazon Buy Now Button+More
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Did you know that upselling and cross-selling can increase your revenue by up to 30%? These strategies are pivotal in enhancing the customer shopping experience and maximizing profits for businesses. Particularly within e-commerce, utilizing upsell and cross-sell apps can significantly elevate the purchasing journey by offering customers tailored suggestions and promotions. In this post, we’ll review two popular applications: ReSell—Post Purchase Upsell and BNB Amazon Buy Now Button+More. Each app aims to provide unique features that enhance upsell and cross-sell options while ensuring seamless integration into your Shopify store.

ReSell focuses on post-purchase upsell opportunities, helping businesses to capitalize on completed transactions, whereas BNB Amazon emphasizes expansive marketplace integration. This blog will explore their functionalities in detail and evaluate how effectively they cater to various business needs.

How Does ReSell—Post Purchase Upsell Work?

ReSell—Post Purchase Upsell is a powerful tool that allows Shopify merchants to implement one-click upsell and cross-sell offers directly after a consumer finalizes their purchase. Here’s how it operates:

Setup

Merchants can easily set up customized upsell funnels using an intuitive drag-and-drop interface. This allows for targeted campaigns tailored based on previous customer purchases.

Trigger

Once a customer finishes a purchase, they encounter these personalized upsell opportunities on the thank-you page. This strategic positioning captures the customer's attention at a crucial moment, increased likelihood of engagement.

Conversion

Customers can accept these upsell invitations without having to re-enter payment details. This convenience enhances user experience and significantly boosts the chances of success in upselling efforts.

The process not only increases Average Order Value (AOV) but also contributes to customer satisfaction through relevant recommendations.

Key Features and Benefits

1. Automated One-Click Upsell: This feature enables customers to easily add additional items to their purchase. It is particularly beneficial for small to medium businesses looking to enhance customer engagement without complicating the checkout process.

2. Cross-Sell Offers: By suggesting frequently bought together items, businesses can increase the likelihood of additional purchases. This feature is invaluable for startups as they seek to establish a loyal customer base.

3. Funnel Analytics: Detailed tracking of upsell and cross-sell funnels allows businesses to measure effectiveness and adjust strategies accordingly. Large enterprises can leverage this data to optimize marketing efforts further.

4. Multi-Product Downsells: The ability to offer downsell options ensures that customers who hesitate to accept an upsell still have an opportunity to purchase alternative products.

5. Personalized Recommendations: Tailored suggestions enhance the customer’s experience and engagement levels during the buying journey.

In a hypothetical scenario—imagine a small e-commerce store selling fitness gear. After a customer completes a purchase for a running shoe, ReSell can prompt them with an upsell for premium insoles or a matching accessory, leading to increased sales in a seamless manner.

How Does BNB Amazon Buy Now Button+More Work?

BNB Amazon Buy Now Button+More offers a unique focus on integrating Amazon and other marketplaces into your Shopify store's workflow, enhancing customer trust and expanding sales channels.

Overview

The app equips merchants with customizable buttons to facilitate immediate purchases from various platforms like Amazon, Walmart, and eBay. This cross-channel shopping simplifies the purchasing process by ensuring customers can find products from trusted sources easily.

Key Features

1. Custom Buy Buttons: These allow merchants to tailor their buttons and URLs, ensuring each call to action aligns with their branding and encourages consumer engagement.

2. Geolocation Targeting: This feature enables businesses to direct customers to relevant offerings based on their geographic location, thereby increasing conversion rates across different marketplaces.

3. Affiliate Tagging: By incorporating unique affiliate links, businesses can generate additional revenue and enhance order tracking.

4. Multi-Platform Support: The ability to link with various platforms creates opportunities for businesses to reach a broader audience, notably beneficial for small to medium enterprises aiming for growth.

Imagine a seller with Highland games equipment using BNB; they can easily create a buy button for their products on Amazon, allowing customers to make prompt purchases, leveraging the trust associated with a globally recognized platform.

How Much Does ReSell—Post Purchase Upsell Cost?

Finding cost-effective solutions for upselling and cross-selling is essential for businesses striving for profitability. Let’s analyze the pricing tiers of ReSell:

1. Pay as You Go (Free to Install):

   • Features: Unlimited offer impressions, unlimited orders, basic funnels analytics, and basic support.
   • Target Audience: Ideal for startups aiming to explore upselling without initial investment.
   • Limitations: Lacks advanced tracking and support features.

2. Standard ($14.99/month):

   • Features: Similar to free tier but capped at 250 orders/month.
   • Target Audience: Suitable for small businesses looking for a balanced approach to upselling.
   • Limitations: Limit on the number of monthly orders may hinder growth.

3. Professional ($24.99/month):

   • Features: Offers up to 1,000 orders/month, along with analytics and support.
   • Target Audience: Larger enterprises planning consistent growth in their order volume.
   • Limitations: Increased cost could be a concern for very small businesses but offers extensive insights.

4. Unlimited ($49.99/month):

   • Features: No additional charges, unlimited offers and orders, dedicated support.
   • Target Audience: Best suited for large enterprises with substantial order volumes.
   • Additional Costs: None apparent within this tier.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How Much Does BNB Amazon Buy Now Button+More Cost?

BNB's single pricing option comes at $9.99/month. Here's a closer look:

1. Amazon Button + ($9.99/month):
   • Features: Custom buttons optimized for desktop and mobile, affiliate tagging, and multi-channel support.
   • Target Audience: Starts well for small businesses seeking to leverage Amazon's platform.
   • Limitations: Only one pricing plan may limit functionality for growing businesses.
   • Additional Costs: None stated, which simplifies budgeting.

When weighing cost-effectiveness, ReSell provides multiple tiers that cater to a range of business sizes, offering extensive features designed to optimize upselling, making it a potentially superior option.

Cost Analysis: ReSell—Post Purchase Upsell vs. BNB Amazon Buy Now Button+More

ReSell stands out with a more varied pricing structure designed to accommodate businesses of all sizes. While BNB Amazon's cost at $9.99/month may seem appealing for startups, ReSell's options provide greater flexibility and deeper features that enhance upsell strategies.

As businesses scale, the tiered pricing model of ReSell offers a progressive pathway enabling comprehensive support and features aligned with growth objectives, whereas BNB may not evolve as effectively.

User Reviews & Customer Support Insights

Is ReSell—Post Purchase Upsell Good?

ReSell has garnered a stellar 5-star rating from 64 reviews. Users consistently highlight its user-friendly interface and robust upselling capabilities. The post-purchase integration method effectively converts hesitant customers into repeat buyers, showcasing the practical effectiveness of the app.

Is BNB Amazon Buy Now Button+More Good?

With an average rating of 4.7 stars based on 220 reviews, users seem to appreciate the app’s direct approach to integrating multiple channel capabilities. However, some might critique its lack of robust customization options and potential shortcomings in customer support as it grows in popularity.

User Preference: ReSell—Post Purchase Upsell or BNB Amazon Buy Now Button+More?

The higher average rating of ReSell—Post Purchase Upsell strongly suggests user preference for its functionality and user experience. The stark differences in reviews can likely be attributed to ReSell’s comprehensive features and more compelling engagement strategies. Users seem to benefit from its seamless post-purchase experiences, making it a better solution overall.

Integration and Compatibility Comparison

ReSell—Post Purchase Upsell Integrations

ReSell integrates effortlessly with Shopify Checkout, enabling comprehensive data tracking and a streamlined payment approach to enhance user experience.

BNB Amazon Buy Now Button+More Integrations

BNB’s ability to link with established marketplaces such as Amazon, eBay, and Walmart is significant, however, its more limited integrations may restrict opportunities for businesses to capitalize on a broader ecosystem.

Conclusion

While both ReSell—Post Purchase Upsell and BNB Amazon Buy Now Button+More provide valuable solutions tailored to different business needs, ReSell emerges as the superior option. Its user-friendly design, versatile feature set, and flexible pricing structure make it a more cost-effective solution. With a remarkable 5-star rating and a well-deserved reputation since its launch, ReSell excels in boosting Average Order Value (AOV) and enhancing customer engagement. Though BNB has its merits, ReSell’s proven capabilities position it as the preferred choice for many businesses seeking to maximize upsell and cross-sell opportunities.