Shopify Upsell and Cross-sell Apps: Also Bought Cross Sell vs AfterSell Post Purchase Upsell

Table of Contents

1. Introduction
2. How Does Also Bought Cross Sell Work?
3. How Does AfterSell Post Purchase Upsell Work?
4. How Much Does Also Bought Cross Sell Cost?
5. How Much Does AfterSell Post Purchase Upsell Cost?
6. Cost Analysis: Also Bought Cross Sell vs. AfterSell Post Purchase Upsell
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Did you know that upselling and cross-selling strategies can increase revenue by an astounding 10-30%? This statistic highlights the pivotal role these techniques play in e-commerce, particularly for Shopify merchants aiming to maximize their customer lifetime value. In this competitive landscape, the right tools can transform customer interactions into opportunities for increased sales, enhanced customer satisfaction, and a more customized shopping experience.

Two prominent solutions in this domain are Also Bought Cross Sell and AfterSell Post Purchase Upsell. Each app offers unique capabilities designed to boost sales through strategic upselling and cross-selling techniques. While both apps satisfy the need for integration with Shopify and enhance user experience, their functionalities and pricing structures set them apart. Let’s explore how each of them enhances the upsell and cross-sell landscape.

How Does Also Bought Cross Sell Work?

Also Bought Cross Sell targets product recommendations based on sophisticated algorithms. This app mimics the successful strategy used by major e-commerce players like Amazon, calculating suggestions based on past purchases, items in customers' shopping carts, and products that other consumers have reviewed or liked.

Main Features of Also Bought Cross Sell

• Product Recommendations: The app leverages data from various customer interactions to present relevant products at just the right moment. This means when a customer views a product, they are also shown items that others have frequently bought alongside it.

• Customizable Styling: Merchants can tailor the visual layout of suggestions to match their brand identity seamlessly. This helps maintain a cohesive shopping experience.

• Hand-Pick Recommendations: For businesses looking to have granular control over their offerings, Also Bought allows for hand-picking cross-sell suggestions on a per-product basis.

• Enhanced Customer Satisfaction: By ensuring that customers see items tailored to their interests and past behaviors, businesses can enhance overall customer satisfaction, leading to repeat purchases and loyalty.

Utility by Business Size:

• Startups: The ease of installation and intuitive features are perfect for newcomers looking to enhance customer experience early on.
• Small to Medium Businesses: As these businesses grow, they can benefit from customization and increased recommendations to boost average order values.
• Large Enterprises: Large operations can utilize the app’s extensive focus on data-driven product suggestions to enhance their existing customer relationships.

Hypothetical Scenario

Imagine a customer adds a coffee maker to their cart. With Also Bought Cross Sell, they may see recommendations for coffee pods, a milk frother, and specialty flavored syrups. This targeted approach not only increases the likelihood of additional sales but also enhances the customer's shopping experience by offering relevant products they may not have considered.

How Does AfterSell Post Purchase Upsell Work?

AfterSell Post Purchase Upsell provides a different angle on boosting sales by focusing on post-purchase interactions. This app aims directly at increasing the Average Order Value (AOV) by presenting additional offers after the original purchase has been completed, all while ensuring minimal disruption to the buying process.

Main Features of AfterSell Post Purchase Upsell

• One-Click Upsells and Downsells: Customers are presented with irresistible offers immediately after they finalize their initial purchase. They never have to re-enter payment information, streamlining the experience.

• Customizable Thank You Page: Users can modify the thank-you page with reviews, FAQs, and further cross-sell opportunities. This not only improves engagement but also reassures customers about their purchase.

• Target Triggering: Merchants can trigger upsells based on specific conditions like customer tags, cart value, or even product selections, allowing for personalized experiences.

• Analytics and Insights: Access to advanced analytics helps track the effectiveness of upsell offers and customer engagement.

Utility by Business Size:

• Startups: The free option allows startups to experiment with upselling without financial commitment.
• Small to Medium Businesses: Affordable tiers that adapt to business volumes mean these businesses can grow without feeling boxed in by their tools.
• Large Enterprises: For larger operations, more complex triggering and analytics provide significant insight into customer behavior for better strategic decisions.

How Much Does Also Bought Cross Sell Cost?

Cost-effective solutions are essential for businesses in today’s market. Also Bought Cross Sell comes at a competitive price point of $7 per month or $60 annually, saving users 29% by opting for the yearly plan.

Here’s a closer look at the pricing structure:

• Price: $7/month; $60/year (29% savings)

• Features: Includes rich, personalized product recommendations based on customer data, customizable styling, and manual selection for recommendations.

• Limitations: The app may lack advanced integrations that larger businesses may rely on, given its focus on straightforward recommendations.

• Target Audience: Best suited for startups and small to medium businesses that need a cost-effective solution to boost sales without overwhelming customers with choices.

• Additional Costs: Currently, there are no additional fees associated with this tier.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How Much Does AfterSell Post Purchase Upsell Cost?

Efficient pricing strategies enhance profitability. AfterSell Post Purchase Upsell offers a tiered plan based on order volume:

1. Free (Development Stores): This is available for all development and partner stores.

2. $34.99/month for up to 500 orders.

3. $54.99/month for up to 1,000 orders.

4. $99.99/month for up to 2,000 orders.

Price Insights

• Price: Starts free but can climb to $99.99 based on order volume.

• Features: The highest tier provides advanced analytics and a more extensive range of upselling options.

• Limitations: The limitation on monthly order count might not suit businesses with varying sales patterns or rapid growth.

• Target Audience: Best suited for new merchants, small businesses, or those scaling rapidly, needing flexibility in their pricing structure.

• Additional Costs: Businesses might face increased costs as they grow out of their current tiers.

Cost Analysis: Also Bought Cross Sell vs. AfterSell Post Purchase Upsell

When comparing these two solutions, it’s clear that Also Bought Cross Sell offers a more straightforward, lower-cost alternative for businesses aiming to enhance their product recommendations without the extensive tier system of AfterSell.

While AfterSell’s diverse pricing appeals to larger operations, the upfront savings and simplicity offered by Also Bought Cross Sell may better suit startups and small to medium businesses focused on budget.

User Reviews & Customer Support Insights

Is Also Bought Cross Sell good?

Also Bought Cross Sell has gained traction through an impressive rating of 5 stars from 64 reviews. Users frequently commend its intuitive setup and effectiveness in enhancing customer engagement.

Is AfterSell Post Purchase Upsell good?

AfterSell maintains an impressive 4.9-star average from 791 reviews, with users valuing its functionality and seamless integration into post-purchase processes, despite its higher tiered pricing structure. While praised for effective upselling tools, some users may point towards complexities in integrating higher order features.

User Preference: Also Bought Cross Sell or AfterSell Post Purchase Upsell?

When comparing user ratings, Also Bought Cross Sell’s perfect score suggests a high level of satisfaction, while AfterSell’s high rating reflects solid performance. Given the pricing model, simplicity, and customer engagement tactics, Also Bought Cross Sell seems to offer a better solution for smaller operations looking for effective upselling strategies.

Integration and Compatibility Comparison

Also Bought Cross Sell Integrations

Currently, Also Bought Cross Sell does not list any specific integrations, focusing instead on direct functionality with Shopify.

AfterSell Post Purchase Upsell Integrations

AfterSell integrates with notable platforms such as Checkout, Nosto, ReCharge, and others, allowing for a comprehensive approach in tracking and managing post-purchase interactions.

Conclusion

Both Also Bought Cross Sell and AfterSell Post Purchase Upsell provide valuable tools for increasing sales through upselling and cross-selling. However, Also Bought Cross Sell distinguishes itself with its user-friendly design, comprehensive recommendations, and competitive pricing structure, making it particularly appealing for startups and smaller businesses. With an outstanding 5-star rating and a straightforward approach to enhancing customer engagement, Also Bought Cross Sell offers a superior solution for many Shopify merchants looking to maximize their profits through thoughtful product recommendations.