Shopify Upsell and Cross-sell Apps: Checkout Builder vs. BNB Amazon Buy Now Button+More

Table of Contents

1. Introduction
2. How Does Checkout Builder Work?
3. How Does BNB Amazon Buy Now Button+More Work?
4. How Much Does Checkout Builder Cost?
5. How Much Does BNB Amazon Buy Now Button+More Cost?

Introduction

In the world of e-commerce, upselling and cross-selling are essential strategies for increasing sales and enriching customer experiences. Research indicates that a mere 20% increase in a customer's average order value can significantly boost the bottom line of any business. This highlights the importance of leveraging upsell and cross-sell apps to create an engaging shopping environment that encourages customers to spend more during their interactions.

Two popular options in the Shopify ecosystem are Checkout Builder by Lightfall.app and BNB Amazon Buy Now Button+More by JoJo Agency. Both applications offer various tools and integrations that enable merchants to enhance their offerings, making it easier to connect customers with products they might find appealing. In this blog post, we will dive deep into how these apps operate, their pricing structures, features, user feedback, and which one ultimately stands out as the more effective solution for businesses seeking to maximize their sales potential.

How Does Checkout Builder Work?

Checkout Builder is designed to empower Shopify Plus merchants to create a customizable and dynamic checkout experience. This app focuses on enhancing upsell and cross-sell opportunities by allowing businesses to personalize the checkout process significantly.

Key Features of Checkout Builder

1. Custom Sections Widget: This feature allows merchants to add personalized content sections within the checkout flow. This customization keeps the brand’s voice prevalent throughout the transaction process.

2. Custom Fields Widget: Businesses can incorporate fields for gift messages, delivery notes, or other relevant customer inputs, enhancing engagement and leaving a positive impression.

3. Payment Icons: Displaying trusted payment options can help reassure customers, thereby reducing cart abandonment rates.

4. Advanced Branding Editor & Live Preview: The ability to instantly see how changes impact the checkout experience empowers businesses to create a unique brand identity that resonates with their target audience.

5. Upsell Widgets: These are strategically placed offers that appear during the checkout process, enticing customers to add complementary products to their cart.

Utility Across Business Sizes

• Startups: For new businesses, the Custom Sections Widget and Custom Fields offer a straightforward way to stand out in a competitive market without extensive coding knowledge.

• Small to Medium Businesses: The Advanced Branding Editor caters to businesses looking to strengthen their brand identity while ensuring their checkout process is user-friendly.

• Large Enterprises: Larger Shopify Plus customers can highly benefit from the Unlimited Access to all widgets, leveraging advanced upselling features to maximize revenue.

Hypothetical Scenario

Consider a medium-sized online store selling home decor. By utilizing the upsell widgets, when a customer adds a lamp to their cart, they are prompted with a suggestion to buy matching curtains at a discount. This relevancy and convenience can lead to increased average order values, providing a win-win situation for both the business and the customer.

How Does BNB Amazon Buy Now Button+More Work?

BNB Amazon Buy Now Button+More focuses on boosting sales by directing customers to reputable marketplaces like Amazon and Walmart.

Key Features of BNB Amazon Buy Now Button+More

1. Custom Buttons: Merchants can create personalized buttons that direct customers to their Amazon listings, providing ease of access.

2. Geolocation: This feature allows tailored offerings depending on the customer's location, optimizing the shopping experience.

3. Multiple Channel Connectivity: The app embraces various platforms, linking selling opportunities across Amazon, eBay, and others.

Utility Across Business Sizes

• Startups: The straightforward setup of custom buttons is perfect for new businesses looking to quickly expand their reach without investing a lot of time.

• Small to Medium Businesses: These merchants benefit from geolocation features, allowing them to target specific demographics, thus improving campaign effectiveness.

• Large Enterprises: Established brands can leverage the ability to manage multiple affiliate tags and listings across numerous marketplaces from a single platform.

Hypothetical Scenario

Imagine a small business offering handmade jewelry. By utilizing BNB’s geolocation feature, they can present their products to customers with a promotional message specific to their region, enhancing the likelihood of making a sale.

How Much Does Checkout Builder Cost?

Cost is a critical consideration when choosing the right app. Checkout Builder offers a transparent pricing structure with three clear tiers suitable for various business needs:

1. Checkout Functions (Free): This entry-level option includes essential Shopify functions with no hidden fees. It's an ideal choice for startups wanting to explore upsell opportunities without financial commitment.

2. Checkout Basic ($49/month): This tier introduces advanced features like custom widgets, creating a robust experience for small to medium-sized businesses looking to enhance their branding during checkout.

3. Checkout Advanced ($149/month): Tailored for larger enterprises, this plan includes full access to all widgets, advanced branding options, and upselling features.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does BNB Amazon Buy Now Button+More Cost?

The pricing for BNB Amazon Buy Now Button+More is straightforward, but may not offer the same breadth of options as Checkout Builder:

1. Amazon Button + ($9.99/month): While this plan appears budget-friendly, it primarily delivers basic functionalities. It may be suitable for startups focusing solely on affiliate sales rather than dynamic upselling.

Conclusion

Both Checkout Builder and BNB Amazon Buy Now Button+More offer robust solutions in their own regard. However, with its comprehensive feature set, user-friendly design, and flexible pricing based on order volume, Checkout Builder emerges as a more cost-effective and versatile solution. With an impressive 5-star rating and extensive experience since its launch in September 2023, Checkout Builder is well-regarded for increasing Average Order Value (AOV) and improving customer engagement seamlessly.

Ultimately, while BNB Amazon Buy Now Button+More has its strengths, the distinct advantages provided by Checkout Builder make it a superior choice for businesses looking to create a more engaging, customizable experience that can cater to upselling and cross-selling opportunities efficiently.