Shopify Upsell and Cross-sell Apps: BYG ‑ Thank You Page Survey vs. Last | Post‑Purchase Upsell

Table of Contents

1. Introduction
2. How Does BYG ‑ Thank You Page Survey Work?
3. How Does Last | Post‑Purchase Upsell Work?
4. How Much Does BYG ‑ Thank You Page Survey Cost?
5. How Much Does Last | Post‑Purchase Upsell Cost?
6. Cost Analysis: BYG ‑ Thank You Page Survey vs. Last | Post‑Purchase Upsell
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Upselling and cross-selling are essential strategies in e-commerce that can lead to substantial increases in revenue. Studies suggest that upselling can boost a business's revenue by up to 30%, making it a critical component for success in today's competitive marketplace. For Shopify merchants, utilizing upsell and cross-sell applications can significantly enhance customer experience while maximizing Average Order Value (AOV).

In this blog post, we will analyze two prominent Shopify apps: BYG ‑ Thank You Page Survey and Last | Post‑Purchase Upsell. Each app offers unique features aimed at improving sales through effective post-purchase engagement. Both applications seamlessly integrate with Shopify and provide a range of options for upselling and cross-selling. However, one app stands out as a more comprehensive solution.

How Does BYG ‑ Thank You Page Survey Work?

BYG ‑ Thank You Page Survey provides a robust framework for enhancing the upselling and cross-selling experience. Here’s a step-by-step overview of how it functions:

Overview

This app allows merchants to create customized "thank you" pages that feature upsell offers. The user-friendly drag-and-drop editor makes it simple to craft a personalized post-purchase experience.

Key Features

1. Custom Thank You Pages: Merchants can design thank you pages tailored to their branding. This personalization can evoke a stronger emotional response, leading customers to engage with upsell offers.

2. One Click Upsell/Downsell: This feature makes it effortless for customers to add additional products without the need to re-enter payment information, thus streamlining the purchasing process.

3. Unlimited Customer Responses: Merchants can collect valuable feedback from customers through surveys, enabling ongoing improvements to product offerings and service.

4. Advanced Analytics: By providing insights into customer behavior, this feature helps businesses refine their strategies and identify high-performing upsells.

Utility for Different Business Sizes

• Startups: The basic plan at $9.99 provides unlimited orders and responses, making it ideal for new businesses focusing on building their customer base.
• Small to Medium Businesses: The Shopify Plus plan, priced at $19.99, enhances features to better support growing businesses looking to scale their upselling efforts.
• Large Enterprises: While BYG does not currently have an enterprise-level option, its features are robust enough to cater to larger entities focusing on maximizing AOV with comprehensive analytics.

Benefits and Scenarios

• Increased Engagement: By enabling customizable offers based on customer segments, businesses can connect deeply with buyers, improving customer retention.
• Boosted Sales: The one-click upsell capability allows for easy additional sales, significantly enhancing revenue without complicating the purchasing journey.

Hypothetical Scenario: A startup uses BYG’s customizable thank you page to promote related products, seeing a 25% increase in upsell acceptance rates within the first month. This demonstrates the tool's potential to elevate business outcomes through effective post-purchase engagement.

How Does Last | Post‑Purchase Upsell Work?

Last | Post‑Purchase Upsell also focuses on enhancing upselling opportunities post-purchase. Here's a breakdown of its operations:

Overview

The app allows merchants to present one-click upsell and cross-sell offers at the completion of a purchase. This timing is critical as it's the last opportunity to engage the customer while they are already in a buying mindset.

Key Features

1. Post-Purchase Cross-sells: Merchants can showcase multiple products on the thank-you page, allowing customers to choose what they would like to add to their cart.

2. One-Click Upsells: Similar to BYG, this feature allows customers to add products without re-entering payment details, enhancing the user experience.

3. Smart Auto-Upsells: An AI-driven feature that suggests the most relevant products to the customer, optimizing upsell effectiveness.

4. Mobile-First Design: Recognizing the growing number of mobile shoppers, the app is designed to provide a seamless experience on mobile devices.

Utility for Different Business Sizes

• Startups: The basic plan at $19.99 includes unlimited offer views but may not feature more competitive upsell strategies that newer businesses need to thrive.
• Small to Medium Businesses: The standard plan at $29.99 offers more customization, which is useful for expanding businesses needing to impact customer purchase behavior.
• Large Enterprises: With pricing that escalates to $99.99 for Shopify Plus, Last offers specific perks like a dedicated manager, beneficial for larger entities managing extensive product lines.

Benefits and Scenarios

While the features offered are beneficial, the relatively higher price points compared to BYG may deter startups or those watching their budgets.

Scenario: A small business uses Last’s smart upsells and sees a notable increase in the average cart value. However, the $29.99 starting cost is a consideration.

How Much Does BYG ‑ Thank You Page Survey Cost?

Understanding the cost of an app is crucial for businesses looking to maximize return on investment. BYG ‑ Thank You Page Survey offers straightforward pricing:

Pricing Structure

1. Basic Stores: $9.99/month

   • Features: Unlimited store orders, custom thank you pages, one-click upsells, unlimited customer responses, and advanced analytics.
   • Target Audience: Ideal for startups that require features designed for growth and initial traction.
   • Limitations: Lacks advanced features that larger enterprises may need.

2. Shopify Plus: $19.99/month

   • Features: Similar to the basic plan but supports more extensive customization and analytics.
   • Target Audience: Small to medium businesses focused on scaling with advanced features.

Additional Costs

Both tiers of BYG are notably cost-effective, with no hidden fees for core functionalities.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How Much Does Last | Post‑Purchase Upsell Cost?

Examining Last | Post‑Purchase Upsell shows a higher cost, with several pricing tiers that reflect the features offered:

Pricing Structure

1. Basic Shopify: $19.99/month

   • Features: Unlimited offer views, customizable wording and colors, and supportive online chat.
   • Target Audience: Applies to startups but with limited customization compared to BYG.

2. Standard Shopify: $29.99/month

   • Features: Adds more customization and support but at a significantly higher cost.
   • Target Audience: Small to medium businesses needing effective upselling strategies.

3. Advanced Shopify: $49.99/month

   • Features: Offers more robust features but is still relatively expensive.
   • Target Audience: Growing businesses requiring deeper analytics and strategy support.

4. Shopify Plus: $99.99/month

   • Features: All previous features with the addition of a dedicated manager.
   • Target Audience: Large enterprises managing extensive product lines.

Additional Costs

Last's higher pricing may restrict startups or smaller businesses, making it less accessible for those on a tight budget.

Cost Analysis: BYG ‑ Thank You Page Survey vs. Last | Post‑Purchase Upsell

When performing a comparison of the two applications, BYG clearly offers a more cost-effective solution across all business sizes:

• Value Proposition: BYG provides essential features at a reasonable price without the need for complex pricing tiers. Conversely, Last’s tiers escalate quickly, potentially discouraging smaller business adoption.

• Promotional Offers: While neither app prominently features discounts or trial periods, BYG’s pricing flexibility offers a better long-term investment, especially for those not wishing to overspend initially.

In conclusion, BYG ‑ Thank You Page Survey presents a stronger value for businesses looking to enhance upselling and cross-selling without breaking the bank.

User Reviews & Customer Support Insights

Is BYG ‑ Thank You Page Survey Good?

With a perfect rating of 5 stars from 64 reviews, BYG has established itself as a top choice among Shopify merchants. Users commend its efficiency in improving customer engagement and driving additional sales through its customized features.

Is Last | Post‑Purchase Upsell Good?

Last maintains a respectable 4.6-star rating from 4 reviews, indicating overall satisfaction. Users likely appreciate the mobile-first design and one-click upsells, though any criticism may stem from its higher fees compared to alternatives.

User Preference: BYG ‑ Thank You Page Survey or Last | Post‑Purchase Upsell?

In terms of user ratings, BYG stands out favorably. Its ability to blend affordability with extensive features gives customers a more favorable experience, making it a preferred solution for upselling and cross-selling among merchants.

Integration and Compatibility Comparison

BYG ‑ Thank You Page Survey Integrations

BYG integrates seamlessly with key components of Shopify, including Checkout and Post Purchase. These integrations enhance data tracking and payment processing capabilities, making the upselling experience more efficient.

Last | Post‑Purchase Upsell Integrations

Last integrates with essential tools like Candy Rack and Gift Box to improve user experience. However, compared to BYG’s straightforward integrations, Last may present additional setup complexity that new merchants might find challenging.

Conclusion

In summary, BYG ‑ Thank You Page Survey and Last | Post‑Purchase Upsell both offer valuable functionalities in their respective ways. However, BYG excels with its intuitive design, comprehensive features, and more accessible pricing structure, making it an attractive option for Shopify merchants seeking to enhance their upselling strategies. With an impressive rating of 5 stars and proven effectiveness in boosting customer engagement, BYG is a superior choice for businesses aiming to amplify their sales potential efficiently.