Shopify Upsell and Cross-Sell Apps: Also Bought Cross Sell vs BOLD Subscriptions

Table of Contents

1. Introduction
2. How Does Also Bought Cross Sell Work?
3. How Does BOLD Subscriptions Work?
4. How Much Does Also Bought Cross Sell Cost?
5. How Much Does BOLD Subscriptions Cost?
6. Cost Analysis: Also Bought Cross Sell vs. BOLD Subscriptions
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Did you know that upselling and cross-selling can increase your revenue by 10% to 30%? These strategies not only boost sales figures but also enhance customer satisfaction by offering relevant products at the right time. As e-commerce continues to evolve, having the right tools can make all the difference in elevating the customer shopping experience.

In this article, we will dive into two prevalent Shopify apps designed to maximize your upsell and cross-sell potential: Also Bought Cross Sell and BOLD Subscriptions. Both apps provide unique capabilities for enhancing customer engagement and increasing revenue streams. Their ease of integration with Shopify makes them attractive options for merchants looking to improve their sales strategies.

How Does Also Bought Cross Sell Work?

Also Bought Cross Sell operates on a straightforward yet effective principle. By analyzing previous purchases, cart contents, and customer interactions, it formulates personalized product recommendations, akin to strategies employed by major retailers like Amazon. Here’s a closer look at how it functions:

• Setup: After a simple installation process, merchants can easily configure the app to match their branding, ensuring a seamless integration with their store’s aesthetic.
• Trigger: The app generates recommendations based on what similar customers have purchased or viewed, targeting users with offers that align with their interests.
• Conversion: When customers see tailored suggestions during their shopping journey, they’re more likely to make additional purchases, thus enhancing the Average Order Value (AOV) without additional payment information steps.

This system is particularly beneficial for small to medium businesses that want to implement effective sales strategies without complicated setups. The features are customizable and straightforward, catering well across various business sizes.

Some of the noteworthy features of Also Bought Cross Sell are:

1. Personalized Recommendations: This feature helps in providing relevant product suggestions, which can lead to increased customer satisfaction and more sales.
2. Customizable Styling: The app allows businesses to modify how recommendations appear, ensuring they fit within the overall brand identity.
3. Hand-picked Recommendations: Merchants can select specific cross-sell items per product, improving the likelihood of conversions.

Imagine a small startup selling gourmet coffee. With Also Bought Cross Sell, they can automatically promote coffee filters and mugs based on customer purchases, significantly boosting their upsell opportunities.

How Does BOLD Subscriptions Work?

BOLD Subscriptions takes a different approach by focusing on converting one-time buyers into loyal subscribers. This app is designed to maximize subscription revenues through various engagement strategies. Here’s a breakdown of its functionality:

• Setup: Merchants can set up subscriptions easily, enabling different billing cycles and delivering flexible options to customers.
• Automation: Features like automated renewal reminders and cancellation flows help retain subscribers, ensuring that merchants maintain their revenue streams effectively.
• Customizable Portal: Clients can manage their subscriptions with ease, enhancing user experience and engagement.

The critical features of BOLD Subscriptions include:

1. Subscription MAXIMIZERS: Offering sales opportunities at multiple customer touchpoints encourages customers to buy more frequently.
2. Cancellation Management: Effective tools for managing cancellations can lead to higher retention rates, which is crucial for the health of a subscription-based business.
3. APIs for Customization: Developers have the option to create unique subscription experiences, catering to businesses of all types.

These features are ideal for larger enterprises looking to drive ongoing revenues. However, their comprehensive nature may be overwhelming for smaller startups or businesses not yet ready for a fully subscription-based model.

How Much Does Also Bought Cross Sell Cost?

When discussing upsell and cross-sell strategies, cost-effectiveness is critical for a solution’s adoption. Also Bought Cross Sell is available for a manageable fee of $7 per month or $60 if paid annually, which brings a 29% savings.

• Price: $7/month or $60/year.

• Features Included:

  • Personalized and relevant product recommendations.
  • Customizable styling to match your brand.
  • Ability to hand-pick cross-sell recommendations on a per-product basis.

• Limitations: Primarily designed for Shopify-only integrations, it may not support various additional customizations found in more comprehensive subscription models.

• Target Audience: Ideal for startups and small to medium-sized businesses seeking effective upsell strategies without breaking the bank.

• Additional Costs: The pricing structure is straightforward, with no hidden fees.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How Much Does BOLD Subscriptions Cost?

BOLD Subscriptions may appear attractive at first, but its cost can be a point of concern. The CORE - UNLIMITED plan sells for $49.99 per month:

• Price: $49.99/month.

• Features Included:

  • Unlimited subscriptions and subscribers.
  • Reporting features.
  • Cancellation flows and proactive customer retention tools.

• Limitations: The elevated pricing may deter smaller businesses or those just starting out, as it requires a sustained commitment to subscription sales.

• Target Audience: Aimed at larger enterprises that have a solid customer base and are seeking to develop extensive subscription offerings.

• Additional Costs: As with many premium service apps, there may be additional fees depending on how customized the offerings become.

Cost Analysis: Also Bought Cross Sell vs. BOLD Subscriptions

When comparing the pricing of both apps, the value proposition of Also Bought Cross Sell stands out. At just $7 per month, it offers essential upsell features suitable for businesses at any stage. In contrast, BOLD Subscriptions, priced at $49.99, can pose a more significant financial burden for emerging businesses.

While BOLD Subscriptions provides comprehensive tools and integrations, the cost may not justify its benefits for smaller operations aiming to improve their sales strategies. The ability to save on your monthly subscription while effectively utilizing upsell strategies indeed makes Also Bought Cross Sell a more appealing option.

User Reviews & Customer Support Insights

Is Also Bought Cross Sell good?

With an impressive rating of 5 stars from 64 reviews, Also Bought Cross Sell is regarded for its simplicity and effectiveness. Users appreciate its user-friendly setup that allows businesses to implement upselling strategies with minimal effort.

Is BOLD Subscriptions good?

BOLD Subscriptions holds a 4.3-star average rating from 386 reviews. While generally positive, some users may find the learning curve steep compared to simpler apps like Also Bought Cross Sell. Price points and ease of use will likely dominate the areas of concern in ratings as customers look for seamless solutions.

Customer Support Feedback: Effective customer support can significantly influence ratings. BOLD emphasizes its robust support system, which users may find beneficial. However, some may desire quicker resolution times or more guidance, impacting overall satisfaction.

User Preference: Also Bought Cross Sell or BOLD Subscriptions?

Analyzing the average ratings makes it clear that Also Bought Cross Sell appears favored by users seeking efficiency and simplicity. Its stellar rating showcases how well it meets the needs of businesses encompassing a range of sizes without overwhelming them.

The preference for Also Bought Cross Sell could stem from its effective design, affordability, and user-centered features that allow merchants to seamlessly integrate upselling into their shopping experiences.

Integration and Compatibility Comparison

Also Bought Cross Sell Integrations

Also Bought Cross Sell is optimized for use within the Shopify ecosystem, making it easy for Shopify merchants to enhance their store functionality. While it doesn't integrate extensively with external platforms, its focus remains on streamlining the upsell process.

BOLD Subscriptions Integrations:

BOLD Subscriptions showcases compatibility with various tools such as Zapier, PayPal Express, and Checkout, enhancing its functionality. These integrations provide essential features like data tracking and payment processing.

Conclusion

Both Also Bought Cross Sell and BOLD Subscriptions present strong solutions for upselling and cross-selling. However, Also Bought Cross Sell clearly shines with its affordable pricing structure, ease of use, and user-friendly design. With a perfect five-star rating and effective features tailored for various business scales, it emerges as the superior choice for businesses looking to boost sales without extensive investments.

When assessing options, Especially in the landscape of e-commerce where customer engagement windows are critical, Also Bought Cross Sell presents a decisive advantage over BOLD Subscriptions, making it the preferable choice for many merchants aiming to enhance their sales strategies.