Shopify Upsell and Cross-Sell Apps: BYG ‑ Thank You Page Survey vs. Checkout Hero

Table of Contents

1. Introduction
2. How Does BYG ‑ Thank You Page Survey Work?
3. How Does Checkout Hero Work?
4. How Much Does BYG ‑ Thank You Page Survey Cost?
5. How Much Does Checkout Hero Cost?
6. Cost Analysis: BYG ‑ Thank You Page Survey vs. Checkout Hero
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

To increase sales and enhance customer relationships, upselling and cross-selling have emerged as essential strategies in e-commerce. It is estimated that it can be easier to sell to existing customers than to acquire new ones, making effective upsell and cross-sell techniques crucial for business growth. This is where specialized apps like BYG ‑ Thank You Page Survey and Checkout Hero come into play. Both applications aim to enhance the post-purchase experience by providing tailored upsell and cross-sell options, thereby maximizing Average Order Value (AOV) and engagement. They integrate seamlessly with Shopify, yet their feature sets and pricing structures offer distinct advantages.

How Does BYG ‑ Thank You Page Survey Work?

BYG ‑ Thank You Page Survey is designed to optimize the post-purchase experience by enabling merchants to create customizable upsell and engagement opportunities directly on the thank-you page. Here’s how it works:

Setup

Merchants utilize BYG's drag-and-drop editor to personalize thank-you pages with various upsell offers that align with customers' previous purchases.

Trigger

After completing a purchase, customers are presented with these carefully targeted upsell offers on the thank-you page.

Conversion

When a customer accepts an upsell, the additional item integrates into their order without the need for them to re-enter payment information, creating a smooth and seamless experience.

Features Overview

• Unlimited Store Orders (No Commission): This feature ensures that merchants can sell without worrying about additional charges for each sale, making it a budget-friendly option.

• Custom Thank You Pages: Retailers can design unique thank-you pages that reflect their branding while featuring tailored upsell offers based on customer behavior.

• One Click Upsell/Downsell: This feature allows customers to add additional items to their order with a single click, eliminating friction in the buying process.

• Advanced Analytics: Businesses can track customer responses and upsell conversions, yielding insights on customer behavior and sales strategies.

Utility for Different Business Sizes

• Startups: They can leverage the unlimited customer responses feature to gather more data for fine-tuning their offerings.
• Small to Medium Businesses: They benefit from advanced analytics, which helps in making informed decisions about upsell strategies based on actual customer behavior.
• Large Enterprises: They have the potential to utilize customizable options deeply, crafting offers that are not only engaging but also targeted based on detailed customer segmentation.

BYG's robust features position it as an essential tool in maximizing upsells. For instance, a retailer can create a custom thank-you page that suggests compatible products based on the customer's recent purchase, leading to increased satisfaction and repeat purchases.

How Does Checkout Hero Work?

Checkout Hero aims to enhance the post-purchase experience primarily through compelling cross-sell offers. Here’s how it operates:

Summary

The application showcases cross-sell offers right after a customer completes their purchase. This is achieved without requiring them to re-enter their payment details.

Features Overview

• Cross-Sell Offers: These appear as soon as a purchase is completed, helping merchants capitalize on the customer’s recent buy.
• Defined Offer Rules: Merchants can set specific conditions under which certain offers will be displayed to tailor the experience for each customer.
• Discounts on Cross-Sell Products: The app allows businesses to incentivize additional purchases through discounts, enticing customers to enhance their orders.

Utility for Different Business Sizes

• Startups: Simple integration ensures that new businesses can easily implement cross-sell strategies without overwhelming complexity.
• Small to Medium Businesses: The discount feature helps them drive additional sales while managing margins effectively.
• Large Enterprises: They can create sophisticated rules for displaying cross-sell options, allowing for extensive customization that caters to a wide audience.

While Checkout Hero effectively offers post-purchase engagement opportunities, its feature set is less comprehensive compared to BYG, limiting its versatility.

How Much Does BYG ‑ Thank You Page Survey Cost?

Cost-effectiveness is a vital consideration for any business investing in upsell and cross-sell solutions. BYG ‑ Thank You Page Survey presents two clear pricing tiers:

Pricing Tiers

1. Basic Stores - $9.99/month

   • Features: Unlimited store orders (no commission), custom thank-you pages, one-click upsell/downsell, unlimited customer responses, and advanced analytics.
   • Target Audience: Ideal for startups and small businesses looking to enhance customer engagement without a significant financial commitment.
   • Limitations: The features are designed for smaller operations but provide ample opportunities for early growth.

2. Shopify Plus - $19.99/month

   • Features: All features in the Basic Stores plan, tailored for higher traffic and larger volumes of orders.
   • Target Audience: Suited for larger enterprises requiring extensive customization and advanced analytics.
   • Limitations: Higher pricing might not be beneficial for smaller stores that are still in the growth phase.

Additional Costs: There may be extra charges for advanced integrations or customizations, depending on specific business needs.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Checkout Hero Cost?

Unlike BYG, Checkout Hero does not publicly offer a structured pricing model, which may raise questions about transparency and accessibility.

Insights

• The lack of clear pricing could be a limitation for businesses looking for an upfront budget without any hidden costs.
• Given its lower number of reviews (only six) and limited exposure, it may not be the best choice for all businesses.

Cost Analysis: BYG ‑ Thank You Page Survey vs. Checkout Hero

BYG ‑ Thank You Page Survey provides excellent value across its pricing tiers, especially considering its comprehensive features at $9.99/month. In contrast, Checkout Hero lacks a structured pricing model, which can deter potential users seeking clarity and value.

Conclusion

The clear pricing structure, extensive features, and proven user satisfaction indicate that BYG ‑ Thank You Page Survey offers a more compelling value proposition than Checkout Hero.

User Reviews & Customer Support Insights

Is BYG ‑ Thank You Page Survey Good?

With a perfect rating of 5 stars from 64 reviews, BYG is praised for its effective upsell functionalities and user-friendly interface. The extensive feature set catering to different business sizes further enhances its reputation.

Is Checkout Hero Good?

Checkout Hero also holds a 5-star rating based on six reviews. However, the limited feedback suggests that while users might appreciate its ease of use, the app's capabilities may not be as diverse or powerful as those of BYG.

User Preference: BYG ‑ Thank You Page Survey or Checkout Hero?

Based on average ratings and the volume of reviews, BYG ‑ Thank You Page Survey is clearly favored by users. Its more comprehensive suite of features tailored for upsell applications and seamless integrations lets it stand out as the superior app.

Integration and Compatibility Comparison

BYG Integrations

BYG integrates smoothly with the Shopify Checkout, enabling clear tracking and seamless upsell functionality. This helps users maximize their upsell strategies without additional hassle.

Checkout Hero Integrations

Checkout Hero, on the other hand, shares limited integration options, primarily focusing on the Shopify Checkout. This might limit its functionality and integration potential compared to BYG.

Conclusion

While both BYG ‑ Thank You Page Survey and Checkout Hero present beneficial solutions for upselling and cross-selling, BYG emerges as the more advantageous choice with its extensive features, transparent pricing, and strong user feedback. By elevating the post-purchase experience, BYG not only encourages additional sales but also fosters customer loyalty and engagement, making it an invaluable tool for Shopify merchants looking to maximize their revenue potential.