Shopify Upsell and Cross-sell Apps: EasyDisplay: Product Showcase vs Shogun ‑ Landing Page Builder

Table of Contents

1. Introduction
2. How Does EasyDisplay: Product Showcase Work?
3. How Does Shogun ‑ Landing Page Builder Work?
4. How Much Does EasyDisplay: Product Showcase Cost?
5. How Much Does Shogun ‑ Landing Page Builder Cost?
6. Cost Analysis: EasyDisplay: Product Showcase vs. Shogun ‑ Landing Page Builder
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Increasing your average order value through upselling and cross-selling strategies can significantly enhance your business revenue. Studies show that a mere 30% increase in upsells can lead to substantial gains for online retailers. Upsell and cross-sell apps are vital tools that enhance customer experiences by recommending additional products, thus encouraging consumers to make more purchases during their shopping journey.

In this landscape, two prominent contenders have emerged: EasyDisplay: Product Showcase and Shogun ‑ Landing Page Builder. Each app streamlines the upselling and cross-selling process, providing seamless integration with Shopify and enriching overall customer experiences. This blog post delves into their features, pricing structures, user reviews, and compatibility, helping you decide which app might better serve your needs.

How Does EasyDisplay: Product Showcase Work?

EasyDisplay: Product Showcase focuses on maximizing the visibility of related and recently viewed products through sliders, carousels, and other dynamic displays. Here’s a closer look at its core functionalities:

1. Dynamic Product Showcases: EasyDisplay lets you feature best-selling and discounted products prominently on any page of your Shopify store. This feature helps engage users by displaying related items while they're shopping, prompting them to make additional purchases.

2. Visual Editing: The app supports live visual editing, meaning businesses can customize their product displays to fit their aesthetic without extensive coding.

3. Countdown Timers and Sale Badges: Environments that create urgency can boost conversions. By utilizing features like countdown timers and sale badges, you can instill a sense of urgency in potential buyers.

4. Responsive Templates: EasyDisplay provides various templates that are fully responsive, ensuring that product showcases look appealing on all devices, from desktop to mobile.

This suite of features benefits businesses of different sizes. Startups might find the free plan beneficial for initiating their upselling strategy, while small to medium-sized businesses can leverage the paid tiers for more comprehensive functionalities. Large enterprises can take full advantage of the Pro Plan, maximizing their product visibility across various pages.

For example, a small clothing retailer could utilize the "Recently Viewed" feature to promote accessories or similar outfits right when customers are deciding whether to check out. This targeted approach can significantly enhance customer satisfaction and increase overall sales.

How Does Shogun ‑ Landing Page Builder Work?

On the other hand, Shogun ‑ Landing Page Builder is all about creating powerful landing pages with a focus on personalization and design. Here are some of its standout features:

1. Visual Page Editor: Shogun's drag-and-drop editor makes it easy for businesses to create and customize landing pages for products, collections, and blog posts without any coding knowledge.

2. A/B Testing: A key feature that allows businesses to test different layouts, headlines, and product placements to optimize conversion rates.

3. SEO Tools: Shogun offers built-in SEO tools to help increase the visibility of landing pages in search engines, driving organic traffic to your products.

4. Content Scheduling and Analytics: This feature lets you schedule content launches in advance and track landing page performance through integrated analytics.

These offerings make Shogun suitable for larger businesses or growing brands that need to experiment with landing page layouts and maintain a strong online presence. For instance, an eCommerce site launching a new product can benefit from Shogun by creating specialized landing pages that can be A/B tested to see which design yields the best conversion rates.

How Much Does EasyDisplay: Product Showcase Cost?

In exploring cost-effective solutions for upselling and cross-selling, EasyDisplay stands out with its flexible pricing plans. Here’s a detailed breakdown:

1. Free Plan:

   • Price: Free
   • Features: You can showcase 2 products on your homepage, use 2 templates, utilize live visual editing, and implement essential features like lazy loading, Alt tag SEO, and add-to-cart options.
   • Limitations: The free plan is limited in product display and templates.
   • Target Audience: Ideal for startups looking to get started with upselling without financial commitment.

2. Basic Plan:

   • Price: $6.99/month
   • Features: 9 showcases across all pages, 6 templates, video display options, and additional functionalities for related, recently viewed, and best-selling products.
   • Limitations: Although affordable, it may lack certain advanced features essential for larger businesses.
   • Target Audience: Best for small to medium-sized businesses seeking to boost their visibility without a high investment.

3. Pro Plan:

   • Price: $13.99/month
   • Features: All basic features, 20 showcases, 10 templates, priority technical support, and additional collections.
   • Limitations: Although most features are included, complexities in product integration might arise for massive inventory managers.
   • Target Audience: Suited for larger businesses aiming for extensive product showcases.

It is important to note that you can always reach out to our team, and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Shogun ‑ Landing Page Builder Cost?

As we analyze the pricing of Shogun, it's clear that investing in a sound landing page builder can elevate your online store’s performance. Here’s a closer look at the pricing structure:

1. Build Plan:

   • Price: $39/month
   • Features: Provides 2,000 MTUs (Monthly Tracked Users), A/B testing, SEO tools, and page analytics.
   • Limitations: The MTUs might pose a limitation for high-traffic stores.
   • Target Audience: Suitable for small to medium-sized businesses looking to start with a fine-tuned landing page experience.

2. Grow Plan:

   • Price: $249/month
   • Features: Expands user capacity to 10,000 MTUs, enhanced SEO insights, and allows content scheduling.
   • Limitations: The cost might be too steep for smaller operations.
   • Target Audience: Recommended for medium-sized to larger businesses aiming to optimize their marketing strategies.

3. Advanced Plan:

   • Price: $499/month
   • Features: Supports up to 50,000 MTUs, content syncing between stores, and AI-generated code.
   • Limitations: This is a high investment, best suited for larger enterprises with extensive digital marketing needs.
   • Target Audience: Geared toward enterprise-level eCommerce businesses that require customization and advanced functionalities.

Cost Analysis: EasyDisplay: Product Showcase vs. Shogun ‑ Landing Page Builder

When comparing costs, EasyDisplay offers a more budget-friendly option for businesses at any scale. The transition from a free plan to a basic or pro plan takes minimal investment, making it an accessible option for startups and small to mid-sized companies. In contrast, Shogun's starting price of $39 may be challenging for some smaller businesses to justify, especially given the limitations with tracked users.

While both apps provide value, EasyDisplay’s more streamlined pricing structure and features tailored towards upselling make it a cost-efficient investment for many.

User Reviews & Customer Support Insights

Is EasyDisplay: Product Showcase Good?

EasyDisplay enjoys an impressive 5-star rating from 64 reviews, signifying a level of satisfaction among users. Customers appreciate the application's user-friendly nature, speedy setup, and effective upsell functionalities, highlighting its seamless integration with existing stores as a crucial advantage.

Is Shogun ‑ Landing Page Builder Good?

While Shogun maintains a respectable 4.7-star rating from 3,287 reviews, opinions are more mixed. Many users recognize its flexibility and ease of use for complex page designs but may criticize the pricing model, particularly for businesses with lower traffic.

User Preference: EasyDisplay: Product Showcase or Shogun ‑ Landing Page Builder?

A direct comparison shows that the higher rating for EasyDisplay suggests it offers a more favorable user experience. Customers might prefer EasyDisplay due to its straightforward approach to upselling and cross-selling, making it more effective for businesses looking to enhance their product visibility without the complexities sometimes associated with Shogun.

Integration and Compatibility Comparison

EasyDisplay Integrations

EasyDisplay integrates smoothly with several review platforms, including Judge.me, Yotpo, and Instagram. These integrations facilitate effective feedback collection and product visibility improvements.

Shogun ‑ Landing Page Builder Integrations

Shogun integrates with numerous platforms, such as Google Analytics and Instagram, providing options for comprehensive tracking and improved content marketing strategies. Integration within Shopify is seamless, but it may not offer as expansive support for upselling compared to EasyDisplay.

Conclusion

Both EasyDisplay: Product Showcase and Shogun ‑ Landing Page Builder present solid solutions in the realm of upselling and cross-selling. However, EasyDisplay truly stands out as a user-friendly, cost-effective, and robust application tailored for businesses of all sizes. With its impressive 5-star rating reflecting customer satisfaction, seamless integration, and dynamic features, EasyDisplay positions itself as the better option for merchants aiming to enhance their upsell and cross-sell strategies. While Shogun holds its merits, particularly in landing page versatility, EasyDisplay's affordability and focused functionality may provide better value in the long run.