Shopify Upsell and Cross-sell Apps: SH • Viewed Products Assistant vs Shop The Look | Lookbook

Table of Contents

1. Introduction
2. How Does SH • Viewed Products Assistant Work?
3. How Does Shop The Look | Lookbook Work?
4. How Much Does SH • Viewed Products Assistant Cost?
5. How much does Shop The Look | Lookbook cost?
6. Cost Analysis: SH • Viewed Products Assistant vs. Shop The Look | Lookbook
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the fast-paced world of e-commerce, successfully upselling and cross-selling can make all the difference in boosting a store's revenue. Research shows that upselling can result in a sales increase of up to 30%. As a result, entrepreneurs are increasingly turning toward smart technological solutions to enhance their sales strategies. Upsell and cross-sell apps stand at the forefront of this movement, significantly improving customers’ shopping experiences while driving profits for businesses.

In this blog post, we will dive into two prominent Shopify apps: SH • Viewed Products Assistant and Shop The Look | Lookbook. Both applications offer various upselling and cross-selling opportunities, seamless integration capabilities, and enhanced customer experience tools. However, differences in features, pricing, and user satisfaction may influence your choice between the two as you seek to maximize revenue for your online store.

How Does SH • Viewed Products Assistant Work?

SH • Viewed Products Assistant operates by reminding customers of the products they have recently browsed, serving as a gentle nudge towards purchase. Here’s how it works:

Setup: This app allows merchants to easily display recently viewed products across various pages on their Shopify store, including the home, product, and cart pages. This feature helps customers keep track of what captured their interest without having to revisit previous pages.

Trigger: As shoppers navigate your site, the app automatically updates the list of recently viewed products, ensuring that their options remain visible throughout their browsing experience.

Conversion: By showcasing these products, SH • Viewed Products Assistant encourages shoppers to reconsider items they may have overlooked, leading to impulsive purchases. This approach enhances overall customer satisfaction by offering relevant suggestions at the right moment.

Features Overview:

1. Display Recently Viewed Products: This feature allows customers to easily revisit items they may want to buy without having to search for them again. It aids impulsive buyers, especially those comparing options.
2. Multi-Page Compatibility: The app can be displayed on different sections of a store, ensuring that the products remain at the forefront of customer attention, regardless of where they are in their journey.
3. One-Click Installation and Zero Maintenance: The app boasts a user-friendly installation process that requires minimal upkeep, making it ideal for businesses of all sizes.
4. Fast Loading: This app operates without impacting the website’s loading speed. A fast-loading site is crucial for retaining visitors.
5. Mobile Optimization: Given the rising importance of mobile shopping, this app is optimized for mobile devices, ensuring that it performs effectively on them as well.

Utility Across Business Sizes:

• Startups: Perfect for new businesses looking to enhance user experience without complicated installation processes.
• Small to Medium Businesses: Expands the potential for increasing conversion rates and customer satisfaction.
• Large Enterprises: Provides significant data insights and customer interaction analytics.

In a hypothetical scenario, consider a customer browsing for a new pair of shoes. After comparing several styles, they leave the site to check their options elsewhere. With SH • Viewed Products Assistant, when they return, they will instantly see the shoes they viewed earlier, increasing the likelihood that they’ll proceed with the purchase.

How Does Shop The Look | Lookbook Work?

On the other hand, Shop The Look | Lookbook offers a visually appealing way to upsell through curated lookbooks. Here’s how it functions:

Overview: This app allows merchants to create shoppable galleries that group products into attractive lookbooks. These lookbooks can be embedded within product pages or highlighted throughout the shopping experience, encouraging customers to consider complementary products.

Features Overview:

1. Customizable Lookbooks: Merchants can build various lookbooks tailored to their brand and product collections, making it easier to upsell complementary items.
2. Curated Product Bundling: By showcasing products that naturally enhance one another, this feature encourages shoppers to buy related products rather than isolating purchases.
3. One-Click Lookbook Addition: Customers can conveniently add an entire curated lookbook to their cart with just a single click, simplifying the shopping journey.
4. Discounts and Incentives: Stores can motivate customers to purchase bundles through promotional discounts, thereby increasing the average order value (AOV).
5. 24/7 Expert Support: The app offers around-the-clock support, providing guidance for optimizing lookbooks and ensuring any complexities are handled quickly.

Utility Across Business Sizes:

• Startups: Can leverage beautiful templates to create an engaging shopping experience even without extensive design skills.
• Small to Medium Businesses: Utilize the app’s full capabilities to drive cross-selling and brand positioning effectively.
• Large Enterprises: Exploit comprehensive analytics and support systems to meet the needs of a diverse customer base.

Imagine a boutique that sells fashion accessories. By employing Shop The Look | Lookbook, they can curate lookbooks for various outfits, effectively bundling items such as handbags, jewelry, and shoes, further encouraging upselling opportunities.

How Much Does SH • Viewed Products Assistant Cost?

Cost-efficiency is a key consideration when selecting upselling tools. SH • Viewed Products Assistant’s pricing structure presents a clear value offering.

Standard Plan: $3.99/month

• Features: This plan includes unlimited product listings and traffic, and offers 24/7 support, ensuring that users can access assistance whenever needed.
• Limitations: There are no advanced options provided under this plan, which might be required by more extensive businesses seeking specific customization.
• Target Audience: Ideal for startups and small businesses looking for budget-friendly solutions to start upselling effectively.
• Additional Costs: None. This plan is straightforward with no hidden charges.

In summary, this affordable pricing structure ensures merchants can access solid upselling capabilities without financial strain.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How much does Shop The Look | Lookbook cost?

Cost analysis is critical when determining the value of software solutions. The pricing arrangements for Shop The Look | Lookbook might cater well to some, but let’s delve deeper.

Development Stores: Free Tier

• Features: This tier is designed exclusively for development stores, featuring unlimited looks and upsell capabilities in various pages.
• Limitations: Not intended for active stores, limiting its usefulness for most businesses.
• Target Audience: Suitable for developers looking to create their store templates before actual launches.

Growth Plan: $9.97/month

• Features: Unlimited looks, upsell functionalities on product and collection pages, email support, and a 1:1 onboarding call.
• Limitations: No mention of 24/7 support, which could be detrimental if issues arise outside typical support hours.
• Target Audience: More comprehensive compared to the Free Tier, it’s aimed at small to medium-sized businesses looking to implement visual marketing.

Through this structure, one can see how Shop The Look | Lookbook caters differently than SH • Viewed Products Assistant, appealing primarily to those with specific design needs or higher budgets.

Cost Analysis: SH • Viewed Products Assistant vs. Shop The Look | Lookbook

When comparing pricing, SH • Viewed Products Assistant emerges as a more cost-effective solution, particularly for startups and small businesses. At $3.99/month, it offers substantial features without overwhelming costs.

In contrast, Shop The Look | Lookbook starts at $9.97/month, with the higher entry price potentially making it less accessible for smaller operations. Although the Growth Plan provides customizable options, the sheer affordability of SH • Viewed Products Assistant gives it a clearer edge for businesses looking to scale without heavy financial commitments.

User Reviews & Customer Support Insights

Is SH • Viewed Products Assistant good?

With 64 reviews and a perfect 5-star rating, SH • Viewed Products Assistant has garnered positive feedback for its simplicity and effectiveness in increasing sales through well-placed reminders.

Is Shop The Look | Lookbook good?

Shop The Look | Lookbook also boasts a commendable 5-star rating from 114 reviews. Users likely appreciate its elegant presentation and ease of use. However, given the higher pricing tier, potential critics might express concerns over value for money.

Customer support plays a crucial role in determining overall satisfaction. While both apps emphasize 24/7 support, users may benefit from the dedicated onboarding offered by Shop The Look | Lookbook, although SH • Viewed Products Assistant’s straightforward design could reduce the support needed.

User Preference: SH • Viewed Products Assistant or Shop The Look | Lookbook?

When examining both user ratings, it’s clear both SH • Viewed Products Assistant and Shop The Look | Lookbook have been received positively. However, the smaller number of reviews for SH • Viewed Products Assistant means it hasn’t been tested as extensively.

Despite this, the simple, effective features of SH • Viewed Products Assistant may appeal to users needing straightforward solutions for upselling and cross-selling. Conversely, Shop The Look | Lookbook may find favor with businesses that wish to visually curate their offerings more prominently.

Integration and Compatibility Comparison

SH • Viewed Products Assistant Integrations

This app integrates seamlessly within Shopify, which is a great advantage for developers and merchants using the platform. No complex integrations are necessary, allowing for a straightforward implementation of upselling features.

Shop The Look | Lookbook Integrations:

Shop The Look | Lookbook integrates with several essential tools: Checkout, Back In Stock, Google Analytics, Langify, and more. This range of integrations offers users enhanced data tracking and marketing capabilities, creating a richer, more comprehensive experience.

Conclusion

Both SH • Viewed Products Assistant and Shop The Look | Lookbook provide effective solutions for upselling and cross-selling. Yet, SH • Viewed Products Assistant stands out due to its user-friendly design, extensive support, and unbeatable pricing. The app has earned a perfect 5-star rating through its capabilities and efficiency, making it a frequently recommended choice among Shopify merchants. By choosing SH • Viewed Products Assistant, businesses can confidently elevate their sales strategies without incurring significant costs, ensuring a strong return on investment.