Shopify Upsell and Cross-sell Apps: MLV Recently Viewed Products vs Bundler ‑ Product Bundles

Table of Contents

1. Introduction
2. How Does MLV Recently Viewed Products Work?
3. How Does Bundler ‑ Product Bundles Work?
4. How Much Does MLV Recently Viewed Products Cost?
5. How Much Does Bundler ‑ Product Bundles Cost?
6. Cost Analysis: MLV Recently Viewed Products vs. Bundler ‑ Product Bundles
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the world of e-commerce, upselling and cross-selling have proven to be significant revenue drivers. Studies indicate that businesses can increase their profits by more than 30% by effectively implementing these strategies. Upsell and cross-sell apps enhance customer experiences by recommending products that complement or enhance the initial purchase, ultimately boosting the average order value.

In this blog post, we will explore two popular Shopify apps: MLV Recently Viewed Products and Bundler - Product Bundles. Both applications stand out for their capabilities in facilitating upsell and cross-sell opportunities. Their ease of integration with Shopify platforms maximizes their effectiveness, enriching the overall shopping experience for customers. Let's dive deeper into these two solutions to see how they can elevate your store's profitability.

How Does MLV Recently Viewed Products Work?

MLV Recently Viewed Products provides a strategic approach to upselling by prominently showcasing products that customers have previously viewed. It works by automatically displaying these items across various pages, including the home, collections, products, and cart pages. This seamless integration encourages users to make quicker purchasing decisions without going through the hassle of searching for products they've already examined.

Key Features:

1. Customizable Display Options: Merchants can choose which pages will feature recently viewed products. This flexibility allows for tailored placements that match business needs.

2. Widget Configuration: The app enables users to configure the product display position, ensuring that recently viewed products catch the customer's eye without being intrusive.

3. Product Limit: The app can display up to ten recently viewed items, providing ample space to remind customers of their interests while controlling the visual clutter.

4. Customizable Titles: You can easily modify the widget title to align with your brand voice, creating a more cohesive shopping experience.

These features are particularly beneficial for businesses of various sizes. Startups may find the customizable display options ideal for branding, while small to medium-sized businesses can leverage the product limit to showcase diverse offerings. Larger enterprises will appreciate that the app enhances engagement and encourages customers to explore more products, resulting in increased sales.

Imagine a scenario where a customer browses a clothing site that uses MLV Recently Viewed Products. After viewing several dresses, they navigate away, only to return and find those same dresses showcased on the homepage. This visual reminder can significantly enhance the likelihood of a purchase, demonstrating the app's effectiveness in upsell and cross-sell strategies.

How Does Bundler ‑ Product Bundles Work?

Bundler - Product Bundles approaches upselling and cross-selling by enabling merchants to create tailored bundles of products. This app’s primary goal is to boost revenue by helping customers discover complementary items they may not have considered.

Key Features:

1. Unlimited Bundles: Merchants can create an unlimited number of product bundles, allowing for extensive customization and variety.

2. Flexible Discount Options: Choose from various discount structures, such as "Buy X get Y" or volume discounts, which can entice customers to purchase more items.

3. Product Page Upsell: The app allows for upselling directly on product pages, making it easy for customers to see the value of purchasing additional items together.

4. Compatibility with Shopify POS: This integration expands sales opportunities through point-of-sale systems, perfect for businesses operating both online and offline.

The diverse functionalities of Bundler make it versatile for businesses of all sizes. Startups can use the unlimited bundles feature to test different product combinations, while small to medium businesses can utilize the flexible discounts to drive sales. On the other hand, larger enterprises can leverage the robust nature of the tool to manage intricate bundling strategies across thousands of products.

Envision a scenario where a customer is purchasing a camera. With Bundler, they might see a recommended bundle that includes a camera case, memory card, and additional lens at a discounted price. This approach not only boosts sales but also enhances the value perceived by customers, showcasing how effective the app can be in upselling.

How Much Does MLV Recently Viewed Products Cost?

When it comes to investing in upselling and cross-selling tools, cost considerations are paramount. MLV Recently Viewed Products offers a straightforward pricing model that provides excellent value for its features.

Pricing Tier: PRO

• Price: $9.95/month
• Features: Access to all the primary features including customizable displays, configurable positions, and up to ten product displays.
• Limitations: This pricing tier does not offer multiple plans, focusing solely on the PRO configuration.
• Target Audience: Ideal for startups and small businesses looking to enhance user engagement and boost sales without a hefty investment.
• Additional Costs: No hidden fees are associated with this tier.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Bundler ‑ Product Bundles Cost?

Understanding cost-effectiveness is an essential part of choosing the right upselling tools. Bundler - Product Bundles provides multiple pricing tiers to cater to various business needs.

Pricing Tiers:

1. Free Forever

   • Price: Free
   • Features: Unlimited bundles, volume discounts, and product page upsell options are included.
   • Limitations: While the free version is robust, some advanced features available in paid plans are not included.
   • Target Audience: Best suited for startups testing bundling strategies.
   • Additional Costs: None for the free version.

2. Premium Plan

   • Price: $6.99/month
   • Features: Introduces tiered mix and match options, free shipping, and more sophisticated upsell options.
   • Limitations: More advanced features are left for higher tiers.
   • Target Audience: Small to medium businesses aiming for more complex bundling strategies.
   • Additional Costs: Basic fees apply; advanced reporting is not included.

3. Executive Plan

   • Price: $9.99/month
   • Features: Access to analytics for bundle performance, tracking total revenue, and optimization insights.
   • Limitations: The tier is necessary for deeper insights but may not be affordable for all.
   • Target Audience: Growing businesses looking to leverage data to enhance upsell strategies.
   • Additional Costs: None specified.

Cost Analysis: MLV Recently Viewed Products vs. Bundler ‑ Product Bundles

Comparing the pricing of both applications highlights distinct value propositions. MLV Recently Viewed Products is priced at $9.95/month, while Bundler offers a free plan alongside additional tiers up to $9.99/month. However, Bundler’s free tier lacks some advanced functionalities, which could limit its effectiveness for businesses wanting enhanced upselling capabilities.

Upon evaluating the overall cost structure, MLV Recently Viewed Products may provide a more sensible investment, especially for businesses looking for focused upsell functionality. The clarity of its pricing helps businesses budget effectively without compromising on core features.

User Reviews & Customer Support Insights

Is MLV Recently Viewed Products good?

With a perfect 5-star rating from 64 reviews, MLV Recently Viewed Products enjoys strong user satisfaction. Customers appreciate its straightforward setup and seamless integration, making it easy for merchants to tap into the benefits of upselling. Businesses have noted increased customer engagement and higher order values since implementing the app.

Is Bundler ‑ Product Bundles good?

Achieving an average rating of 4.9 stars from a large customer base of 1,672 reviews, Bundler - Product Bundles is also well-regarded. Users often praise its user-friendly interface and extensive customization options. However, potential concerns may arise around its pricing structure and limitations in the free version.

Customer Support Feedback: The effectiveness of an app often depends on the availability of responsive support teams. Both applications appear to be well-supported, but Bundler notably integrates with several other platforms, potentially enhancing user experience. Remember, effective customer support can make a significant difference in the overall satisfaction of users.

User Preference: MLV Recently Viewed Products or Bundler ‑ Product Bundles?

Given the ratings, MLV Recently Viewed Products seems to be favored, garnering a perfect score and reflecting superior user satisfaction. Users are often drawn to its simplicity and effectiveness in showcasing recently viewed products—an essential feature that directly influences purchasing decisions.

The higher rating for MLV can be attributed to its streamlined focus on a singular feature set that directly impacts the user experience. In contrast, Bundler provides a variety of options that, while valuable, may overwhelm some users who prefer a more straightforward solution.

Integration and Compatibility Comparison

MLV Recently Viewed Products Integrations

MLV Recently Viewed Products integrates seamlessly with Shopify’s ecosystem without requiring complex setups. This ease of use ensures that merchants can focus on enhancing customer experience rather than grappling with technical concerns.

Bundler ‑ Product Bundles Integrations:

Bundler integrates with multiple platforms including Shopify POS, subscription apps like Seal Subscriptions, and other key tools. These integrations allow merchants to maximize their sales strategies across various channels. The ease of integration enhances the overall functionality, enabling a broader scope of upselling opportunities.

Conclusion

Both MLV Recently Viewed Products and Bundler - Product Bundles present robust solutions for enhancing e-commerce performance. However, MLV Recently Viewed Products stands out with its user-friendly design, focused features, and clear pricing strategy, making it an exceptionally cost-effective solution for many businesses. The perfect 5-star rating reflects its ability to provide significant engagement and increased average order value.

While Bundler offers a variety of bundling options, MLV Recently Viewed Products' precision in upselling aligns better with many Shopify merchants' needs. The effective capabilities of MLV make it a preferable choice for those looking to streamline their selling strategies while maximizing revenue. Choose wisely—your store's financial success may depend on it!