Shopify Upsell and Cross-Sell Apps: Frequently Bought Together‑BST vs. Exico Related/Cross Sell Mgr

Table of Contents

1. Introduction
2. How Does Frequently Bought Together‑BST Work?
3. How Does Exico Related/Cross Sell Mgr Work?
4. How Much Does Frequently Bought Together‑BST Cost?
5. How Much Does Exico Related/Cross Sell Mgr Cost?
6. Cost Analysis: Frequently Bought Together‑BST vs. Exico Related/Cross Sell Mgr
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Increasing a store's revenue through upselling and cross-selling is not just a nice-to-have; it's a fundamental strategy for e-commerce success. Studies suggest that upselling can increase revenues by up to 30% to 40%, which highlights its significance in online retail. As store owners, enhancing customer experiences while boosting revenue through relevant recommendations can be a game-changer for your business model.

In this blog post, we will delve into two popular Shopify apps designed to optimize upselling and cross-selling: Frequently Bought Together‑BST and Exico Related/Cross Sell Mgr. We'll analyze their capabilities, ease of integration, and their overall impact on improving customer experiences and store outcomes.

How Does Frequently Bought Together‑BST Work?

Frequently Bought Together‑BST offers a robust, AI-powered solution designed to increase your store's revenue through intelligent product recommendations. This app functions in a straightforward manner:

1. Setup: The app uses advanced algorithms that analyze customer behavior data, allowing merchants to create bundles of frequently purchased items. This can be easily tailored to match your store's branding and layout.

2. Trigger: As potential buyers browse products, tailored recommendations are displayed, making it easy to encourage them to consider additional items.

3. Conversion: When customers add bundled products to their cart, they can benefit from exclusive discounts. This seamless addition improves the overall shopping experience, leading to higher conversion rates and increasing the average order value (AOV).

Key Features of Frequently Bought Together‑BST

• Advanced Recommendation Intelligence: This feature elevates the customer experience by personalizing suggestions based on previous purchasing behavior.

• Flexible Mobile-First Widget Design: Seamlessly matches the store's unique branding while ensuring compatibility with various devices.

• Discount Incentives: Encourages customers to add complementary items to their cart through enticing bundle discounts.

• Seamless Store Integrations: Fast and easy setup allows compatibility with most Shopify themes and apps, ensuring that you can quickly implement this tool without needing advanced technical knowledge.

• In-depth Analytics: Businesses gain access to valuable insights about buying trends, which can inform marketing strategies.

Utility for Different Business Sizes:

• For startups, the app's free tier allows new businesses to leverage these advanced features at no initial cost.
• Small to medium enterprises will find the $8.99 Early Bird pricing a great value, providing comprehensive functionalities that enhance their offerings.
• Large enterprises benefit from the detailed analytics and customizable options as they can handle a broader range of products and customer behaviors.

Imagine a small business specializing in fitness equipment. If they set up bundles for yoga mats with water bottles and towels, they can significantly boost sales while providing customers with holistic offerings that improve their shopping experience.

How Does Exico Related/Cross Sell Mgr Work?

Exico Related/Cross Sell Mgr focuses on managing related and cross-sell items effectively. Here's an overview of how it functions:

1. Setup: Users can assign specific related or cross-sell products to their listings, enabling a more nuanced sales strategy.

2. Trigger: Customers see related product suggestions dynamically on the product details and cart pages, guiding them towards additional purchases.

3. Conversion: Its intuitive management screen requires no coding, making it accessible for all levels of users.

Key Features of Exico Related/Cross Sell Mgr

• Product Assignments: Merchants can associate specific related items directly with each product, creating focused cross-sell opportunities.

• Display Options: There’s flexibility in how related products are randomized and displayed, giving store owners control over their marketing strategies.

Utility for Different Business Sizes:

• For startups, the affordable $5.99 plan can be utilized to manage product visibility without overwhelming options.
• Small to medium businesses may appreciate the straightforward features, although the limitations can restrict more complex strategies.
• Large enterprises might find the functionality less flexible since it primarily focuses on manual settings without advanced analytical capabilities.

A hypothetical use case could involve an online bookstore that curates a selection of related readings for each product, thus encouraging customers to explore new titles alongside their main purchase.

How Much Does Frequently Bought Together‑BST Cost?

Cost-effective solutions are essential in making upselling and cross-selling strategies accessible for all types of businesses. Frequently Bought Together‑BST offers flexible pricing tiers:

Pricing Tiers:

1. Free For Partners: Completely free for development stores, ideal for testing and initial setups.

2. Early Bird Price ($8.99/month):

   • Features: Includes all functionalities offered by the app.
   • Limitations: Primarily designed for the first 100 stores.
   • Target Audience: Best suited for startups and businesses just entering the market.
   • Additional Costs: None.

3. Standard Price ($14.99/month):

   • Features: Unlocks enhanced features and unlimited options for bundles and recommendations.
   • Limitations: None stated; provides complete access.
   • Target Audience: Small to medium businesses looking to leverage these tools more extensively.
   • Additional Costs: None.

Overall, the pricing structure discusses scalability and represents a solid option for growing businesses.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How Much Does Exico Related/Cross Sell Mgr Cost?

Exico Related/Cross Sell Mgr offers a single pricing tier that is competitively priced, which is key for many smaller businesses:

Pricing Tier:

1. Standard ($5.99/month):
   • Features: Basic cross-sell management among products—simple yet effective.
   • Limitations: Lacks advanced automation and rich analytics.
   • Target Audience: Startups and smaller vendors needing straightforward solutions.
   • Additional Costs: None.

While being cost-effective, it's crucial to note that the app’s simpler feature set may not serve the diverse needs of larger enterprises looking for nuanced functionality.

Cost Analysis: Frequently Bought Together‑BST vs. Exico Related/Cross Sell Mgr

When comparing the pricing of both apps, Frequently Bought Together‑BST stands out. For various scales of operations, it promises more value, especially with its comprehensive set of features at competitive prices. While Exico offers cheaper upfront costs, the limitations in functionality may hinder growth.

User Reviews & Customer Support Insights

Is Frequently Bought Together‑BST good?

With a stellar rating of 5 stars from 64 reviews, it highlights user satisfaction and effective toolset.

Is Exico Related/Cross Sell Mgr good?

Exico holds an average 4.2 stars rating from 40 reviews. Users likely appreciate the straightforward functionalities but may find its capabilities limited compared to more robust options.

Customer Support Feedback

Effective customer support is an influential factor in customer satisfaction. Although Exico does not elaborate on support in the provided data, it remains an essential aspect for merchants in their decision-making process.

User Preference: Frequently Bought Together‑BST or Exico Related/Cross Sell Mgr?

Looking at average ratings reveals a clear preference towards Frequently Bought Together‑BST. The superior rating hints at a variety of reasons, including enhanced features, ease of use, and terms of functionality provided in upselling and cross-selling.

Integration and Compatibility Comparison

Frequently Bought Together‑BST Integrations

This app seamlessly integrates with Shopify’s native checkout and other platforms like Monster Cart Upsells. The integration process is straightforward and designed for use with various themes and apps.

Exico Related/Cross Sell Mgr Integrations

Currently, Exico lacks notable integrations, which could limit users' operational capabilities compared to alternatives like Frequently Bought Together‑BST.

Conclusion

Both Frequently Bought Together‑BST and Exico Related/Cross Sell Mgr provide valuable insights and functionalities for upselling and cross-selling; however, the analysis clearly indicates that Frequently Bought Together‑BST offers a more robust, user-friendly design complemented by seamless integration and diverse pricing structures. Its impressive 5-star rating showcases its effectiveness in increasing AOV and improving customer engagement, all of which are crucial for driving e-commerce success. In contrast, while Exico presents some advantageous solutions, it fails to offer the same depth or functionality, making Occasionally Bought Together‑BST the preferable choice for optimized store revenue generation.