Shopify Upsell and Cross-sell Apps: Upsell & Cross Sell — Selleasy vs Shogun ‑ Landing Page Builder

Table of Contents

1. Introduction
2. How Does Upsell & Cross Sell — Selleasy Work?
3. How Does Shogun ‑ Landing Page Builder Work?
4. How Much Does Upsell & Cross Sell — Selleasy Cost?
5. How Much Does Shogun ‑ Landing Page Builder Cost?
6. Cost Analysis: Upsell & Cross Sell — Selleasy vs. Shogun ‑ Landing Page Builder
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In e-commerce, upselling and cross-selling have proven to be powerful strategies that can significantly increase sales and customer satisfaction. Research shows that upselling can increase revenue by 10-30% when executed effectively. This makes selecting the right tools crucial for Shopify store owners looking to enhance their sales tactics. Upsell and cross-sell apps act as critical platforms to provide customers with additional purchasing options, enriching their shopping experience while boosting the business's average order value (AOV).

Two popular options available in the Shopify App Store are Upsell & Cross Sell — Selleasy and Shogun — Landing Page Builder. Each of these apps offers a unique approach to enhancing upselling and cross-selling capabilities, seamlessly integrating with Shopify to improve the overall shopping experience. While both have considerable strengths, one stands out as a more comprehensive solution for businesses.

How Does Upsell & Cross Sell — Selleasy Work?

Upsell & Cross Sell — Selleasy offers a robust and user-friendly framework for merchants to capitalize on upselling and cross-selling opportunities. Here’s how it operates:

Setup: Merchants can easily customize upsell and cross-sell offers that display at pre-purchase and post-purchase stages, creating tailored product bundles that entice customers.

Trigger: Once customers show interest in a product, Selleasy prompts them with upsell options like "frequently bought together" bundles and addons, enhancing the user interface without being intrusive.

Conversion: Customers can quickly add these additional products to their carts with just one click, simplifying the purchasing process and encouraging higher AOV.

This seamless integration improves customer satisfaction and boosts sales figures. Some notable features include:

• One-Click Upsells: The app facilitates upsell options during the checkout process and on the thank-you page, turning every interaction into a potential sales opportunity.
• Wide Range of Display Styles: Merchants can select how they wish to present their upsell offers — be it in list, grid forms, or via pop-ups—providing flexibility in aligning with the store’s aesthetics.
• Multi-Language and Multi-Currency Support: This is especially beneficial for international stores looking to cater to a diverse customer base.

The utility of these features varies across different business scales. For instance, startups may appreciate the free tier that allows them to experiment with upselling without any upfront investment. Small to medium businesses may opt for the monthly plans to tap into styling customization and support, while larger enterprises can fully utilize the app's complete spectrum of functionality for extensive sales strategies.

Suppose a small online store selling niche outdoor gear utilizes Selleasy. By employing the one-click upsells during checkout for frequently bought camping essentials, they could see a significant increase in average sales per customer, positively influencing their overall revenue.

How Does Shogun ‑ Landing Page Builder Work?

Shogun — Landing Page Builder complements upselling strategies in a different way. Rather than focusing solely on post-purchase experiences, Shogun empowers users to create visually appealing and customizable landing pages that can facilitate sales through impactful product presentations.

Setup: This app allows users to design landing pages, product pages, and blog posts utilizing an intuitive drag-and-drop interface. Users can implement various elements such as videos, countdowns, and product tabs to enhance customer engagement.

A/B Testing: Shogun includes A/B testing capabilities, enabling merchants to experiment with different page designs and content to see what resonates best with their audience, ultimately boosting conversion rates.

While Shogun offers several valuable features—like SEO tools and AI copywriting—its primary functions revolve around page design rather than creating a targeted upselling environment. This difference is significant when comparing its potential for boosting sales versus Selleasy’s targeted upselling capabilities.

Larger enterprises might find value in Shogun’s ability to create extensive content resources and provide personalized experiences for segmented audiences, but smaller companies may struggle with navigating its more complex features and price point for bespoke solutions.

How Much Does Upsell & Cross Sell — Selleasy Cost?

Cost is often a primary consideration for businesses looking to integrate upselling features. The scaling pricing structure of Upsell & Cross Sell — Selleasy provides flexibility and opportunities for growth.

• Tier I: Free to Install

  • Features: Complete access to upsell and cross-sell features, styling customization, and customer support via email, chat, or Zoom.
  • Limitations: Charges apply after 50 orders per month.
  • Target Audience: Ideal for startups and emerging businesses looking to minimize costs initially.

• Tier II: $8.99/month

  • Features: All features from the free tier, with added customization options and a 30-day free trial.
  • Limitations: Monthly fee applies, but no limits on orders.
  • Target Audience: Perfect for growing businesses looking to capitalize on sales without high upfront investment.

• Tier III: $16.99/month

  • Features: Comprehensive access to all features, perfect for high-volume stores.
  • Limitations: Similar to Tier II but unlocks further support options.
  • Target Audience: Large enterprises aiming for extensive customization and support.

Additionally, it is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Shogun ‑ Landing Page Builder Cost?

Understanding the cost structure of Shogun can help businesses weigh their options effectively. Shogun’s pricing reflects its extensive capabilities in page building rather than direct upselling.

• Build Plan: $39/month

  • Features: 2,000 Monthly Traffic Units (MTUs), A/B testing, and access to all page templates.
  • Limitations: Limited MTUs may restrict page views for larger stores.
  • Target Audience: Suitable for small to medium-sized businesses invested in content marketing.

• Grow Plan: $249/month

  • Features: 10,000 MTUs along with advanced SEO and performance insights.
  • Limitations: The higher price point may deter smaller stores.
  • Target Audience: Businesses focused on intensive marketing strategies and custom landing pages.

• Advanced Plan: $499/month

  • Features: 50,000 MTUs and advanced content syncing features.
  • Limitations: The cost may be prohibitive for smaller businesses.
  • Target Audience: Large enterprises with substantial web traffic and complex design needs.

When comparing both apps, Selleasy emerges as a cost-effective option, especially for small to medium-sized Shopify stores that want to grow their sales without incurring substantial expenses up front.

Cost Analysis: Upsell & Cross Sell — Selleasy vs. Shogun ‑ Landing Page Builder

The pricing structures of both apps illustrate their target audiences. While Selleasy offers tiered pricing that scales with business growth, Shogun's plans can become costly, particularly for smaller operations looking to establish their brand.

Both apps provide trial periods, allowing users to gauge effectiveness. However, the value proposition of Selleasy's integration with everyday purchase processes may foster better overall sales outcomes at different operational scales compared to Shogun's resource-intensive approach.

User Reviews & Customer Support Insights

Is Upsell & Cross Sell — Selleasy good?

Upsell & Cross Sell — Selleasy enjoys robust acclaim, having received a perfect rating of 5 stars from its users. Many appreciate its ease of use, particularly its effective upselling tools tailored to meet merchants' needs. Since its launch in July 2021, Selleasy has demonstrated an impressive ability to boost sales through targeted offers that encourage customers to add more items to their cart.

Is Shogun ‑ Landing Page Builder good?

Shogun has a solid rating of 4.7 stars based on over 3,287 reviews. Users generally appreciate the visual page editor for its flexibility, though some may find the learning curve challenging. The app’s powerful features and the agility of A/B testing are often highlighted, though concerns may arise regarding value that smaller stores can derive from the higher costs.

Customer support is paramount in the e-commerce space, impacting user satisfaction and retention. Shogun mentions customer support through various channels, which is critical for addressing user queries and challenges.

User Preference: Upsell & Cross Sell — Selleasy or Shogun ‑ Landing Page Builder?

Comparing the average ratings, it becomes evident that Upsell & Cross Sell — Selleasy has captured a favorable spot in the minds of users, frequently cited for its straightforward and effective functionalities. The added ease of use and direct impact on upselling opportunities contribute to its strong user preference.

In contrast, while Shogun provides a host of design features, the complexity and cost may not resonate as well with smaller businesses looking for straightforward solutions. Hence, Selleasy's direct focus on upselling makes it appear as the more advantageous solution.

Integration and Compatibility Comparison

Upsell & Cross Sell — Selleasy Integrations

Selleasy integrates effortlessly with Shopify Checkout and additional tools like Conversion Bear and PageFly. These integrations not only facilitate enhanced functionality but also ensure that upsell offers are presented seamlessly throughout the shopping journey.

Shogun ‑ Landing Page Builder Integrations:

Key integrations include platforms such as Google Analytics, Yotpo, and Instagram that provide valuable insights and capabilities for extensive marketing strategies. While Shogun’s integration framework is strong, it is designed more around content and marketing needs rather than specific upselling functionalities.

Conclusion

Upon analyzing both Upsell & Cross Sell — Selleasy and Shogun — Landing Page Builder, it becomes clear that each serves distinct business needs. However, Selleasy shines as a more focused, user-friendly option for merchants eager to increase their average order value through effective upselling.

Selleasy's simple setup, customizable features, and transparent pricing structure make it an appealing choice for businesses at any size. Its 5-star rating underscores users’ satisfaction with its performance in driving sales. While Shogun certainly has its strengths, particularly in visual content creation, its higher costs and broader focus may leave upselling opportunities less effective.

Thus, for Shopify store owners looking for an intuitive solution that enhances upselling and cross-selling capabilities affordably, Upsell & Cross Sell — Selleasy emerges as the preferable choice.