Shopify Upsell and Cross-sell Apps: Custo Cart vs Boost AI Search & Filter

Table of Contents

1. Introduction
2. How Does Custo Cart Work?
3. How Does Boost AI Search & Filter Work?
4. How Much Does Custo Cart Cost?
5. How Much Does Boost AI Search & Filter Cost?
6. Cost Analysis: Custo Cart vs. Boost AI Search & Filter
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Effective upselling and cross-selling strategies can significantly enhance the average order value (AOV) and overall customer satisfaction of an e-commerce business. Research indicates that integrating upsell and cross-sell options can lead to a 10-30% increase in revenue. To achieve these desirable outcomes, many Shopify merchants turn to specialized apps designed to streamline this process. Two notable contenders are Custo Cart and Boost AI Search & Filter. Each offers distinct features aimed at enhancing the shopping experience and ultimately boosting sales through upsell and cross-sell strategies. This blog explores how these apps operate, their cost structures, user feedback, and which may better serve your business needs.

How Does Custo Cart Work?

Custo Cart is a versatile app that allows Shopify merchants to optimize their checkout process through a variety of upsell and cross-sell offers presented in a user-friendly slide cart. The primary goal is to simplify promotional management while enhancing user experience.

The standout features of Custo Cart include:

• Slide Cart Customized to Your Brand: Merchants can create a streamlined shopping cart that aligns with their brand identity. This means that the visual elements of the cart reflect the store’s overall design, ensuring a cohesive shopping experience.

• Free Shipping and Tiered Discounts: Presenting customers with options for free shipping and discounts based on order value encourages larger purchases, providing compelling reasons for customers to add more items to their carts.

• Bundled Offers: This feature allows sellers to create bundles of products, making it easy to promote complementary items together. For example, if a shopper is buying a camera, they could be offered a discounted bundle that includes a camera bag and memory card.

• Free Samples and Gifts: Providing free samples with purchases can entice customers to explore new products, fostering loyalty and stimulating repeat purchases.

• Progress Bar: This visual component keeps shoppers informed about how close they are to achieving free shipping or discounts. It can serve as an additional motivator to encourage shoppers to add items to their cart.

Let’s break down the relevance of these features for various business sizes:

• Startups: Custo Cart's free introductory plan gives budding entrepreneurs a risk-free chance to explore upselling opportunities without financial commitment. Its simple customization tools make it easy for new store owners to present an appealing cart.

• Small to Medium Businesses: As they grow, businesses can transition to the paid tiers, which offer more orders and advanced features. The ability to provide bundles and discounts is particularly beneficial for merchants looking to implement effective promotional strategies.

• Large Enterprises: Established brands can leverage Custo Cart's customized design and extensive options to optimize high-volume sales efficiently. The interactive features will ensure that the shopping cart remains engaging and functional for users.

For instance, a small clothing retailer using Custo Cart could see significant uplift in sales not only through enticing bundles and promotions but also by enhancing customer interaction through a well-branded shopping cart experience.

How Does Boost AI Search & Filter Work?

Boost AI Search & Filter focuses on maximizing sales through advanced search capabilities and product discovery tools, providing an additional layer for upselling and cross-selling opportunities.

Key features of Boost AI Search & Filter include:

• Smart Search: This AI-powered search function analyzes customer queries to deliver relevant results, enhancing the likelihood of upsell and cross-sell conversions.

• Custom Filters: With a sophisticated filtering system, customers can navigate product collections swiftly, ensuring they find suitable complementary products easily.

• Product Recommendations: It provides personalized recommendations based on shoppers’ search history and preferences, which can lead to successful upselling opportunities.

• Merchandising Campaigns: Merchants can run promotional campaigns on their storefront, promoting targeted products and encouraging bundle purchases.

Similar to Custo Cart, the utility of these features can be appreciated by businesses of all sizes:

• Startups: The free tier allows new businesses to experiment with product visibility without incurring significant expenses. Leveraging the basic product filter and smart search can help attract initial customers.

• Small to Medium Businesses: These businesses can take advantage of various recommendations types to tailor their inventory offers better. Custom filter trees enhance user engagement, improving conversion rates.

• Large Enterprises: With extensive product catalogs, well-established brands can utilize AI-powered search and merchandising tools to drive significant revenue growth through highly targeted upsell and cross-sell strategies.

For example, a cosmetics retailer could employ Boost AI Search & Filter to guide users toward complementary items and optimize bundling options based on previous searches, thus improving the cart value effectively.

How Much Does Custo Cart Cost?

Investing in cost-effective solutions for upselling and cross-selling can lead to substantial returns. Here's a breakdown of Custo Cart's pricing tiers:

• Free Plan:

  • Price: Free
  • Features: Includes basic slide cart features with brand customization, free shipping, and tiered discounts.
  • Limitations: Limited to up to 50 orders per month.
  • Target Audience: Ideal for startups testing the waters in upselling.
  • Additional Costs: No additional fees.

• $19.99 Plan (up to 200 orders):

  • Price: $19.99/month
  • Features: Enhanced options include everything in the free plan plus additional order capacity.
  • Limitations: Best for small businesses scaling their order volume.
  • Target Audience: Suitable for growing businesses looking for increased capacity.
  • Additional Costs: None.

• $39.99 Plan (up to 500 orders):

  • Price: $39.99/month
  • Features: Includes all previous features with increased capacity.
  • Limitations: Mid-sized businesses or those with higher sales volume would benefit from this tier.
  • Target Audience: Perfect for those consistently achieving higher monthly orders.
  • Additional Costs: None.

• $79.99 Plan (up to 2,000 orders):

  • Price: $79.99/month
  • Features: Comprehensive feature access with maximum order capacity.
  • Limitations: Highest cost but suitable for large enterprises.
  • Target Audience: Best for brands experiencing substantial traffic and sales.
  • Additional Costs: None.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Boost AI Search & Filter Cost?

Similar to Custo Cart, it’s crucial to consider the significance of cost when selecting an upselling solution. Here's an overview of Boost AI Search & Filter pricing:

• Free Plan:

  • Price: Free
  • Features: Support for up to 25 products, basic product filtering, and smart search.
  • Limitations: Limited capability for product handling.
  • Target Audience: Startups or businesses with minimal product offerings.
  • Additional Costs: None.

• $29 Plan (BASIC):

  • Price: $29/month
  • Features: Involves up to 5 custom filter trees, smart search, and product recommendations.
  • Limitations: Suitable for initially scaling businesses.
  • Target Audience: Appropriate for small to medium businesses looking for enhanced filtering.
  • Additional Costs: None.

• $239 Plan (ESSENTIAL):

  • Price: $239/month
  • Features: Comprehensive reporting and an expanded number of custom filters.
  • Limitations: Significant investment for smaller businesses.
  • Target Audience: Best for mid-range businesses experiencing growth.
  • Additional Costs: None.

• $399 Plan (PROFESSIONAL):

  • Price: $399/month
  • Features: Unlimited filters and premium support.
  • Limitations: High cost may deter smaller stores.
  • Target Audience: Large enterprises with substantial product ranges.
  • Additional Costs: None.

Each plan provides varying degrees of service, making it pivotal for businesses to assess their unique needs when selecting a suitable pricing plan.

Cost Analysis: Custo Cart vs. Boost AI Search & Filter

When comparing the pricing structures of Custo Cart and Boost AI Search & Filter, Custo Cart's tiered pricing and flexibility provide a more cost-efficient solution for varying business sizes. While Boost AI Search & Filter offers advanced capabilities, its higher tiers could be a financial strain for smaller operations.

Promotions, discounts, or trial periods aren't explicitly mentioned in the data provided, yet it’s essential to continually assess your business needs against the potential ROI of these apps.

Given its lower starting cost and highly functional free tier, Custo Cart emerges as the more accommodating option for start-ups and smaller businesses.

User Reviews & Customer Support Insights

Is Custo Cart good?

Custo Cart has garnered a perfect 5-star rating from 64 reviews, demonstrating high levels of user satisfaction. Merchants have praised its intuitive setup process and the effectiveness of its upselling features. Given its launch in early 2022, Custo Cart has quickly gained traction by offering tailored solutions that enhance customer experiences and drive sales.

Is Boost AI Search & Filter good?

With an average rating of 4.7 stars from 1913 reviews, Boost AI Search & Filter is well-regarded among users. Many appreciate its powerful search functionality and extensive customization options, while its pricing at higher tiers may elicit some concern. Satisfaction likely stems from its performance in enhancing product discoverability, which leads to better upselling chances.

Customer support is critical for any app's success. Users generally emphasize the importance of accessible and helpful customer service, particularly when integrating complex features. While Boost AI Search & Filter has standard support, ongoing feedback regarding responsiveness could inform improvement in this area.

User Preference: Custo Cart or Boost AI Search & Filter?

When comparing average ratings, Custo Cart clearly emerges as the more favored app due to its perfect score of 5 stars compared to Boost AI Search & Filter's 4.7-star rating. Users may prefer Custo Cart for its straightforward interface, comprehensive feature set geared toward upselling, and overall affordability.

The differences in ratings can likely be attributed to the simplicity and effectiveness of Custo Cart’s features, enabling merchants to enhance sales without overwhelming complexity, whereas the higher tiers for Boost AI Search & Filter may limit some potential users due to cost.

Integration and Compatibility Comparison

Custo Cart Integrations

Custo Cart is designed primarily for Shopify, allowing seamless integration with the platform. Its benefits include an easy setup process and low friction for merchants, leading to a better user experience.

Boost AI Search & Filter Integrations:

Boost AI Search & Filter integrates with various platforms, including Checkout, Wishlist Plus, and others, ensuring a more comprehensive user experience. This app's flexibility allows for enhanced functionality and improved merchandising tools, which can increase user retention and boost sales.

However, Custo Cart’s integration capabilities are straightforward, allowing users to implement upselling strategies without the complexity that sometimes comes with heavy integrations.

Conclusion

Both Custo Cart and Boost AI Search & Filter offer robust solutions in their respective domains. However, Custo Cart stands out due to its user-friendly design, extensive feature set specifically tailored for upselling, and flexible pricing structures that provide greater accessibility for businesses of all sizes. With a perfect 5-star rating and a focus on increasing AOV, Custo Cart proves to be not only cost-effective but also efficient in enhancing customer engagement. While Boost AI Search & Filter has its strengths, Custo Cart’s superior user experience and affordability make it a more compelling choice for many businesses seeking to maximize their upselling potential.