Shopify Upsell and Cross-sell Apps: Makaira Connect vs Sticky Add To Cart Booster Pro

Table of Contents

1. Introduction
2. How Does Makaira Connect Work?
3. How Does Sticky Add To Cart Booster Pro Work?
4. How Much Does Makaira Connect Cost?
5. How Much Does Sticky Add To Cart Booster Pro Cost?
6. Cost Analysis: Makaira Connect vs. Sticky Add To Cart Booster Pro
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Did you know that upselling and cross-selling can increase your revenue by over 30%? In the competitive world of eCommerce, strategies to enhance average order values are crucial for success. Upsell and cross-sell apps play a vital role in streamlining these strategies by improving the customer experience and boosting revenue outcomes.

In this blog, we will review two popular Shopify apps: Makaira Connect and Sticky Add To Cart Booster Pro. Both apps provide a plethora of capabilities to improve upselling and cross-selling, making them solid options for businesses to consider. We will explore their features, pricing, customer feedback, and integration capabilities to help you make an informed decision.

How Does Makaira Connect Work?

Makaira Connect functions as an eCommerce marketing suite designed to facilitate a seamless customer journey. The setup process is straightforward: First, you install the app and register with Makaira. Then, your products and collections are imported into the system. Finally, the app enhances your search result pages and integrates recommendations seamlessly under product detail pages.

Key Features of Makaira Connect

1. Search & Filtering:

   • Users can search for products and filter results, which is essential for larger inventories. The ability to filter items based on various attributes enhances the shopping experience.
   • Utility: This feature benefits all business sizes. For startups, it helps in organizing limited products effectively. Small to medium businesses can manage growing inventories efficiently, while large enterprises benefit from comprehensive searching capabilities for extensive catalogs.

2. Product Recommendations:

   • Makaira Connect provides personalized ranking and recommendations tailored to shopper preferences, helping increase engagement by presenting relevant products.
   • Utility: This feature is perfect for businesses looking to boost their upsell opportunities. It particularly helps small to medium businesses capitalize on trends without overspending on marketing.

3. Tracking:

   • Tracking capabilities in Makaira Connect allow merchants to monitor how products are performing in real-time, assisting in adjusting strategies as necessary.
   • Utility: This information can be invaluable across all business sizes, providing insights that aid decision-making and future marketing efforts.

Unique Functionalities for Upsell and Cross-sell

Makaira Connect’s extensive features work together to create an enhanced shopping experience. Consider a scenario where a customer is browsing shoes; as they search, Makaira's filter helps them find the shoes that meet their preferences. Following that, the app might recommend matching accessories based on their behavior, introducing additional items to their cart and increasing your business's overall order value.

How Does Sticky Add To Cart Booster Pro Work?

Sticky Add To Cart Booster Pro adopts a different approach, focusing heavily on enhancing the checkout experience. This app ensures that essential shopping features are always visible, encouraging users to complete their purchases efficiently.

Key Features of Sticky Add To Cart Booster Pro

1. Sticky Add to Cart Bar:

   • A constantly visible "Add to Cart" button helps reduce friction in the purchasing process, ensuring customers can always see their options.
   • Utility: Particularly beneficial for startups that need a streamlined process to maximize conversions early and for large space eCommerce setups that often have extensive product lines.

2. Sticky Checkout Bar:

   • By providing a quick view of the shopping cart right at customers' fingertips, this feature allows for easy access while they continue browsing.
   • Utility: It works well for growing businesses that want to ease the checkout process, directly benefiting cart abandonment rates.

3. Live Chat Support:

   • Offering 24/7 live chat support helps customers with inquiries which can sometimes arise during the buying process.
   • Utility: This feature is especially valuable for larger enterprises needing to maintain high customer service standards while managing a vast customer base.

How Much Does Makaira Connect Cost?

When considering apps for upselling and cross-selling, the cost is a crucial factor. Cost-effective solutions can help improve margins drastically.

Pricing Tiers for Makaira Connect:

1. Search [S]:

   • Price: Free
   • Features: Search & Filter functionality for up to 5,000 products, tracking capabilities, 14-day trial for subscription.
   • Limitations: Limited product range; no advanced features like product recommendations.
   • Target Audience: Ideal for startups wanting to test the waters without any initial investment.

2. Search [XL]:

   • Price: $149/month
   • Features: Search & Filter for up to 250,000 products, tracking.
   • Limitations: No recommendations included.
   • Target Audience: Suitable for growing businesses with larger inventories.

3. Search & Reco [S]:

   • Price: $249/month
   • Features: Encompasses features from the previous tiers plus product recommendations for up to 5,000 products.
   • Limitations: Limitations on product quantity.
   • Target Audience: Best for established businesses focusing on personalized user experiences.

4. Search & Reco [XL]:

   • Price: $398/month
   • Features: Complete package for up to 250,000 products along with tracking and recommendations.
   • Limitations: Higher price point may deter smaller businesses.
   • Target Audience: Tailored for large enterprises needing robust features.

“It is important to note that you can always reach out to our team, and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business."

How Much Does Sticky Add To Cart Booster Pro Cost?

Understanding pricing strategies in the context of upselling and cross-selling is equally essential to making informed choices.

Pricing Tiers for Sticky Add To Cart Booster Pro:

1. BASIC:

   • Price: $6.99/month
   • Features: Access to sticky add to cart bar, sticky checkout bar, and 24/7 live chat support.
   • Limitations: Limited advanced features.
   • Target Audience: Startups needing basic functionality.

2. SHOPIFY:

   • Price: $14.99/month
   • Features: Includes features of BASIC; similar offerings for slightly larger businesses.
   • Limitations: No significant additional functionalities.
   • Target Audience: Growing businesses that require more features.

3. ADVANCED:

   • Price: $24.99/month
   • Features: Adds cart slider with in-cart upsell and premium live support tools.
   • Limitations: Still limits user features compared to Makaira Connect.
   • Target Audience: Suitable for small to medium enterprises looking for enhanced functionality without extensive investments.

4. SHOPIFY PLUS:

   • Price: $39.99/month
   • Features: Comprehensive offerings merging all features from previous tiers.
   • Limitations: Price point might not cater to smaller businesses effectively.
   • Target Audience: Large enterprises needing a full suite of shopping features.

Cost Analysis: Makaira Connect vs. Sticky Add To Cart Booster Pro

Comparing the pricing and features across both apps reveals that both provide valuable options. However, Makaira Connect’s broader scope of features in its higher tiers offers better cost efficiency, especially for businesses looking for scalability.

Given features like product recommendations and extensive product management, Makaira Connect allows for a more strategic approach to upselling and cross-selling.

User Reviews & Customer Support Insights

Is Makaira Connect good?

Makaira Connect has received a solid rating of 5 stars from 64 reviews. Users commend its intuitive interface and effective upselling tools. This strong validation showcases its ability to enhance customer interactions and boost engagement, thereby substantiating its value.

Is Sticky Add To Cart Booster Pro good?

Sticky Add To Cart Booster Pro is highly regarded with an impressive 4.9-star rating from 1740 reviews. Users appreciate its user-friendly interface and effectiveness in reducing cart abandonment rates. However, with this considerable number of reviews, a spectrum of experiences is likely present. Feedback might highlight its basic features as a barrier for more advanced sales strategies, hinting users expect comprehensive functionality that other applications offer.

Customer Support Feedback

Excellent customer support is essential and can significantly affect an app's overall rating. Sticky Add To Cart Booster Pro boasts 24/7 live chat, enhancing customer satisfaction and demonstrating a commitment to user success.

User Preference: Makaira Connect or Sticky Add To Cart Booster Pro?

While Sticky Add To Cart Booster Pro has a considerable user base, the perfect 5-star rating of Makaira Connect speaks volumes about user satisfaction. The more robust features designed for enhanced upselling positions Makaira Connect as a more favorable option for users looking to maximize their eCommerce potential.

Integration and Compatibility Comparison

Makaira Connect Integrations

Makaira Connect leverages Shopify’s capabilities, making it simple for business owners to get started. The app integrates seamlessly with Shopify's existing features, amplifying its overall effectiveness.

Sticky Add To Cart Booster Pro Integrations

Sticky Add To Cart Booster Pro also integrates effectively within the Shopify ecosystem, allowing for the connection with essential products and services such as PayPal, Google Analytics, and Buy Button. Smooth integrations can help elevate your business while promoting hassle-free navigation and excellent customer service.

Conclusion

In summary, both Makaira Connect and Sticky Add To Cart Booster Pro deliver impressive solutions. However, Makaira Connect emerges as a clearer winner with its user-friendly design, comprehensive feature set, and flexible pricing. With a 5-star rating, it’s effectively tailored for businesses of all sizes aiming to enhance their upselling and cross-selling strategies. While Sticky Add To Cart Booster Pro offers its strengths, the extensive capabilities of Makaira Connect make it the superior choice for many businesses wishing to augment their eCommerce endeavors.