Shopify Upsell and Cross-sell Apps: Makaira Connect vs Upsella

Table of Contents

1. Introduction
2. How Does Makaira Connect Work?
3. How Does Upsella Work?
4. How Much Does Makaira Connect Cost?
5. How Much Does Upsella Cost?
6. Cost Analysis: Makaira Connect vs. Upsella
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Did you know that upselling and cross-selling can increase your sales by up to 30%? These techniques are essential for businesses looking to maximize revenue by encouraging customers to purchase additional or higher-value items. Upsell and cross-sell apps play a crucial role in enhancing the shopping experience and driving these specific outcomes.

In this blog post, we will compare two notable upsell and cross-sell apps for Shopify: Makaira Connect and Upsella. Both apps offer unique capabilities, ease of integration, and features aimed at boosting your sales. Let's dive into how they work and which one stands out as the better solution for your business.

How Does Makaira Connect Work?

Makaira Connect is designed to accelerate your e-commerce sales through efficient upselling and cross-selling features. Here's how it operates:

Setup

Upon installing Makaira Connect, you’ll first register with the platform. The app then imports your products, variants, and collections automatically, allowing you to customize your offerings with minimal manual input.

Features

1. Search, Filter & Autosuggest: The app enhances your search results by allowing users to filter through collections easily. This function helps in presenting relevant products based on customer interest.

2. Product Recommendations: Customers see tailored suggestions based on their browsing and purchase history, which increases the likelihood of additional purchases.

3. Personalized Rankings: This feature ranks products based on specific criteria and user preferences, making it easier for customers to find products they’re likely to buy.

These features are valuable for businesses of various sizes:

• Startups can benefit from the free plan, which allows testing up to 5,000 products. This helps in understanding customer behavior without financial commitment.
• Small to Medium Businesses can choose higher-tier plans, like Search [XL] or Search & Reco [S], which support more products and provide advanced analytics.
• Large Enterprises can leverage the capabilities of the Search & Reco [XL] plan, accommodating up to 250,000 products with comprehensive tracking and recommendations.

Suppose a small e-commerce store uses the product recommendations feature effectively. In that case, they may witness an increase in average order value as customers frequently add suggested items to their carts during their shopping journey.

How Does Upsella Work?

Upsella focuses on generating additional sales through targeted SMS upsell offers. While it offers a streamlined approach, let’s explore its features further:

Features

1. AI-Powered Upsell Offers: Upsella utilizes algorithms to send personalized SMS promotions based on customer purchase data.

2. Campaign Management: Users can test multiple message campaigns simultaneously, allowing businesses to determine what resonates best with their audience.

3. Engagement Tracking: The app helps businesses track upsell statistics, giving valuable insights into customer behavior.

Upsella is particularly beneficial for small-to-medium businesses looking to boost customer engagement through SMS marketing. However, its cost-effective solution may be less scalable for larger enterprises due to the limited features available in the current price structure.

How Much Does Makaira Connect Cost?

Cost-effective solutions are vital for maximizing profits in upselling and cross-selling. Here's a breakdown of the pricing tiers for Makaira Connect:

Pricing Tiers

1. Search [S] - Free

   • Features: Search & filter for up to 5,000 products, tracking capabilities.
   • Limitations: Limited to 5,000 products.
   • Target Audience: Ideal for startups testing the waters.
   • Additional Costs: None; it's free for a trial period of 14 days.

2. Search [XL] - $149/month

   • Features: Search & filter for up to 250,000 products, tracking included.
   • Limitations: No product recommendations.
   • Target Audience: Suitable for growing businesses needing extensive product options.
   • Additional Costs: None provided.

3. Search & Reco [S] - $249/month

   • Features: Search, filter, tracking, and product recommendations for up to 5,000 products.
   • Limitations: Limited to 5,000 products.
   • Target Audience: Good for startups looking to validate product recommendations.
   • Additional Costs: None provided.

4. Search & Reco [XL] - $398/month

   • Features: Comprehensive search, filtering, tracking, and recommendations for up to 250,000 products.
   • Limitations: None specified.
   • Target Audience: Large enterprises that require extensive options and analytics.
   • Additional Costs: None provided.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Upsella Cost?

While evaluating Upsella, cost is equally essential. Here's what you should know about its pricing:

Pricing Tier

1. Upsella Premium - $29/month
   • Features: Private local phone number, AI-powered upsell offers, ability to run multiple message campaigns simultaneously, and tracking upsell statistics.
   • Limitations: Currently there are no additional pricing tiers available.
   • Target Audience: Small businesses interested in SMS marketing.
   • Additional Costs: None mentioned.

Upsella promotes an attractive price point, especially for businesses aiming to venture into SMS marketing. However, the limited features compared to Makaira Connect potentially restrict its effectiveness for larger operations.

Cost Analysis: Makaira Connect vs. Upsella

When comparing the pricing of Makaira Connect and Upsella, Makaira Connect stands out for its comprehensive offerings even at lower tiers. While Upsella provides a budget-friendly solution for SMS upselling, its single-tier price structure limits growth potential and may not cater to larger businesses needing advanced features. Conversely, Makaira Connect's multiple pricing tiers ensure that businesses can select a plan that fits their needs without sacrificing essential capabilities.

User Reviews & Customer Support Insights

Is Makaira Connect Good?

With a rating of 5 stars from 64 reviews, Makaira Connect has demonstrated its effectiveness. Users appreciate its intuitive design and the robust features focused on upselling and cross-selling. Launched in 2021, it has quickly gained a reputation as a leading tool in this niche.

Is Upsella Good?

Upsella currently holds an average rating of 0 stars with no reviews available. This lack of user feedback suggests that it is either a new entrant struggling to gain traction or hasn't garnered enough attention from users.

User Preference: Makaira Connect or Upsella?

Given the ratings, Makaira Connect is clearly favored by users. Its comprehensive features, ease of use, and proven track record contribute to a more positive perception. In contrast, the lack of reviews for Upsella raises concerns about its reliability and effectiveness.

Integration and Compatibility Comparison

Makaira Connect Integrations

Makaira Connect seamlessly integrates with Shopify, allowing for a smooth setup process. However, its current data does not specify any additional integrations yet.

Upsella Integrations

Similarly, Upsella does not specify integrations within the provided data. This could imply limitations in terms of enhancing user experience through integrations with other tools.

Conclusion

Both Makaira Connect and Upsella offer valuable solutions in their respective areas; however, Makaira Connect clearly emerges as the superior option. With its user-friendly design, rich feature set, and flexible pricing tiers based on an enterprise's scale, it stands out as a more effective solution for upselling and cross-selling. Its impressive 5-star rating and positive user feedback show that it meets the needs of various businesses, making it a reliable choice compared to Upsella's still-developing offerings. Ultimately, for those serious about increasing their sales through innovative upselling and cross-selling strategies, Makaira Connect is the app to consider.