Shopify Upsell and Cross-sell Apps: IC ‑ Frequently Buy Together vs Shogun ‑ Landing Page Builder

Table of Contents

1. Introduction
2. How Does IC ‑ Frequently Buy Together Work?
3. How Does Shogun ‑ Landing Page Builder Work?
4. How Much Does IC ‑ Frequently Buy Together Cost?
5. How Much Does Shogun ‑ Landing Page Builder Cost?
6. Cost Analysis: IC ‑ Frequently Buy Together vs. Shogun ‑ Landing Page Builder
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the competitive landscape of e-commerce, upselling and cross-selling have become essential strategies for increasing revenue. Research indicates that properly executed upselling can boost customer value significantly, which is why many merchants seek to optimize their techniques through specialized apps. These tools not only streamline the process but also enhance the overall shopping experience for customers.

In this blog post, we’ll explore two popular options for Shopify merchants: IC ‑ Frequently Buy Together and Shogun ‑ Landing Page Builder. Both apps are innovative solutions designed to facilitate upselling and cross-selling, offering unique features and integration possibilities that can impact user engagement and sales outcomes.

How Does IC ‑ Frequently Buy Together Work?

IC ‑ Frequently Buy Together is designed specifically to recommend complementary products, enhancing customers’ purchasing decisions. This app provides the ability to suggest relevant items to customers based on their current selections, thereby improving the likelihood of additional sales.

Key Features of IC ‑ Frequently Buy Together

1. User-Friendly Interface: Users can select products manually or utilize an automatic algorithm for suggestion.

   • Utility: Provides a straightforward setup for merchants, making it accessible for both novice and experienced users.

2. Discount Options: Four types of automatic discounts are available, including percentage off, fixed amount, and promotions like "cheapest item free."

   • Utility: Enables businesses to create enticing deals that encourage customers to add more products to their carts.

3. Advanced Customization: Merchants can exclude products from suggestions and hide recommendations on product pages when needed.

   • Utility: This flexibility allows businesses to tailor offerings that align with their branding and sales strategies.

4. Full Customization with 24-hour Support: The app is fully customizable and comes with dedicated support.

   • Utility: Ensures that businesses can adapt the app to their unique needs while having access to help whenever required.

Benefits of IC ‑ Frequently Buy Together

The effectiveness of these features can drive substantial improvements for businesses of varying sizes:

• Startups may find the automatic suggestions incredibly useful as they work on building their catalog and increasing sales momentum.
• Small to Medium Enterprises (SMEs) can leverage the customizable discount options to attract repeat customers and enhance customer loyalty through targeted promotions.
• Large Enterprises benefit from the ability to exclude specific items and tailor the recommendation process extensively, allowing for strategic upselling that aligns with broad marketing goals.

For example, a small business might find that using automatic suggestions for seasonal products during holidays significantly increases average order value, creating a win-win situation for both customer and merchant.

It’s clear that IC ‑ Frequently Buy Together is an essential tool for helping businesses maximize their upsell and cross-sell potential.

How Does Shogun ‑ Landing Page Builder Work?

Shogun ‑ Landing Page Builder offers a distinctive approach to facilitating upselling and cross-selling through its page-building capabilities. This visual page editor allows merchants to create highly engaging landing pages that can showcase complementary products effectively.

Key Features of Shogun ‑ Landing Page Builder

1. Visual Page Editor: Merchants can design various types of pages, including product pages, blog posts, and landing pages using an intuitive interface.

   • Utility: This feature empowers users to create visually compelling content without needing extensive coding knowledge.

2. A/B Testing: The app provides built-in A/B testing to optimize page performance.

   • Utility: With this feature, businesses can refine their approaches based on real-time feedback, enhancing overall performance metrics.

3. SEO Tools: Shogun includes optimization tools to improve page visibility and search engine rankings.

   • Utility: Excellent for businesses looking to attract organic traffic alongside their upselling efforts.

4. Content Scheduling and Analytics: Businesses can schedule content and track page performance through built-in analytics.

   • Utility: This ensures consistent messaging and helps evaluate the effectiveness of upselling strategies over time.

Benefits of Shogun ‑ Landing Page Builder

The features offered by Shogun cater to businesses at all stages:

• Startups can create an initial online presence with rich content showcasing their products, all while being able to test and optimize.
• SMEs benefit from the ability to schedule content and utilize analytics to shape their marketing strategies.
• Larger enterprises can develop comprehensive marketing campaigns through dynamic landing pages that highlight upsell opportunities.

In essence, Shogun is all about creating a well-rounded customer experience, encouraging higher conversion rates through compelling content and personalized offerings.

How Much Does IC ‑ Frequently Buy Together Cost?

Cost-effectiveness is vital for maximizing returns on investment in upselling and cross-selling. Here’s a breakdown of the pricing plans for IC ‑ Frequently Buy Together:

Pricing Plans

1. Development Store: Free

   • Features: Priority support and customization help.
   • Limitations: Only available for development stores.
   • Target Audience: Ideal for developers or businesses in the testing phase.
   • Additional Costs: None.

2. Starter Plan - $4.99/month:

   • Features: Suitable for stores with sales history of up to 100 orders, priority support included.
   • Limitations: Designed solely for new merchants.
   • Target Audience: Perfect for startups looking to enhance sales sustainably.
   • Additional Costs: None.

3. Professional Plan - $5.99/month:

   • Features: Supports stores with sales history between 100 and 5,000 orders.
   • Limitations: Focused on small to medium-sized businesses.
   • Target Audience: Best suited for businesses experiencing growth.
   • Additional Costs: None.

4. Enterprise Plan - $6.99/month:

   • Features: Tailored for stores with more than 5,000 orders, comes with advanced customization options.
   • Limitations: May have complexities related to large product catalogs.
   • Target Audience: Ideal for larger enterprises with vast sales data.
   • Additional Costs: None.

It is important to note that you can always reach out to our team, and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Shogun ‑ Landing Page Builder Cost?

Evaluating the cost of Shogun’s offerings also reflects its suitability for different scales of operation. Here’s an overview of its pricing plans:

Pricing Plans

1. Build Plan - $39/month:

   • Features: Includes 2,000 MTUs, A/B testing, SEO tools, and access to all page templates.
   • Limitations: May be cost-prohibitive for smaller businesses.
   • Target Audience: Designed for small to medium-sized merchants looking to improve online presence.
   • Additional Costs: None disclosed.

2. Grow Plan - $249/month:

   • Features: Allows for 10,000 MTUs, added SEO and performance insights, and global content sections.
   • Limitations: High cost may deter smaller businesses from opting for this plan.
   • Target Audience: Best suited for more established businesses ready to invest significantly in marketing.
   • Additional Costs: None disclosed.

3. Advanced Plan - $499/month:

   • Features: Supports up to 50,000 MTUs and includes advanced content features.
   • Limitations: Unsuitable for businesses without large-scale needs.
   • Target Audience: Tailored for enterprises managing extensive content across multiple stores.
   • Additional Costs: None disclosed.

Cost-effectiveness often plays a crucial role in a business’s decision-making process for upselling strategies.

Cost Analysis: IC ‑ Frequently Buy Together vs. Shogun ‑ Landing Page Builder

When we compare the pricing structures of both apps, IC ‑ Frequently Buy Together demonstrates a more accessible price point with greater scalability. Starting at just $4.99 and moving to $6.99 for enterprise-level needs, this cost structure is friendly to startups and small to medium businesses.

On the other hand, Shogun’s lowest plan starts at $39, which could be a significant hurdle for new merchants. The cost disparity becomes evident when considering the number of features offered at the respective price points; IC provides essential upsell tools easily accessible to smaller operations, giving it a better value proposition for varying scales of operation.

Currently, neither app specifically lists promotional offers or trial periods; however, taking into account its pricing structure, IC ‑ Frequently Buy Together may provide a more appealing cost-performance ratio in the realm of upselling.

User Reviews & Customer Support Insights

Is IC ‑ Frequently Buy Together Good?

With an excellent 5-star rating from 64 reviews, users of IC ‑ Frequently Buy Together have overwhelmingly positive feedback. They commend the intuitive design, valuable upselling capabilities, and responsive customer support. Given its launch in March 2020, the app has had enough time to establish itself as a reliable choice for users seeking to enhance their sales strategies.

Is Shogun ‑ Landing Page Builder Good?

Shogun boasts a solid 4.7-star rating from a substantial pool of 3,287 reviews. While many users applaud its versatility and ease of use, criticism often arises around pricing and certain complex functionalities that may not be as straightforward for less tech-savvy users. The combination of these factors influences its slightly lower average rating compared to IC.

User Preference: IC ‑ Frequently Buy Together or Shogun ‑ Landing Page Builder?

When analyzing user ratings and feedback, IC ‑ Frequently Buy Together emerges as the preferred choice among users craving simplicity and effectiveness. The higher rating reflects a general satisfaction with its robust feature set tailored specifically for upselling and cross-selling.

In contrast, while Shogun offers a comprehensive tool for content creation and page management, many users appear to feel that its upselling capabilities are secondary to its main function, resulting in relatively lower satisfaction.

Integration and Compatibility Comparison

IC ‑ Frequently Buy Together Integrations

IC ‑ Frequently Buy Together integrates seamlessly with various review apps such as Yotpo, Stamped.io, Judge.me, and Loox Reviews. This integration ensures merchants can easily enhance their product recommendations with credible social proof, further influencing buyer behavior.

Shogun ‑ Landing Page Builder Integrations

Shogun integrates with platforms like Google Analytics, YouTube, Klaviyo, and Instagram, facilitating comprehensive data and marketing strategies. The integration capabilities are robust, allowing businesses to enhance their customer reach and marketing efforts considerably.

While both apps have their respective integrations, IC’s focus on recommendation systems shows it has been more tailored for upsell purposes, enhancing its relevancy in this specific niche.

Conclusion

In summary, both IC ‑ Frequently Buy Together and Shogun ‑ Landing Page Builder offer valuable solutions tailored to enhancing upselling and cross-selling strategies. However, IC stands out as the more user-friendly and cost-effective option, especially for businesses looking to maximize their Average Order Value without incurring high monthly costs. With its 5-star rating and a focus on providing top-notch upselling tools, IC ‑ Frequently Buy Together not only addresses merchants' immediate needs but does so in a more accessible manner compared to Shogun.

Ultimately, businesses should consider their size, growth potential, and specific needs when selecting between these two options. But for many, IC ‑ Frequently Buy Together emerges as the superior solution.