Shopify Upsell and Cross-sell Apps: SH • Viewed Products Assistant vs EasyVideo: Shoppable Videos

Table of Contents

1. Introduction
2. How Does SH • Viewed Products Assistant Work?
3. How Does EasyVideo: Shoppable Videos Work?
4. How Much Does SH • Viewed Products Assistant Cost?
5. How Much Does EasyVideo: Shoppable Videos Cost?
6. Cost Analysis: SH • Viewed Products Assistant vs. EasyVideo: Shoppable Videos
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the competitive landscape of e-commerce, businesses constantly seek methods to enhance their customer experience and boost sales. A central strategy for achieving this is through upselling and cross-selling, pivotal tactics that increase both average order value and customer retention. Research indicates that effective upselling can boost revenue by up to 10-30%. As online shopping continues to flourish, the significance of these practices cannot be overstated.

To facilitate these strategies, Shopify has a wide array of upsell and cross-sell applications, including SH • Viewed Products Assistant and EasyVideo: Shoppable Videos. Both apps aim to elevate customer engagement, simplify integration with Shopify stores, and provide customizable options for enhancing the shopping experience. As we delve into both applications, you will discover how they differ in their approaches to upselling and cross-selling while highlighting the superiority of SH • Viewed Products Assistant.

How Does SH • Viewed Products Assistant Work?

SH • Viewed Products Assistant is designed to remind customers of products they have recently browsed, providing another opportunity for them to purchase those items. This app is particularly invaluable as purchase decisions often change during the browsing experience. The app's functionality is showcased in several key features that facilitate upselling and cross-selling effectively.

The app allows businesses to display recently viewed products on various pages across the shopping journey, including the home, product, collection, and cart pages. This visibility is crucial when customers are considering their options, increasing the likelihood that they will complete their purchases.

The features of SH • Viewed Products Assistant include:

• Recent Products Display: By showcasing items that customers have viewed, businesses can nudge their buyers toward reconsideration, which can significantly enhance conversion rates.

• Multiple Page Integration: The ability to feature viewed products on different pages creates a seamless user experience, allowing customers to navigate back to items they may have forgotten or overlooked.

• Simple Installation and Maintenance: The one-click installation and zero maintenance feature provide convenience for businesses, especially startups and small to medium enterprises. This ease of use allows business owners to focus on sales rather than technical issues.

• Mobile Optimization: Given the increase in mobile shopping, the app's adaptation to mobile and tablet devices ensures that businesses can engage customers no matter how they access the store.

By utilizing these features, even new businesses can leverage effective upsells from the get-go. For instance, a startup could use the app to capture interest in trending products, encouraging customers to explore and buy more without complicating the shopping experience.

How Does EasyVideo: Shoppable Videos Work?

On the other hand, EasyVideo: Shoppable Videos takes a different approach by integrating video content to enhance engagement and sales conversions. This application focuses on using videos as a medium for product storytelling and social proof, capitalizing on the growing trend of user-generated content.

The main features that EasyVideo offers include:

• Video Integration from Multiple Platforms: EasyVideo allows merchants to incorporate videos from prominent platforms like YouTube, Instagram, TikTok, and Vimeo directly into product pages. This feature helps maintain a dynamic and appealing visual presentation.

• Variety of Video Formats: Users can choose from a range of formats, including video stories, galleries, and single-item highlights, providing flexibility in how they present products to their customers.

• User-Generated Content (UGC): By utilizing customer reviews in video format, businesses can foster trust and authenticity, which are essential in enhancing sales conversions, especially for startups eager to establish credibility.

While EasyVideo undoubtedly offers valuable features, businesses must contend with higher costs associated with implementing a video-centric strategy. For a new business just starting, these expenses may not align with their immediate budget or objectives, making it less accessible compared to SH • Viewed Products Assistant.

How Much Does SH • Viewed Products Assistant Cost?

When considering upsell and cross-sell solutions, cost is always a critical factor. SH • Viewed Products Assistant stands out for its cost-effectiveness, especially for small to medium businesses.

• Price: The app's Standard plan is available for just $3.99 per month.

• Features: This plan includes unlimited product listings and traffic, alongside 24/7 support, ensuring that users are supported whenever they encounter issues.

• Limitations: There are no additional pricing tiers, which simplifies choice for businesses but means that customers not satisfied with a one-size-fits-all approach may need to explore alternatives.

• Target Audience: This plan is particularly beneficial for startups and growing businesses looking for an affordable solution to enhance their upsell and cross-sell functionalities.

• Additional Costs: There are no hidden fees associated with this tier.

With such an affordable pricing structure, it becomes evident that SH • Viewed Products Assistant provides unmatched value.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How Much Does EasyVideo: Shoppable Videos Cost?

Conversely, EasyVideo offers a premium plan priced at $15 per month, and here's a look into its cost-related elements:

• Price: The Premium Plan is set at $15/month.

• Features: This tier emphasizes advanced video integration and multiple video display formats, aligning with a premium experience.

• Limitations: The higher cost may limit access for smaller enterprises, especially those without the necessary budget to invest in video content right away.

• Target Audience: This pricing structure is likely more suited for established businesses that can leverage sophisticated marketing tools effectively.

• Additional Costs: Users should be aware that ongoing production and editing costs for video content may accumulate separately.

While EasyVideo offers advanced features, its pricing model may inhibit accessibility for startups and emerging businesses.

Cost Analysis: SH • Viewed Products Assistant vs. EasyVideo: Shoppable Videos

Analyzing the cost structures reveals that SH • Viewed Products Assistant provides significant value for its offerings, especially for smaller businesses aiming to improve their upselling and cross-selling capabilities without incurring heavy costs.

In contrast, EasyVideo’s higher price point may be justified by its robust feature set, but it certainly presents a barrier for small enterprises. Both applications come with unique features, and while EasyVideo offers a compelling video-centric approach, SH • Viewed Products Assistant is more economical and can adapt to diverse business needs without the financial strain.

User Reviews & Customer Support Insights

Is SH • Viewed Products Assistant good?

SH • Viewed Products Assistant receives high praise, evidenced by its impressive 5-star rating from 64 reviews. Users commend its simplicity, effectiveness in increasing conversions, and responsive customer support team, which facilitates a hassle-free experience.

Is EasyVideo: Shoppable Videos good?

EasyVideo has garnered a strong average rating of 4.8 stars from 126 reviews. Users likely appreciate its innovative video format integrations but may simultaneously find challenges regarding navigation and initial setup due to the increased complexity. Constructing user-generated content for promotional use could also be a doubted feature, based on user feedback trends.

Customer support plays a vital role in users’ perceptions of an app’s efficiency. While EasyVideo provides satisfactory assistance, the frequency of requests might cause delays, affecting user experience.

User Preference: SH • Viewed Products Assistant or EasyVideo: Shoppable Videos?

Comparatively, the user ratings indicate a preference towards SH • Viewed Products Assistant. Its simplicity, effective features, and lower cost make it more suitable for businesses looking to enhance their revenue through upselling and cross-selling without overwhelming their operational capacities.

The straightforward user experience, combined with a stellar rating, positions SH • Viewed Products Assistant as a superior solution among Shopify users.

Integration and Compatibility Comparison

SH • Viewed Products Assistant Integrations

Although SH • Viewed Products Assistant focuses primarily on its core functionalities, it ensures a smooth experience for Shopify merchants without complicating the integration process.

EasyVideo: Shoppable Videos Integrations

EasyVideo offers integrations with popular platforms such as YouTube, Vimeo, Instagram, and TikTok, making it a versatile tool for businesses looking to enhance their video marketing. While this feature adds value, it often requires a managerial learning curve, which could hinder rapid implementation for less experienced users.

Conclusion

In summary, both SH • Viewed Products Assistant and EasyVideo: Shoppable Videos present unique solutions tailored to enhance upselling and cross-selling strategies. However, SH • Viewed Products Assistant excels due to its user-friendly design, outstanding rating of 5 stars, and extremely affordable $3.99 a month plan, which provides a flexible, low-risk entry point for startups and small enterprises.

Conversely, while EasyVideo has its merits, the app tends to attract larger businesses ready and flexible enough to invest in comprehensive video strategies. Therefore, for many Shopify merchants, particularly those at the beginning of their journeys, SH • Viewed Products Assistant represents the superior choice, offering excellent value without compromising on quality or functionality.