How to Improve Your Shopify COD Sales in India with Releasit

How to Improve Your Shopify COD Sales in India with Releasit

India’s e-commerce market continues to expand, and for Shopify store owners and dropshippers, this creates a wide range of possibilities. However, one important detail stands out: Cash on Delivery (COD) remains the most common way people choose to pay for online purchases in India.


If you’re not offering Cash on Delivery (COD), you may be missing out on a large segment of the customer base. In this article, we’ll explain why COD is still preferred, and how the Releasit COD Form and Upsells app can help you offer it in a way that is efficient and reliable.



 

Why Indian Customers Still Prefer Cash on Delivery


Even with the rise of UPI and digital wallets, COD still accounts for more than 60% of e-commerce transactions in India. This is largely due to trust and familiarity. Many people are more comfortable paying only after receiving the product, especially when they are buying from a new brand or an unknown website.


For Shopify stores and dropshipping businesses, this means:

  • Higher conversion rates when COD is offered: People are more likely to complete their orders when COD is available

  • Reduced cart abandonment: Cart abandonment is lower when customers feel safe about how they’ll pay

  • Wider reach, including rural and semi-urban customers: More people from rural and semi-urban areas are willing to place orders


However, offering COD by itself is not always enough. It needs to be implemented in a way that is simple, secure, and designed to meet local expectations.


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Releasit COD Form and Upsells: A Practical Tool for Indian Sellers

 

Releasit is designed to help Shopify sellers offer COD in a way that makes sense for the Indian market. It’s not just an order form - it includes several features that can make the buying experience clearer and more convenient for your customers.


Key Features:


  • One-Click COD Checkout

Customers can place an order without needing to log in or go through multiple steps. This makes it easier for people who are new to online shopping or using mobile data.

  • Upsells and Discounts

You can suggest related items before or after the purchase, or create simple offers like “Buy 2, Get 1 Free.” These are common in Indian shopping and work well to increase the value of each order.

  • Customizable Form

You can design the form to match your store’s branding. Choose whether it appears as a pop-up or is embedded, and adjust the fields without needing to code.

 

  • OTP Verification

Fake COD orders are a frequent issue in India. Releasit includes one-time password (OTP) verification via mobile number, as well as tools like pin code restrictions and IP blocking to reduce false orders.

  • Ad Tracking and Order Export

Releasit helps track events for platforms like Facebook, Google Ads, TikTok, and more. You can also export order data into Google Sheets to better manage operations.

 

 

 

How Releasit Helps With Site Performance and Advertising

 

The app also supports important parts of your store beyond the checkout:

 

  • Faster Checkout Helps Retain Visitors

Reducing the number of steps lowers the chance that people will leave the site without ordering.

  • Accurate Tracking Improves Ad Spending

Knowing which ads are driving real purchases helps you make better decisions.

  • Google Autocomplete

This helps avoid errors in customer addresses and speeds up the order process, especially on mobile.

 

All of these benefits work together to increase conversions, lower CPA, and ultimately build a more profitable business.

 

 

 

The #1 COD App for India

 

There are plenty of COD solutions out there, but Releasit COD Form and Upsells is the only app purpose-built for the Indian market, with tools specifically designed to address local challenges:

  • Custom-made UX for Indian customers

  • Support for complex logistics (e.g., limited service areas)

  • Mobile-first experience, optimized for India's mobile-dominant users

  • Proven to increase conversion rates and AOV for Indian Shopify stores



Whether you're an experienced dropshipper or a new Shopify entrepreneur, Releasit removes the barriers to scaling in India.

 

 

 

Examples from Indian Shopify Stores

 

Clothing Brands are using quick add-ons for items like socks or belts, helping customers complete their outfits in one order.

Beauty and Wellness Sellers use multi-unit discounts to make offers like “Buy 2, Get 1 Free,” encouraging people to stock up.

Mobile Accessory Shops are tracking TikTok and Facebook ad conversions to understand what products perform best in COD campaigns.

Whether your products are priced under ₹500 or above ₹2,000, these techniques help make the COD experience more efficient and practical for both sellers and buyers.


 

 

Final Thoughts: COD is a Core Part of E-commerce in India

If you’re building a Shopify business in India, offering COD is not just optional - it’s part of how people prefer to shop. But it should be done in a thoughtful way.

Releasit COD Form and Upsells helps you offer COD with the features, control, and flexibility you need to serve Indian customers confidently.

As a thank-you for reading this guide, we are offering 200 free orders on our free plan (instead of the usual 60) when you sign up using the link below.



Download Releasit Now!



Give your customers what they expect, reduce friction at checkout, and manage your store more effectively with Releasit.