Shopify Upsell and Cross-sell Apps: OrderBump ‑ Checkout Upsells vs JustViewed ‑ Recently Products

Table of Contents

1. Introduction
2. How Does OrderBump ‑ Checkout Upsells Work?
3. How Does JustViewed ‑ Recently Products Work?
4. How Much Does OrderBump ‑ Checkout Upsells Cost?
5. How Much Does JustViewed ‑ Recently Products Cost?
6. Cost Analysis: OrderBump ‑ Checkout Upsells vs. JustViewed ‑ Recently Products
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the highly competitive landscape of e-commerce, optimizing sales at every stage of the customer journey is vital. Studies suggest that upsell and cross-sell strategies can significantly enhance sales outcomes, with some estimates indicating that up to 30% of online revenue can be attributed to these techniques. Upsell and cross-sell apps play an essential role in this optimization, offering businesses the tools to present complementary products, enticing deals, and curated suggestions to customers.

Two noteworthy contenders in the Shopify app marketplace are OrderBump ‑ Checkout Upsells and JustViewed ‑ Recently Products. Both apps aim to enhance the shopping experience, increase average order value (AOV), and simplify the purchase process through effective upselling and cross-selling. However, they employ different strategies and features to achieve these goals. This post explores how each app functions, their pricing structures, user feedback, and which provides the most substantial benefits for businesses seeking to maximize sales.

How Does OrderBump ‑ Checkout Upsells Work?

OrderBump ‑ Checkout Upsells offers a multifaceted approach to upselling and cross-selling within the Shopify ecosystem. It allows merchants to strategically present product recommendations at crucial points during the checkout process.

Setup and Functionality

Simply put, OrderBump enables merchants to create customized upsell offers based on specific customer behaviors and shopping conditions. Here’s how it works:

• Trigger-Based Offers: Merchants can configure upsell offers to appear based on various criteria, such as product tags, SKU, or cart values. This level of customization allows for targeted offers that resonate with individual customers.
• 1-Click Post-Purchase Upsells: After a customer completes a purchase, they can be presented with additional product recommendations without needing to re-enter payment details, creating a seamless shopping experience.
• AI Assistance: OrderBump harnesses AI to intelligently match customers with the most relevant upsell offers, thus increasing the likelihood of conversion.

Key Features and Their Utility

1. Customizable Offers: Merchants can create tailored product titles, descriptions, and call-to-action buttons, enhancing the appeal of upsell offers across various customer segments.

2. Enhanced Conversion Rates: The ability to modify the checkout page, particularly for Shopify Plus users, supports improved visibility of upsell options, directly influencing conversion rates.

3. Analytics and Reporting: OrderBump provides essential analytics to track performance, allowing businesses of all sizes to gauge the effectiveness of their upselling strategies.

These features cater to startups needing straightforward upselling options, small to medium businesses seeking growth opportunities, and large enterprises requiring advanced customization and reporting capabilities. For instance, a small boutique might utilize OrderBump’s simple trigger-based offers to drive upsells, while a larger retailer could leverage the AI-driven recommendations to personalize the customer experience at scale.

Hypothetical Scenario: Imagine a fashion retailer that uses OrderBump to recommend accessories during checkout. By providing a tailored upsell to a customer purchasing a dress, they not only enhance the customer’s shopping experience but also increase their revenue—a clear win-win.

How Does JustViewed ‑ Recently Products Work?

JustViewed ‑ Recently Products focuses on reminding customers of items they have shown interest in during their shopping journey. This app champions the soft sell approach, nudging customers toward completing purchases.

Overview of Functions

• Reminder System: The app displays recently viewed products, allowing customers to quickly revisit items that previously captured their attention. This feature is especially useful for reducing cart abandonment rates and re-engaging potential buyers.

• Customization Options: JustViewed provides merchants with various customization options, including the ability to modify the appearance of the recently viewed items display.

Key Features and Their Utility

1. Mobile Optimization: JustViewed is designed to be mobile-friendly, ensuring that the display of recently viewed products retains functionality across devices, an essential feature given the rise of mobile commerce.

2. Language Support: With translation support, it opens up e-commerce opportunities to a wider audience, enhancing the shopping experience for diverse customer bases.

3. Versatile Display Features: Merchants can choose where and how to display recently viewed products, enhancing brand consistency and customer journey management.

These features are accessible for startups trying to capture their initial audience, beneficial for sustaining engagement in small to medium businesses, and adaptable for large enterprises looking for a more extensive customer engagement tool. For instance, a small indie store might find that promoting recently viewed items can help boost sales among customers exploring their catalog.

Hypothetical Scenario: Consider an electronics store where a customer recently viewed headphones. With JustViewed in action, a reminder will appear on the homepage featuring those headphones, nudging the customer to finalize their purchase.

How Much Does OrderBump ‑ Checkout Upsells Cost?

Cost is always a significant factor for businesses evaluating upsell and cross-sell solutions. OrderBump offers two pricing tiers that reflect its varied features:

1. Standard Shopify - $39/month

   • Features: Includes post-purchase upsells and analytics.
   • Target Audience: Ideal for startups and small businesses looking to establish effective upselling techniques.

2. Shopify Plus - $139/month

   • Features: Incorporates in-checkout upsells, post-purchase upsells, and enhanced analytics.
   • Target Audience: Best suited for larger enterprises needing more customization and detailed reporting.

By investing in these plans, businesses can effectively scale their upselling strategies to meet growth and engagement goals. Importantly, there are no hidden fees, allowing businesses to budget effectively.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does JustViewed ‑ Recently Products Cost?

JustViewed also offers flexible pricing plans to accommodate various business sizes:

1. Free Plan

   • Features: Available for test stores and trial plans, encompassing all basic features.

2. Basic - $3.99/month

   • Features: Offers a fully customizable slider, mobile responsiveness, and 24/7 email support.
   • Target Audience: Great for startups needing cost-effective, basic functionality.

3. Advanced - $5.99/month

   • Features: Includes all basic features along with multi-language support.
   • Target Audience: Beneficial for small to medium businesses looking for enhanced customer engagement.

By understanding these investments, businesses can align their budgets with their upselling and cross-selling strategies. The low-cost entry-point makes JustViewed accessible but may not deliver the same depth of functionality as OrderBump.

Cost Analysis: OrderBump ‑ Checkout Upsells vs. JustViewed ‑ Recently Products

When comparing the pricing models of OrderBump and JustViewed, the perceived value at varied price points is essential. OrderBump presents a higher initial investment, but its comprehensive features cater to businesses seeking substantial increases in AOV.

Promotions or trial periods could provide beneficial tests for both apps. While JustViewed’s lower-cost options might draw early-stage businesses, the potential revenue increases from effectively implemented upsell strategies with OrderBump may deliver superior cost efficiency for scaling operations.

User Reviews & Customer Support Insights

Is OrderBump ‑ Checkout Upsells Good?

With an exceptional rating of 5 stars from 64 reviews, OrderBump is lauded for its intuitive interface and effective upselling capabilities. Businesses appreciate its seamless integration of upsells post-purchase, which first appeared among such options when it launched in 2020.

Is JustViewed ‑ Recently Products Good?

JustViewed holds an impressive 4.9-star rating from 84 reviews. Users likely appreciate its straightforward functionality and ease of customization. However, some users might desire deeper analytics for understanding sales patterns.

Customer support plays a pivotal role in user satisfaction, and JustViewed claims 24/7 email support, a promising feature that enhances the app’s reliability.

User Preference: OrderBump ‑ Checkout Upsells or JustViewed ‑ Recently Products?

Both apps exhibit strong average ratings, yet OrderBump’s functionality and increased focus on upselling present it as a more favored solution for businesses aiming for higher AOVs. The differences in ratings can be attributed to the extensive feature set available through OrderBump compared to JustViewed. Customers engaged in serious growth strategies will likely find OrderBump's offerings more aligned with their objectives.

Integration and Compatibility Comparison

OrderBump Integrations

OrderBump seamlessly integrates with Shopify Checkout, which optimizes payment processing and sales tracking through platforms like Google Analytics, PayPal, and Facebook Pixel. This comprehensive suite of integration options significantly enhances user experience and data accessibility.

JustViewed ‑ Recently Products Integrations

JustViewed focuses on simple integrations and highlights its customization capabilities across various themes. However, the primary tools it integrates with are limited when juxtaposed with OrderBump’s extensive feature set.

Conclusion

Both OrderBump ‑ Checkout Upsells and JustViewed ‑ Recently Products offer valuable solutions for merchants. Nonetheless, OrderBump excels due to its comprehensive feature suite, user-friendly design, and focus on enhancing AOV. With a stellar 5-star rating and a strong track record since its 2020 launch, OrderBump is positioned as an economical choice for scaling businesses aiming to elevate customer engagement and sales performance. While JustViewed has its perks, OrderBump’s proven effectiveness and versatile offerings make it the superior alternative for many e-commerce operations.