Shopify Upsell and Cross-sell Apps: Buy Again / Bought By You vs EM Related Products

Table of Contents

1. Introduction
2. How Does Buy Again / Bought By You Work?
3. How Does EM Related Products Work?
4. How Much Does Buy Again / Bought By You Cost?
5. How Much Does EM Related Products Cost?
6. Cost Analysis: Buy Again / Bought By You vs. EM Related Products
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the competitive landscape of e-commerce, businesses are constantly seeking strategies to enhance customer experience and increase revenue. One of the most effective strategies is upselling and cross-selling. Numerous studies illustrate that a well-executed upsell strategy can improve profits significantly, often boosting the average order value (AOV). This is where specialized apps come into play.

Two notable options are Buy Again / Bought By You and EM Related Products. Both apps offer capabilities designed to enhance upsell and cross-sell options, seamlessly integrating with platforms like Shopify. In this post, we will explore their features, pricing structures, user experiences, and overall effectiveness to determine which app stands out as the superior solution.

How Does Buy Again / Bought By You Work?

Buy Again / Bought By You is designed primarily to remind customers of their frequent purchases and associated products. This app proactively positions previously ordered items in front of returning customers, thereby increasing the likelihood of additional sales.

Key Features

1. Buy Again Slider: This feature enhances visibility by displaying products previously ordered by customers directly on the online store and the Shopify POS. Customers can effortlessly add these items to their cart from this slider. When a customer finds a product they’ve bought before, it reduces the decision-making time, leading to faster purchases.

2. Out-of-Stock (OOS) Product Orders: Unlike many other apps, this feature allows customers to order OOS products, ensuring that businesses don’t lose sales even when the item is temporarily unavailable. This can be particularly beneficial during peak sales periods or for popular products that often sell out quickly.

3. Product Insights: This feature enables businesses to track the number of product views and to identify which items are frequently added to the cart via the buy again slider. This analytic capability helps businesses understand purchasing patterns and customer preferences, informing inventory and marketing strategies.

4. Versatile Display Options: The app can display the buy again slider across seven different pages of the store with just one click. For businesses, this means maximizing exposure across their site without excessive effort or technical know-how.

Utility for Different Business Sizes

• Startups: Startups can significantly benefit from the low entry price of $2.49 per month, enabling them to showcase previously ordered items without overextending their budgets.

• Small to Medium Businesses: These businesses can take advantage of the ability to track product insights. Understanding which products resonate with customers can help them fine-tune their inventory and marketing efforts to boost sales.

• Large Enterprises: For larger operations, the extensive capabilities of the buy again slider and OOS ordering help maintain customer engagement and satisfaction, critical in a competitive market.

Hypothetical Scenarios

Consider a small café that uses this app. During a busy holiday season, customers frequently order their favorite seasonal drink. The slider reminds customers of this drink when they return, removing barriers to purchase and enhancing the chances of upselling complementary items, such as pastries.

How Does EM Related Products Work?

EM Related Products focuses on delivering curated recommendations tailored to customers based on their browsing or purchasing history. It positions itself as a tool for increasing product discoverability through custom suggestions.

Key Features

1. Custom Similar Products: Users can set related products for every item in their store, allowing for tailored recommendations that resonate with what the customer is currently viewing or has previously bought.

2. Show/Hide OOS Products: This functionality gives users control over visibility, allowing them to maintain an appealing interface even when inventory levels fluctuate.

3. Enhanced Product Visibility: By prominently displaying related items, this app aims to facilitate product discovery, potentially leading to higher sales through strategic placement.

Utility for Different Business Sizes

• Startups: With a simple setup and no product limit, startups can quickly implement the app and begin benefiting from related product suggestions.

• Small to Medium Businesses: The ability to filter by tags and collections helps these businesses refine their presentation, offering relevant suggestions to their customers based on shopping patterns.

• Large Enterprises: Large catalogs often mean that customers may feel overwhelmed. EM Related Products can help shine a spotlight on what’s relevant, making it easier for them to find complementary items.

How Much Does Buy Again / Bought By You Cost?

Cost-effectiveness is essential when evaluating upsell and cross-sell apps. With Buy Again / Bought By You, the pricing structure is straightforward and designed to cater to various business needs.

Pricing Tiers

1. Basic Plan - $2.49/month:

   • Features: Offers the core functionality, including the buy again slider, display options on POS, and OOS product ordering.
   • Limitations: Lacks advanced tracking features.
   • Target Audience: Best suited for startups looking to introduce upsell opportunities without high costs.
   • Additional Costs: None specified, making it an affordable entry point.

2. Standard Plan - $2.99/month:

   • Features: Includes all Basic features plus product insights, allowing for tracking of views and cart additions.
   • Limitations: Still lacks in-depth reporting features available in more expensive software.
   • Target Audience: Ideal for small to medium businesses that require more insights into customer behavior.
   • Additional Costs: No extra fees mentioned.

It is important to note that you can always reach out to our team, and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does EM Related Products Cost?

On the other hand, EM Related Products is priced at $7.90/month.

Pricing Overview

1. Premium Plan - $7.90/month:
   • Features: Offers easy setup, no product limit, tagging and collection filters, and mobile-friendly UI.
   • Limitations: Currently, there are no additional plan options or tiered pricing to meet varying business needs.
   • Target Audience: Suitable for those looking for a straightforward solution, though it may be less appealing for startups due to the higher price.
   • Additional Costs: None disclosed, but the limitation of only a single plan may necessitate additional expenses for more complex needs.

Cost Analysis: Buy Again / Bought By You vs. EM Related Products

When comparing these two apps, the pricing difference is striking. Buy Again / Bought By You offers a robust feature set starting at just $2.49/month, making it especially accessible for businesses of all sizes. Meanwhile, EM Related Products has a single plan priced at $7.90/month, which may not provide the same perceived value considering the features offered.

User Reviews & Customer Support Insights

Is Buy Again / Bought By You Good?

With an impressive 5-star rating from 64 reviews, there's clear satisfaction among users of Buy Again / Bought By You. The app’s ability to seamlessly integrate upsell features into their shopping experience and its positive user experience contribute to these high ratings.

Is EM Related Products Good?

In contrast, EM Related Products currently holds a 0-star rating due to a lack of reviews, which may reflect its recent entry into the Shopify ecosystem. While it has promising features, a low adoption rate could imply challenges in customer satisfaction or effectiveness.

User Preference: Buy Again / Bought By You or EM Related Products?

Based on user feedback, Buy Again / Bought By You emerges as the favored option. Businesses decide between the two should take into account user reviews, functionality, and overall ratings. The combination of features, accessibility, and satisfaction ratings clearly positions Buy Again / Bought By You as the superior app in this comparison.

Integration and Compatibility Comparison

Buy Again / Bought By You Integrations

This app integrates seamlessly with Shopify POS, enabling a unified experience across both online and in-store environments. This compatibility is essential for businesses with both e-commerce and physical presence, enriching the customer journey by showcasing relevant products anytime they are shopping.

EM Related Products Integrations

Currently, EM Related Products does not highlight any specific integrations, which may limit its effectiveness for users looking to combine functionalities across various platforms. While it supports multiple languages, the lack of robust integration capabilities may deter potential users looking for cohesive systems.

Conclusion

Both Buy Again / Bought By You and EM Related Products offer valuable tools for enhancing upselling and cross-selling strategies. However, the user-friendly design, flexible pricing, and extensive positive feedback surrounding Buy Again / Bought By You highlight it as the more cost-effective and effective solution.

With a 5-star rating and features that streamline the customer experience, it stands out as the go-to option for businesses seeking to maximize their upsell potential. In contrast, while EM Related Products offers interesting features, its relatively lower visibility and lack of reviews suggest it may not yet meet user expectations effectively.

Ultimately, Buy Again / Bought By You is the better choice, offering robust functionalities that cater to a wide range of business sizes while adhering to budgetary constraints.