By Carlos Villanueva, Releasit
Last updated: . Prices and ratings were taken from the Shopify App Store on 8 October 2026.
Quick answer
Releasit Bundles & Upsells is the best Easy Bundles alternative in 2026 for most Shopify stores. Both build fixed bundles, mix and match offers and quantity breaks, and both are Built for Shopify. Releasit Bundles & Upsells is free up to $1,000 a month and $19.99 with no cap; Easy Bundles: Bundle Builder is free to $500 and $99 a month at $10,000.
Key takeaways
- Free for longer. Releasit Bundles & Upsells is free until its offers generate $1,000 a month; the Easy Bundles free plan stops at $500 a month in bundle sales, and its cheapest paid plan is $29 a month.
- $1,008.12 a year less at $10,000. At $10,000 a month, the Releasit Pro plan is $14.99 and the Easy Bundles Scale plan is $99; the gap is $84.01 a month.
- No ceiling at $19.99. Above $10,000, the Releasit Unlimited plan is $19.99 with no cap; Easy Bundles moves stores to a custom Enterprise plan, and its pricing page says usage charges apply beyond your plan, capped at $399 a month.
- Same core offers, different gating. Both apps do fixed bundles, mix and match, quantity breaks and BOGO, and both are Built for Shopify and rated 4.9. Releasit Bundles & Upsells includes A/B testing and analytics on every plan; Easy Bundles relies on Intelligems for A/B tests and keeps advanced analytics for its $99 plan.
- Where Easy Bundles still wins. Multistep build-your-own-bundle pages, Shopify POS, subscription bundles, 3PL inventory sync and 1:1 onboarding, backed by 1,392 reviews to Releasit's 28.
Easy Bundles vs Releasit Bundles & Upsells at a glance
Easy Bundles: Bundle Builder and Releasit Bundles & Upsells are both Built for Shopify bundle apps priced by monthly bundle revenue. The table shows where they differ as of 8 October 2026.
| Easy Bundles: Bundle Builder | Releasit Bundles & Upsells | |
|---|---|---|
| Free plan | Free up to $500 a month in bundle sales | Free up to $1,000 a month in extra revenue, every feature included |
| Cheapest paid plan | Essential, $29 a month, up to $3,000 | Starter, $4.99 a month, up to $2,000 |
| Price at $10,000 a month | Scale, $99 a month | Pro, $14.99 a month |
| Highest price | $99 a month on the App Store listing; custom Enterprise pricing above $10,000 on the Skai Lama site | Unlimited, $19.99 a month, no cap |
| Annual billing discount | 14–16% ($299 / $499 / $999 a year) | 25% ($44.99 / $89.99 / $134.99 / $179.99 a year) |
| Fixed product bundles | Yes | Yes |
| Mix and match | Yes on the free plan; single and multistep bundle builder from Essential ($29) | Yes, every plan |
| Quantity breaks / volume discounts | Yes | Yes |
| Upsells | Display on product pages as upsell; upsell and cross-sell bundles | Yes, Upsells offer type on every plan |
| Add-on types | Bundle add-ons, free gifts and subscription bundles from Growth ($49); build a box, gift boxes, wholesale | BOGO and free-shipping pricing options; free gifts and gift wrap not listed |
| A/B testing | Not built in; listed as working with Intelligems A/B Testing | Built in, custom traffic splits, every plan |
| Analytics | Advanced analytics on Scale ($99) | Bundle revenue, conversion funnel and top offers on every plan |
| Discount engine | Not listed on the App Store page | Shopify Functions |
| Layouts | Custom design or templates; AI-powered custom designs on Scale | 14 theme layouts with live preview |
| Page builders | Not listed | GemPages, PageFly |
| Shopify POS | Yes | Not listed |
| Languages | 4: English, French, German, Spanish | 9: English, Italian, Spanish, French, German, Dutch, Portuguese (Brazil), Japanese, Chinese (Simplified) |
| Built for Shopify | Yes | Yes |
| App Store rating (reviews), 8 October 2026 | 4.9 (1,392) | 4.9 (28) |
| Launched | 15 September 2022 | 3 April 2026 |
Sources: Easy Bundles App Store listing, Easy Bundles pricing page on skailama.com, Easy Bundles one- and two-star reviews, Releasit Bundles & Upsells App Store listing, all checked 8 October 2026.
How much cheaper is Releasit Bundles & Upsells than Easy Bundles?
Releasit Bundles & Upsells runs from free to $19.99 a month with no cap. Easy Bundles: Bundle Builder runs from free to $99 a month on its listing, and quotes custom pricing above $10,000 on its website.
The App Store listing stops at the $99 Scale plan. Skai Lama's pricing page adds an Enterprise tier for bundle sales above $10,000 a month, with custom terms. It also states that usage charges apply beyond your plan, capped at $399 a month, so the table uses the website's tiers.
Easy Bundles measures bundle sales per month; Releasit measures the extra revenue its offers generate per month. The two measures are close enough to compare band by band.
| Bundle revenue per month | Easy Bundles: Bundle Builder | Releasit Bundles & Upsells | You save per year |
|---|---|---|---|
| Up to $500 | Free, $0.00 | Free, $0.00 | $0.00 |
| $501–$1,000 | Essential, $29.00 | Free, $0.00 | $348.00 |
| $1,001–$2,000 | Essential, $29.00 | Starter, $4.99 | $288.12 |
| $2,001–$3,000 | Essential, $29.00 | Growth, $9.99 | $228.12 |
| $3,001–$5,000 | Growth, $49.00 | Growth, $9.99 | $468.12 |
| $5,001–$10,000 | Scale, $99.00 | Pro, $14.99 | $1,008.12 |
| Above $10,000 | Enterprise, custom terms; usage charges capped at $399.00 a month | Unlimited, $19.99 | Not calculable: Easy Bundles quotes custom pricing |
On annual billing the gap holds. At $10,000 a month the Releasit Pro plan is $134.99 a year against $999 for the Easy Bundles Scale plan, a saving of $864.01. At $5,000 it is $89.99 against $499, a saving of $409.01.
Take a store whose bundles bring in $4,000 a month. It pays Easy Bundles $49 a month, or $588.00 a year, on the Growth plan. It pays Releasit Bundles & Upsells $9.99 a month, or $119.88 a year, on its Growth plan. The difference is $468.12 a year, kept for ads or stock.
Both apps have monthly caps, so check them before a big campaign. When a store passes its Releasit Bundles & Upsells cap, the order that crosses the limit still gets its discount. Offers then pause until you pick a higher plan, and nothing is charged automatically.
The Easy Bundles listing and pricing page do not say whether offers pause or keep running at the cap. The pricing page says usage charges apply beyond your plan, capped at $399 a month. Ask Skai Lama support what you will be charged before you cross a tier.
Does Releasit Bundles & Upsells have the same features as Easy Bundles?
Releasit Bundles & Upsells matches the Easy Bundles: Bundle Builder core: fixed bundles, mix and match, quantity breaks and upsells, plus A/B testing and analytics on every plan. Easy Bundles goes further on build-your-own-bundle pages, POS and subscriptions.
What both apps do
- Fixed product bundles, mix and match offers, quantity breaks and volume discounts, with percentage, fixed-amount and BOGO pricing.
- Bundle offers shown on product pages as upsells, with no code required.
- A free plan with a monthly revenue cap, and annual billing at a discount.
- The Built for Shopify badge, a 4.9 App Store rating as of 8 October 2026, and integration with Shopify checkout and Shopify Admin.
Where Releasit Bundles & Upsells is stronger
- Price. Free to $1,000 a month, then $4.99 to $19.99; Easy Bundles is $29 to $99 once bundle sales pass $500.
- Every feature on every plan. The free plan includes unlimited bundles, quantity breaks, mix and match, upsells, A/B testing and analytics. Easy Bundles adds its bundle builder at $29, add-ons, free gifts and subscriptions at $49, and advanced analytics at $99.
- Built-in A/B testing. Custom traffic splits on any offer, on every plan. Easy Bundles lists Intelligems A/B Testing as an integration, which is a separate app.
- Analytics from the first offer. Bundle revenue, conversion funnel and top offers on every plan, free included.
- 14 theme layouts with live preview before an offer goes live.
- 9 languages against 4, and GemPages and PageFly listed as page-builder integrations; Easy Bundles lists no page builder.
- No usage-based charges. The plan price is the bill; offers pause at the cap rather than billing more.
Where Easy Bundles is stronger
- Build-your-own-bundle pages. A single and multistep bundle builder with landing-page templates, search, filtering and categorisation, from the Essential plan; Releasit Bundles & Upsells runs Mix & Match as a product-page widget.
- More bundle types. Build a box and gift boxes are listed as bundle types; the Releasit listing names neither.
- Add-ons, free gifts and custom personalisation fields from the Growth plan.
- Subscription bundles from the Growth plan, and the listing says it works with all subscription apps.
- Shopify POS, so bundles can be sold in person.
- Automatic bundle inventory sync across Shopify and 3PLs, and multi-currency support through Shopify Markets from the Essential plan.
- Hands-on support on Scale. The $99 plan includes 1:1 onboarding, an account manager and a Slack channel; Releasit support is in-app chat.
- Track record. Launched in September 2022, with 1,392 reviews and 97% of them five-star as of 8 October 2026; Releasit launched in April 2026 and has 28.
Why merchants switch from Easy Bundles to Releasit Bundles & Upsells
Merchants move from Easy Bundles: Bundle Builder to Releasit Bundles & Upsells for four reasons, and each comes with a number from the public listings and pricing pages.
1. The bill is under a sixth of the price at scale
At $10,000 a month in bundle revenue, Easy Bundles: Bundle Builder charges $99 a month on its Scale plan. Releasit Bundles & Upsells charges $14.99 on its Pro plan, which is $1,008.12 less a year. Past $10,000, the Releasit Unlimited plan is $19.99 with no cap, while Easy Bundles moves you to custom Enterprise pricing.
2. Every feature is free until bundles bring in $1,000 a month
Releasit Bundles & Upsells includes quantity breaks, mix and match, product bundles, upsells, A/B testing and analytics on its free plan. That plan runs up to $1,000 a month in extra revenue. The Easy Bundles free plan stops at $500 a month and leaves out the bundle builder, add-ons, subscriptions and advanced analytics.
Two reviews, from Klein House in November 2024 and Lunchbox Cookies in May 2025, said only paid plans appeared after install. Skai Lama replied in September 2025 that the free plan was for development and partner stores. The listing today shows no such restriction, so check what you are offered at install.
3. A/B testing and analytics are built in from the first offer
Releasit Bundles & Upsells splits traffic between two versions of any offer on every plan, including free. It also reports bundle revenue, conversion funnel and top offers on every plan. Easy Bundles lists Intelligems A/B Testing as an integration rather than a built-in tool, and keeps advanced analytics for the $99 Scale plan. For a store testing whether a 3-for-2 beats 10% off, that is the difference between one app and two.
4. Predictable billing as you grow
Releasit Bundles & Upsells never charges more than the plan you picked. If offers pass the cap, the order that crosses it still gets its discount, then offers pause until you choose a higher plan. The Easy Bundles pricing page says usage charges apply beyond your plan, capped at $399 a month, and does not say whether offers keep running.
Billing comes up in three of its 16 one- and two-star reviews as of 8 October 2026. PINC (August 2026) reported a charge after uninstalling, and NAILZ (March 2026) a $150 charge it called expensive. HUNK Menswear (May 2025) was asked to sign up again on the $99 plan after a bug. Sixteen low reviews out of 1,392 is a small share, but a fixed monthly price avoids the question.
Try Releasit Bundles free up to $1,000 a month in extra revenue
Every feature is included on the free plan, including A/B testing and analytics.
Install Releasit Bundles & UpsellsOther Easy Bundles alternatives worth considering
If Releasit Bundles & Upsells does not fit, these are the other Easy Bundles alternatives merchants compare most. Ratings and review counts come from the App Store on 8 October 2026.
| App | Best for | Free plan | Rating (reviews) | Built for Shopify |
|---|---|---|---|---|
| Releasit Bundles & Upsells | Quantity breaks, mix and match and upsells with A/B testing on the free plan | Yes, up to $1,000 a month in extra revenue | 4.9 (28) | Yes |
| Pumper Bundles Quantity Breaks | Quantity breaks and volume discounts | Yes, up to $300 a month in extra revenue | 4.9 (3,537) | Yes |
| Bundler » Product Bundles App | Many bundle types on a flat $9.99 or $19.99 plan | Yes, free for everyone | 4.9 (2,713) | Yes |
| FBP | Fast Bundle & Upsell App | Build-a-box and gift-box bundles with a large review base | Development stores only; paid from $19 a month | 5.0 (3,519) | Not shown |
| AOV.ai Bundles Quantity Breaks | Bundles and quantity breaks at no cost | Yes, listed as Free | 5.0 (1,643) | Yes |
| Simple Bundles & Kits | Inventory-tracked kits and build-a-box bundles | Yes, 3 bundles and 50 orders a month | 4.9 (804) | Yes |
| Shopify Bundles | Basic fixed bundles and multipacks from Shopify itself | Yes, free | 2.9 (568) | Not shown |
Ratings and review counts change daily; these were read from each App Store listing on 8 October 2026. Simple Bundles & Kits is included because, like Easy Bundles, it is built around build-your-own bundles.
When Easy Bundles is still the right choice
Easy Bundles: Bundle Builder is the better choice for a Shopify store in five situations, each taken from its listing.
- You sell build-your-own boxes on a dedicated page. The Easy Bundles single and multistep bundle builder, landing-page templates, search and filtering are made for pick-your-six and gift-box stores; the Releasit Mix & Match widget lives on the product page.
- You sell bundles in person. Easy Bundles works with Shopify POS; Releasit Bundles & Upsells does not list POS.
- You sell subscription bundles. Easy Bundles supports subscription bundles from its $49 Growth plan and says it works with all subscription apps; Releasit lists no subscription app integration.
- Your fulfilment runs through a 3PL that needs bundle inventory synced. Easy Bundles lists automatic bundle inventory sync across Shopify and 3PLs; Releasit does not.
- You want a long track record and hands-on onboarding. Easy Bundles launched in September 2022 and has 1,392 reviews, and its $99 Scale plan adds 1:1 onboarding, an account manager and a Slack channel. Releasit Bundles & Upsells launched in April 2026, has 28 reviews and supports merchants through in-app chat.
If none of these applies, the two apps do the same job and Releasit Bundles & Upsells does it for less.
How to switch from Easy Bundles to Releasit Bundles & Upsells
Switching from Easy Bundles: Bundle Builder to Releasit Bundles & Upsells takes an afternoon for a typical store. No product ever needs to show two bundle widgets at once.
- List your live Easy Bundles offers. Note each offer's products, discount, placement and the plan cap you are on, so nothing is missed.
- Install Releasit Bundles & Upsells from the App Store listing. It is free up to $1,000 a month in extra revenue, so there is no cost while you rebuild.
- Rebuild the first offer. Follow the help-centre guides for a Mix & Match offer, a Product Bundle or a Quantity Breaks offer, matching the products and discount from step 1.
- Match the design in the live preview. Pick one of the 14 layouts and adjust colours and copy until it looks like your current widget.
- Pause the Easy Bundles offer, then publish the Releasit one. Pause first, so a product never shows two widgets.
- Place a test order. Confirm the discount shows in the cart and at checkout, then refund it.
- Repeat for each offer, then uninstall Easy Bundles from Settings > Apps and sales channels, and check a few product pages for leftover bundle sections.
- Run one A/B test. Split traffic between your old discount and a new one for at least two weeks before you judge it.
If anything looks wrong at any step, the Releasit Bundles & Upsells team answers through in-app chat.
Frequently asked questions
What is the best alternative to Easy Bundles?
Releasit Bundles & Upsells is the best Easy Bundles alternative for most Shopify stores in 2026. It builds the same fixed bundles, mix and match offers and quantity breaks, with A/B testing and analytics on every plan. At $10,000 a month in extra revenue it costs $14.99 against Easy Bundles' $99. Both apps are Built for Shopify.
Is there a free alternative to Easy Bundles?
Yes. Releasit Bundles & Upsells is free until its offers generate $1,000 a month in extra revenue, with every feature included. Easy Bundles: Bundle Builder also has a free plan, but it stops at $500 a month in bundle sales. That plan leaves out the multistep bundle builder, add-ons and advanced analytics.
How much does Easy Bundles cost?
Easy Bundles: Bundle Builder is free up to $500 a month in bundle sales. Essential is $29 a month (up to $3,000), Growth $49 (up to $5,000) and Scale $99 (up to $10,000). Each paid plan has a 15-day free trial; annual pricing is $299, $499 and $999. Above $10,000, Skai Lama's pricing page quotes custom Enterprise terms, as of 8 October 2026.
How much does Releasit Bundles & Upsells cost?
Releasit Bundles & Upsells is free up to $1,000 a month in extra revenue. Starter is $4.99 (up to $2,000), Growth $9.99 (up to $5,000), Pro $14.99 (up to $10,000) and Unlimited $19.99 with no cap. Annual billing takes 25% off: $44.99, $89.99, $134.99 and $179.99 a year. Prices as of 8 October 2026.
Does Releasit Bundles & Upsells support mix and match bundles like Easy Bundles?
Yes. Releasit Bundles & Upsells has a Mix & Match offer type on every plan, including free. Shoppers pick any combination from a product pool you define, and the discount applies once they reach the minimum. Easy Bundles goes further for dedicated build-a-box pages, with a multistep builder and landing-page templates from its $29 Essential plan.
Can I run Easy Bundles and Releasit Bundles & Upsells at the same time?
You can have both installed, but do not run both on the same product. Two widgets on one page confuse shoppers and can stack discounts. Pause the Easy Bundles offer, publish the Releasit Bundles & Upsells offer, and place a test order. Once every offer has moved, uninstall Easy Bundles from Settings > Apps and sales channels.
Is Releasit Bundles & Upsells Built for Shopify?
Yes. Releasit Bundles & Upsells carries the Built for Shopify badge on the App Store as of 8 October 2026. The badge means the app meets Shopify's standards for performance, design and admin integration. Easy Bundles: Bundle Builder carries the badge too, so it is not a reason to pick one app over the other.
Does Releasit Bundles & Upsells work with Shopify POS?
Shopify POS is not listed on the Releasit Bundles & Upsells App Store listing. Its offers run on the online store, with GemPages and PageFly listed as page-builder integrations. Easy Bundles: Bundle Builder does list Shopify POS. A store that sells bundles in person should stay with Easy Bundles or ask Releasit support first.
What happens when I pass my plan's revenue limit?
On Releasit Bundles & Upsells, the order that crosses the limit still gets its discount. Offers then pause until you choose a higher plan, and nothing is charged automatically. Easy Bundles' listing and pricing page do not say whether offers pause. The pricing page says usage charges apply beyond your plan, capped at $399 a month. On either app, upgrade before a big campaign.
About the author: Carlos Villanueva works on Releasit's Shopify apps, including Releasit Bundles & Upsells and Releasit COD Form & Upsells (4.9, 2,490 reviews). The Releasit suite is used by 100,000+ merchants. All prices, caps, ratings and review counts come from the public Shopify App Store listings linked above and were last checked on 8 October 2026.
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