Shopify Upsell and Cross-sell Apps: Okendo: Product Reviews & UGC vs Frequently Bought Together

Table of Contents

1. Introduction
2. How Does Okendo: Product Reviews & UGC Work?
3. How Does Frequently Bought Together Work?
4. How Much Does Okendo: Product Reviews & UGC Cost?
5. How Much Does Frequently Bought Together Cost?
6. Cost Analysis: Okendo: Product Reviews & UGC vs. Frequently Bought Together
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Upselling and cross-selling have emerged as pivotal strategies for e-commerce businesses looking to enhance revenue and improve customer satisfaction. Statistics show that engaging in these practices can significantly increase average order values, with some estimates suggesting an uplift of over 30% when effectively implemented. Upsell and cross-sell apps are designed to facilitate this process, offering tools that integrate seamlessly into online stores, thereby enhancing the shopper experience and driving key outcomes.

In this blog post, we will explore two popular Shopify apps: Okendo: Product Reviews & UGC and Frequently Bought Together. Both applications provide diverse functionalities geared toward boosting upsell and cross-sell opportunities. They offer easy integration with Shopify, but differ in their approach and features, impacting the overall shopping experience. By comparing these two, you'll gain a better understanding of their capabilities and determine which one might be the better option for your business needs.

How Does Okendo: Product Reviews & UGC Work?

Okendo: Product Reviews & UGC is a comprehensive customer marketing platform designed to turn first-time shoppers into loyal customers. It functions by providing various features that enhance user-generated content and increase customer engagement.

Key Features of Okendo:

1. Automated Review Request Emails: This feature prompts customers to leave reviews after a purchase, ensuring continuous collection of valuable feedback. This not only builds social proof but also helps businesses understand customer preferences better.
2. Photo & Video Reviews: Okendo allows customers to upload photos and videos along with their testimonials. Visual content acts as powerful social proof, enhancing the appeal of the products for potential buyers.
3. Attributes Ratings: This unique feature enables users to rate products based on specific attributes such as quality, durability, and value. This nuanced feedback can be particularly beneficial for potential customers looking for specific features.
4. Multiple Onsite Review Displays: With over 15 display styles for showcasing reviews, Okendo provides businesses the flexibility to customize how testimonials appear on their sites, enhancing brand aesthetics and user engagement.
5. Media Galleries: Showcasing photos submitted by customers in organized galleries creates a community feel while also providing social proof that can influence purchasing decisions.

This robust set of features makes Okendo suitable for businesses of varying sizes. Startups may appreciate the free tier that allows for 50 orders a month, perfect for testing waters without financial risk. Small to medium businesses can benefit from the Essential plan at $19, accommodating up to 200 orders while taking advantage of automated processes. Large enterprises, which require more intricate capabilities, will find the Growth plan at $119 particularly appealing with its advanced analytics and reporting.

Hypothetical Scenario: Consider a small e-commerce startup selling handmade crafts. By leveraging Okendo’s automated review requests, the business can collect valuable customer feedback without continuous manual prompting. As reviews begin to accumulate and positive visual content is featured on the site, the startup benefits from increased trust and conversions—demonstrating exactly how Okendo enhances upsell and cross-sell opportunities.

How Does Frequently Bought Together Work?

Frequently Bought Together simplifies the upselling and cross-selling process for Shopify merchants by enabling them to bundle related products effectively. With this app, customers can add multiple items to their cart with just one click, thereby increasing the overall order value.

Key Features of Frequently Bought Together:

1. AI-Driven Recommendations: The app employs an advanced AI algorithm to analyze customer behavior and suggest products frequently purchased together, replicating a popular feature seen on Amazon.
2. Customizable Bundle Discounts: Merchants can create different types of discount offers to incentivize customers to buy bundled products, promoting higher sales at checkout.
3. Extensive Styles and Customization: The app offers pre-built styles compatible with various themes, ensuring that merchants can maintain brand consistency with minimal setup hassle.

These features make Frequently Bought Together beneficial across various business sizes. For startups, the free developer plan allows for configuration before going live, while small to medium businesses can utilize the $19.99 Unlimited plan to maximize their product offerings without worrying about hidden fees or limitations. Large enterprises with high traffic volumes will benefit from efficient product bundling, allowing for elevated revenue without additional operational burdens.

Incorporating this app provides a crucial opportunity to increase conversions, particularly during peak shopping periods.

How Much Does Okendo: Product Reviews & UGC Cost?

Effective cost management is essential when selecting tools for upselling and cross-selling. Okendo offers a tiered pricing structure that aligns well with the varying needs of different businesses.

1. Free Plan:

   • Price: Free
   • Features: Supports up to 50 orders monthly, automated request emails, photo and video reviews, attributes ratings, media galleries, and 15+ review display options.
   • Limitations: Limited to 50 orders per month.
   • Target Audience: Best for startups testing their offerings.
   • Additional Costs: None noted.

2. Essential Plan:

   • Price: $19/month
   • Features: Accommodates up to 200 orders per month, includes all free plan features.
   • Limitations: Intended for businesses that cannot manage more than 200 orders.
   • Target Audience: Small to medium businesses.
   • Additional Costs: None noted.

3. Growth Plan:

   • Price: $119/month
   • Features: Supports up to 1,500 orders per month, features advanced analytics and reporting capabilities alongside the functionalities of the lower tiers.
   • Limitations: Higher price point may not be suitable for all small businesses.
   • Target Audience: Large enterprises looking for robust insights.
   • Additional Costs: None noted.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Frequently Bought Together Cost?

Understanding costs is critical to ensuring your upsell and cross-sell initiatives aren't a financial burden.

1. DEVELOPER Plan:

   • Price: Free
   • Features: Available for development stores, allows configuration before launching live.
   • Limitations: Only for development stores.
   • Target Audience: Ideal for development teams testing before launch.
   • Additional Costs: None noted.

2. Unlimited Plan:

   • Price: $19.99/month
   • Features: Unlimited products, orders, and traffic, featuring flat rate pricing without hidden fees.
   • Limitations: None noted; however, merchants should verify with their specific needs.
   • Target Audience: Suitable for startups and small to medium businesses seeking consistent support without limits.
   • Additional Costs: None noted.

Evaluating these pricing tiers highlights the affordability of both apps, but Okendo's offerings may provide more structured support for customer engagement, making it a compelling option.

Cost Analysis: Okendo: Product Reviews & UGC vs. Frequently Bought Together

When comparing the pricing of both apps, it becomes evident that Okendo offers a robust value proposition. The free option is quite advantageous for startups, enabling them to start collecting reviews with minimal investment. The proactive attributes ratings and detailed analytics in higher plans set it apart, particularly for businesses looking for in-depth customer insights.

Conversely, Frequently Bought Together's cost-effective structure appeals to budget-conscious startups but lacks the extensive review and customer engagement features found in Okendo.

Both apps typically provide free trials or discounted introductory periods, making them accessible for testing before fully committing to a payment plan. After assessing these options, it seems Okendo: Product Reviews & UGC offers better cost efficiency for diverse operational scales, especially for businesses focused on customer engagement and retention.

User Reviews & Customer Support Insights

Is Okendo: Product Reviews & UGC good?

Okendo has garnered an impressive rating of 5 stars based on user responses. Customers appreciate its user-centric design, automation capabilities, and the potential for enhancing customer relationships through engaging features. This overwhelmingly positive feedback reflects a commitment to providing value, making it a noteworthy tool for online retailers.

Is Frequently Bought Together good?

With a strong average rating of 4.9 stars from 2,423 reviews, Frequently Bought Together is well-regarded among users. Likely strengths include its ease of use, intuitive AI-driven recommendations, and effective bundling options. However, some users may find limitations if they require advanced analytics features for their upsell strategies.

Customer Support Feedback: Excellent support is vital in the e-commerce realm, as it can alleviate frustration when using any application. While feedback on Frequently Bought Together showcases satisfaction with customer support, it is less frequently highlighted compared to Okendo, which might indicate greater responsiveness or more comprehensive assistance.

User Preference: Okendo: Product Reviews & UGC or Frequently Bought Together?

Upon examining the ratings and user feedback, it's clear that Okendo: Product Reviews & UGC benefits from a slight advantage based on overall satisfaction metrics. Users may favor Okendo due to its comprehensive feature set, ability to engage customers deeply, and the potential for building long-term relationships, which are critical for e-commerce success.

The ease of use, combined with a stronger emphasis on customer feedback collection in Okendo, likely contributes to its favorable perception compared to Frequently Bought Together.

Integration and Compatibility Comparison

Okendo Integrations

Okendo integrates seamlessly with essential platforms like Shopify Flow, Checkout, and marketing tools like Gorgias, Klaviyo, Google, and Meta. This wide range of integrations facilitates comprehensive data tracking, targeted marketing, and enhanced customer engagement, amplifying its core functionalities.

Frequently Bought Together Integrations

Similarly, Frequently Bought Together integrates with numerous platforms such as Shopify POS and popular reviews apps including Yotpo and Judge.me. This enhances its usability by allowing merchants to combine several features and streamline their workflows. The ease of integration with Frequently Bought Together underscores how these technologies can work in harmony to deliver better results.

Conclusion

Both Okendo: Product Reviews & UGC and Frequently Bought Together provide solid solutions for enhancing upselling and cross-selling efforts. While Frequently Bought Together excels at bundling products effectively and harnessing AI-driven recommendations, Okendo stands out with a superior user experience rooted in customer feedback mechanisms, robust automation, and extensive data analytics. Given its user-friendly design, impressive 5-star rating, and adaptable pricing structure, Okendo: Product Reviews & UGC may ultimately be the more favorable choice for online retailers looking to improve their customer relations and boost revenue.