Shopify Upsell and Cross-sell Apps: Last | Post‑purchase Upsell vs Voyager Upsell & Cross‑Sell

Table of Contents

1. Introduction
2. How Does Last | Post‑purchase Upsell Work?
3. How Does Voyager Upsell & Cross‑Sell Work?
4. How Much Does Last | Post‑purchase Upsell Cost?
5. How Much Does Voyager Upsell & Cross‑Sell Cost?
6. Cost Analysis: Last | Post‑purchase Upsell vs. Voyager Upsell & Cross‑Sell
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Did you know that the average increase in order value from effective upselling and cross-selling strategies can reach up to 30%? Such statistics underscore the vital role these strategies play in e-commerce success. Upselling and cross-selling not only enhance customer experience but also significantly boost revenue for businesses of all sizes.

In this landscape, Shopify merchants can leverage specialized applications to streamline and optimize their upselling and cross-selling efforts. Two noteworthy contenders are Last | Post‑purchase Upsell and Voyager Upsell & Cross‑Sell. Both apps offer features designed to elevate your customers' buying experience and facilitate an increase in sales. This article will explore how each app functions, compare their pricing structures and review customer feedback to determine the best option for enhancing your business’s upselling efforts.

How Does Last | Post‑purchase Upsell Work?

Last | Post‑purchase Upsell is specifically designed to maximize post-purchase opportunities. Here’s a simplified overview of its functionality:

1. Setup: Merchants can easily create tailored upsell offers with just a few clicks. This process can involve selecting relevant products based on customers’ previous purchases.

2. Trigger: Once a customer completes a purchase, Last presents personalized upsell offers on the thank-you page. This strategy allows merchants to intervene at a crucial moment when customers are still engaged with their shopping experience.

3. Conversion: The beauty of this app is the 1-click payment option. If a customer opts to accept an upsell, the additional item is seamlessly added to their order without requiring them to re-enter payment details. This streamlined process enhances user satisfaction and boosts Average Order Value (AOV).

Last | Post‑purchase Upsell is packed with features that offer merchants extensive options for upsell and cross-sell scenarios:

• Post-purchase Cross-sells: Merchants can promote multiple related products on the thank-you page, increasing the likelihood of additional sales.

• 1-Click Upsells: This feature enhances the customer experience by facilitating quick purchases without the hassle of re-entering payment information.

• Smart Auto-Upsells: Utilizing AI technology, the app identifies and suggests the most relevant upsells for customers.

• Mobile-first Design: With an increasing number of shoppers using mobile devices, Last ensures upsells are optimized for mobile viewing.

• Performance: The app promises a minimal impact on page load times, preserving overall user experience.

These features are particularly beneficial across different business scales. Startups can leverage the app's affordable tiers, small to medium businesses can utilize the flexibility of customizable options, and larger enterprises can benefit from dedicated support and advanced features to optimize their upselling processes.

Imagine a scenario where a customer completes their purchase of a skincare product. They are then presented with a 1-click upsell for a complementary moisturizer. This immediate engagement not only boosts your sales but positions your brand as attentive and considerate of customer needs.

How Does Voyager Upsell & Cross‑Sell Work?

Voyager Upsell & Cross‑Sell takes a somewhat different approach. While it also aims to enhance order value through upselling and cross-selling, its operational mechanics are not as tightly integrated into the post-purchase process.

1. Overview: The app helps store owners suggest additional products during the shopping process, rather than focusing solely on the post-purchase stage.

2. Feature Highlights:

   • Supplementary Upsells: This functionality allows merchants to showcase additional items that can complement the customer's current selections.

   • Complementary Cross-sells: Voyager targets related products that can elevate the shopping experience, promoting them at strategic points during the shopping journey.

   • Timely Pop-ups: The app utilizes pop-ups to suggest items when customers add products to their cart, effectively capturing additional sales opportunities.

These features also have distinct utilities depending on the business size. Startups might find value in its basic functionality, while small to medium businesses could benefit from its ability to highlight complementary items dynamically. Larger enterprises might appreciate the opportunities to manage upsell notifications and customer engagement tactics efficiently.

Conclusion

When comparing the two applications, it becomes evident that while Voyager offers certain upselling benefits, it lacks the depth and targeted approach of Last | Post‑purchase Upsell, particularly in the post-purchase phase.

How Much Does Last | Post‑purchase Upsell Cost?

Cost is a vital factor in any business decision. When assessing pricing, it’s essential to consider the value received at each tier. Last | Post‑purchase Upsell provides four different pricing plans:

1. BASIC SHOPIFY:

   • Price: $19.99/month
   • Features: Unlimited offer views and sales, customizable wording and colors, online chat & e-mail support.
   • Limitations: Basic features suitable for startups or very small operations.
   • Target Audience: Perfect for those just starting out or testing the waters with upselling.
   • Additional Costs: No hidden fees.

2. STANDARD SHOPIFY:

   • Price: $29.99/month
   • Features: All basic features plus enhanced customization options and support.
   • Limitations: Might be limited for high-volume businesses.
   • Target Audience: Ideal for small to medium businesses looking to grow.
   • Additional Costs: None.

3. ADVANCED SHOPIFY:

   • Price: $49.99/month
   • Features: Similar to the Standard plan with added comprehensive insights and customization.
   • Limitations: Still limited in terms of enterprise-level support.
   • Target Audience: Suitable for established small to medium businesses looking for more advanced features.
   • Additional Costs: None.

4. SHOPIFY PLUS:

   • Price: $99.99/month
   • Features: All features included in lower tiers plus a dedicated manager for optimal use and strategies.
   • Limitations: More advanced features might be unnecessary for smaller businesses.
   • Target Audience: Tailored for large enterprises seeking extensive support and capabilities.
   • Additional Costs: None.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Voyager Upsell & Cross‑Sell Cost?

Voyager offers a simpler pricing structure, which can be both an advantage and a limitation depending on your business's specific needs:

1. Standard Plan:
   • Price: $27/month
   • Features: Basic upselling and cross-selling capabilities.
   • Limitations: Lack of advanced features compared to Last.
   • Target Audience: Suitable for small businesses seeking affordable options.
   • Additional Costs: None reported.

While Voyager's single pricing tier makes it easy to choose, its overall offerings may not provide the comprehensive capabilities necessary for maximizing upselling potential, especially compared to Last | Post‑purchase Upsell.

Cost Analysis: Last | Post‑purchase Upsell vs. Voyager Upsell & Cross‑Sell

In analyzing both applications, Last | Post‑purchase Upsell provides superior value for various business sizes. The structured tiered pricing allows businesses to match their selections to their specific requirements without overspending. For instance, a growing business could start with the Basic tier and scale up as needed, ensuring continued access to advanced features.

Conversely, Voyager’s singular price point at $27 may appeal to startups needing basic functionality without the complexities of multiple pricing plans. However, it doesn’t offer the advanced options or tailored experiences that can significantly impact revenue.

Overall, Last presents a better cost-efficiency and a more flexible framework to suit businesses at different stages of growth.

User Reviews & Customer Support Insights

Is Last | Post‑purchase Upsell Good?

Last boasts an impressive 5-star rating from 64 reviews. Users frequently highlight the app's intuitive design and rich feature set, particularly praising its seamless integration into the shopping experience. Its post-purchase focus has made a noticeable impact on the average order value for many merchants. The positive user feedback reflects its track record in delivering effective upsell solutions.

Is Voyager Upsell & Cross‑Sell Good?

With an average rating of 4.9 stars from 504 reviews, Voyager has garnered strong customer satisfaction. Users often appreciate its simplistic design and efficacy in prompting additional product suggestions. However, some feedback indicates that its lack of depth in upselling features, when compared to competitors, may limit potential sales growth opportunities. Customer support experiences may vary, intertwined with how well users can navigate the app's features and receive timely assistance.

User Preference: Last | Post‑purchase Upsell or Voyager Upsell & Cross‑Sell?

When directly comparing user ratings, Last | Post‑purchase Upsell emerges as the more favored option. Its perfect score of 5 stars versus Voyager's 4.9 reflects not just a small numerical difference but indicates marginally higher user satisfaction. Many users likely favor Last due to its extensive features tailored for post-purchase strategies, offering a more specialized approach to upselling and cross-selling.

Integration and Compatibility Comparison

Last | Post‑purchase Upsell Integrations

Last seamlessly integrates with Shopify Checkout and various platforms such as Candy Rack, Gift Box, and Candy Cart. These integrations support smooth payment processing and comprehensive data tracking, improving overall user experience and conversion rates.

Voyager Upsell & Cross‑Sell Integrations

Voyager, although effective, lacks extensive integrations compared to Last. Users might find its process somewhat limited by not having as many external software tools that enhance their capabilities. One of the essential benefits of Last's superior integrations lies in the ability to execute a comprehensive upsell strategy while seamlessly connecting with other e-commerce tools.

Conclusion

Both Last | Post‑purchase Upsell and Voyager Upsell & Cross‑Sell present robust solutions for enhancing upselling strategies. However, Last stands out with its competitive pricing, comprehensive feature set, and dedicated customer support. With a 5-star rating and a reputation for improving average order values, Last | Post‑purchase Upsell proves to be the superior choice for many business scenarios. While Voyager has its merits, Last's extensive capabilities provide businesses with the opportunity to optimize their upselling efforts effectively.