Shopify Upsell and Cross-Sell Apps: Checkout Extensibility ‑ MT vs Disco Post Purchase Ad Network

Table of Contents

1. Introduction
2. How Does Checkout Extensibility ‑ MT Work?
3. How Does Disco Post Purchase Ad Network Work?
4. How Much Does Checkout Extensibility ‑ MT Cost?
5. How Much Does Disco Post Purchase Ad Network Cost?
6. Cost Analysis: Checkout Extensibility ‑ MT vs. Disco Post Purchase Ad Network
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Did you know that upselling and cross-selling can significantly increase your Average Order Value (AOV) by up to 30%? As e-commerce becomes more competitive, leveraging upsell and cross-sell strategies is crucial for merchants looking to maximize revenue and enhance customer loyalty. This is where specialized apps come into play, providing tools that streamline the upselling process and present customers with relevant products.

In this post, we'll explore two popular Shopify applications: Checkout Extensibility ‑ MT and Disco Post Purchase Ad Network. Both apps propose unique capabilities aimed at upgrading the upselling and cross-selling experiences, integrating seamlessly with Shopify's checkout, and ultimately making a positive impact on overall e-commerce performance.

How Does Checkout Extensibility ‑ MT Work?

Checkout Extensibility ‑ MT stands out for its comprehensive approach to personalized upselling. With robust features tailored for effective cross-selling, this app allows merchants to create engaging shopping experiences that can drastically improve customer satisfaction and enhance revenue.

Features Overview:

1. AI-Generated Upsells: With this feature, businesses can access intelligent recommendations dynamically presented according to customers' preferences and past purchases. This ensures that customers see relevant products, increasing the likelihood of additional sales.

2. Custom Content Blocks: Merchants can design their checkout pages to reflect their brand effectively. By including custom blocks, they can showcase trust badges, offer motivational quotes, or highlight special promotions, capturing customer attention during critical decision-making moments.

3. Custom Fields: This capability allows brands to collect additional customer information, enhancing their understanding of customer needs and preferences. For instance, a custom gift message field offers a personal touch, potentially increasing post-sale satisfaction.

4. Post-Purchase Options: Unique to this app is the ability to present upsell offers right after customers have made a purchase. This seamless integration creates an opportunity to introduce additional products when they are most receptive.

5. Survey on Thank-You Page: Gathering customer feedback post-purchase helps businesses continually improve their offerings and engagement strategies.

Business Adaptability:

• Startups: The free tier enables small enterprises to enhance their customer experience without upfront costs.
• Small to Medium Businesses: The reasonably priced plans provide further advanced features as these businesses scale.
• Large Enterprises: For established brands, unlimited order options ensure that they can continually optimize the checkout process without being restricted by order volume.

Imagine a scenario where a mid-sized online retailer uses the AI-generated upsells feature. A customer purchasing a new pair of shoes might be presented with a matching handbag or care kit, tailored suggestions that could lead to additional sales and enhance the shopping experience.

How Does Disco Post Purchase Ad Network Work?

Disco Post Purchase Ad Network provides a different angle on upselling, focusing primarily on post-purchase advertisements. This app taps into the concept of cross-selling by showcasing products from complementary brands right after a customer completes a transaction.

Features Overview:

1. Cross-Selling with Top Brands: Users can promote their products alongside well-known brands, creating trust and leveraging existing customer loyalty within the marketplace.

2. Set Your Own Cost Per Acquisition (CPA): This flexible pricing model allows businesses to manage their marketing expenses effectively by only paying for successful conversions.

3. Personalized Insights: Users gain valuable analytics that reveal customer shopping behaviors, opening gateways for strategic partnerships with brands that share similar customer bases.

4. User-Friendly Setup: Adding the Disco widget to your checkout page is straightforward, designed for merchants who may not have extensive technical expertise.

Business Adaptability:

• Startups: The fixed membership fee might be a barrier for newly established businesses looking to implement an extensive advertising strategy.
• Small to Medium Businesses: For these enterprises, the CPA model can offer flexibility if they have sufficient traffic and conversion rates.
• Large Enterprises: Larger brands may benefit significantly from cross-promoting their products heavily as they already possess robust marketing infrastructures.

While the Disco Network provides a novel way for brands to engage customers post-checkout, its reliance on partnerships may not be as effective for every merchant compared to the comprehensive native capabilities of Checkout Extensibility ‑ MT.

How Much Does Checkout Extensibility ‑ MT Cost?

When considering upsell and cross-sell applications, cost-effectiveness plays a vital role in your decision-making process. Checkout Extensibility ‑ MT presents several pricing tiers, each tailored to accommodate the needs of diverse businesses.

• Plan 1: Free up to 80 orders

  • Price: Free to Install
  • Features: Comprehensive features including AI-generated upsells, custom content blocks, and surveys on the thank-you page.
  • Limitations: Limited to 80 orders monthly.
  • Target Audience: Best suited for startups eager to test the waters of upselling.
  • Additional Costs: None.

• Plan 2: Up to 300 orders

  • Price: $14.99/month
  • Features: All features of the free tier, expanded for up to 300 monthly orders.
  • Limitations: May not suffice for growing businesses with higher order volumes.
  • Target Audience: Small to medium businesses scaling their operations.
  • Additional Costs: None.

• Plan 3: Up to 1000 orders

  • Price: $29.99/month
  • Features: Expanded capabilities for mid-sized businesses, with all previous features included.
  • Limitations: Limited to 1000 orders monthly.
  • Target Audience: Medium-sized enterprises aiming for growth.
  • Additional Costs: None.

• Plan 4: Unlimited orders

  • Price: $39.99/month
  • Features: All features available with no order limitations.
  • Limitations: Higher monthly cost may be a consideration.
  • Target Audience: Large enterprises that need comprehensive capabilities.
  • Additional Costs: None.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How Much Does Disco Post Purchase Ad Network Cost?

The Disco Post Purchase Ad Network operates under a different pricing structure that favors only produced results, yet comes with its own considerations for cost-efficient solutions in upselling and cross-selling.

• Plan 1: Membership Fee
  • Price: $50/month
  • Features: Set your CPA model, evaluation of conversions only.
  • Limitations: Higher upfront costs may not suit all small businesses.
  • Target Audience: Best for brands with existing traffic patterns and sales histories looking for post-purchase marketing.
  • Additional Costs: None.

The Disco app provides a risk-averse environment for those looking to control costs effectively, but its membership fee may seem steep for businesses majority requiring experimentation with such strategies.

Cost Analysis: Checkout Extensibility ‑ MT vs. Disco Post Purchase Ad Network

When comparing pricing, Checkout Extensibility ‑ MT offers a more varied set of choices for different business sizes. Entrepreneurs can start at no cost and gradually move into paid plans as they scale, enhancing their upselling capabilities without immediate financial stress.

In contrast, Disco implements a singular pricing model that may restrict smaller businesses from utilizing its features. The potential for higher earnings is appealing; however, the upfront cost may deter some.

Ultimately, Checkout Extensibility ‑ MT delivers substantial value at various price points, aligning better with the financial status of various business sizes.

User Reviews & Customer Support Insights

Is Checkout Extensibility ‑ MT Good?

With an impressive 5-star rating from 64 reviews received since its launch, Checkout Extensibility ‑ MT stands out in user satisfaction. Customers often highlight its intuitive features and ease of use as key strengths that enhance their online store's checkout experience.

Is Disco Post Purchase Ad Network Good?

Disco Post Purchase Ad Network holds a commendable 4.9-star rating from 23 reviews. Users appreciate its simple integration and the capability to derive personalized insights about their customers. However, some may critique its reliance on external brand partnerships and the flat membership fee, which could be too high for smaller merchants.

Customer Support Feedback: Good customer support can significantly improve overall user satisfaction. Positive interactions can enhance the perceived value of an app, leading to better reviews and reduced churn rates.

User Preference: Checkout Extensibility ‑ MT or Disco Post Purchase Ad Network?

Analyzing the given ratings, Checkout Extensibility ‑ MT appears to be more favored by users, thanks to its extensive functionalities and tailored features that align better with user needs. The app’s compelling rating is reflective of its usability, which can be pivotal in choices for margins.

Disco’s somewhat lower rating, while still high, hints that its functionalities might not resonate with a broader audience as efficiently as Checkout Extensibility ‑ MT's diverse capabilities.

Integration and Compatibility Comparison

Checkout Extensibility ‑ MT Integrations

Checkout Extensibility ‑ MT integrates smoothly with Shopify Checkout, enabling comprehensive data tracking and enhancing operational efficiencies. The convenience of combining upselling strategies into one platform minimizes friction for users.

Disco Post Purchase Ad Network Integrations

Disco also integrates with essential tools like Shopify, Klaviyo, and various advertising platforms, ensuring that businesses can maintain functionality and reach in different channels. The ease of setup and integration contributes positively to users’ experiences.

Conclusion

Both Checkout Extensibility ‑ MT and Disco Post Purchase Ad Network present robust solutions in their unique ways. However, Checkout Extensibility ‑ MT emerges as a superior choice, boasting a user-friendly design, dynamic features for upselling, and flexible pricing structures tailored for various business sizes.

With a 5-star rating and rich experience since its launch, Checkout Extensibility ‑ MT effectively enhances customer engagement and drives revenue, making it a more cost-effective solution compared to Disco. While Disco has merits, the comprehensive capabilities of Checkout Extensibility ‑ MT make it a commendable option for businesses looking to expand their upselling and cross-selling strategies efficiently.