Shopify Upsell and Cross-sell Apps: easyPoints vs Wiser ‑Product Recommendations

Table of Contents

1. Introduction
2. How Does easyPoints Work?
3. How Does Wiser ‑Product Recommendations Work?
4. How Much Does easyPoints Cost?
5. How Much Does Wiser ‑Product Recommendations Cost?
6. Cost Analysis: easyPoints vs. Wiser ‑Product Recommendations
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Did you know that effective upselling and cross-selling can boost your average order value (AOV) by over 30%? This strategy has become crucial for retailers aiming to maximize their revenue while enhancing the shopping experience for customers. Upsell and cross-sell apps streamline this process, enabling merchants to offer personalized recommendations tailored to customer preferences and behaviors.

In this article, we delve into the functionalities, features, and pricing of two popular Shopify apps: easyPoints and Wiser ‑Product Recommendations. By integrating effectively within e-commerce platforms, these applications not only drive sales but also foster deeper customer engagement, paving the way for sustained business growth.

How Does easyPoints Work?

easyPoints is a loyalty rewards program designed to help retailers cultivate customer loyalty while simultaneously enhancing upselling and cross-selling opportunities. By seamlessly embedding a loyalty program into your shop's design, it ensures a consistent brand experience for customers. Let’s explore its main features:

1. Customer Rewards: easyPoints allows stores to reward customers for purchases, sign-ups, and referral actions. This feature encourages customers to return, increasing repeat purchases.

2. Integration Options: easyPoints integrates smoothly with platforms like Klaviyo for email marketing and Shopify POS for in-person sales. This flexibility means you can run your loyalty program both online and offline, further increasing engagement.

3. Time-Based Campaigns: Merchants can create time-sensitive offers to promote urgency and enhance sales. This feature is particularly impactful during seasonal promotions or clearance events.

4. Point Expiration: By instituting point expiry, you motivate customers to use their rewards, which can drive additional sales as they complete transactions to redeem points.

5. Custom Integration and Action Rewards: For personalized branding, easyPoints allows for custom integrations tailored to business identity. Action rewards incentivize users behaviors that lead to higher engagement.

These features cater to businesses of all sizes, from startups to large enterprises:

• Startups: The free plan is ideal for new businesses looking to form an initial customer base without incurring costs. With the ability to handle up to 300 active customers, it serves as a low-risk entry into loyalty marketing.

• Small to Medium Businesses: The Basic plan accommodates 500 active customers. With additional features like custom integration and action rewards, it helps emerging brands enhance customer retention.

• Large Enterprises: Larger businesses benefiting from the Pro and Enterprise tiers can manage thousands of active customers while utilizing advanced features such as CSV exports and API usage for data analysis.

Imagine a scenario where a customer earns points for their purchase. By receiving tailored email campaigns with point expiration notices, they might return to redeem those points, further boosting your sales.

How Does Wiser ‑Product Recommendations Work?

Wiser ‑Product Recommendations enhances the upselling and cross-selling experience via its personalized recommendation engine. This app utilizes customer data to present tailored product suggestions, significantly increasing the likelihood of additional purchases. Here are the main features:

1. AI Recommendations: By employing artificial intelligence, Wiser analyzes customer behavior, allowing you to display personalized product suggestions based on previous purchases.

2. Frequently Bought Together: This feature enables stores to showcase products that are often purchased together, helping to increase the AOV through strategic bundling.

3. Analytics: Wiser provides insights into customer purchase trends, enabling merchants to adjust their marketing strategies based on real data.

4. Post Purchase Upsell: After completing a transaction, customers see additional product recommendations, capitalizing on their buying momentum.

5. Multiple Recommendation Types: Wiser offers various formats for displaying recommendations, such as manual recommendations and "you may also like" sections.

The features of Wiser cater to businesses of different sizes effectively:

• Startups: With a free plan for development stores, new merchants can evaluate the app’s impact risk-free.

• Small to Medium Businesses: The $19 plan for businesses with up to 300 orders offers robust tools to help establish an online presence and drive sales.

• Large Enterprises: As businesses grow, the features supporting higher order volumes will allow them to effectively maintain their competitive edge.

Imagine you're an online apparel retailer. A customer browses and adds a shirt to their cart. When they proceed to checkout, using Wiser's recommendation engine, they see matching pants promoted. This tactic encourages additional purchases, enhancing overall sales.

How Much Does easyPoints Cost?

When it comes to deploying effective upselling and cross-selling solutions, cost consideration plays a significant role. easyPoints offers a tiered pricing model designed to accommodate varying business needs:

• Free Plan:

  • Price: Free
  • Features: Supports up to 300 active customers, CSV import, and Klaviyo integration.
  • Target Audience: Ideal for startups testing the waters of loyalty programs.

• Basic Plan:

  • Price: $50/month
  • Features: Everything in Free, supports up to 500 active customers with custom integrations, action rewards, time-based campaigns, and point expiration.
  • Target Audience: Best suited for small to medium businesses looking to enhance their basic loyalty offerings.

• Pro Plan:

  • Price: $180/month
  • Features: All features from Basic, up to 2,000 active customers, bonus point collection, points history, and tiers.
  • Target Audience: Large enterprises aiming to refine their loyalty strategy.

• Enterprise Plan:

  • Price: $425/month
  • Features: Supports up to 5,000 active customers with all advanced features including POS integration and priority support.
  • Target Audience: Large businesses requiring extensive support and integration functionalities.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Wiser ‑Product Recommendations Cost?

Just like easyPoints, Wiser ‑Product Recommendations offers a structured pricing model that encourages businesses to engage in upselling and cross-selling:

• Free Plan:

  • Price: Free (for development stores)
  • Features: All features of the paid plan.
  • Target Audience: New businesses wanting to test features without financial commitment.

• 0 - 100 ORDERS Plan:

  • Price: $9/month
  • Features: Includes analytics, AI recommendations, and related products.
  • Target Audience: Small businesses testing personalization options.

• 101 - 300 ORDERS Plan:

  • Price: $19/month
  • Features: Same as above but for businesses with 101-300 orders.
  • Target Audience: Growing businesses looking to optimize their product recommendations.

• 301 - 500 ORDERS Plan:

  • Price: $49/month
  • Features: Extensive recommendation capabilities for slightly larger operations.
  • Target Audience: Well-established businesses optimizing their upsell and cross-sell strategies.

Cost Analysis: easyPoints vs. Wiser ‑Product Recommendations

In comparing the pricing structures of easyPoints and Wiser ‑Product Recommendations, easyPoints presents a more comprehensive offering, particularly for businesses focused on loyalty and customer retention. The free tier and extensive features across various plans make it accessible for startups while also providing robust options for larger enterprises. While Wiser's pricing is competitive, its value proposition may not offer as much flexibility as easyPoints when it comes to creating a customized loyalty experience.

User Reviews & Customer Support Insights

Is easyPoints good?

easyPoints boasts an impressive rating of 5 stars based on 64 reviews. Users frequently mention the straightforward integration process and the ease of use of the loyalty program. The emphasis on point collection and the engaging experience provided for customers have made it a favorite among retailers looking to foster long-term relationships.

Is Wiser ‑Product Recommendations good?

Wiser ‑Product Recommendations holds an average rating of 4.9 stars, amassing 659 reviews. Users appreciate its intuitive interface and effective recommendation engine. The variety of customizable options is a highlighted strength, allowing businesses to tailor suggestions based on individual customer behaviors.

User Preference: easyPoints or Wiser ‑Product Recommendations?

While both apps are highly rated, easyPoints slightly edges out, thanks to its universal 5-star rating. The app's unique loyalty feature set draws substantial engagement, which relates directly to customer behavior and satisfaction. Wiser's strengths lie primarily in data-driven recommendations, but it lacks the full spectrum of loyalty program integrations that easyPoints offers. Thus, for businesses looking to enhance loyalty alongside upselling actions, easyPoints is the better solution.

Integration and Compatibility Comparison

easyPoints Integrations

easyPoints integrates efficiently with essential platforms like Shopify Flow and Klaviyo, allowing users to combine their loyalty programs seamlessly with campaigns and other customer engagement tools. This straightforward integration ensures a seamless experience for merchants without the need to invest heavily in technical resources.

Wiser ‑Product Recommendations Integrations

Wiser integrates with popular services such as Klaviyo and Judge.me. These integrations enhance user experience by allowing merchants to receive valuable insights into customer preferences and behaviors. However, easyPoints still presents broader options, particularly with offline features and comprehensive data tracking opportunities.

Conclusion

Both easyPoints and Wiser ‑Product Recommendations serve as robust solutions for enhancing upselling and cross-selling efforts. However, easyPoints stands out with its user-friendly design, comprehensive feature set, and flexible pricing based on customer activity. Its ability to cater to various business sizes makes it not only an effective marketing tool but also a cost-efficient solution. With a stellar 5-star rating, easyPoints supports businesses in increasing AOV and fostering stronger customer engagement, proving to be the superior choice for many Shopify merchants.