Shopify Upsell and Cross-sell Apps: MLV Recently Viewed Products vs Cross Sell & Upsell by SSC

Table of Contents

1. Introduction
2. How Does MLV Recently Viewed Products Work?
3. How Does Cross Sell & Upsell by SSC Work?
4. How Much Does MLV Recently Viewed Products Cost?
5. How Much Does Cross Sell & Upsell by SSC Cost?
6. Cost Analysis: MLV Recently Viewed Products vs. Cross Sell & Upsell by SSC
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the competitive landscape of eCommerce, the strategic approach of upselling and cross-selling can significantly drive revenue and enhance customer experience. Recent studies indicate that upselling and cross-selling can increase sales by up to 30%, highlighting their importance for online retailers. By leveraging upsell and cross-sell apps, businesses can seamlessly integrate these practices into their sales funnels, ultimately leading to improved customer satisfaction and loyalty.

This blog will dive into two popular Shopify apps: MLV Recently Viewed Products and Cross Sell & Upsell by SSC. Both tools offer unique features designed to enhance upselling and cross-selling efforts, making it easier for store owners to improve customer engagement and boost conversion rates. We will explore their capabilities, ease of integration with Shopify, and the overall impact they have on the online shopping experience.

How Does MLV Recently Viewed Products Work?

MLV Recently Viewed Products focuses on simplifying the shopping journey for customers by displaying items they have recently viewed. The premise behind this app is straightforward: by presenting relevant products that a customer has previously shown interest in, it reduces the frustration of searching the site again and facilitates quicker purchasing decisions.

Key Features:

1. Automatic Display Across Multiple Pages: This feature ensures that the recently viewed products are automatically showcased on various pages of the website, including Home, Collections, Product pages, and the Cart. This omnipresent visibility is designed to keep options available to customers, making it easy for them to reconsider their choices.

2. Customizable Page Display: MLV Recently Viewed Products allows merchants to customize which pages display the recently viewed items, and where on the pages these products appear. This level of customization caters to different business models and can be tailored to maximize the visual impact on potential buyers.

3. Up to 10 Products Display: The app can show up to ten recently viewed products, giving customers a reasonable selection to revisit without overwhelming them.

4. Customizable Widget Title: Store owners can customize the title of the widget displaying the recently viewed products, which can enhance branding consistency on the site.

Relevance for Different Business Sizes:

• Startups: The basic functionalities offered, like easily embedding recently viewed items, can be essential for startups looking to make a strong first impression and reduce bounce rates.

• Small to Medium Businesses: These businesses can leverage the customization features to align the app with their brand's aesthetic and maximize its impact across their website.

• Large Enterprises: The extensive capabilities to manage numerous product categories can serve large stores well, ensuring that customer journeys remain smooth and intuitive regardless of the volume of viewed items.

Unique Functionalities and Hypothetical Scenarios:

Imagine a scenario where a customer browses shoes on an eCommerce site but does not complete their purchase. With MLV Recently Viewed Products, those shoes will appear on every subsequent page they visit, reminding them of their interest. Such nudge strategies can translate browsing into buying, improving both engagement and sales conversion rates.

How Does Cross Sell & Upsell by SSC Work?

Cross Sell & Upsell by SSC adopts a different approach by emphasizing tailored product recommendations designed to increase average order values (AOV). This app strategically displays related products or upgrades on product and cart pages, guiding customers towards additional purchases.

Key Features:

1. 8 Strategic Display Locations: The app allows cross-selling at crucial points within the shopping journey, enhancing visibility and opportunities to encourage additional sales.

2. Manual and Automated Product Suggestions: Users can select products manually or allow the app to auto-generate recommendations based on sales history, further personalizing the shopping experience and aiding decision-making.

3. QuickView and Bundle Options: This feature increases the likelihood of sales by allowing customers to see related items quickly and consider bundle discounts well in advance of checkout.

Relevance for Different Business Sizes:

• Startups: For newer businesses, using automated suggestions can make a considerable difference in developing sales strategies without extensive manual input.

• Small to Medium Businesses: These businesses can benefit from both manual recommendations and automated suggestions, allowing flexibility to adjust offerings based on sales fluctuation.

• Large Enterprises: With substantial inventories, larger entities can take full advantage of automation and detailed tracking to refine their strategies, minimizing the overhead of managing product suggestions manually.

How Much Does MLV Recently Viewed Products Cost?

When it comes to budget considerations in upsell and cross-sell strategies, MLV Recently Viewed Products offers a straightforward pricing structure that provides significant value.

Pricing Details:

1. Plan: PRO
   • Price: $9.95/month
   • Features: This tier includes all the key functionalities discussed above, making it highly accessible for startups or smaller businesses looking to improve their customer experience.
   • Limitations: No additional pricing tiers mean that upgrades are unavailable; however, the features offered cover essential bases.
   • Target Audience: Ideal for startup ventures and small businesses that focus on optimizing customer engagement at a low cost.
   • Additional Costs: None indicated for this plan.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How Much Does Cross Sell & Upsell by SSC Cost?

Understanding the cost structure of Cross Sell & Upsell by SSC is crucial for businesses evaluating potential return on investment from upsell and cross-sell strategies.

Pricing Details:

1. Plan: Free

   • Price: Free
   • Features: Basic functionalities limited to 50 recommendation clicks a month.
   • Limitations: Cross Sell branding, which may detract from brand identity.
   • Target Audience: Best suited for startups looking to dip their toes into upselling without a financial commitment.
   • Additional Costs: No additional fees, but limited functionality compared to paid tiers.

2. Plan: Startup

   • Price: $29.99/month
   • Features: Increases recommendation clicks to 2500 and removes branding.
   • Limitations: Suitable for small businesses, but can be restrictive for larger inventories.
   • Target Audience: Small to medium businesses refining their marketing strategies.
   • Additional Costs: None specified.

3. Plan: Small Store

   • Price: $49.99/month
   • Features: 5000 recommendation clicks a month, applicable across all available pages.
   • Limitations: Higher cost with no indication of extra features for larger enterprises.
   • Target Audience: Growing businesses with a diverse product offering that require extensive recommendations.
   • Additional Costs: None specified.

4. Plan: Medium Store

   • Price: $59.99/month
   • Features: 10,000 recommendation clicks, visibility on all pages and custom pages.
   • Limitations: Cost may be a barrier for smaller shops or entrepreneurs.
   • Target Audience: Large businesses looking for comprehensive coverage.
   • Additional Costs: None specified.

Cost Analysis: MLV Recently Viewed Products vs. Cross Sell & Upsell by SSC

When we analyze the pricing of MLV Recently Viewed Products against Cross Sell & Upsell by SSC, a clear picture emerges regarding their relative value. MLV’s singular plan at $9.95/month poses a strong value for small businesses seeking practical solutions for enhancing customer engagement.

Cross Sell & Upsell by SSC, while offering a free tier, may force businesses into higher price brackets as they grow, making it potentially less flexible in terms of budget. Furthermore, MLV’s pricing simplicity may appeal more to businesses focusing on cost-effectiveness, particularly at startup stages.

User Reviews & Customer Support Insights

Is MLV Recently Viewed Products good?

With a perfect five-star rating from 64 reviews, MLV Recently Viewed Products is highly regarded for its effectiveness and ease of use. Users specifically praise the intuitive interface and its role in increasing customer retention through an improved shopping experience.

Is Cross Sell & Upsell by SSC good?

Cross Sell & Upsell by SSC enjoys an impressive 4.9-star rating based on 964 reviews. This high score indicates general user satisfaction. Users seem to appreciate the app’s versatility and effective product recommendation features while hinting at complexities that may arise with configuration.

User Preference: MLV Recently Viewed Products or Cross Sell & Upsell by SSC?

With MLV Recent Viewed Products holding a perfect rating versus Cross Sell's 4.9 stars, it indicates a slight edge for MLV in terms of user satisfaction. This preference could stem from MLV’s straightforward setup process and user-friendly functionality. Meanwhile, the complexities associated with Cross Sell & Upsell's advanced features may lead to some confusion, affecting overall user experience.

Integration and Compatibility Comparison

MLV Recently Viewed Products Integrations

Currently, MLV Recently Viewed Products operates smoothly within the Shopify ecosystem and does not require extensive integrations. Its ease of use allows for fast deployment without the complication of managing multiple software connections.

Cross Sell & Upsell by SSC Integrations

In contrast, Cross Sell & Upsell by SSC comes with notable integrations with platforms such as FirePush and Pagefly. These compatibility features can add value, particularly for businesses already leveraging these platforms for overarching marketing strategies.

Conclusion

Both MLV Recently Viewed Products and Cross Sell & Upsell by SSC present robust solutions for businesses looking to enhance upsell and cross-sell strategies. However, MLV differentiates itself with its cost-effective structure, user-friendliness, and a tailored focus on recently viewed products, leading to improved customer engagement.

In a world where customer experience is paramount, MLV Recently Viewed Products strikes an ideal balance between affordability and functionality. With its impressive five-star rating reflecting user satisfaction and positive feedback, MLV is indeed a preferred solution for those looking to deepen their relationships with customers while optimizing sales through effective upselling and cross-selling.