Shopify Upsell and Cross-Sell Apps: Makaira Connect vs. Upsell & Cross Sell — Selleasy

Table of Contents

1. Introduction
2. How Does Makaira Connect Work?
3. How Does Upsell & Cross Sell — Selleasy Work?
4. How Much Does Makaira Connect Cost?
5. How Much Does Upsell & Cross Sell — Selleasy Cost?
6. Cost Analysis: Makaira Connect vs. Upsell & Cross Sell — Selleasy
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the world of eCommerce, one powerful way to increase revenue is through upselling and cross-selling. Studies show that upsells and cross-sells can generate up to 30% of total sales in some online stores. With such significant potential, businesses are increasingly turning to specialized apps that enhance the customer experience while boosting profitability.

Among these, Makaira Connect and Upsell & Cross Sell — Selleasy stand out for their robust capabilities. Both applications offer a variety of options designed to optimize upselling and cross-selling strategies, integrate easily with Shopify, and impact overall operational efficiency positively. However, which of these two apps provides a better solution for your business needs?

How Does Makaira Connect Work?

Makaira Connect serves as a comprehensive eCommerce marketing suite, designed to enhance the upsell and cross-sell experience. The app simplifies this process through a straightforward three-step implementation, making it accessible even for users without extensive technical knowledge.

Key Features of Makaira Connect

1. Search and Filter: This feature allows customers to efficiently search through product collections. By implementing advanced search algorithms, users can experience improved product discovery. For smaller businesses, such as startups, this functionality is essential for ensuring that every potential sale is maximized.

2. Product Recommendations: This add-on functionality employs sophisticated algorithms to analyze user behavior and provide personalized recommendations. Startups and small to medium businesses especially benefit because they can showcase complementary products that may otherwise go unnoticed.

3. Tracking: Understanding user behavior is critical for e-commerce success. Makaira Connect offers tracking tools that provide insights into customer interactions with the product search and recommendations. Large enterprises can rely on this data for refining strategies and targeting potential gaps in their offerings.

Benefits by Business Size

• Startups: The free plan allows newcomers to explore basic functionalities like search and filter features, enabling them to test the waters without financial commitment.

• Small to Medium Businesses: As they grow, businesses can leverage the advanced features to enhance customer interactions and improve their purchase rates through product recommendations.

• Large Enterprises: For larger entities, the extensive tracking capabilities combined with personalized recommendations facilitate deeper insights and informed decision-making, significantly impacting future marketing campaigns.

Hypothetical Scenario

Imagine an online store selling fitness gear. A first-time visitor searches for "yoga mats." Thanks to the search and filter feature of Makaira Connect, relevant options are quickly displayed. If a customer finds a mat they love, the app can suggest a matching water bottle via product recommendations, increasing the chances of additional purchases—all without any friction in the shopping experience.

How Does Upsell & Cross Sell — Selleasy Work?

Upsell & Cross Sell — Selleasy focuses on creating effective post-purchase and pre-purchase upsell opportunities. Similar to Makaira Connect, it aims to improve the overall customer journey, but it does so through different features and functionalities.

Key Features of Upsell & Cross Sell — Selleasy

1. Frequently Bought Together: This feature replicates the classic "Customers who bought this also bought" concept, encouraging customers to bundle related products. This is beneficial for all business types as it directly increases Average Order Value (AOV).

2. Post-Purchase Upsell Funnels: The app allows for the creation of targeted upsell offers that appear on the thank-you page, enhancing the customer’s purchasing experience.

3. Styling Customization: Businesses can tailor the widgets to match their store's theme, ensuring aesthetic consistency across various platforms. This is crucial for branding, especially for startups and small businesses.

Benefits by Business Size

• Startups: The free tier helps these businesses start upselling early in the sales process without added financial strain.

• Small to Medium Businesses: As additional features become necessary, they can upgrade to tap into styling customization and automatic recommendations.

• Large Enterprises: They can fully exploit the post-purchase upsell strategy to significantly increase AOV with minimal disruption to the user experience.

How Much Does Makaira Connect Cost?

Cost plays a crucial role in choosing the right upsell and cross-sell application. Makaira Connect offers several pricing tiers to accommodate diverse business needs.

1. Search [S] - Free

   • Features: Search & filter, tracking for up to 5,000 products.
   • Limitations: Basic functionalities only.
   • Target Audience: Ideal for startups wanting to test the market without upfront costs.
   • Additional Costs: None associated with this tier.

2. Search [XL] - $149/month

   • Features: Search & filter capabilities for up to 250,000 products, tracking included.
   • Limitations: Higher price yet requires a larger inventory.
   • Target Audience: Best for small to medium businesses ready to scale.
   • Additional Costs: None specified.

3. Search & Reco [S] - $249/month

   • Features: Enhanced options with both search/filter and product recommendations for up to 5,000 products.
   • Limitations: Still limited by product count.
   • Target Audience: Suitable for growing businesses seeking to engage more effectively with customers.
   • Additional Costs: None noted.

4. Search & Reco [XL] - $398/month

   • Features: Comprehensive package with search/filter and recommendations for up to 250,000 products.
   • Limitations: Significant investment, best for larger enterprises.
   • Target Audience: Large businesses looking for advanced upselling features.
   • Additional Costs: None specific but implies investment in a larger product range.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Upsell & Cross Sell — Selleasy Cost?

Cost efficiency is paramount for applications that directly impact sales. Upsell & Cross Sell — Selleasy offers a tiered pricing structure, with its features designed to grow with the business.

1. TIER I - Free to Install

   • Features: Basic upsell features with styling customization.
   • Limitations: Charges apply once you surpass 50 orders/month, potentially making it costly as sales grow.
   • Target Audience: Newcomers with lower order volumes.
   • Additional Costs: Charges incurred based on performance.

2. TIER II - $8.99/month

   • Features: All features including advanced styling and customization.
   • Limitations: May lack some premium features present in higher tiers.
   • Target Audience: Small businesses with growing sales.
   • Additional Costs: None extra indicated; simple flat fee.

3. TIER III - $16.99/month

   • Features: Full access to all functionalities, accommodating diverse needs.
   • Limitations: Similar constraints on customization.
   • Target Audience: Small to medium businesses focused on maximizing AOV.
   • Additional Costs: None listed.

Cost Analysis: Makaira Connect vs. Upsell & Cross Sell — Selleasy

When comparing the pricing of both apps, it becomes evident that Makaira Connect offers a broader range of functionalities and flexibility. Starting with a free option that includes essential features, it appeals particularly to emerging businesses testing their markets.

In contrast, while Selleasy offers an appealing entry point, the escalating costs relative to order volume can become prohibitive as sales grow. Makaira Connect's tiered approach provides scalability across various business sizes without unexpected costs associated with increased order volumes.

User Reviews & Customer Support Insights

Is Makaira Connect Good?

With a solid five-star rating from 64 reviews, Makaira Connect is praised for its intuitive use and effective integration of upselling features. Users appreciate how it simplifies the process of increasing AOV without frustrating the customer experience.

Is Upsell & Cross Sell — Selleasy Good?

Upsell & Cross Sell — Selleasy maintains a high rating of 4.9 stars from 1,817 reviews. Users frequently commend its robust feature set and ease of implementation. Complaints may arise around managing increasing costs associated with order volume, impacting overall user satisfaction.

User Preference: Makaira Connect or Upsell & Cross Sell — Selleasy?

Comparing average ratings, Makaira Connect offers a superior solution with its 5-star rating versus Selleasy's 4.9. The difference in ratings may be attributable to the clear benefits of Makaira’s tailored offerings, scalability, and comprehensive insights. Thus, for users seeking a more versatile and budget-friendly upsell solution, Makaira Connect emerges as the better choice.

Integration and Compatibility Comparison

Makaira Connect Integrations

Makaira Connect integrates seamlessly with Shopify, providing basic setup instructions and user-friendly installation for e-commerce merchants.

Upsell & Cross Sell — Selleasy Integrations

Selleasy also enjoys compatibility with various tools and platforms, enhancing its usability in diverse business setups.

Conclusion

Both Makaira Connect and Upsell & Cross Sell — Selleasy deliver considerable value. However, Makaira Connect clearly stands out thanks to its user-centric design, extensive features, and flexible pricing models. With an exceptional rating and proven track record for boosting AOV while enhancing customer engagement, Makaira Connect serves as the more favorable solution for businesses looking to elevate their upsell and cross-sell strategy. Transitioning from basic functionality to more advanced options, it aligns perfectly with the growth trajectory of eCommerce businesses, making it the better choice for merchants aiming for long-term success.