Shopify Upsell and Cross-sell Apps: Speakeasy Shoppable Videos vs AfterSell Post Purchase Upsell

Table of Contents

1. Introduction
2. How Does Speakeasy Shoppable Videos Work?
3. How Does AfterSell Post Purchase Upsell Work?
4. How Much Does Speakeasy Shoppable Videos Cost?
5. How Much Does AfterSell Post Purchase Upsell Cost?
6. Cost Analysis: Speakeasy Shoppable Videos vs. AfterSell Post Purchase Upsell
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the e-commerce landscape, upselling and cross-selling are vital strategies to enhance customer experience and drive revenue. According to research, these techniques can increase average order value (AOV) by up to 30%. This is where specialized apps come into play, facilitating the integration of these strategies with ease.

Two prominent contenders in this space are Speakeasy Shoppable Videos and AfterSell Post Purchase Upsell. Both apps aim to maximize upsell and cross-sell opportunities while integrating seamlessly with Shopify and various marketing platforms. In this blog, we will dive into their capabilities, unique offerings, and overall impact on the shopping experience.

How Does Speakeasy Shoppable Videos Work?

Speakeasy Shoppable Videos stands out by transforming social media content into dynamic, shoppable videos that enhance online shopping. Here's a closer look at how it operates:

Summary of Features

Speakeasy Shoppable Videos provides a streamlined solution for creating engaging, interactive video content that can drive sales. The app allows users to import existing social media videos, brew inspiration, and ultimately encourage conversion.

Key Features and Their Utility

1. Unlimited Video Uploads:

   • Description: Users can upload an unlimited number of videos, allowing for a diverse range of promotional content.
   • Utility: Suitable for startups eager to build their brand, small to medium businesses aiming for growth, and established enterprises looking to maintain a robust online presence.
   • Benefit: Enhances the shopping experience and keeps customers engaged with fresh content.

2. 20,000 Video Plays per Month (Standard Plan):

   • Description: The Standard plan accommodates up to 20,000 plays monthly, ensuring that videos reach a significant audience.
   • Utility: Great for budding businesses assessing their market responses, while larger enterprises can increase engagement by opting for higher plans.
   • Benefit: Drives sales by maximizing exposure of shoppable video content.

3. Import from Social Media:

   • Description: This functionality enables merchants to leverage existing content from platforms like Instagram and TikTok.
   • Utility: Adapting social media content allows startups to engage customers with familiar visuals, while established brands can repurpose content to increase ROI.
   • Benefit: Utilizes high-impact visual content to create a compelling shopping experience.

4. Unlimited Workflow Steps:

   • Description: Merchants can implement multiple call-to-action pathways within each video.
   • Utility: Ensures flexibility for all business sizes, allowing tailored experiences for diverse consumer needs.
   • Benefit: Maximizes upsell and cross-sell opportunities seamlessly.

5. Advanced Analytics:

   • Description: Gain insights on video performance to enhance engagement.
   • Utility: Businesses of all sizes can analyze viewer behavior and refine their strategies accordingly.
   • Benefit: Informed decision-making leads to improved sales tactics.

Hypothetical Scenario

Consider a medium-sized business utilizing a series of customer testimonial videos showcasing their products. By integrating shoppable links within these videos, they could potentially convert viewers into buyers, significantly increasing their AOV and customer retention rates.

How Does AfterSell Post Purchase Upsell Work?

AfterSell Post Purchase Upsell takes a different approach by focusing on post-checkout engagement. This app facilitates upsell and downsell offers immediately after a purchase, enhancing customer satisfaction and revenue generation.

Overview and Features

AfterSell enhances the post-purchase experience, positioning itself as a strategic player in the upselling arena.

1. One Click Upsell/Downsell:

   • Description: Offers customers additional products with a single click after they make a purchase.
   • Utility: Ideal for startups aiming to boost their AOV without overwhelming customers, while larger entities can fine-tune offers for high-value products.
   • Benefit: Seamlessly increases order values by presenting relevant options.

2. Mobile Optimization:

   • Description: Offers an optimized experience for mobile users.
   • Utility: Focuses on changing shopping habits, particularly vital for businesses targeting a mobile-centric audience.
   • Benefit: Ensures no opportunity is missed due to accessibility, leading to higher sales.

3. Customizable Thank You Page:

   • Description: Allows for editing to include reviews, FAQs, and cross-sell options post-purchase.
   • Utility: Helps businesses of all sizes maintain customer engagement beyond the initial sale.
   • Benefit: Increases customer satisfaction and encourages repeat purchases.

Hypothetical Scenario

Imagine a health and wellness online store. After a customer purchases protein powder, they're instantly presented with a one-click offer to buy a shaker bottle at a discounted price. They take the offer, resulting in an increase in the initial order value.

How Much Does Speakeasy Shoppable Videos Cost?

Cost-effective solutions in upselling and cross-selling can significantly influence a retailer's success. Speakeasy Shoppable Videos offers two distinct pricing tiers that cater to varying business needs:

1. Standard Plan - $15/month:

   • Features: Up to 20,000 video plays, unlimited uploads, import from social media.
   • Limitations: Ideal for smaller businesses aiming to get their feet wet in video marketing.
   • Target Audience: Startups seeking an affordable entry point into video marketing.
   • Additional Costs: No hidden fees; the plan is straightforward without surprise charges.

2. Pro Plan - $99/month:

   • Features: Over 20,000 video plays, unlimited workflow steps, removal of Speakeasy branding, and advanced analytics.
   • Limitations: Best suited for larger operations that require more extensive analytics and branding options.
   • Target Audience: Medium to large enterprises looking for comprehensive tools.
   • Additional Costs: None specified; transparent pricing is a hallmark of the service.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How Much Does AfterSell Post Purchase Upsell Cost?

AfterSell pricing structures vary based on the volume of monthly orders, making it a straightforward but tiered approach:

1. Development Stores - Free:

   • Features: Includes a one-click upsell option and advanced analytics.
   • Limitations: Limited to development and partner stores only.
   • Target Audience: Ideal for developers and partners testing functionalities.
   • Additional Costs: Free, but only applicable under specific conditions.

2. 0-500 Orders - $34.99/month:

   • Features: Supports up to 500 orders and includes all key functionalities.
   • Limitations: May not cater to businesses expecting to grow beyond 500 orders shortly.
   • Target Audience: Startups beginning to make traction.
   • Additional Costs: None mentioned, ensuring clarity for businesses on expenses.

3. 501-1000 Orders - $54.99/month:

   • Features: All previous features, tailored for half to a thousand monthly orders.
   • Limitations: Not ideal for businesses handling a higher order volume.
   • Target Audience: Small to medium-sized businesses anticipating growth.
   • Additional Costs: No hidden fees.

4. 1001-2000 Orders - $99.99/month:

   • Features: Supports up to 2000 orders with expansive features.
   • Limitations: Businesses surpassing this order volume must contact support for custom pricing.
   • Target Audience: Established businesses managing larger order counts.
   • Additional Costs: No additional fees disclosed.

Cost Analysis: Speakeasy Shoppable Videos vs. AfterSell Post Purchase Upsell

When comparing the pricing structures, Speakeasy Shoppable Videos presents a compelling value proposition. The entry-level price of $15 allows startups to engage in upselling and cross-selling strategies without significant financial commitment. In contrast, AfterSell's lowest tier begins at $34.99, which may be less accessible for smaller businesses.

Speakeasy also offers the advantage of unlimited video uploads, thus enabling users to create diverse content without risking additional fees per upload. This further enhances the potential for customer engagement and sales conversions.

Additionally, AfterSell has not showcased any distinct promotional offers or trial periods, whereas Speakeasy provides straightforward, affordable tiers catering to varying business scales. Consequently, across different operational landscapes, Speakeasy Shoppable Videos demonstrates improved cost efficiency.

User Reviews & Customer Support Insights

Is Speakeasy Shoppable Videos Good?

With an impressive rating of 5 stars from 64 reviews, Speakeasy has garnered praise for its intuitive interface and effectiveness in enhancing customer engagement through video content. Users often comment on its ease of use and the positive impact it has on their sales metrics.

Is AfterSell Post Purchase Upsell Good?

AfterSell Post Purchase Upsell holds a strong average rating of 4.9 stars from 791 reviews. Users appreciate its streamlined design and capabilities. However, some concerns may arise surrounding its scalability for smaller businesses and potential pricing for higher order volumes.

Customer Support Feedback

Good customer support is essential in enhancing user experience and satisfaction. Speakeasy has maintained a robust reputation for responsive customer service, embodying a vital factor in its high rating.

User Preference: Speakeasy Shoppable Videos or AfterSell Post Purchase Upsell?

Comparing the average ratings of both apps positions Speakeasy as a more favored solution based on user feedback. The unique blend of engagement and sales-driving features it offers, coupled with seamless video integration, makes it a preferable choice. This preference may stem from Speakeasy's innovative approach to utilizing social media content, effectively capturing attention during the shopping journey.

Integration and Compatibility Comparison

Speakeasy Shoppable Videos Integrations

Speakeasy integrates seamlessly with a diverse range of platforms including Klaviyo, Google Analytics, Facebook, Instagram, TikTok, and YouTube. This broad spectrum ensures merchants can easily access insights and data for optimal decision-making.

AfterSell Post Purchase Upsell Integrations

AfterSell integrates with various tools like Checkout, Nosto, Stamped, ReCharge, UpCart, and Social Snowball. These integrations support comprehensive tracking and enhance user experiences through seamless purchasing.

Conclusion

Both Speakeasy Shoppable Videos and AfterSell Post Purchase Upsell deliver robust solutions for upselling and cross-selling within Shopify. However, Speakeasy Shoppable Videos distinguishes itself through its user-friendly design, feature richness, and affordability. With a 5-star rating and a focus on engaging video content, it presents an attractive option for businesses of all sizes. While AfterSell has its merits, Speakeasy's innovative strategies and comprehensive feature set make it the superior choice for many e-commerce operators looking to enhance customer experience and boost sales.