Shopify Upsell and Cross-Sell Apps: EasyDisplay: Product Showcase vs. ReSell—Post Purchase Upsell

Table of Contents

1. Introduction
2. How Does EasyDisplay: Product Showcase Work?
3. How Does ReSell—Post Purchase Upsell Work?
4. How Much Does EasyDisplay: Product Showcase Cost?
5. How Much Does ReSell—Post Purchase Upsell Cost?
6. Cost Analysis: EasyDisplay: Product Showcase vs. ReSell—Post Purchase Upsell
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Did you know that businesses can significantly enhance their revenue streams through effective upselling and cross-selling strategies? In fact, studies show that upselling can increase revenue by as much as 30%. This stark reality underscores the importance of employing sophisticated upsell and cross-sell apps that can enhance user experience and drive sales.

Upsell and cross-sell apps play a pivotal role in enhancing customer experiences by seamlessly presenting relevant products and offers to users. This not only increases customer satisfaction but also boosts Average Order Value (AOV). In this blog post, we will delve into two prominent contenders in the Shopify ecosystem: EasyDisplay: Product Showcase and ReSell—Post Purchase Upsell. We will explore their features, pricing structures, user feedback, and overall effectiveness in delivering compelling upsell and cross-sell solutions.

How Does EasyDisplay: Product Showcase Work?

EasyDisplay: Product Showcase focuses on creating an engaging shopping experience by making use of product sliders, carousels, and a variety of custom display options. Here’s how it operates:

Setup

EasyDisplay allows merchants to set up attractive product displays on their Shopify stores using a straightforward visual editor. Users can easily select from various templates to craft appealing showcase presentations that integrate into their website seamlessly.

Trigger

Once a customer visits a page, they are shown relevant products and collections through sliders, encouraging immediate interactions and potential purchases.

Conversion

The features allow customers to add products directly to their cart, enhancing the likelihood of additional sales without causing any friction in the purchasing process. This fluid interaction cultivates a positive shopping experience while effectively increasing AOV.

Features and Benefits

EasyDisplay: Product Showcase has an array of features designed to enhance upselling and cross-selling efforts:

1. Product and Collection Sliders

   • Utility: Perfect for showcasing best-selling, recommended, and discounted products.
   • Target Industries: Be it a startup looking for visibility or a large business seeking to leverage established recognition, these sliders adapt to various scales effectively.

2. Live Visual Editing

   • Utility: This feature allows real-time modifications to the website's display, ensuring timely adjustments.
   • Target Users: Ideal for small to medium businesses that need flexibility without heavy coding knowledge.

3. Humanizing Product Presentation through Videos

   • Utility: By displaying videos or images that change on hover, engagement increases, providing customers with a comprehensive understanding of the products.
   • Target Audience: Beneficial for enterprises aiming to educate their customers and creating a memorable shopping experience.

4. Urgency Creation with Countdown Timers

   • Utility: Incorporating countdown timers for limited-time offers fosters urgency among customers.
   • Target Audience: This feature appeals to businesses of any size that wish to accentuate their promotions.

5. Alt Tag SEO

   • Utility: Enhances searchability and helps improve organic traffic to your store.
   • Target Audience: Particularly useful for startups and small businesses looking to grow their online footprint.

Imagine a small retail store that implements EasyDisplay’s features. By using collection sliders to highlight popular items, adding countdown timers for seasonal sales, and incorporating video options, the store could see not just increased interactions but notable enhancements in their sales figures.

How Does ReSell—Post Purchase Upsell Work?

ReSell—Post Purchase Upsell focuses on delivering tailored upsell offers after a customer completes their purchase. Here’s how it works:

Setup

Merchants can easily configure upsell offerings via intuitive interfaces. The ability to create specific offers based on previous purchases provides a personalized touch.

Trigger

Once a customer completes their purchase, they are presented with relevant upsell options on the thank-you page, making it a prime opportunity for additional sales.

Conversion

If the customer accepts an upsell, the additions are linked seamlessly to their existing order without needing any additional payment information. This simplicity is essential in minimizing cart abandonment and maximizing conversions.

Features and Benefits

ReSell boasts several features aimed at improving AOV through efficient upselling:

1. Automated One-Click Offers

   • Utility: These features allow for seamless upsell opportunities during the check-out process.
   • Target Users: Small to medium enterprises aiming to optimize their current sales flow will find this particularly valuable.

2. Thank You Page Promotions

   • Utility: By offering products post-purchase, businesses can capture customer interest while their buying momentum is still high.
   • Application: Suitable for various business sizes to leverage customer relationships.

3. Funnel Analytics

   • Utility: This feature provides insights into upsell effectiveness, assisting businesses understand customer behavior.
   • Target Users: Particularly valuable for larger enterprises wanting to refine their strategies using data-driven insights.

4. Personalized Recommendations

   • Utility: By suggesting related products customers frequently buy together, the app maximizes the chances of upsell.
   • Target Audience: A keen fit for startups and growing businesses focusing on relationships and customer satisfaction.

Despite its strengths, ReSell—Post Purchase Upsell’s features are relatively limited compared to EasyDisplay's extensive options. Many users may find its offerings efficient, but less robust when it comes to variety.

How Much Does EasyDisplay: Product Showcase Cost?

Cost-effective solutions are pivotal for any business looking to improve their upsell and cross-sell strategy. EasyDisplay offers a tiered pricing structure that caters to a variety of business needs:

1. Free Plan

• Price: Free
• Features: Includes two product showcases on the homepage, two templates, live visual editing, lazy load, add to cart, alt tag SEO, sale badge, responsive design, and no branding.
• Limitations: Limited to two showcases, which may not be sufficient for rapidly growing businesses.
• Target Audience: Startups looking to test viability.

2. Basic Plan

• Price: $6.99 per month
• Features: Includes nine showcases across all pages, a total of six templates, one collection, video display options, best-selling products, related and recently viewed items, discounts, and countdowns.
• Limitations: Still somewhat restrictive when considering the needs of larger enterprises.
• Target Audience: Small to medium businesses looking to enhance visibility and engage with customers effectively.

3. Pro Plan

• Price: $13.99 per month
• Features: All basic features plus twenty showcases, ten templates, five collections, and priority live chat and technical support.
• Limitations: Higher cost may be a limiting factor for businesses with strict budgets.
• Target Audience: Larger enterprises seeking extensive features.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does ReSell—Post Purchase Upsell Cost?

ReSell—Post Purchase Upsell also features a multi-tier pricing approach:

1. Pay As You Go Plan

• Price: Free to install
• Features: Unlimited offers impressions, unlimited orders, funnels analytics, and basic support.
• Limitations: Lacks advanced support features which some users might require.
• Target Audience: Startups focusing on initial testing and minor scale.

2. Standard Plan

• Price: $14.99 per month
• Features: Unlimited offers impressions, supports up to 250 orders per month.
• Limitations: May not be viable for businesses with higher order volumes.
• Target Audience: Small to medium businesses processing modest order quantities.

3. Professional Plan

• Price: $24.99 per month
• Features: Unlimited offers, support for up to 1,000 orders per month, and premium support.
• Limitations: Can become costly for lower volume businesses.
• Target Audience: Growing businesses with an upward trajectory looking to optimize their processes.

4. Unlimited Plan

• Price: $49.99 per month
• Features: Unlimited offers and orders, funnels analytics, dedicated support.
• Limitations: High monthly cost may deter smaller enterprises.
• Target Audience: Larger enterprises with substantial sales volume.

Cost Analysis: EasyDisplay: Product Showcase vs. ReSell—Post Purchase Upsell

When comparing the pricing of EasyDisplay: Product Showcase with ReSell—Post Purchase Upsell, it becomes evident that EasyDisplay offers a broader spectrum of functionalities at a competitive price, especially at the entry-level tier. Businesses benefit from the free plan, which provides an excellent introduction to upselling and cross-selling capabilities without immediate financial commitments. Even at low-tier plans, users can avail extensive features, giving them greater value.

While ReSell offers some robust options, the limitations in volume and scope, particularly at mid-range pricing, can impact decisions for merchants needing flexibility and scalability.

Additionally, while both apps have favorable reviews, the unique capabilities of EasyDisplay in creating engaging visual showcases may better justify its costs, offering tangible results in customer engagement and upselling efficiency.

User Reviews & Customer Support Insights

Is EasyDisplay: Product Showcase Good?

EasyDisplay boasts an impressive rating of 5 stars from a total of 64 reviews. Users often appreciate its intuitive features that enhance the visual appeal of their e-commerce sites. The absence of branding on the free plan has also been highlighted as an attractive incentive for businesses just starting out. Feedback frequently mentions how the versatile showcase options can lead to enhanced user engagement.

Is ReSell—Post Purchase Upsell Good?

ReSell has earned a stellar 5-star rating from 58 reviews, showcasing user satisfaction with its functionality. While praised for its simplicity in setting up upsell offers, some users might critique its limitations on offers and orders. The supportive features, particularly the funnel analytics and basic support, are valuable for businesses seeking data on their upselling efforts.

User Preference: EasyDisplay: Product Showcase or ReSell—Post Purchase Upsell?

Though both apps enjoy favorable ratings, EasyDisplay stands out with its more extensive feature set and user-friendly interface. Users may appreciate the depth of personalization and control that EasyDisplay offers compared to the straightforward approach of ReSell. These factors likely contribute to the stronger preference for EasyDisplay among Shopify merchants.

Integration and Compatibility Comparison

EasyDisplay: Product Showcase Integrations

EasyDisplay seamlessly integrates with various platforms, including Judge.me, LAI Review, Yotpo, Junip, Stamped, and ReviewXpo. These integrations enhance overall functionality, allowing users to track reviews and customer feedback efficiently. These capabilities not only improve engagement but also inform better decision-making based on customer sentiment.

ReSell—Post Purchase Upsell Integrations

ReSell integrates with Shopify POS, the checkout process, post-purchase pages, and the thank-you page. This ease of integration with existing systems ensures a smooth transition, facilitating effortless upselling at critical moments in the buying process. While integration support resonates positively with users, it still offers comparatively fewer options than EasyDisplay.

Conclusion

Both EasyDisplay: Product Showcase and ReSell—Post Purchase Upsell present robust solutions for upselling and cross-selling within the Shopify environment. However, EasyDisplay emerges as a more user-friendly and affordable option, replete with a comprehensive feature set tailored to various business needs. Its impeccable rating of 5 stars from numerous reviews highlights user satisfaction and trust in the app's capability to increase AOV and improve customer engagement.

While ReSell—Post Purchase Upsell holds its own, it lacks the versatility and customization that EasyDisplay offers. If you are looking to integrate effective upselling and cross-selling capabilities into your Shopify store, considering EasyDisplay can yield effective results, advancing your business towards its revenue goals.