Shopify Upsell and Cross-sell Apps: Last | Post‑purchase Upsell vs Checkout Builder

Table of Contents

1. Introduction
2. How Does Last | Post‑purchase Upsell Work?
3. How Does Checkout Builder Work?
4. How Much Does Last | Post‑purchase Upsell Cost?
5. How Much Does Checkout Builder Cost?
6. Cost Analysis: Last | Post‑purchase Upsell vs. Checkout Builder
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Did you know that upselling and cross-selling can boost your average order value by up to 30%? In the competitive world of e-commerce, effective upsell and cross-sell strategies are crucial for maximizing revenue and enhancing customer experiences. Without the right tools, businesses can struggle to capitalize on these opportunities. Here is where dedicated apps come into play, acting as powerful allies in the quest to improve customer journey and sales performance.

In this blog post, we’ll explore two prominent apps in the Shopify ecosystem: Last | Post‑purchase Upsell and Checkout Builder. Both have unique features and capabilities, allowing businesses to customize their post-purchase experience and effectively offer additional products to customers. Through analyzing their functionalities, integrations, costs, and customer feedback, we'll discover why Last | Post‑purchase Upsell is considered a stronger choice for enhancing upsell and cross-sell efforts.

How Does Last | Post‑purchase Upsell Work?

Last | Post‑purchase Upsell offers Shopify merchants a seamless way to present upsell and cross-sell offers immediately after a purchase is made. This app focuses on optimizing the post-purchase experience, making it incredibly user-friendly.

Setup: Users can create upsell offers that are tailored to a customer's previous purchases. This is done through an intuitive interface that allows easy customization without any technical headache.

Trigger: After completing a purchase, customers are greeted with relevant upsell offers on the order confirmation page. This strategic timing encourages customers to consider adding more items to their order.

Conversion: If the customer accepts an upsell, the desired item is added to their existing order without demanding the re-entry of payment information. This frictionless process not only increases Average Order Value (AOV) but also fosters customer satisfaction by introducing relevant products in a timely manner.

Some of the notable features include:

• Post-purchase Cross-sells: Merchants can display multiple offers on the thank-you page, capitalizing on this final opportunity to engage the customer.
• 1-Click Upsells: Customers can take advantage of upsells quickly and easily, enhancing their shopping experience.
• Smart Auto-Upsells: Using AI, the app chooses the most relevant upsell products based on the customer's previous purchase, ensuring that the offers resonate with their interests.
• Mobile-first Design: The app is optimized for mobile devices, catering to the growing number of customers who shop on their phones.
• Performance Optimization: The app is designed not to affect page load times, further encouraging positive customer experiences.

These features make Last | Post‑purchase Upsell an exceptional choice for businesses of all sizes. Startups can benefit from increased sales with minimal effort, small to medium businesses can leverage the customizability to engage their customers effectively, and large enterprises can utilize the AI-driven upselling to drive higher conversions effortlessly.

For instance, a small clothing retailer could use the app to suggest accessories related to a completed purchase, encouraging customers to add those items without any hassle. Such targeted strategies can lead to substantial revenue boosts.

How Does Checkout Builder Work?

Checkout Builder offers Shopify Plus customers a different approach to upselling and cross-selling. It empowers merchants to customize the checkout process extensively, ensuring that upselling isn't an afterthought.

Setup and Functionality: This tool allows users to create tailored upsells, branding elements, and additional content using dynamic widgets and conditional logic. These plugins enhance customer interaction and aim to convert visitors at critical points in the checkout process.

Some prominent features include:

• Custom Sections Widget: Users can easily create engaging sections to present upsells and relevant information.
• Custom Fields Widget: This feature allows merchants to incorporate gift messages or delivery notes, adding a personal touch to customer orders.
• Advanced Branding Editor & Live Preview: Users can maintain brand consistency while creating a visually appealing checkout experience.

For startups, the free checkout functions are useful for basic integration without financial risk. However, businesses looking for advanced options must subscribe to the higher-priced tiers, which may not be as cost-effective compared to Last | Post‑purchase Upsell.

While Checkout Builder offers a range of options, its complexity can be overwhelming for smaller businesses looking for straightforward and effective upsell solutions. Thus, Last | Post‑purchase Upsell may provide a more user-friendly experience.

How Much Does Last | Post‑purchase Upsell Cost?

When investing in upsell and cross-sell solutions, cost-effectiveness is a critical consideration. Last | Post‑purchase Upsell provides a comprehensive structure designed to cater to varying needs:

• Basic Shopify Plan: $19.99/month

  • Offers unlimited views and sales with customizable wording and colors.
  • Ideal for startups or small businesses seeking an affordable upselling solution.

• Standard Shopify Plan: $29.99/month

  • Includes the same features as the Basic Plan along with dedicated support avenues.
  • A great option for growing businesses looking for support while scaling operations.

• Advanced Shopify Plan: $49.99/month

  • Offers all previous features with added customization flexibility.
  • Suitable for medium-sized businesses seeking extensive branding options.

• Shopify Plus Plan: $99.99/month

  • Provides advanced features and dedicated manager support.
  • Best suited for large enterprises requiring tailored support in optimizing upsell strategies.

Each tier offers considerable benefits without imposing hidden fees, ensuring transparency in pricing. Importantly, businesses can always reach out for custom pricing plans to fit specific needs. "It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business."

How Much Does Checkout Builder Cost?

The cost structure for Checkout Builder also has to be considered within the context of the features provided:

• Checkout Functions: Free

  • Useful for those wanting to dip their toes in upselling without initial investment.

• Checkout Basic: $49/month

  • Introduces various widgets for upsell opportunities but may come with limitations compared to more robust solutions.

• Checkout Advanced: $149/month

  • Requires a Shopify Plus account, making it less accessible for smaller businesses.

For many businesses, the high entry cost of the more advanced tiers and the complex features can deter adoption, making Last | Post‑purchase Upsell a more attractive option for its competitive pricing and comprehensive benefits.

Cost Analysis: Last | Post‑purchase Upsell vs. Checkout Builder

When comparing pricing, Last | Post‑purchase Upsell clearly demonstrates a compelling value proposition. Even the most basic plan provides essential features to optimize upselling, establishing an accessible entry point for businesses of any size.

In contrast, while Checkout Builder has a free tier, the advanced functionalities come at a higher price point which can be limiting for smaller setups. Last | Post‑purchase Upsell stands out through its cost efficiency and usability across all tiers.

User Reviews & Customer Support Insights

Is Last | Post‑purchase Upsell good?

The Last | Post‑purchase Upsell app has received 64 reviews with an impressive average rating of 5 stars. Users praise its intuitive setup and seamless integration of upselling strategies into the buying process. This consistent feedback underscores its effectiveness in enhancing AOV and providing solutions that customers find genuinely helpful.

Is Checkout Builder good?

Checkout Builder, on the other hand, has garnered an average of 5 stars from just 5 reviews. Users might appreciate its customization options but could also voice concerns regarding its extensive features. The app might require a steeper learning curve for some, which could detract from its usability.

Given the importance of excellent customer support in achieving high ratings, it is worth noting that feedback on support availability plays a significant role in overall satisfaction. This is an area where Last | Post‑purchase Upsell appears to excel, offering dedicated online chat and email support.

User Preference: Last | Post‑purchase Upsell or Checkout Builder?

Based on the ratings, Last | Post‑purchase Upsell clearly is favored among users. Its user-friendly interface, effective upselling features, and responsive customer support contribute to its popularity. Additionally, the comprehensive capabilities of the app position it as a more robust solution for maximizing upsell and cross-sell opportunities.

Integration and Compatibility Comparison

Last | Post‑purchase Upsell Integrations

Last | Post‑purchase Upsell seamlessly connects with crucial platforms, including Checkout, Candy Rack, Gift Box, and Candy Cart. These integrations enhance data tracking and create a unified experience, allowing merchants to capture valuable customer insights effectively.

Checkout Builder Integrations:

Checkout Builder offers flexible integration possibilities with Shopify Checkout and Search & Discovery. Though the app covers essential functionalities, merchants may find fewer options compared to the extensive integration capabilities of Last | Post‑purchase Upsell, which creates a more cohesive experience overall.

Conclusion

Both apps offer unique approaches to upselling and cross-selling within the Shopify environment. However, Last | Post‑purchase Upsell stands out as a solution equipped with user-friendly design, comprehensive features, and flexible pricing options. Its 5-star rating reflects user satisfaction across various merchant types, reporting improved integration of upselling strategies that enhance Average Order Value.

While Checkout Builder has merits of its own, it tends to be more geared towards larger enterprises, making Last | Post‑purchase Upsell the more accessible and effective choice for various businesses. By capitalizing on the insights offered in this analysis, businesses can make informed decisions about enhancing their upselling strategies and ultimately their bottom line.