Shopify Upsell and Cross-sell Apps: Assortion: Upsell & Bundles vs. EasySell COD Form & Upsells

Table of Contents

1. Introduction
2. How Does Assortion: Upsell & Bundles Work?
3. How Does EasySell COD Form & Upsells Work?
4. How Much Does Assortion: Upsell & Bundles Cost?
5. How Much Does EasySell COD Form & Upsells Cost?
6. Cost Analysis: Assortion: Upsell & Bundles vs. EasySell COD Form & Upsells
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In an increasingly competitive online marketplace, optimizing sales strategies is critical for eCommerce success. According to recent insights, upselling and cross-selling can significantly boost a brand's revenue, with estimates suggesting that it can improve the average order value (AOV) by up to 30% or more. Therefore, robust upsell and cross-sell apps are essential tools that help online merchants enhance customer experiences while maximizing their bottom line.

In this context, we will explore two prominent Shopify apps: Assortion: Upsell & Bundles and EasySell COD Form & Upsells. Each app provides a range of features that cater to upsell and cross-sell opportunities, offering seamless integration and varying capabilities tailored to different business needs. Understanding their functionalities can help merchants select the best solution for their eCommerce goals.

How Does Assortion: Upsell & Bundles Work?

Assortion: Upsell & Bundles is designed as a comprehensive tool for upselling and cross-selling. By integrating multiple key functionalities into a single platform, this app simplifies the shopping experience while boosting sales potential.

Main Features

1. Bundles: Create bundles of frequently purchased products. This feature allows merchants to leverage customer behavior and package complementary products to encourage additional purchases.

2. Product Add-ons: Customers can add extra features or complementary items alongside their primary selections. This helps personalize the shopping experience and provides customers with the option to enhance their purchases.

3. Quantity Breaks/Volume Discounts: Offering discounts based on the quantity purchased incentivizes customers to buy more, enhancing AOV while encouraging bulk purchasing.

4. Post-Purchase Offers: This functionality presents customers with targeted offers immediately after they complete their initial purchase, maximizing the opportunity for additional sales without requiring them to go through the checkout process again.

5. Custom Recommendations: Merchants can customize product recommendations based on what customers have already bought, creating a tailored shopping experience that feels personalized.

These features cater to businesses of all sizes. For startups, the app provides essential upselling functionalities without overwhelming complexities. Meanwhile, small to medium businesses can take advantage of advanced options to further engage customers. Larger enterprises can benefit from comprehensive analytics and integrations that enrich their sales strategies.

Hypothetical Scenario: Imagine an online retail store for health supplements. By using Assortion’s bundle feature, the merchant can create a package combining vitamins and protein powders. This bundled offer not only saves customers money but also enhances their experience by simplifying decision-making.

How Does EasySell COD Form & Upsells Work?

EasySell COD Form & Upsells offers a slightly different approach to upselling, primarily focusing on a streamlined Cash on Delivery (COD) process tailored for a specific customer demographic.

Main Features

1. Custom COD Order Form: This replaces the standard checkout process with a specialized form that accommodates cash payments, which many customers prefer.

2. Upsells and Discounts: The app allows for various upselling techniques, such as post-purchase upsells, quantity offers, and discounts to encourage higher spending.

3. Abandoned Checkouts: It provides tools to recover lost sales by targeting potential customers who abandoned their shopping carts.

4. Automated Order Exports: Orders made through the app can be easily exported to Google Sheets, helping streamline record-keeping and order processing.

5. Verification Features: The app includes phone number verification to minimize fake orders and ensure security during transactions.

EasySell is also feasible for a range of businesses. Startups benefit from its free tier solution, while more established businesses can utilize the paid options for higher order limits and additional support.

Hypothetical Scenario: Picture a small clothing store. By using EasySell’s COD order form, the store can target customers in regions where cash payments are preferred, helping to improve conversion rates. Next, through upsell offers, they can suggest accessories during checkout, enhancing overall AOV.

How Much Does Assortion: Upsell & Bundles Cost?

Cost is a significant factor to consider when selecting an upsell application. Assortion: Upsell & Bundles offers several pricing tiers that accommodate merchants with varied needs.

Pricing Tiers

1. Development Plan (Free): Designed for development stores, this plan includes full access to cart customization, upsell, and bundle features without any charges.

2. 0-50 Orders Plan ($9.99/month):

   • Features: Cart customization, upsells, bundles, product add-ons, live support.
   • Limitations: Limited to up to 50 orders per month.
   • Target Audience: Ideal for startups testing the waters of upselling and cross-selling without significant investments.
   • Additional Costs: None noted.

3. 50-200 Orders Plan ($19.99/month):

   • Features: All features from the previous plan.
   • Limitations: Cap of 200 orders per month.
   • Target Audience: Small to medium businesses expanding their order volume while utilizing upselling strategies.
   • Additional Costs: None noted.

4. 200-500 Orders Plan ($34.99/month):

   • Features: Full access to all the app's functionalities.
   • Limitations: Suitable for businesses that have progressed to handling larger order volumes.
   • Target Audience: Larger enterprises needing comprehensive upsell solutions.
   • Additional Costs: None noted.

From the above, Assortion can easily cater to different business budgets and operational scales.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How Much Does EasySell COD Form & Upsells Cost?

Choosing cost-effective solutions is vital for sustainable operations. EasySell COD Form & Upsells also offers different pricing tiers to appeal to a variety of businesses.

Pricing Tiers

1. Free Forever Plan:

   • Price: Free.
   • Features: Supports up to 60 orders per month, includes essential features like upsells, quantity offers, and access to 24/7 support.
   • Limitations: The order cap might be limiting for fast-growing businesses.
   • Target Audience: Perfect for startups or slower-moving businesses aiming to dip their toes into the market.
   • Additional Costs: None noted.

2. Pro Plan ($9.95/month):

   • Price: $9.95.
   • Features: Supports up to 360 orders, includes all features from the Free plan with priority support.
   • Limitations: Still fewer orders compared to Assortion.
   • Target Audience: Small businesses looking for more support and capacity.
   • Additional Costs: None noted.

3. Unlimited Plan ($24.95/month):

   • Price: $24.95.
   • Features: Unlimited order capacity, includes all features from the Pro plan and technical support.
   • Limitations: No significant limitations for larger companies.
   • Target Audience: Growing enterprises in need of robust performance.
   • Additional Costs: None noted.

Cost Analysis: Assortion: Upsell & Bundles vs. EasySell COD Form & Upsells

When analyzing the pricing structures of both apps, it is evident that Assortion: Upsell & Bundles provides a more favorable cost-efficiency model for a wider range of operational scales. Although EasySell offers free and low-cost tiers, those caps on order volume might restrict growth more than Assortion's flexible pricing based on performance metrics and order capacity.

User Reviews & Customer Support Insights

Is Assortion: Upsell & Bundles Good?

Assortion has garnered rave reviews, reflecting its effectiveness and user satisfaction. With a 5-star rating from 64 reviews, users commend its seamless integration capabilities and extensive features that enhance upselling and cross-selling opportunities.

Is EasySell COD Form & Upsells Good?

With an impressive average rating of 4.9 stars from 894 reviews, EasySell appears to perform admirably as well. However, some users may still feel constrained by order capacity limitations in the free tier.

User Preference: Assortion: Upsell & Bundles or EasySell COD Form & Upsells?

While both apps show strong ratings, Assortion: Upsell & Bundles stands out as a more favorable solution overall. Its extensive capabilities, smoother integration, and user-friendly experience contribute to its higher rating. Though EasySell has numerous strengths, the limitations in order capacity may not serve businesses aiming for significant growth.

Integration and Compatibility Comparison

Assortion Integrations

Assortion integrates seamlessly with Shopify Checkout, among other platforms. This integration assists merchants in tracking customer behavior effectively while maintaining streamlined payment processes.

EasySell COD Form & Upsells Integrations

EasySell integrates with various eCommerce tools and platforms such as PageFly, Google Sheets, Zipify Pages, and Wide Bundles. Such collaborations enhance its functionality, though some users might find the level of integration less streamlined compared to Assortion.

Conclusion

Both Assortion: Upsell & Bundles and EasySell COD Form & Upsells provide valuable solutions for enhancing upselling and cross-selling capabilities in eCommerce. However, with its user-friendly design, comprehensive features, and flexible pricing associated with order volume, Assortion emerges as a more cost-effective solution. Its strong 5-star rating demonstrates a proven ability to increase AOV while improving customer engagement.

In contrast, while EasySell has its merits, it may not effectively cater to the varying needs of all business scales when considering the restrictive order limits in its pricing tiers. Therefore, for many merchants seeking an all-encompassing solution to maximize their upselling efforts, Assortion: Upsell & Bundles stands out as the superior choice.