Shopify Upsell and Cross-sell Apps: Ultimate Recently Viewed vs AfterSell Post Purchase Upsell

Table of Contents

1. Introduction
2. How Does Ultimate Recently Viewed Work?
3. How Does AfterSell Post Purchase Upsell Work?
4. How Much Does Ultimate Recently Viewed Cost?
5. How Much Does AfterSell Post Purchase Upsell Cost?
6. Cost Analysis: Ultimate Recently Viewed vs. AfterSell Post Purchase Upsell
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the competitive landscape of e-commerce, leveraging upselling and cross-selling strategies can significantly enhance sales and customer satisfaction. According to recent studies, the probability of selling to an existing customer is between 60% to 70%, while the chances of selling to a new customer range between 5% to 20%. This substantial difference underscores the importance of utilizing upsell and cross-sell apps, which enhance shopping experiences and ultimately boost average order values.

This blog post delves into two prominent Shopify apps: Ultimate Recently Viewed and AfterSell Post Purchase Upsell. Both applications provide various capabilities aimed at improving customer experience and enhancing revenue through tailored product recommendations. Through seamless integration with Shopify and their specific features, these apps aim to enhance upselling and cross-selling opportunities.

How Does Ultimate Recently Viewed Work?

Ultimate Recently Viewed is designed to enrich the shopping experience by adding a recently viewed products section to your Shopify store. This feature encourages customers to revisit products they have previously expressed interest in, thereby increasing the likelihood of conversion. Here's a breakdown of how it works:

1. Setup: The installation is straightforward—merchants can integrate the recently viewed section without any coding skills. The design aligns with your existing theme, ensuring a cohesive look.

2. Display: As customers browse your store, their recently viewed items will automatically be updated and displayed. This easy access acts as a gentle nudge to revisit and ultimately purchase items they might have forgotten.

3. Customization: Thanks to its customizable responsive design, businesses can tailor the recently viewed section to match their branding and styling preferences seamlessly.

Main Features of Ultimate Recently Viewed

• Customizable Responsive Design: This allows merchants to ensure that the display of recently viewed products aligns with their store's aesthetic, fostering a more seamless user experience.

• Multi-Currency and Language Support: The app is inherently compatible with various currencies and languages, making it a suitable choice for businesses operating in different global markets.

• 24/7 Email Support: Continuous customer support is critical for businesses, especially those that rely on quick resolutions for technical issues. Ultimate Recently Viewed offers round-the-clock email assistance.

Relevance for Businesses

This app is particularly useful for:

• Startups: With a minimal monthly fee of $4.99, startups can enhance their stores without significant financial investment.
• Small to Medium Businesses: As these businesses grow, the ability to engage customers through previously viewed products can substantially increase conversions.
• Large Enterprises: The seamless integration across various themes and languages can cater to international markets effectively.

Benefits & Hypothetical Scenarios

The intuitive features of Ultimate Recently Viewed can facilitate an improved shopping experience, ensuring customers are reminded of their interests. For instance, consider a scenario where a customer is browsing for shoes and adds a pair to their cart. If they navigate away and later see their recently viewed shoes, they might be more inclined to complete the purchase or explore other items, all thanks to the proactive nudging from the app.

How Does AfterSell Post Purchase Upsell Work?

AfterSell Post Purchase Upsell takes a different approach to upselling. Unlike traditional upselling methods that occur before or during checkout, AfterSell targets customers after their initial purchase.

1. Setup: AfterSell provides merchants with tools to create one-click upsell and downsell offers that are displayed on the thank-you page post-purchase.

2. Trigger: As soon as a customer completes their order, they are presented with additional product offers, making it simple for them to click and add more items to their order without needing to process another payment.

3. Customization: Merchants can optimize their thank-you pages by including reviews, FAQs, and additional upsells, enhancing the post-purchase experience.

Key Features of AfterSell Post Purchase Upsell

• One-Click Upsell/Downsell: Customers can accept additional products seamlessly during the post-purchase stage without the hassle of re-entering payment information.

• Thank You Page Customization: Merchants can personalize the thank-you page, optimizing it to showcase products that may interest them further.

• Advanced Analytics: Businesses can track performance metrics, allowing for data-driven decision-making.

Relevance for Businesses

For AfterSell, the app's features cater to various business types:

• Startups: Free options for development stores provide a low barrier for entry, enabling startups to begin offering upsells right away.
• Small to Medium Businesses: Competitive pricing allows them to scale their upselling potential as their order volumes grow.
• Large Enterprises: With features tailored for high order volumes, AfterSell can efficiently cater to large operations looking to increase their average order value.

How Much Does Ultimate Recently Viewed Cost?

Cost-effective solutions are vital for businesses looking to maximize their profits. Ultimate Recently Viewed offers a single pricing plan, making it straightforward for merchants.

• Price: $4.99/month

• Features:

  • Customizable responsive design
  • Multi-currency and language support
  • 24/7 email support

• Limitations: The app doesn't offer tiered pricing, which may seem like a limitation for businesses seeking advanced features as they scale.

• Target Audience: This pricing tier is well-suited for startups and small to medium businesses aiming for cost efficiency while enhancing their upsell potential.

• Additional Costs: No hidden fees are associated, making financial planning easier.

As a note, "It is important to note that you can always reach out to our team, and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business."

How Much Does AfterSell Post Purchase Upsell Cost?

Understanding cost constraints is crucial for effective financial planning in any business. AfterSell offers multiple pricing structures based on order volume.

Pricing Tiers:

1. Development Stores: Free for development and partner stores.

   • Features: One-click upsell/downsell, mobile optimization, advanced analytics.
   • Target Audience: Startups testing the waters with post-purchase upsells.

2. 0-500 Orders: $34.99/month

   • Features: Supports up to 500 monthly store orders.
   • Target Audience: Small businesses beginning to see traction and needing effective upsell tools.

3. 501-1000 Orders: $54.99/month

   • Features: Allows for a higher volume of orders, maintaining all prior features.
   • Target Audience: Medium-sized businesses looking to capitalize on increased sales.

4. 1001-2000 Orders: $99.99/month

   • Features: Serves well for enterprises with significant sales volumes.
   • Target Audience: Large businesses aiming for high transaction efficiencies.

Strategically, this tiered pricing structure can cater to various business growth phases. However, ongoing costs could accumulate, potentially impacting budget considerations for smaller operations.

Cost Analysis: Ultimate Recently Viewed vs. AfterSell Post Purchase Upsell

When evaluating the cost-effectiveness of these apps, Ultimate Recently Viewed presents a clear advantage with its single, low-cost pricing model of $4.99 per month. This allows smaller businesses to access upselling capabilities without incurring significant monthly expenses. Conversely, AfterSell's tiered pricing may become costly for growing businesses, particularly those in their earlier stages.

Moreover, both apps offer different approaches to upselling, with Ultimate Recently Viewed enhancing customer navigation and returning interest and AfterSell targeting post-purchase, which suggests varied use cases.

User Reviews & Customer Support Insights

Is Ultimate Recently Viewed Good?

With a perfect rating of 5 stars garnered from 64 reviews, Ultimate Recently Viewed has proven to be a reliable and efficient tool for enhancing customer experience. Users appreciate its simplicity and effectiveness in increasing conversions through facilitating access to previously viewed products.

Is AfterSell Post Purchase Upsell Good?

AfterSell enjoys a commendable rating of 4.9 stars from 791 reviews. Users seem to value its straightforward design and ability to increase average order value effectively. However, certain reviews hint at potential challenges during initial setup or integration phases, which can influence the customer experience.

User Preference: Ultimate Recently Viewed or AfterSell Post Purchase Upsell?

When comparing ratings, Ultimate Recently Viewed tends to edge out with its perfect score. While both apps have their strengths, the simplicity and effectiveness of Ultimate Recently Viewed in providing options for upselling during the browsing experience contribute to a more favorable perception among users. The app's enhanced user experience stands out, making it a compelling choice for businesses aiming to optimize customer engagement.

Integration and Compatibility Comparison

AfterSell Post Purchase Upsell Integrations

AfterSell has robust integrations with platforms such as Checkout, Stamped, and ReCharge, facilitating data tracking and seamless payment processing. This creates an enriched ecosystem for merchants looking to enhance their upselling potential.

Ultimate Recently Viewed Integrations

On the other hand, Ultimate Recently Viewed plays nicely with several third-party apps like product reviews and currency converters, increasing its versatility. The integration capabilities are intuitive, enabling merchants to adopt the app without significant disruption to existing workflows.

Conclusion

In conclusion, both Ultimate Recently Viewed and AfterSell Post Purchase Upsell present strong cases for inclusion in your Shopify store. However, Ultimate Recently Viewed stands out with its user-friendly design, impressive features, and a cost-efficient pricing structure, offering clear advantages for various business sizes. With an outstanding 5-star rating and a commitment to enhancing customer experience, Ultimate Recently Viewed proves to be an exceptional solution for merchants looking to leverage the power of upselling and cross-selling.