Shopify Upsell and Cross-sell Apps: Propel Upsell & Cross‑sell vs Shogun ‑ Landing Page Builder

Table of Contents

1. Introduction
2. How Does Propel Upsell & Cross‑sell Work?
3. How Does Shogun ‑ Landing Page Builder Work?
4. How Much Does Propel Upsell & Cross‑sell Cost?
5. How much does Shogun ‑ Landing Page Builder cost?
6. Cost Analysis: Propel Upsell & Cross‑sell vs. Shogun ‑ Landing Page Builder
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Did you know that adding personalized upsell and cross-sell strategies can potentially increase your average order value (AOV) by up to 30%? As e-commerce continues to expand, savvy merchants are increasingly looking for ways to boost sales without acquiring new customers. Upselling and cross-selling apps have become essential tools in this endeavor, enabling retailers to present tailored product suggestions that enhance customer experience and drive revenue growth.

In this post, we will explore two prominent apps in the Shopify ecosystem: Propel Upsell & Cross-sell and Shogun ‑ Landing Page Builder. Both solutions offer unique capabilities aimed at helping businesses maximize their sales potential. Propel focuses on upselling within the shopping cart and checkout processes, while Shogun provides a comprehensive page-building experience that allows for personalized landing pages and product showcases. Our analysis will reveal which solution stands out as a superior choice for optimizing upsell and cross-sell strategies.

How Does Propel Upsell & Cross‑sell Work?

Propel Upsell & Cross-sell takes a straightforward yet effective approach to enhance the upselling experience for Shopify users. This app facilitates the display of curated product offers directly on the add-to-cart and checkout screens. Here’s how it operates:

1. Setup: Users can quickly configure unlimited upsell and cross-sell offers without coding knowledge, thanks to a user-friendly interface.
2. Trigger: When a shopper adds items to their cart or reaches the checkout phase, Propel intelligently presents tailored upsell offers based on the products in the cart.
3. Conversion: Customers can easily accept these offers, enhancing their shopping basket with minimal friction while increasing the merchant's AOV.

Key Features

• Unlimited Offers: Propel allows merchants to create and display an unlimited number of upsell offers. This flexibility benefits businesses of all sizes, from startups looking to experiment with their offerings to large enterprises aiming to create intricate marketing layouts.

• Customizable Design Options: Merchants can match the upsell offers' design to their store's aesthetic. Such customization ensures a coherent customer experience and makes it easier for users to incorporate promotions that resonate with their brand identity.

• Targeting Capabilities: Propel offers dynamic targeting options based on cart values or products, allowing businesses to optimize offers further and appeal to shoppers' buying motivations. For instance, a customer adding a camera may receive accessories or lens recommendations.

• Seamless Integration: The app works out-of-the-box with most Shopify themes, making it hassle-free for users to implement it without needing extensive technical knowledge.

Unique Functionalities

Propel also includes features like cart notifications which inform users of upsell opportunities in real time, leading to higher conversion rates. The app's options for BOGO (Buy One Get One) and percentage-off promotions provide essential tools for achieving sales goals.

Imagine a scenario where a customer is about to check out with a new workout kit. Propel presents them with an offer for matching accessories at a discounted rate right before they finalize the purchase. This not only boosts the AOV but also enhances customer satisfaction by making relevant suggestions.

How Does Shogun ‑ Landing Page Builder Work?

Shogun ‑ Landing Page Builder is distinctively designed for e-commerce businesses looking to create bespoke landing pages, product pages, and more. The app's visual editor allows users to design and construct web pages with ease. Here’s a brief overview of how it works:

1. Setup: Users can simply drag and drop elements to create pages rich in content and functionality.
2. Design: The app features pre-designed templates that can be customized to create unique pages that resonate with the target audience.
3. Performance Insights: Shogun also allows for A/B testing to understand which designs or elements drive engagement effectively.

Key Features

• Visual Page Editing: This user-friendly feature allows merchants to craft high-converting pages with minimal technical expertise, making it suitable for startups and small to medium businesses.

• A/B Testing: Shogun’s A/B testing capabilities help businesses optimize landing pages for better conversion rates by analyzing user interactions with different content.

• Global Content Sections: This feature enables merchants to maintain consistency across multiple pages by creating reusable mobile-friendly content sections, ideal for large enterprises managing extensive product catalogs.

Unique Functionalities

Shogun also offers personalization features that further increase engagement by allowing tailored content based on user segmentation. For instance, customers may see different product bundles depending on their navigation history.

Picture a scenario where a user lands on a personalized homepage that showcases trending products explicitly targeted to their preferences—this significantly improves the chances of a purchase.

How Much Does Propel Upsell & Cross‑sell Cost?

When evaluating the costs associated with upsell and cross-sell solutions, Propel Upsell & Cross-sell offers several tiers that cater to different business needs:

1. Free Plan (Trial & Dev Shops)

• Price: Free to install
• Features: Unlimited offers and offer views, checkout offers, upsell discounts, cart bar notifications, bundle enforcer, email, and live chat support.
• Limitations: Limited support for advanced features.
• Target Audience: Startups and merchants on a tight budget.
• Additional Costs: None

2. Shopify Basic Plan

• Price: $4.99/month
• Features: All features from the free plan, with added functionalities to enhance upselling experiences.
• Limitations: Still lacks some of the advanced options.
• Target Audience: Small to medium businesses looking for cost-effective solutions.
• Additional Costs: None

3. Shopify Plan

• Price: $9.99/month
• Features: Comprehensive access to all features for maximum flexibility.
• Limitations: Higher pricing may deter very small or new businesses.
• Target Audience: Growing businesses ready to invest in upselling.
• Additional Costs: None

4. Shopify Plus Plan

• Price: $49.99/month
• Features: Access to advanced customization options and more extensive support.
• Limitations: Pricing might only be suitable for established businesses.
• Target Audience: Large enterprises that require tailored solutions.
• Additional Costs: None

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How much does Shogun ‑ Landing Page Builder cost?

Shogun ‑ Landing Page Builder has multiple pricing plans that reflect its comprehensive features tailored to building landing pages for upselling and cross-selling:

1. Build Plan

• Price: $39/month
• Features: 2,000 MTUs, A/B Testing, Personalization, SEO Tools, AI Copywriting, Page Analytics, Access to all page templates.
• Limitations: MTU limits may restrict high-traffic businesses.
• Target Audience: Startups looking for affordable design solutions.
• Additional Costs: N/A

2. Grow Plan

• Price: $249/month
• Features: Comprehensive features including 10,000 MTUs, SEO performance insights, and content scheduling.
• Limitations: Pricing may be expensive for smaller teams.
• Target Audience: Medium to larger businesses that want more analytics and scheduling options.
• Additional Costs: N/A

3. Advanced Plan

• Price: $499/month
• Features: 50,000 MTUs, content syncing, custom CMS, and more advanced functionality.
• Limitations: High cost can lead to budget constraints.
• Target Audience: Large enterprises or those with multiple Shopify stores.
• Additional Costs: N/A

Cost Analysis: Propel Upsell & Cross‑sell vs. Shogun ‑ Landing Page Builder

When comparing the pricing structures of Propel and Shogun, Propel Upsell & Cross-sell emerges as a more cost-effective solution, especially for businesses just starting or looking to scale. With features available free of charge and affordably priced plans, Propel allows businesses to test and grow without significant upfront investments.

In contrast, Shogun’s pricing may appear steep for small businesses when they consider the features they truly utilize. Although the A/B testing and personalization features are worth noting, they may not provide sufficient ROI for lower-volume stores. Moreover, Shogun does not offer a free trial, further distancing it from businesses looking for budget-friendly solutions.

User Reviews & Customer Support Insights

Is Propel Upsell & Cross‑sell good?

Receiving an outstanding 5-star rating from 64 reviews, Propel Upsell & Cross-sell demonstrates efficacy in delivering realistic growth through upselling strategies. Users appreciate its straightforward setup process, effective conversion rates, and customer support quality.

Is Shogun ‑ Landing Page Builder good?

Shogun has a commendable rating of 4.7 stars from 3,287 reviews. Users frequently highlight the intuitive nature of its visual page builder and the breadth of its features such as A/B testing and personalization. However, some critiques involve its pricing structure being seen as steep for smaller operations.

Customer Support Feedback: Quality customer support can significantly influence user satisfaction levels. Shogun offers support but the sheer volume of users may result in longer response times.

User Preference: Propel Upsell & Cross‑sell or Shogun ‑ Landing Page Builder?

Considering the user ratings, Propel Upsell & Cross-sell seems to be the favored choice among merchants. Its simplicity in use, comprehensive features at a competitive price point, and excellent review scores highlight its value. The strong focus on upselling without complex setups likely attracts many users to Propel, while Shogun, though effective, can sometimes alienate smaller businesses with its higher costs.

Integration and Compatibility Comparison

Propel Upsell & Cross-sell Integrations

Propel integrates seamlessly with Shopify, requiring no additional installations or coding woes. This straightforward integration enhances the ease of use, ensuring that entrepreneurs can quickly start maximizing their upsell opportunities.

Shogun ‑ Landing Page Builder Integrations

Shogun integrates with various tools, including Checkout, Google Analytics, and social media platforms. These integrations provide enhanced analytics capabilities and streamlined marketing efforts, allowing users to gain valuable insights into page performance.

Conclusion

Both Propel Upsell & Cross-sell and Shogun ‑ Landing Page Builder offer robust solutions in their respective domains. However, Propel stands out with its user-friendly design, comprehensive feature set, and flexible pricing, making it a more cost-effective solution. With an impressive 5-star rating and a focus on increasing AOV through targeted upselling, Propel Upsell & Cross-sell is an excellent choice for businesses of all sizes. Meanwhile, although Shogun has its strengths, Propel’s proven effectiveness, affordability, and commitment to enhancing customer engagement secure its position as a preferred tool for many merchants in the e-commerce space.