Shopify Upsell and Cross-sell Apps: Related Products ‑ Relatify vs Okendo: Product Reviews & UGC

Table of Contents

1. Introduction
2. How Does Related Products ‑ Relatify Work?
3. How Does Okendo: Product Reviews & UGC Work?
4. How Much Does Related Products ‑ Relatify Cost?
5. How Much Does Okendo: Product Reviews & UGC Cost?
6. Cost Analysis: Related Products ‑ Relatify vs. Okendo: Product Reviews & UGC
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the competitive landscape of e-commerce, upselling and cross-selling are crucial strategies that can significantly impact a business's bottom line. Research suggests that a mere 10% increase in customer retention can lead to a 30% increase in profits. Apps specialized in upsell and cross-sell tactics help merchants enhance customer experience, leading to higher conversion rates and improved Average Order Value (AOV). Two prominent contenders in this space are Related Products ‑ Relatify and Okendo: Product Reviews & UGC. Both apps offer unique capabilities that empower businesses to effectively present a variety of product options, integrate smoothly with Shopify, and ultimately enhance the overall shopping experience.

How Does Related Products ‑ Relatify Work?

Related Products ‑ Relatify is designed to create a dynamic shopping experience by linking related products on the product page. Its primary goal is to encourage customers to discover additional items that complement their selections, facilitating effective cross-selling strategies.

The working mechanism of Related Products ‑ Relatify includes the following features:

• Customizable Related Products Slider: Merchants can easily customize a slider that displays related products on product pages. The ability to adjust the layout, font, and button color enhances brand cohesion and user experience.

• Tag-Based Recommendations: The app leverages existing product tags and types to fetch and display related products. This means customers can seamlessly view options that align closely with their selections.

• Enhanced Visibility Options: By introducing widgets like "new arrivals," "trending products," and "featured products," businesses can draw customer attention to a diverse range of offerings, thus driving more conversions.

• Flexible Display Settings: Merchants can choose how many related products appear in a row, customize titles, and alter price visibility for optimal presentation.

These features cater to businesses of varying sizes—from startups wanting basic functionality to large enterprises needing advanced customization.

For instance, a startup can launch quickly using the starter plan, at just $3.99 a month, while a medium-sized business may benefit from the premium plan with an extensive set of features at $29.99 per month. Accordingly, bigger enterprises that prioritize branding might find value in the advanced plan priced at $59.99, which offers even more customization options.

Hypothetically, a clothing retailer using Related Products ‑ Relatify could display matching accessories when someone views a dress, intuitively guiding customers to complementary products, enhancing their shopping experience and increasing overall sales.

How Does Okendo: Product Reviews & UGC Work?

Okendo: Product Reviews & UGC positions itself as a comprehensive customer marketing platform that integrates product reviews, surveys, and loyalty mechanisms to enhance the customer's shopping journey.

Key features include:

• Automated Review Requests: This functionality streamlines the collection of customer feedback through automated emails, enabling businesses to gather insights efficiently.

• Visual UGC: By allowing photo and video reviews, the app builds authentic social proof, which can be instrumental in encouraging new customers to make a purchase.

• Customizable Onsite Displays: Businesses can choose from over 15 different ways to display reviews on their site, enhancing the visual appeal and maintaining customer interest.

• Referral Programs and Loyalty Features: These enable merchants to convert satisfied customers into advocates, facilitating organic growth through recommendations.

These features lend themselves well to businesses of all sizes. A new online shop can take advantage of the free plan, collecting insights from up to 50 orders per month, while a fast-growing company might find it valuable to invest in the essential plan for $19 per month, especially if they are managing around 200 orders.

For example, a beauty store incorporating Okendo could leverage customer reviews and visual content, instilling trust and driving cross-sells through product recommendations based on review trends.

How Much Does Related Products ‑ Relatify Cost?

Affordable solutions serve as a backbone for success in upselling and cross-selling efforts. Related Products ‑ Relatify offers a tiered pricing structure to accommodate businesses of varying sizes and needs:

• Starter Plan - $3.99/month: This entry-level option allows for the customization of a related products slider and tag-driven product recommendations. Best suited for startups aiming to establish their initial upselling strategies.

• Basic Plan - $9.99/month: This plan includes all features of the starter plan, catering to small businesses that require more flexibility without breaking the bank.

• Premium Plan - $29.99/month: This mid-tier option is ideal for medium businesses that want a more robust feature set, allowing for greater customization and additional merchandise recommendations.

• Advanced Plan - $59.99/month: Targeted at large enterprises, this plan encompasses all previous features while providing extensive customization opportunities and support.

It is important to note that you can always reach out to our team, and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link, and we’ll come up with the best solution for you and your business.

How Much Does Okendo: Product Reviews & UGC Cost?

Cost efficiency is another critical factor in choosing an upsell and cross-sell app. Here’s how Okendo's pricing structure is laid out:

• Free Plan: Up to 50 orders/month allows businesses to collect reviews without an upfront cost, making it perfect for startups.

• Essential Plan - $19/month: Suitable for small to medium-sized businesses managing around 200 orders, this plan includes all the features essential for effective customer engagement.

• Growth Plan - $119/month: Targeting growing enterprises that handle 1,500 orders/month. Though this plan is costlier, it offers detailed analytics and advanced insights, critical for scaling operations.

For those utilizing Okendo, it is pivotal to consider the additional costs that may arise from scaling your operations, particularly as your business grows.

Cost Analysis: Related Products ‑ Relatify vs. Okendo: Product Reviews & UGC

From a pricing perspective, Related Products ‑ Relatify presents a more cost-effective solution across all scales of operations compared to Okendo. While Okendo’s entry-level offering is cost-friendly, the expenses can quickly add up as businesses expand, particularly with plans reaching $119. In contrast, Related Products ‑ Relatify’s tiered approach allows businesses to upgrade as needed without a steep increase in monthly overhead.

Both apps provide potential promotional offers and may offer trial periods, but the value proposition of Related Products ‑ Relatify lies in its ability to offer comprehensive features at a lower price point.

User Reviews & Customer Support Insights

Is Related Products ‑ Relatify good?

The Related Products ‑ Relatify app boasts a perfect 5-star rating from 64 reviews. Users commend its ease of customization and the seamless integration of a related products slider without overwhelming site visitors with options. Such feedback showcases the efficiency of the app in enhancing upselling and cross-selling opportunities.

Is Okendo: Product Reviews & UGC good?

Conversely, Okendo enjoys a solid 4.9-star rating from 932 reviews. While users appreciate its extensive features and seamless integration with various marketing tools, some may question simplicity in usage, especially for smaller businesses. Users likely value the social proof provided through reviews, enhancing their trust in product offerings.

Customer support is integral to user satisfaction, and positive experiences in this area can significantly influence app ratings. Okendo's provided description suggests strong customer support, which is crucial given the complexities of marketing integrations.

User Preference: Related Products ‑ Relatify or Okendo: Product Reviews & UGC?

When comparing average ratings, Related Products ‑ Relatify stands out favorably with a perfect score. This suggests higher user satisfaction and a more favorable perception in the upselling domain. Potential reasons for these differences might include the app's streamlined functionalities that specifically cater to upselling needs without complexity.

Integration and Compatibility Comparison

Related Products ‑ Relatify Integrations

Related Products ‑ Relatify focuses on a straightforward integration process with Shopify, enhancing compatibility and streamlining the setup for merchants. This gives the user peace of mind, allowing them to concentrate on their offerings rather than the technical details.

Okendo: Product Reviews & UGC Integrations:

Meanwhile, Okendo integrates seamlessly with tools like Shopify Flow, Google, and Meta platforms, allowing for comprehensive data handling. The benefit here lies in enhancing customer insights and refining marketing strategies through detailed reporting and analytics.

Conclusion

In summary, both Related Products ‑ Relatify and Okendo: Product Reviews & UGC are strong contenders for businesses looking to enhance their upselling and cross-selling strategies. However, Related Products ‑ Relatify excels with its user-focused design, comprehensive features, and affordable tiered pricing. With its outstanding 5-star rating and successful track record, it has proven to be beneficial for increasing AOV and improving customer engagement. While Okendo presents valuable marketing tools, Related Products ‑ Relatify's unique approach may better cater to various business needs, making it the more appealing solution for many Shopify merchants.