Shopify Upsell and Cross-sell Apps: Relek Build‑the‑Look vs Checkout Brew Upsells & Blocks

Table of Contents

1. Introduction
2. How Does Relek Build‑the‑Look Work?
3. How Does Checkout Brew Upsells & Blocks Work?
4. How Much Does Relek Build‑the‑Look Cost?
5. How Much Does Checkout Brew Upsells & Blocks Cost?
6. Cost Analysis: Relek Build‑the‑Look vs. Checkout Brew Upsells & Blocks
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In today's highly competitive e-commerce landscape, upselling and cross-selling are vital strategies to enhance customer experience, drive sales, and boost Average Order Value (AOV). Research shows that a mere 10% increase in your average order can lead to a significant profit increase—often more than overall sales growth. This is where upsell and cross-sell applications come into play, optimizing the shopping journey by recommending relevant products to customers.

Among these applications are two prominent contenders: Relek Build‑the‑Look and Checkout Brew Upsells & Blocks. Both strive to provide businesses with tools to creatively enhance the shopping experience, yet they approach this goal differently. Relek focuses on curating complete outfits for fashion retailers, while Checkout Brew aims to fine-tune the checkout process with upsells. In this post, we'll delve deeper into the workings of each application, their pricing structures, user feedback, and ultimately, help you determine which app serves your needs best.

How Does Relek Build‑the‑Look Work?

Relek Build‑the‑Look is designed specifically for the fashion industry, allowing merchants to create engaging shopping experiences for their customers. This app enables customers to create complete looks by matching clothing items based on style, color, or inventory, encouraging them to make multiple purchases in one go.

Main Features of Relek Build‑the‑Look

1. Build the Look: This feature presents customers with curated outfits matching their preferences. For instance, if a user shows interest in a particular dress, they are presented with shoes, accessories, and bags that complement their choice, effectively enhancing cross-sell opportunities.

2. User Profiles: Customers can 'like' or 'dislike' items, enabling them to build profiles which generate personalized product recommendations. Such customized experiences resonate particularly well with today's consumers, who appreciate tailored online shopping.

3. Buy the Look: This feature allows users to purchase multiple items in one click, simplifying the checkout process and thereby enhancing the customer satisfaction rate.

4. Merchant Driven Matching: Merchants can match garment categories to their inventory seamlessly, creating customization opportunities that suit their specific collections.

5. Integrated Page Layouts: The app allows easy overlays on stores, meaning users can customize how the integration looks on their website without needing advanced technical skills.

Utility Across Business Sizes: This functionality proves beneficial for startups striving for user engagement, small to medium businesses looking to optimize sales across their inventory, and larger enterprises aiming to enhance their brand's online presence through cohesive visuals and recommendations.

Hypothetical Scenario

Imagine a new boutique using Relek Build‑the‑Look. A customer browsing dresses can effortlessly see suggestions for matching accessories, leading to a higher likelihood of making a purchase. By using this app, the boutique can potentially see a noticeable increase in both AOV and customer retention, as shoppers appreciate the effort taken to personalize their experience.

How Does Checkout Brew Upsells & Blocks Work?

Checkout Brew is tailored to enhance the checkout experience, focusing on upselling and offering additional purchases during the final stages of a transaction. This application capitalizes on creating more tailored offers for last-minute decisions customers can make at the checkout.

Main Features of Checkout Brew Upsells & Blocks

1. Strategic Checkout Upsells: The app prompts customers with upsell offers seamlessly integrated into the checkout process.

2. Dynamic Content: It allows for the inclusion of dynamic content during checkout, making personalization highly effective by incorporating product recommendations based on what shoppers currently have in their carts.

3. Custom Fields: Merchants can create tailored fields that highlight specific offers, convey brand messages, or offer additional products.

4. Checkout Branding Control: It grants merchants full control over the aesthetic elements of the checkout page, including fonts and colors, ensuring the checkout process aligns with their brand identity.

5. Shipping Protection Offers: Checkout Brew also facilitates the addition of shipping protection and free shipping offers that encourage last-minute additions to the cart.

Utility Across Business Sizes: Checkout Brew's features resonate well with all sizes of businesses, allowing startups to provide a professional checkout experience, while offering large enterprises the flexibility to brand their checkout pages uniquely.

How Much Does Relek Build‑the‑Look Cost?

When considering upsell and cross-sell solutions, cost-effectiveness is paramount. Thankfully, Relek Build‑the‑Look does not charge a fee for using their app, opting to focus on offering pure value through features rather than pricing tiers.

Cost Insights

• Cost: Free to use.
• Features: Includes complete integration of user profiles, “Build the Look,” and more, promoting extensive customizability.
• Limitations: As there are no charges, there are no limitations imposed based on payment tiers.
• Target Audience: Ideal for startups and small to medium businesses looking to optimize inventory engagement without significant financial investment.

It is important to note that you can always reach out to our team, and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Checkout Brew Upsells & Blocks Cost?

Cost-effective solutions are vital in ensuring that businesses can scale without imposing hefty fees. Checkout Brew provides two different pricing tiers, catering to a range of audiences:

1. Free to Install (Development Store Only):

   • Cost: Free.
   • Features: Provides all features for development stores only; however, Shopify Plus is required.
   • Limitations: Not available for live stores unless upgraded.
   • Target Audience: Suitable for startups looking to explore upselling during development phases.

2. Unlimited Plan:

   • Cost: $99/month.
   • Features: Inclusive of upsell blocks, checkout branding, dynamic content, and unlimited order volume.
   • Limitations: Only available for Shopify Plus users.
   • Target Audience: Best suited for growing businesses that are ready to invest in fine-tuning their checkout experience.

Cost Analysis: Relek Build‑the‑Look vs. Checkout Brew Upsells & Blocks

While both apps present cost-efficient solutions, Relek Build‑the‑Look’s no-cost offering provides unparalleled accessibility. Especially for small fashion businesses just starting, this possibility of leveraging upsell and cross-sell features without additional expenses is compelling. In contrast, Checkout Brew's pricing can become a consideration as businesses scale, particularly since it is limited to the Shopify Plus tier, which might inhibit some businesses from accessing its features.

User Reviews & Customer Support Insights

Is Relek Build‑the‑Look Good?

With a perfect 5-star rating from 64 reviews, Relek Build‑the‑Look is well-regarded among users who appreciate the ease of creating curated experiences.

Is Checkout Brew Upsells & Blocks Good?

Similarly rated 5 stars based on 2 reviews, Checkout Brew sounds promising. However, the limited feedback might reflect either a nascent user base or a lack of visibility compared to other options. Users likely appreciate its capability to tailor checkout-upsell experiences effectively.

User Preference: Relek Build‑the‑Look or Checkout Brew Upsells & Blocks?

With 64 reviews compared to just 2 for Checkout Brew, Relek Build‑the‑Look demonstrates a stronger preference from the user community. This could suggest that Relek’s features provide a more extensive and effective solution in comparison to Checkout Brew, despite both earning high ratings. The disparity in reviews illustrates Relek’s established presence while Checkout Brew is still finding its footing in the competitive landscape.

Integration and Compatibility Comparison

Relek Build‑the‑Look Integrations

Relek Build‑the‑Look integrates effortlessly into Shopify setups, enhancing the fashion retail experience through its ability to recommend complementary items without complex setups.

Checkout Brew Upsells & Blocks Integrations

Checkout Brew links into Shopify Checkout and compatibility with checkout functionalities, enabling upsells and customizable fields. However, its reliance on Shopify Plus may limit the adaptability for many small businesses.

Conclusion

Both Relek Build‑the‑Look and Checkout Brew Upsells & Blocks present robust solutions tailored to enhance upsell and cross-sell opportunities. However, Relek stands out with its user-friendly interface, zero cost, and extensive capabilities in creating engaging shopping experiences tailored for the fashion industry. While Checkout Brew offers various features beneficial for the checkout process, its pricing structure may pose limitations for small businesses without a Shopify Plus subscription.

In contrast, Relek’s straightforward value proposition allows businesses of all sizes to optimize their inventory and sales strategies effectively. As a result, Relek Build‑the‑Look emerges as a superior choice for merchants eager to enhance their customer journeys without incurring additional costs.