Shopify Upsell and Cross-sell Apps: Last | Post‑purchase Upsell vs IC ‑ Frequently Buy Together

Table of Contents

1. Introduction
2. How Does Last | Post‑purchase Upsell Work?
3. How Does IC ‑ Frequently Buy Together Work?
4. How Much Does Last | Post‑purchase Upsell Cost?
5. How Much Does IC ‑ Frequently Buy Together Cost?
6. Cost Analysis: Last | Post‑purchase Upsell vs. IC ‑ Frequently Buy Together
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

As e-commerce continues to grow, the significance of upselling and cross-selling cannot be overstated. Studies show that upselling existing customers can increase profits by as much as 30%. Such strategies significantly enhance customer experience while boosting sales and overall profitability. In this environment, upsell and cross-sell apps play a crucial role by offering tailored solutions that connect additional products to your primary offerings seamlessly.

This article compares two prominent Shopify apps: Last | Post‑purchase Upsell and IC ‑ Frequently Buy Together. Both are designed to optimize the customer experience and maximize revenue through enhanced upselling and cross-selling capabilities. This discussion will cover their features, pricing, user reviews, and overall effectiveness.

How Does Last | Post‑purchase Upsell Work?

Last | Post‑purchase Upsell offers a straightforward approach to upselling after a customer has completed their initial purchase. Here's an overview of how it operates:

• Setup: Businesses can easily create targeted upsell offers that are presented to customers on the thank-you page, utilizing customizable templates based on the initial purchase.
• Trigger: Immediately after completing their purchase, customers see tailored offers based on their shopping behavior, enhancing the opportunity for additional sales.
• Conversion: Customers can accept upsells with one click, as their payment information is already saved, creating a seamless and efficient transaction.

Last | Post‑purchase Upsell boasts several core features, including:

1. Post-purchase Cross-sells: This function allows businesses to present multiple cross-sell options on the thank-you page, enhancing the customer's additional purchase opportunities.

2. 1-Click Upsells: By leveraging a native upsell mechanism, customers can add additional products without entering their payment details again.

3. Smart Auto-Upsells: This feature utilizes AI to suggest the most pertinent products for each customer, optimizing the relevancy of upsell offers.

4. Mobile-first Design: Given the prevalence of mobile shopping, Last ensures that its upsell options are responsive and user-friendly across devices, improving customer engagement and experience.

5. Performance: The app is engineered to have zero impact on page load times, ensuring that the customer experience remains smooth and uninterrupted.

These features distinctly cater to businesses of various sizes. Startups can benefit from unlimited offer views, while small to medium businesses can utilize customizable options to personalize user experiences. Large enterprises have the added advantage of comprehensive analytics and support from a dedicated manager, ensuring effective optimization of upsell strategies.

Consider a hypothetical scenario: a customer who has just purchased a fitness tracker could be presented with complementary items such as a heart rate monitor or an accessory pack. With the features offered by Last | Post‑purchase Upsell, the chance of the customer accepting these additional products significantly rises, thus improving overall sales.

How Does IC ‑ Frequently Buy Together Work?

IC ‑ Frequently Buy Together takes a different approach by suggesting products that are commonly purchased together, aligned with the concept of complementary sales.

This app employs the following main features:

1. User-Friendly Suggestions: Using a manually adjustable product selector alongside an automatic algorithm, businesses can propose relevant product combinations.

2. Various Types of Discounts: It allows for different discount strategies, including percentage off or fixed amounts, making it flexible for various marketing strategies.

3. Product Exclusions: Users can exclude certain products from recommendations while also having the option to hide suggestions on specific pages.

4. Customization: Businesses can fully customize the appearance and placements of the upselling pop-ups, making the integration seamless with their branding.

5. Support: The app comes with 24-hour support, ensuring that users can address any issues promptly.

IC ‑ Frequently Buy Together can be beneficial for startups looking to explore upselling through product recommendations without substantial investment. Small to medium enterprises can use its features to streamline their offerings, while larger companies may find it an excellent tool for enhancing the purchasing experience on a larger scale.

For example, a customer purchasing a camera could be recommended a compatible lens or cleaning kit, which encourages additional sales during the shopping experience.

How Much Does Last | Post‑purchase Upsell Cost?

Finding a cost-effective solution is vital for successful upselling and cross-selling strategies. Last | Post‑purchase Upsell offers four pricing tiers:

1. Basic Shopify - $19.99/month:

   • Features: Unlimited offer views, customizable wording and colors, online chat, and email support.
   • Limitations: This plan may lack advanced customization features found in higher tiers.
   • Target Audience: Ideal for startups looking to exceed basic upsell functionalities.
   • Additional Costs: None specified for this tier.

2. Standard Shopify - $29.99/month:

   • Features: All Basic features with additional support options.
   • Limitations: While it offers more comprehensive support, it may be restrictive for businesses needing further customization.
   • Target Audience: Suitable for small to medium businesses starting to scale.
   • Additional Costs: None specifically indicated.

3. Advanced Shopify - $49.99/month:

   • Features: Includes all previous features plus enhanced customization capabilities.
   • Limitations: Higher cost may not be ideal for every growing business.
   • Target Audience: Targeted at established businesses looking to refine their upselling tactics.
   • Additional Costs: None specified.

4. Shopify Plus - $99.99/month:

   • Features: Offers everything from previous tiers along with a dedicated manager for optimization.
   • Limitations: The cost may be prohibitive for smaller businesses.
   • Target Audience: Best for large enterprises that require detailed analytics and personalized support.
   • Additional Costs: None indicated.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does IC ‑ Frequently Buy Together Cost?

Cost-effective solutions are crucial for maximizing profits through upselling. IC ‑ Frequently Buy Together has a tiered pricing structure as well:

1. Development Store - Free:

   • Features: Priority support and assistance with customizations, but only applicable to development stores.
   • Limitations: Extremely limited use; ideal for testing purposes only.
   • Target Audience: Exclusively for developers experimenting with the app's capabilities.
   • Additional Costs: None.

2. Starter - $4.99/month:

   • Features: Ideal for stores with fewer than 100 orders, it includes priority support.
   • Limitations: The basic plan may lack advanced functions.
   • Target Audience: Suitable for startups or small stores beginning their sales journey.
   • Additional Costs: None.

3. Professional - $5.99/month:

   • Features: An option for stores with sales history between 100 and 5,000 orders, with enhanced support.
   • Limitations: The plan remains limited to specific order volumes.
   • Target Audience: Small to medium businesses that are scaling.
   • Additional Costs: None specified.

4. Enterprise - $6.99/month:

   • Features: Designed for stores exceeding 5,000 orders, includes priority support.
   • Limitations: Even at this price point, some advanced features may be missing.
   • Target Audience: Large enterprises looking to refine their upselling approach.
   • Additional Costs: None indicated.

Cost Analysis: Last | Post‑purchase Upsell vs. IC ‑ Frequently Buy Together

A comparative analysis of the pricing and value propositions reveals distinct advantages for Last | Post‑purchase Upsell. The basic tier starts from $19.99 and supports extensive features, while IC ‑ Frequently Buy Together begins at a mere $4.99. However, for businesses aiming to expand their upselling potential, Last | Post‑purchase Upsell offers a comprehensive feature set that targets enhanced customer engagement and sales.

Promotional offers and trial periods might exist for both applications, but Last | Post‑purchase Upsell tends to provide more substantial long-term value based on features and user feedback, making it an overall better investment for businesses focused on growth.

User Reviews & Customer Support Insights

Is Last | Post‑purchase Upsell good?

Last | Post‑purchase Upsell has garnered a stellar 5-star rating with 64 reviews. Users emphasize the ease of use and the effectiveness of its upselling features. Its launch in 2021 means it benefits from contemporary advancements in technology, maximizing its performance in the competitive landscape. The app's seamless integration into the purchase workflow, combined with its customization capabilities, positions it as a top choice for Shopify merchants looking to improve their Average Order Value (AOV).

Is IC ‑ Frequently Buy Together good?

With an average rating of 4.7 stars from only 11 reviews, IC ‑ Frequently Buy Together shows promise, yet its lower count raises questions regarding user saturation and feedback. Users likely appreciate the simple integration and suggestion algorithms but might find limitations in the app's scalability for larger businesses. Customer support emerges as a crucial factor in ratings, and while it offers 24-hour support, the overall effectiveness remains under review due to the app’s relatively newer presence.

User Preference: Last | Post‑purchase Upsell or IC ‑ Frequently Buy Together?

The higher average rating of Last | Post‑purchase Upsell (5 stars) compared to IC ‑ Frequently Buy Together (4.7 stars) suggests a greater user preference for the former. The extensive feature set, seamless integration, and positive user feedback contribute to its reputation as a more robust solution for upselling and cross-selling. Potential reasons for the differences in ratings may include the effectiveness of features, ease of use, and overall impact on business operations and sales strategies.

Integration and Compatibility Comparison

Last | Post‑purchase Upsell Integrations

Last | Post‑purchase Upsell integrates seamlessly with Shopify Checkout, as well as platforms like Candy Rack, Gift Box, and Candy Cart. This connectivity enhances data tracking and payment processing, helping businesses fine-tune their upselling strategies for maximum effectiveness.

IC ‑ Frequently Buy Together Integrations:

IC ‑ Frequently Buy Together integrates with popular review apps such as Yotpo, Judge.me, and Loox. These integrations allow users to showcase customer feedback directly alongside upsell suggestions, encouraging trust and enhancing the likelihood of conversions. However, its integration capabilities may not be as extensive or seamless as those offered by Last | Post‑purchase Upsell, potentially reflecting on performance and overall user experience.

Conclusion

Both Last | Post‑purchase Upsell and IC ‑ Frequently Buy Together provide compelling solutions for businesses seeking to enhance their upselling and cross-selling strategies. However, Last | Post‑purchase Upsell outshines its competitor with its user-friendly design, robust feature set, and flexible pricing tailored for various scales of operation. Its stellar 5-star rating from users, combined with its comprehensive integration capabilities, positions it as the preferable choice for many Shopify merchants. While IC ‑ Frequently Buy Together has its advantages, the overall effectiveness and affordability of Last | Post‑purchase Upsell clearly make it a more appealing option for growing businesses looking to optimize their sales strategies.