Shopify Upsell and Cross-sell Apps: SH • Viewed Products Assistant vs Frequently Bought Together

Table of Contents

1. Introduction
2. How Does SH • Viewed Products Assistant Work?
3. How Does Frequently Bought Together Work?
4. How Much Does SH • Viewed Products Assistant Cost?
5. How Much Does Frequently Bought Together Cost?
6. Cost Analysis: SH • Viewed Products Assistant vs. Frequently Bought Together
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Did you know that upselling and cross-selling can significantly increase your average order value (AOV) by as much as 30%? This statistic highlights the importance of effectively integrating upsell and cross-sell strategies into your e-commerce business model. Applications designed for these purposes are essential tools for enhancing customer experiences and driving revenue growth.

In this blog post, we will explore two standout Shopify applications in the upsell and cross-sell space: SH • Viewed Products Assistant and Frequently Bought Together. Both of these applications provide unique capabilities that enhance the shopping journey while being easy to integrate into existing platforms. By looking closer at their features and overall impact, we can determine which app truly emerges as the superior solution.

How Does SH • Viewed Products Assistant Work?

The SH • Viewed Products Assistant focuses on tailoring the customer experience by reminding visitors of products they have recently viewed. This is particularly crucial as shoppers frequently navigate back and forth when selecting items, optionally swaying their purchasing decisions along the way. Here’s how it typically operates:

Setup: After a simple one-click installation, this app can be rapidly implemented into your Shopify store without any ongoing maintenance work.

Display: Once set up, the app shows customers their recently viewed products on home, product, collection, and cart pages throughout their shopping journey.

Improved Decision-Making: By displaying these items, customers are gently nudged towards making a purchase, ultimately enhancing overall conversion rates.

Let’s delve deeper into the features of SH • Viewed Products Assistant:

1. Display Recently Viewed Products: This feature allows businesses to keep their product offerings at the forefront of customers' minds. For startups, this may help build brand recognition, while established businesses can enhance customer loyalty.

2. Universal Widget Placement: By supporting multiple pages (home, product, collection, and cart), the app ensures that shoppers have multiple touchpoints for engagement.

3. User-Friendly Installation: The one-click installation saves time and resources, an invaluable benefit for small to medium-sized businesses lacking extensive tech support.

4. Lightning Fast Loading: Users can feel secure knowing that this application does not slow down their store, which is critical for maintaining a smooth shopping experience. This is particularly vital for larger enterprises, where high traffic volumes can impact performance.

5. Mobile Optimization: With the increased use of mobile devices for online shopping, having a responsive app ensures that visitors can always have a pleasant browsing experience, regardless of the device they're using.

Overall, SH • Viewed Products Assistant offers features that not only improve the promotional strategy for various business scales but also enhance customer engagement and decision-making. Imagine a scenario where a customer recalls a previous product they were contemplating and quickly revisits it before making a final purchase – that’s the power of this app.

How Does Frequently Bought Together Work?

Frequently Bought Together approaches upselling by bundling products that customers frequently purchase together, creating a seamless upsell experience. Here’s an overview of how it functions:

Setup: Users can easily install the app and configure it to their liking, making it a straightforward process for any merchant.

Dynamic Product Recommendations: Utilizing an AI-driven algorithm, this app analyzes purchasing patterns, making smart suggestions that increase AOV.

One-Click Checkout: Customers can add bundled items with a simple click, streamlining their shopping experience and boosting sales.

Let's explore some features of Frequently Bought Together:

1. AI-Driven Recommendations: This robust feature helps businesses leverage data-driven insights, allowing small to medium enterprises to compete with larger stores by tailoring their offers.

2. Customizable Bundles: Merchants can fine-tune product recommendations to suit their specific needs, encouraging tailored shopping experiences for different customer segments.

3. Discount Options: Offering bundle discounts can stimulate purchases, particularly appealing to price-conscious shoppers.

4. Compatibility with Store Themes: The app has out-of-the-box compatibility options, making it easier for merchants to integrate it without any technical headaches.

5. Seamless Handling of High Traffic: Like SH • Viewed Products, Frequently Bought Together can manage various orders and traffic volumes, which is critical for larger enterprises.

Though the app enhances customer experience through bundled options, it may lack the personalized touch that SH • Viewed Products Assistant offers through its recently viewed function.

How Much Does SH • Viewed Products Assistant Cost?

Cost-effectiveness is key in choosing an upsell and cross-sell solution. SH • Viewed Products Assistant comes with a single pricing tier which provides great value.

• Price: $3.99/month
• Features Included: Unlimited products and traffic, 24/7 efficient support, and all described functionalities like display positioning and mobile optimization.
• Limitations: Being a single tier, businesses may not have access to advanced options that larger enterprises typically require.
• Target Audience: This plan is well-suited for startups and small to medium businesses looking for an affordable yet effective upselling solution.
• Additional Costs: There are no further hidden charges associated with this tier.

By offering a straightforward pricing structure with clear features, SH • Viewed Products Assistant stands out for budget-conscious businesses.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How Much Does Frequently Bought Together Cost?

A cost-effective solution often leads to higher retention rates. Frequently Bought Together has a more complicated pricing structure:

• Free Trial Options: Available to development stores and paying merchants during a trial period.
• Monthly Pricing: There is a flat rate of $19.99/month for the unlimited product tier.
• Features Included: Unlimited products, orders, and traffic; comprehensive support; and smart product recommendations.
• Limitations: The higher cost associated with the unlimited option may deter smaller businesses from utilizing the app effectively.
• Target Audience: This plan is best suited for larger enterprises that can capitalize on bundled sales effectively.
• Additional Costs: There might be additional costs associated with premium integrations, but this information wasn’t specified.

In this scenario, smaller businesses may struggle with the financial commitment compared to the more accessible offering from SH • Viewed Products Assistant.

Cost Analysis: SH • Viewed Products Assistant vs. Frequently Bought Together

When we compare the pricing of both apps, it becomes evident that SH • Viewed Products Assistant presents a better value proposition. With its only $3.99 monthly plan, it offers essential features that cater predominantly to startups and small businesses. In contrast, Frequently Bought Together, while offering a comprehensive solution, is priced significantly higher, which may be a barrier for emerging businesses.

Moreover, SH • Viewed Products Assistant’s straightforward pricing presents a clear advantage of budget stability, making financial planning easier. While Frequently Bought Together does include a free trial, the potential long-term commitment may stress smaller budgets.

Overall, SH • Viewed Products Assistant emerges as a superior cost-effective solution for various scales of operations, maximizing opportunities in upselling and cross-selling.

User Reviews & Customer Support Insights

Is SH • Viewed Products Assistant Good?

With an impressive 5-star rating from 64 reviews, SH • Viewed Products Assistant is well-received. Users highlight the simplicity and efficiency of the app, appreciating its one-click setup and performance-driven metrics.

Is Frequently Bought Together Good?

Frequently Bought Together boasts an average rating of 4.9 stars from 2,423 reviews. Users commonly commend the AI-driven recommendations and user-friendly interface. However, some may express the challenges of its pricing for smaller stores. Good customer support, mentioned in its app description, adds to its appeal, indicating that users often have a reliable resource for assistance.

User Preference: SH • Viewed Products Assistant or Frequently Bought Together?

Based on review metrics, it’s clear that SH • Viewed Products Assistant is slightly favored due to its perfect rating, especially considering the volume of positive feedback. Users appreciate the ease of use and affordability of the application, making it the preferred choice for many.

The differences in ratings may stem from SH • Viewed Products Assistant's simplicity and focus on essential functionalities, which resonate well with budget-conscious merchants. In contrast, while Frequently Bought Together provides a broader feature set, its higher pricing can deter smaller businesses.

Integration and Compatibility Comparison

SH • Viewed Products Assistant Integrations

Currently, the SH • Viewed Products Assistant does not list integrations, which may be a consideration for merchants using specific tools or platforms. However, its lightweight architecture ensures compatibility with standard Shopify themes.

Frequently Bought Together Integrations:

Frequently Bought Together integrates efficiently with key platforms such as Shopify POS and various review applications. These integrations facilitate enhanced data tracking and marketing strategies, helping businesses utilize the application more effectively.

In contrast, SH • Viewed Products Assistant’s lack of integrations might limit its effectiveness, especially for larger e-commerce setups that rely on complex ecosystems.

Conclusion

Both SH • Viewed Products Assistant and Frequently Bought Together offer robust solutions for upselling and cross-selling. However, in our analysis, SH • Viewed Products Assistant clearly emerges as the superior option. Its user-friendly design, affordability, and high user satisfaction ratings make it an excellent choice for startups and small to medium-sized businesses.

With a 5-star rating from its users and excellent customer support, SH • Viewed Products Assistant not only contributes to increasing AOV but does so in an economically feasible manner. Conversely, while Frequently Bought Together holds its own merits, its higher cost and tiered pricing model may limit access for smaller enterprises.

In conclusion, if you’re seeking an effective and affordable upsell solution to enhance your Shopify store, SH • Viewed Products Assistant stands as the optimal choice on the market today.