Shopify Upsell and Cross-sell Apps: Makaira Connect vs Together Sell

Table of Contents

1. Introduction
2. How Does Makaira Connect Work?
3. How Does Together Sell Work?
4. How Much Does Makaira Connect Cost?
5. How Much Does Together Sell Cost?
6. Cost Analysis: Makaira Connect vs. Together Sell
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Did you know that upselling and cross-selling can increase your sales by as much as 30%? These strategies are crucial for e-commerce businesses aiming to boost their revenue and enhance customer experience. Upsell and cross-sell apps play an essential role in facilitating these strategies, allowing businesses to offer customers more tailored product suggestions and increasing their overall value.

In this post, we will compare two Shopify apps — Makaira Connect and Together Sell — that focus on upselling and cross-selling capabilities. Both apps are designed to integrate with Shopify stores effortlessly, providing a range of options to enhance customer shopping experiences. However, their features, pricing, and effectiveness differ, ultimately impacting which app may be a better solution for your specific needs.

How Does Makaira Connect Work?

Makaira Connect is a comprehensive eCommerce marketing suite that assists merchants in optimizing their product search and recommendations. This unique approach simplifies the process and enhances customer interactions through multiple robust features. Here’s a breakdown of how it works:

Setup Process

1. Installation: After installing Makaira Connect, users need to register with Makaira.
2. Product Import: The app automatically imports all products, variants, and collections into the platform.
3. Search Enhancement: It then replaces the existing search result page, adds auto-suggest functionalities to the search bar, and displays product recommendations below each product detail page.

Key Features

1. Search, Filter & Autosuggest: This feature ensures that customers can quickly find what they’re looking for, significantly enhancing the shopping experience. It benefits merchants of all sizes, from startups needing efficient product visibility to large enterprises managing extensive catalogs.

2. Product Recommendations: By suggesting relevant items based on the customer's browsing and purchase history, Makaira Connect boosts the chances of upselling. This feature is beneficial for small to medium businesses looking to increase their average order value by recommending complementary products.

3. Personalized Rankings: This feature customizes product visibility based on user behavior, providing businesses with insights that can refine their marketing strategies. Startups can leverage this customization to create targeted offers.

Impact on Outcomes

By streamlining the search process and providing tailored product recommendations, Makaira Connect helps businesses generate higher conversion rates and increases customer satisfaction. Imagine a scenario where a customer searching for shoes is automatically shown matching accessories, such as socks or shoe care products, thereby increasing the likelihood of a purchase.

How Does Together Sell Work?

Together Sell is focused primarily on suggesting product combinations to enhance customer purchasing potential. Here’s how this app functions:

Overview

Together Sell operates by displaying a range of complementary products on a product page, encouraging customers to consider multiple purchases at once. Currently available only in Japanese, it targets specific customer segments, thereby offering limited reach for international merchants.

Key Features

1. Unlimited Combination Suggestions: With no restrictions on the number of products suggested, Together Sell allows businesses to showcase up to 20 products related to the item being viewed. However, its operational limitations make it less effective for larger product catalogs.

2. Manual and Automated Suggestions: Together Sell enables shop owners to manually select combinations while also providing automated suggestions, streamlining the process of offering upsells.

Target Audience

While Together Sell may appeal to small Japanese stores looking to enhance cross-selling, its limitations in language support and feature offerings detract from its utility for broader audiences.

How Much Does Makaira Connect Cost?

The pricing structure of any Shopify app or service is critical for business owners evaluating cost-effective solutions. Here’s a detailed look at the pricing options offered by Makaira Connect:

Pricing Tiers

1. Search [S]

   • Price: Free
   • Features: Basic search and filtering with support for up to 5,000 products, including tracking.
   • Limitations: Limited to smaller product catalogs.
   • Target Audience: Ideal for startups testing upselling strategies without initial costs.

2. Search [XL]

   • Price: $149/month
   • Features: Supports up to 250,000 products with advanced search and filtering capabilities.
   • Limitations: Higher monthly fee but suitable for larger businesses.
   • Target Audience: Medium to large enterprises needing extensive product management.

3. Search & Reco [S]

   • Price: $249/month
   • Features: Adds product recommendations to the search and filter options.
   • Limitations: Restriction to 5,000 products.
   • Target Audience: Smaller businesses wanting enhanced features for upselling.

4. Search & Reco [XL]

   • Price: $398/month
   • Features: Combines all functionalities along with product recommendations for extensive catalogs.
   • Limitations: Higher investment needed.
   • Target Audience: Large enterprises looking for comprehensive solutions.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Together Sell Cost?

Cost-effective solutions are paramount when evaluating upsell and cross-sell apps. Here’s how Together Sell breaks down its pricing:

Pricing Tier

• Together Sell
  • Price: $9/month
  • Features: No limits on suggested product combinations and flat-rate pricing.
  • Limitations: Basic feature set without advanced capabilities.
  • Target Audience: Small businesses looking for a budget-friendly option.

While this may seem appealing at first glance, the lack of deeper functionalities and non-English support can deter potential users.

Cost Analysis: Makaira Connect vs. Together Sell

When assessing the value of these two apps, it is clear that Makaira Connect offers a more comprehensive feature set at various price points. Together Sell’s lower price may attract budget-conscious businesses, but the limited functionality may ultimately hinder growth opportunities.

Even when considering promotional offers or trial periods, Makaira Connect seems capable of delivering a better return on investment through enhanced customer engagement and higher average order values.

User Reviews & Customer Support Insights

Is Makaira Connect Good?

Makaira Connect boasts an impressive 5-star rating from 64 reviews. Users frequently highlight the intuitive design, powerful search functionalities, and the effectiveness of product recommendations as key strengths. Since its launch in September 2021, it has garnered positive feedback for its capacity to increase revenue and improve user experience.

Is Together Sell Good?

With an average rating of 0 stars from 0 reviews, it is challenging to gauge user satisfaction accurately. However, the lack of reviews can indicate potential issues with user engagement or overall effectiveness. Users might appreciate its simplicity but could criticize its limitations in terms of advanced features and integration capabilities.

Customer Support Insights

Effective customer support is essential for enhancing user satisfaction. Makaira’s support services improve user experience through prompt assistance and personalized solutions, contributing positively to its rating. In contrast, Together Sell’s customer support remains untested due to the lack of feedback.

User Preference: Makaira Connect or Together Sell?

Based on the average ratings and features, it is evident that Makaira Connect is the favored choice among users. Its comprehensive features and higher level of support cater to a wider range of businesses, making it a more effective solution for upselling and cross-selling.

Integration and Compatibility Comparison

Makaira Connect Integrations

Makaira Connect integrates seamlessly with various environments to enhance its functionality. These integrations may include popular platforms handling payment processes, customer data analytics, and customer relationship management (CRM) tools, which collectively contribute to improved data visibility and operational efficiency.

Together Sell Integrations

On the other hand, Together Sell appears to have limited integration capabilities. This restriction inhibits its potential to enhance usability and overall experience compared with Makaira Connect, which focuses on providing a streamlined workflow through integrations.

Conclusion

In conclusion, while both Makaira Connect and Together Sell present valuable solutions for upselling and cross-selling, Makaira Connect clearly stands out. The combination of its user-friendly design, comprehensive features, responsive customer support, and robust pricing model enables it to serve a broader range of business needs effectively. The app’s proven ability to enhance customer engagement and increase average order values makes it a superior choice for online merchants looking to maximize their revenue potential.