Shopify Upsell and Cross-sell Apps: easyPoints vs Okendo: Product Reviews & UGC

Table of Contents

1. Introduction
2. How Does easyPoints Work?
3. How Does Okendo: Product Reviews & UGC Work?
4. How Much Does easyPoints Cost?
5. How much does Okendo: Product Reviews & UGC cost?
6. Cost Analysis: easyPoints vs. Okendo: Product Reviews & UGC
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Did you know that upselling can increase revenue by 10-30% for a business? The significance of upselling and cross-selling cannot be overstated, especially in the realm of e-commerce. By recommending additional products or upgrades to customers at the right moments in their shopping journey, merchants can boost their average order value significantly.

Upsell and cross-sell apps play a crucial role in streamlining these processes. They enhance the shopping experience and maximize the potential revenue for e-commerce businesses. In this post, we will explore two popular Shopify apps: easyPoints and Okendo: Product Reviews & UGC. Both applications offer unique ways to facilitate upselling and cross-selling, seamlessly integrate with Shopify, and ultimately impact customer experiences positively.

How Does easyPoints Work?

easyPoints is designed to simplify the process of implementing a loyalty program directly within your store design. This approach not only enhances the customer experience but also makes it easier for businesses to engage customers in a truly rewarding manner.

Key Features of easyPoints

1. Reward Points System

   • Utility: Businesses can reward customers with points for making purchases, signing up, or engaging with the brand in other ways. This not only incentivizes initial purchases but also encourages repeat business.
   • Scenario: For example, a small clothing retailer can award points for every dollar spent, enticing customers to return and redeem points on future purchases, directly increasing their lifetime value.

2. Custom Integration

   • Utility: The app allows businesses to integrate with existing systems seamlessly, ensuring that loyalty points can be earned and redeemed conveniently.
   • Scenario: A medium-sized skincare brand might leverage this feature to connect easyPoints with their email marketing platform, launching campaigns that offer double points for certain products, leading to increased customer interaction.

3. Time-Based Campaigns and Point Expiration

   • Utility: These features create urgency and encourage customers to utilize their points within a specific timeframe, effectively driving sales during promotional periods.
   • Scenario: For an enterprise-level electronics retailer, time-limited campaigns could significantly influence decisions, prompting customers to purchase before the expiration of their points.

4. Bonus Point Collection Events

   • Utility: Businesses can create special events where customers can earn additional points, fostering engagement.
   • Scenario: A startup online bookstore might host a flash sale where customers receive bonus points, enticing them to make a purchase and quickening their replenishment cycle.

5. Tiers and VIP Programs

   • Utility: This feature allows businesses to recognize their most loyal customers and facilitate enhanced engagement.
   • Scenario: A growing e-commerce platform could introduce a VIP tier system, rewarding top spenders with exclusive early access to new products, ultimately boosting loyalty and sales.

Through these features, easyPoints empowers businesses of any size to craft a comprehensive loyalty program that substantially elevates their upselling and cross-selling efforts.

How Does Okendo: Product Reviews & UGC Work?

Okendo: Product Reviews & UGC focuses on leveraging user-generated content to enhance a business's reputation and customer relationship. This application creates a community-driven approach to product reviews and feedback which can significantly influence prospective customer decisions.

Key Features of Okendo

1. Automated Review Request Emails

   • Utility: Automated emails are sent to customers post-purchase, prompting them to leave reviews easily.
   • Scenario: A small fashion brand could utilize this feature, ensuring that every purchase encourages customer feedback, thus accumulating more reviews to display on their site.

2. Photo and Video Reviews

   • Utility: User-generated content can enhance the credibility of products and assure potential buyers about the quality.
   • Scenario: A medium-tier beauty product retailer might showcase video testimonials, giving potential customers more confidence in their purchase decision.

3. Onsite Review Displays

   • Utility: Showcase reviews dynamically on product pages, which can help in improving conversion rates.
   • Scenario: For a large e-commerce platform, embedding dynamic reviews can serve to leverage positive social proof, increasing trust amongst hesitant customers.

4. Analytics and Reports

   • Utility: Businesses can track customer engagement and gain insights into customer preferences.
   • Scenario: A growing tech startup can use this analytic tool to track trending products and adjust their offerings based on what customers appreciate most.

5. Referral and Loyalty Integration

   • Utility: It ties customer loyalty with product feedback, turning satisfied customers into brand advocates.
   • Scenario: For an extensive e-commerce operation, this feature can convert glowing reviews into referral rewards, amplifying customer acquisition at a lower cost.

Okendo provides a robust set of tools leveraging customer feedback, which is critical for marketing and fostering client relationships, enhancing upselling and cross-selling opportunities.

How Much Does easyPoints Cost?

When considering upsell and cross-sell strategies, cost-effective solutions are imperative. easyPoints provides a variety of pricing tiers catering to different business needs.

1. Free Plan

   • Price: Free to install
   • Features: Up to 300 active customers, CSV import, Klaviyo integration
   • Limitations: Limited to dynamic features available for a small customer base, which may not suffice as a business grows.
   • Target Audience: Ideal for startups wanting to test the waters of a loyalty program.
   • Additional Costs: None associated with this tier.

2. Basic Plan

   • Price: $50/month
   • Features: Up to 500 active customers, all features in Free, Custom Integration, Action Rewards, Time-based Campaigns, and Point Expiration.
   • Limitations: Still limited to 500 active customers, which can be restrictive as a business scales.
   • Target Audience: Small to medium-sized businesses starting to gain traction.
   • Additional Costs: No additional fees indicated.

3. Pro Plan

   • Price: $180/month
   • Features: Up to 2,000 active customers, all features from Basic, Bonus Point Collection, Points History, and Tiers.
   • Limitations: Not intended for very large enterprises with extensive customer bases.
   • Target Audience: Established companies focusing on building resourceful loyalty programs.
   • Additional Costs: No additional fees noted.

4. Enterprise Plan

   • Price: $425/month
   • Features: Up to 5,000 active customers, includes all Pro features, POS integration, API usage, and priority support.
   • Limitations: May still not meet the demands of exceptionally large companies with unique loyalty needs.
   • Target Audience: Large enterprises aiming for comprehensive loyalty solutions.
   • Additional Costs: None specified.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How much does Okendo: Product Reviews & UGC cost?

Understanding the cost structure of Okendo is vital for businesses seeking effective solutions for upselling and cross-selling. Here’s how Okendo’s pricing stands:

1. Free Plan

   • Price: Free
   • Features: Up to 50 orders per month, automated review request emails, photo and video reviews, attributes ratings, 15+ onsite review displays, and media galleries.
   • Limitations: Order cap of 50, which may not support businesses with higher sales volumes.
   • Target Audience: Perfect for very small startups just beginning to generate sales.
   • Additional Costs: None apparent.

2. Essential Plan

   • Price: $19/month
   • Features: Supports up to 200 orders/month with all initial features included.
   • Limitations: Order limit may restrict mid-sized enterprises.
   • Target Audience: Small businesses looking to enhance customer engagement through reviews.
   • Additional Costs: No mentioned extras.

3. Growth Plan

   • Price: $119/month
   • Features: Allows for up to 1,500 orders/month with automated requests, photo/video reviews, and analytics/reports.
   • Limitations: Still limited, which might be a concern for larger businesses.
   • Target Audience: Medium-sized businesses focusing on review analytics and growth.
   • Additional Costs: No extra fees cited.

Comparing these plans, easyPoints not only provides more flexibility and higher order levels per pricing tier but also encompasses additional features that cater to extensive business needs.

Cost Analysis: easyPoints vs. Okendo: Product Reviews & UGC

When comparing the pricing and value propositions of easyPoints and Okendo, it becomes evident that easyPoints offers a broader range of features, especially for growing enterprises needing robust upsell and cross-sell strategies.

• Promotional Offers: easyPoints provides a more comprehensive Free Plan, which can accommodate more active customers compared to Okendo’s offering.
• Flexibility with Scaling: As businesses grow, easyPoints offers plans that can support higher volumes of active customers without significantly increasing costs.

Overall, these insights suggest that easyPoints may offer better cost efficiency and value proposition across different scales of operations when it comes to upselling and cross-selling.

User Reviews & Customer Support Insights

Is easyPoints good?

easyPoints boasts an impressive rating of 5 stars from 64 reviews. This user satisfaction indicates that the software contributes positively to customer loyalty and engagement. Businesses appreciate its straightforward setup and effective implementation of loyalty rewards. Such feedback suggests that users find it beneficial in driving repeat purchases and enhancing customer relationships.

Is Okendo: Product Reviews & UGC good?

With a commendable 4.9-star average rating based on 930 reviews, Okendo is highly regarded among its users. Customers likely appreciate its wide range of customizable review formats and insights gathered from analytics. However, as with any product, there may be criticisms focused on limitations in the free tier or the higher costs for more extensive features, impacting smaller businesses.

Customer Support Feedback

Excellent customer support can significantly enhance the user experience and increase ratings for an app. In the case of both applications, responsive customer support is mentioned as crucial in navigating any issues users encounter. It’s essential for maintaining satisfaction and ensuring successful app utilization.

User Preference: easyPoints or Okendo: Product Reviews & UGC?

Based on the average ratings, easyPoints stands out with its flawless rating compared to Okendo. The higher satisfaction rate may be attributed to its unique features tailored towards boosting customer retention through effective loyalty programs.

Different ratings could stem from the fact that easyPoints appeals to a broader audience aiming to manage loyalty strategies effectively, making it a more favored choice for businesses focusing on maximizing customer lifetime value.

Integration and Compatibility Comparison

easyPoints Integrations

easyPoints seamlessly integrates with various tools such as Shopify Flow and Klaviyo, enhancing its functionality by allowing businesses to tailor their marketing and customer outreach.

Okendo: Product Reviews & UGC Integrations

Okendo is compatible with integrations like Shopify Flow, Google, and Klaviyo, enabling users to leverage customer data effectively. This compatibility adds significant value by enhancing the overall user experience and ensuring businesses can utilize multiple platforms to better manage and analyze customer interactions.

Conclusion

While both easyPoints and Okendo: Product Reviews & UGC offer powerful solutions for boosting upselling and cross-selling opportunities, easyPoints stands out as the more cost-effective and user-friendly choice. Backed by a perfect 5-star rating and a comprehensive feature set, easyPoints equips businesses with tailored solutions to enhance customer loyalty and engagement.

For businesses looking to refine their upselling and cross-selling strategies, easyPoints not only delivers value but also flexibility as it scales alongside the evolving needs of growing enterprises. In this landscape, investing in easyPoints seems to be a prudent choice for many Shopify merchants aiming to improve customer relationships and drive sales efficiently.