Shopify Upsell and Cross-sell Apps: Also Bought • CBB vs Avada Trust Badges & Upsell

Table of Contents

1. Introduction
2. How Does Also Bought • CBB Work?
3. How Does Avada Trust Badges & Upsell Work?
4. How Much Does Also Bought • CBB Cost?
5. How much does Avada Trust Badges & Upsell cost?
6. Cost Analysis: Also Bought • CBB vs. Avada Trust Badges & Upsell
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Upselling and cross-selling remain critical strategies in e-commerce, significantly influencing Average Order Value (AOV) and driving revenue growth. Research indicates that a mere 10% increase in upselling can boost overall revenue by as much as 30%. Understanding the importance of these techniques, e-commerce merchants continually seek effective applications to enhance customer experiences and maximize sales opportunities. This is where upsell and cross-sell apps come into play.

In this post, we will closely examine two popular Shopify apps: Also Bought • CBB and Avada Trust Badges & Upsell. Both solutions provide unique offerings and exceptional ease of integration, enabling Shopify merchants to boost sales effectively. By understanding their features, pricing, and user experiences, you will be better equipped to choose the app that best aligns with your business needs.

How Does Also Bought • CBB Work?

Also Bought • CBB streamlines the upselling and cross-selling process by deploying intelligent product recommendation algorithms inspired by the well-known "Customers Who Bought This Item Also Bought" strategy seen on e-commerce giants like Amazon. Here’s a breakdown of how it operates.

Setup: After a straightforward one-click installation, merchants can customize the user interface to fit their store's aesthetic. This adaptability allows for various styles, ensuring seamless integration with existing themes.

Trigger: The app analyzes a store's full sales history in real-time, allowing it to present relevant product recommendations on both product and cart pages. This makes it easy for merchants to reach their customers at critical moments during the shopping journey.

Conversion: By accurately targeting customer preferences, Also Bought boosts conversion rates by presenting additional, enticing product options—effectively increasing the AOV without causing friction during the purchasing process.

Now let's explore some of Also Bought's main features and their benefits:

1. Customizable User Interface: The app's interface is highly adaptable, allowing merchants to alter colors, sizes, and texts according to their branding needs. This feature is particularly beneficial for businesses of all sizes. Startups can create a unique brand presence, while larger enterprises can maintain brand consistency across multiple platforms.

2. Diverse Recommendation Types: Merchants have the option to display automatic, manual, and collection-based recommendations. For instance, startups may leverage automatic recommendations to quickly set up their stores, while medium to large businesses can involve their marketing teams in crafting manual recommendations for tailored marketing campaigns.

3. High Availability: The app functions effectively even during peak shopping times, such as Black Friday or Cyber Monday (BFCM). This reliability ensures that businesses can rely on Also Bought without fear of service interruption, an essential consideration for any larger enterprise that experiences high traffic.

Now, picture a scenario where a small clothing store utilizes Also Bought. By highlighting complementary accessories during the checkout process, they could effectively encourage customers to purchase additional items, augmenting their average order value, while visually integrating with their site's existing themes.

How Does Avada Trust Badges & Upsell Work?

Avada Trust Badges & Upsell serves a dual purpose, prioritizing both trust and sales through its comprehensive upselling functionalities. Its structure supports making relevant product suggestions and building customer confidence at various touchpoints.

Setup: Merchants begin by configuring upsell offers for products or collections, allowing personalized interactions with customers based on their purchasing behavior.

Trigger: After a customer adds products to their cart or completes a purchase, Avada can prompt additional recommendations or exclusive deals. This strategy efficiently capitalizes on the buying sentiment while enhancing the user's shopping experience.

Conversion: With elements such as trust badges, pop-ups highlighting recent purchases, and free shipping notifications, Avada emphasizes urgency and credibility, significantly influencing purchasing decisions.

Let’s dive into the main features of Avada Trust Badges & Upsell:

1. Trust Badges: By showcasing various trust badges, merchants can build credibility and confidence with prospective customers. Startups can utilize this feature to establish their brand's reliability, while established businesses can reinforce their reputation to drive higher conversions.

2. Sales Pop-ups: The app displays notifications of recent purchases, fostering a sense of urgency among customers. For small to medium-sized businesses, these pop-ups can significantly encourage impulse purchases, whereas larger retailers may find them effective in driving traffic during promotional events.

3. Post-Purchase Offers: Avada's post-purchase upsell feature aims to maximize revenue from completed transactions, presenting relevant offers after the checkout process. This functionality benefits businesses of all sizes, enabling them to create additional revenue streams efficiently.

Imagine a scenario where an online electronics retailer uses Avada. When a customer adds a laptop to their cart, the site simultaneously suggests accessories like a mouse or a backpack, all while showcasing trust badges to strengthen their purchasing confidence. This dual approach would significantly increase both the overall sales ratio and customer loyalty.

How Much Does Also Bought • CBB Cost?

Understanding the costs associated with tools in the upselling and cross-selling landscape is vital for any Shopify merchant. Also Bought • CBB offers a single pricing tier, positioned effectively for businesses wanting an all-inclusive solution.

Price: $9.99/month

Features: The unlimited plan ensures that merchants can take advantage of non-restricted product recommendations, traffic, and orders. Moreover, robust customer support is offered, which can be invaluable for effective implementation.

Limitations: As this is the only plan available, it may not cater to businesses looking for more customizable or tiered pricing structures.

Target Audience: This plan is ideally suited for startups and small to medium businesses ready to maximize their sales potential without incurring excessive costs.

Additional Costs: No hidden fees ensure straightforward budgeting for income and expenses.

By embracing a single flat-rate pricing model, Also Bought • CBB simplifies the financial aspect for businesses.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How much does Avada Trust Badges & Upsell cost?

Avada Trust Badges & Upsell provides multiple pricing tiers to fit various business needs, emphasizing cost-effectiveness in upselling.

1. Free Plan:

   • Price: Free
   • Features: Limited to one active upsell offer with basic customization. It includes essential trust badges and a free shipping bar.
   • Limitations: The free plan lacks full functionality, which may be insufficient for growing businesses.
   • Target Audience: Ideal for startups testing upselling strategies without any financial commitment.

2. Shopify Basic ($8.85/month):

   • Features: Unlimited active upsell offers with full customization.
   • Limitations: While it provides advanced capabilities, it may still be basic for large enterprises looking for deeper insights.
   • Target Audience: Best suited for small to medium businesses.

3. Shopify Advanced ($32.85/month):

   • Features: Expands capabilities with multiple trust badges and extensive customization.
   • Limitations: Higher expense may deter startups and small businesses.
   • Target Audience: Aimed at larger operations seeking comprehensive upsell capabilities.

Similar to Also Bought • CBB, the various pricing models of Avada allow businesses to select plans based on their specific requirements. However, the need for multiple tiers may also lead to confusion about which option to choose.

Cost Analysis: Also Bought • CBB vs. Avada Trust Badges & Upsell

When evaluating the cost-effectiveness of both apps, Also Bought • CBB presents a compelling value proposition with its straightforward pricing model. While Avada offers a free tier and additional plans, the lack of clarity and potential hidden limitations may complicate choices.

Also Bought’s flat-rate approach eliminates ambiguity, allowing businesses to budget confidently over time. In contrast, Avada's tiered pricing could be advantageous for diverse needs but may lead to an increase in costs as businesses scale up.

User Reviews & Customer Support Insights

Is Also Bought • CBB good?

With a stellar average rating of 5 stars from 64 reviews, Also Bought • CBB consistently impresses users. Customers commend its seamless integration, dynamic recommendation capabilities, and responsive support team. Merchants appreciate that the application is easy to set up and immediately enhances the shopping experience, leading to increased sales.

Is Avada Trust Badges & Upsell good?

Boasting an impressive average rating of 5 stars from over 5,656 reviews, Avada Trust Badges & Upsell clearly resonates with its users. However, what might contribute to this success is the abundant feature set that establishes trust with potential buyers. Nevertheless, some users may find the app lacking in depth compared to alternatives like Also Bought. This is a key point for consideration alongside customer support, which is critical in the overall user experience.

User Preference: Also Bought • CBB or Avada Trust Badges & Upsell?

Between the two applications, user feedback paints a more favorable picture for Also Bought • CBB regarding its simplicity and effective features. Its extraordinary rating, coupled with user testimonials, suggests it’s designed to accommodate growing businesses seeking robust upselling options.

In comparison, while Avada has found success in establishing trust for its users, it may lack the concise effectiveness that Also Bought offers. Therefore, for businesses looking for enhanced capabilities in upsell and cross-sell, Also Bought clearly emerges as the preferred choice.

Integration and Compatibility Comparison

Also Bought Integrations

Also Bought seamlessly integrates with several prominent tools and services, including Shopify POS and various review management applications like Yotpo and Judge.me. These integrations streamline the process of employing user feedback to drive sales through intelligent product recommendations.

Avada Trust Badges & Upsell Integrations:

Key integrations include Checkout, Judge.me, and EComposer, among others. These partnerships enhance the app's functionality and ease of use. The cohesive integration process allows users to benefit from improved sales analytics and enhanced customer engagement.

Conclusion

Both Also Bought • CBB and Avada Trust Badges & Upsell offer robust solutions for upselling and cross-selling. However, Also Bought stands out for its user-friendly design, comprehensive feature set, and competitive pricing structure. Its flat-rate plan simplifies budgeting and maximizes value for businesses of all sizes, especially those aiming to increase their Average Order Value.

With an outstanding 5-star rating from users, Also Bought not only provides efficient solutions but also supports effective customer engagement strategies, making it a paramount choice for e-commerce merchants aiming to enhance their sales performance. While Avada Trust Badges & Upsell has notable features, Also Bought's proven track record and simplicity make it an outstanding option in the upselling and cross-selling domain, proving itself a better solution for many Shopify merchants.