Shopify Upsell and Cross-sell Apps: Latch ‑ Member Exclusives vs Makaira Connect

Table of Contents

1. Introduction
2. How Does Latch ‑ Member Exclusives Work?
3. How Does Makaira Connect Work?
4. How Much Does Latch ‑ Member Exclusives Cost?
5. How Much Does Makaira Connect Cost?
6. Cost Analysis: Latch ‑ Member Exclusives vs. Makaira Connect
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Did you know that upselling and cross-selling can increase your average order value by 10-30%? These strategies are pivotal for enhancing customer experience and optimizing revenue streams, making them essential in the competitive e-commerce landscape. Upsell and cross-sell apps play a crucial role in facilitating these techniques by streamlining product promotion and customer engagement.

In this blog post, we’ll explore two prominent Shopify apps: Latch ‑ Member Exclusives and Makaira Connect. Each app offers unique capabilities for upselling and cross-selling, catering to different types of businesses. Latch focuses on member exclusivity and upselling memberships, while Makaira offers a more generalized search and recommendation system. Let’s dive into how each app works, their pricing, and which one may be the better choice for your business.

How Does Latch ‑ Member Exclusives Work?

Latch ‑ Member Exclusives stands out by allowing businesses to lock products for tagged members. This creates a sense of exclusivity that can encourage non-members to join. The app integrates seamlessly with Shopify's checkout process, providing several features designed to enhance the upsell experience.

Key Features of Latch ‑ Member Exclusives

1. Product Locking: Latch allows merchants to securely lock products to logged-in customers, preventing unauthorized access. This feature is crucial for businesses that rely on membership models, as it ensures that only paid members can access coveted items.

2. Cart and Checkout Validation: The app limits cart access for non-members, ensuring a smooth checkout process for those entitled. This not only increases member satisfaction but also deters potential malicious shoppers.

3. Membership Upsells: With the capability to upsell memberships directly on product and checkout pages, merchants can streamline the conversion process. This ease of integration maximizes opportunities for membership sales along with product purchases.

4. Performance Tracking: Latch provides analytics to track add-to-cart (ATC) events and revenue generated through upsells. Tracking performance can provide valuable insights for businesses looking to optimize their upselling strategies.

Benefits to Different Business Sizes

• Startups: Latch's free plan offers unlimited locks and basic validation features, making it a great starting point for startups looking to establish a membership model without incurring upfront costs.

• Small to Medium Businesses: The premium tier, priced at $14.99 per month, introduces advanced upsell features and performance tracking, which are immensely beneficial for growing businesses looking to maximize sales without overextending their resources.

• Large Enterprises: Larger businesses can benefit from the Plus plan for $49.99, which integrates even more advanced features, including upsells at checkout—ideal for those who require extensive monetization strategies.

Hypothetical Scenario

Imagine a fitness apparel brand using Latch. A member clicks on a limited edition pair of leggings. With Latch, they can only proceed to checkout if they are logged in, ensuring that these exclusive products remain available for loyal customers. Additionally, a pop-up prompts non-members to purchase a membership to gain access, effectively converting potential sales and enhancing customer loyalty.

How Does Makaira Connect Work?

Makaira Connect works as an eCommerce marketing suite designed to streamline search and recommendations for online stores. This app focuses on enhancing a customer's shopping experience by improving product visibility and search functionalities.

Key Features of Makaira Connect

1. Search and Filter: The app provides advanced search capabilities, allowing customers to easily find products. This is essential in improving user experience and reducing cart abandonment rates.

2. Product Recommendations: Personalized product recommendations appear on product pages, enhancing cross-selling opportunities and encouraging additional purchases.

3. Tracking: The app includes tracking functionalities that allow businesses to analyze customer behaviors and preferences.

Benefits to Different Business Sizes

• Startups: The free tier supports up to 5,000 products, making it suitable for startups to establish product visibility and improve search functionalities.

• Small to Medium Businesses: The XL plan, priced at $149, supports up to 250,000 products and is well-suited for businesses looking to scale and require comprehensive search solutions.

• Large Enterprises: The pricing for more advanced features, including recommendations, begins at $249. Larger enterprises that need a robust, scalable solution for thousands of products may find this useful, albeit costly compared to Latch.

How Much Does Latch ‑ Member Exclusives Cost?

Cost considerations are critical when choosing an upsell/cross-sell solution. Latch ‑ Member Exclusives offers three pricing tiers, which cater to a range of business needs.

1. Free Plan:

   • Price: Free
   • Features: Unlimited locks, cart validation, checkout validation.
   • Target Audience: Ideal for startups testing membership models.
   • Limitations: No advanced upsell features.
   • Additional Costs: None.

2. Premium Plan:

   • Price: $14.99/month
   • Features: Everything in the free plan plus product page upsell and performance tracking.
   • Target Audience: Best for small to medium-sized businesses.
   • Limitations: Limited to basic performance analytics.
   • Additional Costs: None.

3. Plus Plan:

   • Price: $49.99/month
   • Features: All premium features plus checkout page upsell.
   • Target Audience: Suitable for large enterprises needing comprehensive solutions.
   • Limitations: Steeper price point.
   • Additional Costs: None.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How Much Does Makaira Connect Cost?

When evaluating Makaira Connect, cost-effectiveness is equally vital for businesses seeking upsell and cross-sell solutions.

1. Free Tier:

   • Price: Free
   • Features: Search and filter capabilities, up to 5,000 products, tracking.
   • Target Audience: Suitable for small startups.
   • Limitations: Restriction to basic features, minimal product capacity.

2. Search [XL] Plan:

   • Price: $149/month
   • Features: Search and filter capabilities, up to 250,000 products, tracking.
   • Target Audience: Small to medium enterprises that require larger capacity.
   • Limitations: No recommendations included.
   • Additional Costs: None.

3. Search & Reco [S] Plan:

   • Price: $249/month
   • Features: Search and filter capabilities and product recommendations, limited to 5,000 products.
   • Target Audience: Startups desiring recommendations at a lower capacity.
   • Limitations: Limited product capacity can restrict expansion opportunities.

4. Search & Reco [XL] Plan:

   • Price: $398/month
   • Features: Comprehensive search features, up to 250,000 products, recommendations, tracking.
   • Target Audience: Large businesses requiring extensive search and recommendation functionalities.
   • Limitations: Higher costs could deter smaller businesses.
   • Additional Costs: None.

Cost Analysis: Latch ‑ Member Exclusives vs. Makaira Connect

When comparing the pricing of Latch with Makaira Connect, it's clear that Latch offers better value propositions across a range of pricing tiers. While both apps provide free options, Latch’s robust features—like membership upselling and performance tracking—are available at lower price points than Makaira's offerings.

Additionally, Latch provides strategic benefits that facilitate higher engagement and conversion rates, making it a more attractive option for various business scales.

User Reviews & Customer Support Insights

Is Latch ‑ Member Exclusives good?

With 64 reviews and a 5-star rating, Latch ‑ Member Exclusives comes highly recommended. Users appreciate its ease of use, effective locking mechanisms, and upselling features that enhance customer loyalty. This positive feedback indicates that businesses find it rewarding and beneficial in securing member-only sales.

Is Makaira Connect good?

Currently, the zero-star rating for Makaira Connect, backed by no reviews, raises valid concerns. This absence of feedback may indicate limited adoption or unresolved issues. Hypothetically, users might criticize it for lack of visibility in search functionalities or perceived overpricing for features that may not align with their needs.

Customer support is pivotal for both apps. Effective customer service enhances user experience and can significantly influence app ratings. As it stands, Latch seemingly has the advantage in this regard, being coupled with user appreciation for its smooth functionality.

User Preference: Latch ‑ Member Exclusives or Makaira Connect?

Based on user ratings, it’s evident that Latch ‑ Member Exclusives is more favored compared to Makaira Connect. The complete lack of reviews for Makaira raises questions about its usability and effectiveness. Conversely, Latch stands out for its extensive feature set that effectively promotes upselling and enhances customer engagement.

This difference in user experience can be attributed to the unique functionalities of each app, where Latch performs exceptionally well in providing secure access and upselling opportunities.

Integration and Compatibility Comparison

Latch ‑ Member Exclusives Integrations

Latch integrates smoothly with Shopify's built-in checkout process, allowing users to enhance their checkout experience without requiring complex configurations. This ensures seamless payment processing and simple data tracking for user metrics.

Makaira Connect Integrations:

In contrast, Makaira Connect does not highlight specific integrations within its description, indicating that it may not synergize as effectively with other tools or platforms. Lack of integration could limit its capabilities, making it less flexible in addressing different business needs.

Conclusion

In summary, both Latch ‑ Member Exclusives and Makaira Connect provide valuable solutions for enhancing upsell and cross-sell opportunities. However, Latch clearly stands out with its user-friendly design, extensive features, competitive pricing, and a 5-star rating that validates its effectiveness. Businesses seeking to enhance their membership models while optimizing sales would likely find Latch to be the superior choice compared to Makaira Connect, which currently lacks user feedback and a proven track record.