Shopify Upsell and Cross-sell Apps: Checkout Upsell Post Purchase vs Rokt Ecommerce

Table of Contents

1. Introduction
2. How Does Checkout Upsell Post Purchase Work?
3. How Does Rokt Ecommerce Work?
4. How Much Does Checkout Upsell Post Purchase Cost?
5. How Much Does Rokt Ecommerce Cost?
6. Cost Analysis: Checkout Upsell Post Purchase vs. Rokt Ecommerce
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Statistics show that upselling can increase revenue by 10-30%, highlighting its significance in e-commerce success. Effective upsell and cross-sell strategies enhance customer experience and boost sales figures, making them crucial for online businesses. These strategies involve offering customers relevant products or services post-purchase, thereby maximizing the value of each transaction.

Enter Checkout Upsell Post Purchase and Rokt Ecommerce—two applications designed to optimize upsell and cross-sell efforts. While both apps aim to enhance revenue and customer satisfaction, they differ significantly in their capabilities and user experience. In this post, we will delve into the specifics of each app and how they can transform your business operations.

How Does Checkout Upsell Post Purchase Work?

Checkout Upsell Post Purchase is a powerful tool that helps Shopify merchants present targeted upsell offers on the post-purchase page, immediately after the initial sale.

Functionality Overview: The process is straightforward:

• Setup: Merchants utilize an easy-to-navigate drag-and-drop funnel builder to create tailored upsell offers that align with their customers' previous purchases.
• Trigger: After completing their purchase, customers are greeted with these carefully curated upsell offers on the thank-you page.
• Conversion: With a seamless experience in mind, if a customer accepts an upsell, the additional item is added to their order without having to re-enter payment information. This seamlessness not only encourages purchases but also enhances customer satisfaction by providing relevant product suggestions.

Key Features:

1. Timed Discounts: Merchants can offer discounts that are time-sensitive, creating a sense of urgency with customers. This feature encourages impulse buys and engages customers to make quicker decisions.

   • Utility: Startups can use this feature to build their initial customer base, while larger enterprises can leverage it for extensive product lines.

2. Customizable Thank You Page: The ability to personalize the thank-you page allows businesses to create a unique post-purchase experience tailored to their brand, making customers feel valued.

   • Utility: Small to medium businesses can craft targeted messages reflecting their unique brand voice, while enterprises can A/B test messages for maximum effect.

3. Analytics and Insights: In-depth analytics help merchants track the success of their upsell efforts by monitoring user engagement, conversion rates, and revenue generated.

   • Utility: Startups can gain insights into consumer behavior trends, while large enterprises can track performance across product categories.

Hypothetical Scenario: Imagine a scenario where an e-commerce clothing store offers a discount on a matching accessory right after a customer completes a shopping order. This targeted upsell not only provides value but also enhances the customer's shopping experience, encouraging them to return for future purchases.

How Does Rokt Ecommerce Work?

Rokt Ecommerce adopts a more advertising-centric approach to upsell and cross-sell. Its primary focus is on using machine learning to present personalized offers to customers on the confirmation page after they complete their transactions.

Feature Summary:

1. Third-Party Offers: This app allows businesses to display offers from various brands, providing customers with premium deals from partners such as Disney+ and HelloFresh.

   • Utility: For startups, this may present new revenue streams without requiring extensive marketing efforts. Larger enterprises could use this to monetize their confirmation page effectively.

2. Custom Layouts: Users can adjust the appearance of offers to match their store's branding, maintaining a cohesive customer experience.

   • Utility: This functionality is beneficial for businesses of all sizes, as maintaining brand identity is crucial in e-commerce.

3. Performance Tracking: Rokt provides tools for real-time monitoring of offer performance, helping merchants understand engagement rates and revenue generated from upsell efforts.

   • Utility: Small to medium businesses can adapt their strategies quickly based on observed performance, while larger businesses can perform comprehensive analyses across multiple offers.

While Rokt Ecommerce allows brands to utilize third-party offers creatively, it requires businesses to share revenue with partner brands—this might not always be financially beneficial, especially for smaller businesses seeking maximum profit margins.

How Much Does Checkout Upsell Post Purchase Cost?

The cost-effective nature of upsell and cross-sell solutions can significantly affect businesses' growth trajectories. Checkout Upsell Post Purchase offers multiple pricing tiers, catering to various operational scales:

1. Free Plan

   • Price: Free
   • Features: Access to all features with a maximum of 50 orders per month.
   • Limitations: Limited to 50 total store orders per month, suitable for testing purposes.
   • Target Audience: Ideal for startups wanting to test the waters without financial commitment.
   • Additional Costs: No known additional fees.

2. Starter Plan

   • Price: $29.99/month
   • Features: All features available with an increase to 500 orders per month.
   • Limitations: Best suited for small businesses with moderate traffic.
   • Target Audience: Growing businesses looking for affordable upsell options.
   • Additional Costs: None specified.

3. Pro Plan

   • Price: $59.99/month
   • Features: All features with an increase to 1400 total orders per month.
   • Limitations: Limited to 1400 orders, which may not cater to larger enterprises.
   • Target Audience: Businesses experiencing growth and needing a scalable solution.
   • Additional Costs: None.

4. Premium Plan

   • Price: $89.99/month
   • Features: All features with a limit of 2500 total orders.
   • Limitations: More suited for larger enterprises; the pricing may not suit smaller operations.
   • Target Audience: Large businesses that require advanced upsell options.
   • Additional Costs: None specified.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How Much Does Rokt Ecommerce Cost?

Rokt Ecommerce does not provide a detailed pricing structure, making it challenging to assess its value proposition directly. However, exploring cost-effective solutions is critical for achieving good returns in upselling:

Without clear visibility into the costs associated with Rokt Ecommerce, potential users might face uncertainty regarding the ROI on their investment. Generally, pricing tiers and the value provided should align with the business's revenue goals:

• Price: Not publicly listed.
• Features: Includes third-party offers and customization options.
• Limitations: The lack of clear pricing may deter small businesses from considering it.
• Target Audience: Primarily aimed at medium to large enterprises seeking additional revenue streams.
• Additional Costs: Uncertain due to the lack of transparent pricing.

Cost Analysis: Checkout Upsell Post Purchase vs. Rokt Ecommerce

When comparing both apps, Checkout Upsell Post Purchase clearly offers a more structured and scalable pricing approach, making it easier for businesses of any size to adopt. Rokt’s ambiguity can hinder potential users, especially smaller operations focused on tight budgets.

With multiple pricing tiers, Checkout Upsell Post Purchase allows businesses to choose plans that fit their growing needs without sudden jumps in cost. This flexibility is crucial for scaling operations successfully.

User Reviews & Customer Support Insights

Is Checkout Upsell Post Purchase good?

Checkout Upsell Post Purchase has received positive feedback with an impressive rating of 5 stars from 64 reviews. Users value its intuitive interface and effective upselling capabilities. The app is regarded as a cornerstone for Shopify merchants aiming to increase their AOV. Such strong user satisfaction reflects its reliability and efficiency.

Is Rokt Ecommerce good?

With an average rating of 5 stars from 36 reviews, Rokt Ecommerce indicates strong approval from users. Feedback may suggest that users appreciate the personalized offers it allows—however, the lack of detailed pricing may lead to potential frustration for businesses of varying sizes looking for transparency and value.

Customer support is crucial for enhancing the usability and effectiveness of these apps. Rokt’s single mention of customer support seems limited, which can deter some users seeking robust assistance.

User Preference: Checkout Upsell Post Purchase or Rokt Ecommerce?

Based on the ratings, Checkout Upsell Post Purchase appears to be more favored by users due to its higher number of positive reviews and established usability. Users likely prefer it because of the comprehensive features it offers and the apparent clarity in pricing.

The differences in user experience stem from the ease of usability, the effectiveness in integrating upsell offers, and the proven track record Checkout Upsell Post Purchase maintains in boosting AOV.

Integration and Compatibility Comparison

Checkout Upsell Post Purchase Integrations

Checkout Upsell Post Purchase integrates seamlessly with Shopify’s checkout process. Additionally, it connects with platforms like Google Analytics, PayPal, and Facebook Pixel, which enhances data tracking and payment processing.

Rokt Ecommerce Integrations:

Rokt Ecommerce integrates primarily with tools related to the checkout process. Its compatibility with third-party offerings allows it to showcase a diverse range of offers. However, the overall integration is less comprehensive compared to Checkout Upsell Post Purchase, limiting its versatility.

Conclusion

Both Checkout Upsell Post Purchase and Rokt Ecommerce present solid upsell and cross-sell solutions. However, Checkout Upsell Post Purchase excels with its user-friendly design, extensive feature set, and adaptable pricing structure. The feedback it has garnered from users, alongside its focus on boosting customer engagement and AOV, places it at the forefront of e-commerce solutions.

While Rokt Ecommerce has its strengths, the proven effectiveness, clear value proposition, and higher user preference of Checkout Upsell Post Purchase make it the preferred choice for many businesses looking to harness the benefits of upselling efficiently and affordably.