Shopify Upsell and Cross-sell Apps: Relek Build‑the‑Look vs EM Related Products

Table of Contents

1. Introduction
2. How Does Relek Build‑the‑Look Work?
3. How Does EM Related Products Work?
4. How Much Does Relek Build‑the‑Look Cost?
5. How Much Does EM Related Products Cost?
6. Cost Analysis: Relek Build‑the‑Look vs. EM Related Products
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Did you know that roughly 30% to 40% of your online sales can come from upselling and cross-selling? These techniques are crucial for enhancing the shopping experience, positively affecting sales figures, and fostering customer loyalty. Upsell and cross-sell apps play a vital role in this, presenting relevant prompts that guide customers toward purchasing additional items alongside their desired products. This blog will analyze two popular Shopify apps, Relek Build‑the‑Look and EM Related Products, focusing on their unique capabilities in providing a broad range of options designed to increase Average Order Value (AOV) and improve overall user experience.

Relek Build‑the‑Look stands out for its user-centric approach, allowing customers to curate looks based on their preferences. On the other hand, EM Related Products focuses on enhancing product discoverability through custom recommendations. Both applications integrate smoothly with existing Shopify frameworks, but each offers distinct benefits that cater to varying business needs. Let’s dive deeper into how these apps function and determine which one may be the better choice for enhancing your e-commerce strategy.

How Does Relek Build‑the‑Look Work?

Relek Build‑the‑Look transforms the online shopping experience by allowing customers to curate entire outfits based on their selected style, color, and available inventory. This app is designed to build connections between individual clothing items, making it easier for customers to visualize a complete look they can purchase.

Key Features and Benefits

1. Build the Look: The app recommends matching clothing items based on various parameters such as style, color, and inventory. This feature encourages customers to explore additional items that complement their selection, which can significantly increase AOV.

   Utility for Businesses:

   • Startups: Benefit from the ability to present curated looks even with a limited inventory.
   • Small to Medium Enterprises: Leverage customer preferences to encourage repeat purchases and cross-selling opportunities.
   • Large Enterprises: Maintain a visually cohesive shopping experience across extensive product ranges.

2. User Profiles: The app allows customers to indicate their preferences by liking or disliking items and creating wishlists. This personalization enhances engagement and helps businesses tailor recommendations effectively.

3. Buy the Look: With a streamlined purchasing process, customers can buy all items in a recommended look with just one click. This functionality reduces friction and enhances the overall shopping experience.

4. Merchant Driven: Merchants can easily adjust the matching algorithms to fit their specific inventory categories, ensuring that the recommendations align with available stock.

5. Integrated Customization: Relek Build‑the‑Look can be smoothly overlaid onto any store, offering an opportunity for merchants to customize the layout to match their brand aesthetics.

Hypothetical Scenario

Consider a small boutique that specializes in summer wear. With Relek Build‑the‑Look, a customer selects a floral dress. Using the app's features, they can quickly view complementary sandals and accessories. This feature not only enhances the likelihood of an expanded cart but also delivers a personalized shopping experience that keeps customers engaged.

How Does EM Related Products Work?

EM Related Products focuses on supplementing a customer's shopping journey by showcasing custom similar products based on individual selections. This app provides an automated way to enhance product discoverability by featuring handpicked suggestions that are tailored to customer behavior.

Key Features and Benefits

1. Set Custom Similar Products: Merchants can define similar products for each item, positioning them in a way that encourages cross-selling alongside the primary product.

   Utility for Businesses:

   • Startups: Perfect for small catalogs, helping to maximize sales opportunities from every product.
   • Small to Medium Enterprises: Allows for simple customization options to match a variety of products.
   • Large Enterprises: Facilitates product segmentation and targeted recommendations across diverse inventories.

2. Increased Product Visibility: By improving product visibility, stores can generate more interest, which potentially leads to higher conversion rates.

3. Show/Hide Features: Merchants can effortlessly manage out-of-stock items by hiding them from recommendations, thus maintaining a clean and efficient user interface.

4. Vendor Display: Features like vendor names and product badges enhance the reliability and attractiveness of recommended items.

5. User-Friendly Interface: A streamlined design ensures that merchants of all experience levels can implement and utilize the app features effectively without extensive training.

How Much Does Relek Build‑the‑Look Cost?

Cost-effective solutions are essential in maximizing the potential of upsell and cross-sell strategies. Relek Build‑the‑Look is available with multiple pricing tiers, enabling businesses of various sizes to find a suitable plan.

• Price: The app does not currently list any specific pricing tiers, which means businesses can inquire directly for tailored options.

• Features: Key features included are comprehensive user profiling, tailored recommendations, and seamless customization options designed to drive AOV.

• Limitations: As there are no specified tiers, users may need to reach out to the developer for detailed information on limits.

• Target Audience: Its flexibility is ideal for startups, growing businesses, and large enterprises that require customized solutions.

• Additional Costs: Again, potential users are encouraged to consult with Relek team for any comprehensive pricing details.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does EM Related Products Cost?

Understanding the cost implications of various apps empowers merchants to select the best solutions for their business needs. EM Related Products offers a straightforward pricing structure, making it accessible for those looking to boost their sales through customizable recommendations.

• Price: EM Related Products comes with a monthly fee of $7.90 for the Premium Plan.

• Features: This plan includes easy setup, no product limit, tag and collection filters, and support for multiple languages—all contributing to a versatile user experience.

• Limitations: The lack of alternative plans may hinder scalability for larger enterprises with distinct needs.

• Target Audience: This pricing tier may be best suited for small to medium businesses focused on enhancing product visibility without extensive feature requirements.

• Additional Costs: No additional fees are mentioned, making budgeting simpler for prospective users.

Cost Analysis: Relek Build‑the‑Look vs. EM Related Products

When comparing the pricing models of both applications, it becomes evident that Relek Build‑the‑Look may offer better customization tailored to different business scales. While EM Related Products has a clear fixed price of $7.90, the lack of detailed tiers from Relek gives businesses more room to negotiate based on their needs.

Companies may also consider the long-term benefits arising from customer engagement and repeat business afforded by Relek's more advanced features—this could ultimately yield a higher return on investment compared to the simpler model of EM Related Products.

User Reviews & Customer Support Insights

Is Relek Build‑the‑Look Good?

With an impressive five-star rating from 64 reviews, Relek Build‑the‑Look has quickly gained traction among users. Customers appreciate its contemporary design and interactive features that enhance shopping experiences. Many users noted the ease with which they could blend items into cohesive looks without feeling overwhelmed.

Is EM Related Products Good?

Conversely, EM Related Products has yet to receive any reviews, leading to a rating of zero stars. While it theoretically possesses features aimed at improving product visibility, the absence of user feedback makes it difficult to gauge its effectiveness in real-world scenarios. Users looking for personalization might find this app's lack of established credibility concerning.

Customer Support Feedback

Good customer support is essential in determining app quality. While Relek enjoys positive sentiments about their support team's responsiveness, EM Related Products offers no insight into its customer service capabilities—this gap could be a significant drawback for potential users.

User Preference: Relek Build‑the‑Look or EM Related Products?

The stark difference in user ratings—a solid five stars for Relek compared to zero for EM—indicates a more favorable reception for Relek Build‑the‑Look. The capabilities of Relek, combined with its rapid adoption and positive feedback, illustrate its superiority in meeting user needs for upselling and cross-selling strategies.

Integration and Compatibility Comparison

Relek Build‑the‑Look Integrations

Relek seamlessly integrates with various Shopify functionalities, enhancing store management and customer interactions. By offering a comprehensive approach to product recommendations, merchants can track customer behavior and interests effectively.

EM Related Products Integrations

EM Related Products, however, does not list specific integrations. This ambiguity may create concerns regarding its compatibility with various e-commerce tools, ultimately affecting its operational efficiency and user experience.

Conclusion

Both Relek Build‑the‑Look and EM Related Products aspire to enhance the upselling and cross-selling experience for Shopify merchants. However, Relek executes this with a more user-friendly interface, advanced features, and faster adaptability, establishing itself as a preferred solution in the current market.

Through its robust five-star rating and focus on customer engagement, Relek Build‑the‑Look is poised to deliver greater value, particularly for businesses striving to personalize customer journeys and increase AOV effectively. Although EM Related Products has potential, its lack of user feedback and established performance metrics positions it as a less desirable choice for those looking to maximize sales through effective product recommendations.