Shopify Upsell and Cross-sell Apps: Simply Cross‑Sell vs MBC Bundle Builder

Table of Contents

1. Introduction
2. How Does Simply Cross‑Sell Work?
3. How Does MBC Bundle Builder Work?
4. How Much Does Simply Cross‑Sell Cost?
5. How much does MBC Bundle Builder cost?
6. Cost Analysis: Simply Cross‑Sell vs. MBC Bundle Builder
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the competitive e-commerce landscape, upselling and cross-selling techniques can significantly boost a merchant's revenue. Research indicates that businesses can increase their sales by 10%-30% using effective upselling and cross-selling strategies. Upsell and cross-sell apps are designed to enhance user experience while driving additional sales by suggesting relevant products to customers.

When considering actionable solutions that empower merchants to capitalize on these strategies, two prominent apps come to mind: Simply Cross-Sell and MBC Bundle Builder. Both applications strive to optimize customer experience by offering a range of upselling and cross-selling options. Their seamless integration with Shopify makes them appealing to businesses looking to enhance sales performance and maximize customer satisfaction. Let’s dive deeper into the functionalities, pricing, and overall value that each app offers.

How Does Simply Cross‑Sell Work?

Simply Cross-Sell stands out by allowing merchants to curate product offers that appear in pop-ups before customers reach the checkout stage. Here’s how it streamlines the upselling process:

Setup: Merchants can easily create tailored offers using a straightforward dashboard. This setup requires minimal technical expertise and can be done quickly.

Trigger: As customers shop and prepare for checkout, relevant product offers are presented, enhancing the likelihood of additional purchases.

Conversion: If customers accept the offer, the item is added to their cart without necessitating additional payment information. This smooth process not only increases conversions but also adds to customer satisfaction.

Key Features:

• Customizable Offers: Merchants can customize product offers based on customers’ interests, products, and collections. This targeted approach ensures that customers see products that genuinely appeal to them.

• Free Shipping Incentives: The added option for free shipping on selected offers encourages customers to increase their cart values, effectively improving the average order value (AOV).

• Pop-up Customization: The flexibility to modify pop-up appearance means merchants can seamlessly integrate the offers with their branding and user experience.

This comprehensive feature set caters to businesses of different sizes:

• Startups: The free plan allows new businesses to experiment with cross-selling without any initial investment, making it ideal for those just starting.

• Small to Medium Businesses: The Beginner plan, costing $9.90 a month, accommodates businesses ready to grow, providing additional offers and unlimited products.

• Large Enterprises: Large companies can utilize the Advanced or Professional plans, handling increased traffic and cross-selling needs without limitations.

For instance, a clothing retailer could use Simply Cross-Sell to display complementary accessories like belts and bags when a customer adds a dress to their cart. This not only elevates product visibility but also presents a valuable opportunity to increase the average order size.

How Does MBC Bundle Builder Work?

MBC Bundle Builder focuses on creating personalized bundle options that encourage consumers to accumulate products that often align with their interests. Here's a closer look at its workings:

Overview: This app lets merchants craft custom bundles or boxes that allow customers to mix and match their desired items, creating unique combinations tailored to their preferences.

Key Features:

• Unlimited Bundles: Users can create an array of bundles, appealing to a wide customer base through varied offerings.

• Discount Management: MBC Bundle Builder facilitates enticing pricing strategies, including percentage discounts and fixed discounts, making it appealing at multiple price points.

• Analytics and Tracking: Simple sales tracking provides insights into customer behavior, helping merchants optimize their product offerings for better sales.

Startups, small to medium businesses, and large enterprises can leverage this app in different ways:

• Startups: The "Free to install" option encourages new businesses to use the app without ongoing costs while establishing a customer base.

• Small to Medium Businesses: The Growth plan at $19.99 per month equips businesses with the full suite of features to promote sales through bundling.

• Larger Enterprises: As with the other app, larger companies can find value in the unlimited bundles feature, maximizing sales potential through extensive product combinations.

For example, a cosmetics shop could employ the MBC Bundle Builder to create makeup kits that allow customers to choose from various products, enhancing the purchasing experience while also driving up cart values.

How Much Does Simply Cross‑Sell Cost?

To make informed decisions, understanding the pricing structure is essential. Simply Cross-Sell offers a range of plans catering to different business needs:

• Free Plan: This plan allows one offer and up to four products per offer to be displayed on both product and cart pages. It's powerful for startups looking for zero-cost options.

• Beginners Plan ($9.90/month): This plan unlocks five offers and unlimited products per offer, ideal for small businesses aiming for growth.

• Advanced Plan ($19.90/month): With ten offers and unlimited products, this tier is perfect for larger businesses needing a robust solution.

• Professional Plan ($29.90/month): Unlimited options here cater to enterprises requiring extensive flexibility in cross-selling.

Each pricing tier has its own limitations and target audiences. The free plan is most suitable for startups keen on testing strategies, while the data-rich features and customization in the Professional plan meet the demands of bigger players.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How much does MBC Bundle Builder cost?

MBC Bundle Builder provides options that cater to different financial needs:

• Free to Install: A commendable option for development stores, allowing full access to all features without cost.

• Growth Plan ($19.99/month): This tier includes unlimited bundles, design customization, and basic analytics, appealing to expanding businesses.

While the free plan is attractive to startups, the Growth Plan is crucial for firms that recognize the potential of bundled offerings in enhancing customer satisfaction. Each tier comes at a manageable cost, allowing businesses to scale according to their operational requirements.

Cost Analysis: Simply Cross‑Sell vs. MBC Bundle Builder

When evaluating the pricing of both apps, Simply Cross-Sell demonstrates greater flexibility, especially with its free usage option for startups and reasonable monthly fee progression for growth phases. In contrast, MBC Bundle Builder starts with a cost-free option but quickly moves into its Growth Plan without a robust tiered structure. Simply Cross-Sell clearly presents better valuation opportunities across its pricing models without sacrificing feature quality.

Moreover, Simply Cross-Sell offers a more extensive range of plans catering to varying operational needs, making it seem a better fit for a wider array of merchants looking to enhance their upselling and cross-selling capabilities.

User Reviews & Customer Support Insights

Is Simply Cross‑Sell good?

Receiving an outstanding rating of 5 stars, Simply Cross-Sell is highly regarded by users. Merchants appreciate its user-friendly interface and a robust suite of features that effectively boost sales. Its functionality and ease of use are often cited as key strengths that contribute to successful upselling efforts.

Is MBC Bundle Builder good?

MBC Bundle Builder also boasts a perfect 5-star rating from 14 reviews. Users likely commend its ability to create customized bundles effortlessly. However, the limited number of reviews suggests a less extensive user base, which may result in less feedback and experience visibility compared to Simply Cross-Sell.

The app's analytics features are expected to be positively highlighted, though concerns might arise regarding flexibility in customization without deeper insights from broader feedback.

Customer support is vital for the success of any application. Simply Cross-Sell demonstrates a commitment to customer service, which could significantly enhance user experience and satisfaction.

User Preference: Simply Cross‑Sell or MBC Bundle Builder?

Based on average ratings, Simply Cross-Sell clearly stands out. Its robust feature set, consistent updates, and high user satisfaction contribute to its strong favorability among users.

The differences in user ratings may be attributable to the comprehensive features Simply Cross-Sell offers, combined with its established customer base. Its ease of integration and effective upselling techniques position it as a more reliable choice in the market.

Integration and Compatibility Comparison

Simply Cross-Sell Integrations

Simply Cross-Sell is engineered to seamlessly integrate with Shopify, allowing for optimal performance and functionality. Its straightforward integration process enhances the user experience without requiring extensive configuration or technical knowledge.

MBC Bundle Builder Integrations:

Like Simply Cross-Sell, MBC Bundle Builder integrates well with Shopify. However, it may not boast the same breadth of synergy with other platforms that enhance functionality and reporting. This limitation could impact the decision of merchants looking for comprehensive cross-platform capabilities.

Conclusion

In conclusion, both Simply Cross-Sell and MBC Bundle Builder provide valuable solutions for merchants eager to explore upselling and cross-selling strategies. However, Simply Cross-Sell emerges as the preferable solution, integrating a user-friendly design, extensive feature set, and scalable pricing structure. With its 5-star rating and a larger established user base, it demonstrates proven effectiveness in increasing AOV and enhancing customer engagement, making it a top choice for a wide spectrum of businesses looking to advance their sales performance.