Shopify Upsell and Cross-sell Apps: ReSell—Post Purchase Upsell vs Bundler ‑ Product Bundles

Table of Contents

1. Introduction
2. How Does ReSell—Post Purchase Upsell Work?
3. How Does Bundler ‑ Product Bundles Work?
4. How Much Does ReSell—Post Purchase Upsell Cost?
5. How Much Does Bundler ‑ Product Bundles Cost?
6. Cost Analysis: ReSell—Post Purchase Upsell vs. Bundler ‑ Product Bundles
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In today’s competitive e-commerce landscape, maximizing revenue opportunities is essential for business growth. Data shows that upselling and cross-selling can significantly enhance sales, with estimates suggesting that these strategies can increase revenue by 10-30%. This is where upsell and cross-sell apps come into play, providing merchants with the necessary tools to effectively engage and convert customers.

Among the numerous apps available, ReSell—Post Purchase Upsell and Bundler ‑ Product Bundles stand out for their unique capabilities. Both solutions integrate seamlessly with Shopify platforms and are designed to amplify business outcomes through streamlined upselling and cross-selling strategies. However, their features, pricing structures, and user experiences differ significantly, revealing which application may be better suited for your business needs.

How Does ReSell—Post Purchase Upsell Work?

ReSell—Post Purchase Upsell by DevIT.Software enables Shopify merchants to automate upselling and cross-selling using a streamlined, efficient system. The app focuses on engaging customers after their initial purchase, with a user-friendly setup that allows merchants to create personalized offers.

Overview of Features

1. Checkout and Post-Purchase Offers: Merchants can create highly targeted upsell offers that appear on the checkout and thank-you pages. This feature capitalizes on a customer’s recent purchase, making it much more likely they will consider additional items.

2. Customizable Upsell Funnels: The app includes a drag-and-drop funnel builder that allows merchants to create unique upsell flows tailored to their specific customer base and purchasing patterns.

3. Performance Tracking: Businesses can utilize analytics to track the success of upsell offers, helping them refine strategies based on data rather than guesswork. This is especially beneficial for larger enterprises that need to make informed decisions.

4. Multiple Support Levels: ReSell offers various levels of support depending on the pricing tier, ensuring clients receive the necessary guidance.

Applicability for Different Business Sizes

• Startups: The free plan is an ideal starting point, offering unlimited offer impressions and basic analytical tools without upfront costs.
• Small to Medium Businesses: As growth occurs, businesses can switch to the Professional or Unlimited plans, which include advanced functionalities and premium support.
• Large Enterprises: Those handling significant order volumes would benefit the most from the Unlimited plan, which provides tailored support and unrestricted access to features.

Scenario Illustration

Imagine a boutique online store that sells handmade jewelry. Using ReSell, the store can set up a post-purchase upsell offering customers matching earrings right after they purchase a necklace. Since the offer appears directly on the thank-you page, the customer is more likely to buy again, raising the average order value (AOV).

How Does Bundler ‑ Product Bundles Work?

Bundler ‑ Product Bundles, developed by Bundler.app, focuses on creating customizable product bundles to enhance the upselling and cross-selling experience. The app is designed for merchants looking to easily manage offers and drive sales through bundled promotions.

Overview of Features

1. Unlimited Bundles: The app allows the creation of as many bundles as desired, enabling merchants to experiment with varied product combinations to see what resonates with customers.

2. Discount Types: Users can set percentage discounts, fixed amounts, or create promotional bundle offers that adjust dynamically based on customer behavior.

3. Bundle Analytics: The app provides insights into bundle performance, helping businesses understand conversion rates and the most popular items, thereby informing future strategies.

Applicability for Different Business Sizes

• Startups: The free tier offers an excellent entry point for new businesses looking to establish attractive offers without initial financial commitments.
• Small to Medium Businesses: The Premium and Executive plans equip users with advanced features, such as custom landing pages and more in-depth analytics, supporting growth and optimization.
• Large Enterprises: Larger companies may find it necessary to combine various promotions and analytics into a cohesive strategy, demanding the more sophisticated functionalities offered in higher tiers.

Scenario Illustration

Consider a cosmetics brand that utilizes Bundler. On their product pages, they can create “Buy One, Get One” deals for skincare products, leveraging bundle discounts to encourage customers to purchase more. The analytics can further help identify which combinations yield higher sales.

How Much Does ReSell—Post Purchase Upsell Cost?

Cost-effective solutions are crucial in maximizing profits through upsell and cross-sell strategies. Here’s a breakdown of the pricing tiers for ReSell—Post Purchase Upsell, along with what they include.

Pricing Tiers

1. Free Tier (Pay as You Go):

   • Price: Free to install
   • Features: Unlimited offers impressions, funnels analytics, basic support
   • Limitations: Basic support without advanced functionality
   • Target Audience: Startups and new merchants looking to explore upselling without commitment

2. Standard Plan:

   • Price: $14.99/month
   • Features: Up to 250 orders per month, unlimited offers impressions, funnels analytics, basic support
   • Limitations: Order cap could restrict larger operations
   • Target Audience: Growing businesses with moderate order volumes
   • Additional Costs: None specified

3. Professional Plan:

   • Price: $24.99/month
   • Features: Up to 1,000 orders/month, unlimited offers impressions, funnels analytics, and premium support
   • Limitations: Still limited by the order cap
   • Target Audience: Established businesses requiring better support and additional orders
   • Additional Costs: None specified

4. Unlimited Plan:

   • Price: $49.99/month
   • Features: No additional charges, unlimited offers impressions and orders, funnels analytics, dedicated support
   • Limitations: None
   • Target Audience: Large enterprises with significant sales volume
   • Additional Costs: None specified

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Bundler ‑ Product Bundles Cost?

Similarly, Bundler also provides multiple pricing tiers designed to fit various business sizes, ensuring that every merchant can find a suitable option.

Pricing Tiers

1. Free Forever Plan:

   • Price: Free to install
   • Features: Unlimited bundles, buy X get Y, volume discounts, product page upsell, Shopify POS
   • Limitations: Many advanced features available only in premium tiers
   • Target Audience: New businesses eager to experiment with bundling

2. Premium Plan:

   • Price: $6.99/month
   • Features: Mix & Match, tiered discounts, custom landing pages, funnel upsell
   • Limitations: Limited insights compared to higher tiers
   • Target Audience: Small to medium-sized businesses focusing on expanding their offering
   • Additional Costs: None specified

3. Executive Plan:

   • Price: $9.99/month
   • Features: Bundle analytics, total revenue tracking, average order value insights, conversions graph, and more
   • Limitations: Slightly limited compared to larger enterprise solutions
   • Target Audience: Businesses with growing order volumes needing detailed analytical insights

It is noteworthy that Bundler offers flexibility at a low price point, assisting businesses in exploring options without significant financial risk.

Cost Analysis: ReSell—Post Purchase Upsell vs. Bundler ‑ Product Bundles

When comparing pricing and value proposition between ReSell—Post Purchase Upsell and Bundler ‑ Product Bundles, it becomes clear that ReSell may offer a better cost efficiency for varying scales of operations.

While Bundler provides a lower entry cost, the advanced tiers of ReSell grant robust features that can significantly elevate a growing business’s performance. Moreover, for businesses handling higher volumes and aspiring to maximize their average order value, ReSell’s unlimited plans present a compelling alternative.

User Reviews & Customer Support Insights

Is ReSell—Post Purchase Upsell good?

ReSell boasts an impressive 5-star rating from 64 reviews, highlighting its user-friendly interface and efficiency in increasing sales. Many users have praised the app for its powerful upselling capabilities, which have led to increased average order values. The app's launch in 2022 means it may not have as extensive of a history, but its rapid positive reception makes it a strong contender in the market.

Is Bundler ‑ Product Bundles good?

Bundler has a slightly lower rating of 4.9 stars, based on 1,672 reviews. Though still highly rated, some users may find the app’s features less sophisticated compared to ReSell’s offerings. The feedback suggests that users appreciate the variety of options available but may critique the nuances of advanced analytics missing in lower tiers.

Customer Support Feedback

Strong customer support can greatly influence user satisfaction. While Bundler does not specify customer support features in its description, ReSell's tiered support system ensures that users can receive personalized assistance according to their needs.

User Preference: ReSell—Post Purchase Upsell or Bundler ‑ Product Bundles?

Based on ratings and user feedback, ReSell—Post Purchase Upsell is more favored, primarily due to its seamless integration of upselling within the post-purchase experience. While Bundler provides attractive bundling options, ReSell edges ahead with its unique features and dedicated support for merchants of all sizes.

Integration and Compatibility Comparison

ReSell—Post Purchase Upsell Integrations

ReSell seamlessly integrates with Shopify’s checkout process and many other platforms, allowing users to track sales effectively across channels. This integration results in enhanced data tracking and a streamlined payment process, creating a cohesive experience for users.

Bundler ‑ Product Bundles Integrations

Bundler integrates with various tools like Shopify POS and a few other subscription sales apps, enabling a comprehensive experience for merchants. However, compared to ReSell's broader range of integration features, Bundler's options might feel more limited.

Conclusion

Both ReSell—Post Purchase Upsell and Bundler ‑ Product Bundles deliver valuable solutions for merchants looking to enhance their sales strategies. However, ReSell stands out with its intuitive design, extensive feature set, and flexible pricing tied to actual order volumes. With a perfect 5-star rating and positive reception since its 2022 launch, ReSell is distinguished for its ability to increase average order values and significantly enhance customer engagement. While Bundler has commendable strengths, ReSell's proven effectiveness and superior support make it a more compelling choice for businesses seeking a powerful upsell and cross-sell solution.