Shopify Upsell and Cross-Sell Apps: EasyDisplay: Product Showcase vs In Cart Upsell

Table of Contents

1. Introduction
2. How Does EasyDisplay: Product Showcase Work?
3. How Does In Cart Upsell Work?
4. How Much Does EasyDisplay: Product Showcase Cost?
5. How Much Does In Cart Upsell Cost?
6. Cost Analysis: EasyDisplay: Product Showcase vs. In Cart Upsell
7. User Reviews & Customer Support Insights
8. Conclusion

Introduction

Did you know that upselling and cross-selling can increase revenue by as much as 30%? As e-commerce continues to grow, these strategies have become vital for businesses looking to maximize their sales efforts. Upsell and cross-sell apps play a critical role in enriching customer experiences and driving specific outcomes that lead to greater average order values. Today, we’ll explore two prominent Shopify apps: EasyDisplay: Product Showcase and In Cart Upsell. Both offer vast capabilities in upselling and cross-selling, seamlessly integrating with Shopify platforms to elevate shopping experiences and improve sales.

How Does EasyDisplay: Product Showcase Work?

EasyDisplay: Product Showcase is designed to enable merchants to present a variety of product options effectively, enhancing opportunities for upselling and cross-selling. This app focuses on leveraging eye-catching displays to promote best-selling, recently viewed, and discounted products.

Key Features of EasyDisplay: Product Showcase

1. Diverse Product Display Options: The app allows showcasing products on any page, offering flexible layouts like sliders with multiple images, single images, or video displays. Such variety ensures that customers interact with a wider selection of products, increasing their likelihood of making additional purchases.

2. Live Visual Editing: By providing a user-friendly interface, merchants can customize displays in real-time. This feature is especially beneficial for startups that may lack a dedicated design team, allowing anyone to enhance their storefront with little effort.

3. Sales-Driven Functions: With countdown timers and sale badges, EasyDisplay infuses urgency into the shopping experience. These motivational elements can significantly influence buying decisions, creating a sense of scarcity.

4. Responsive Design: The app ensures that displays adapt well on all devices, providing a consistent experience for customers on mobile, tablet, or desktop. This consideration is crucial for small to large businesses, as it enhances accessibility and user engagement across different platforms.

Utility Across Business Sizes:

• Startups can utilize the free plan to display two products on their homepage while enjoying live editing features.
• Small to medium businesses can benefit from the Basic Plan that allows nine showcases across various pages, accommodating growth as their product range expands.
• Large enterprises may take full advantage of the Pro Plan, enhancing visibility with up to 20 showcases and priority support.

Hypothetical Scenario

Imagine a fashion retailer that just launched a new collection. Using EasyDisplay, they can create a dedicated section on their homepage that highlights not only newly arrived items but also associated accessories. The combination of related items with the urgency conveyed by countdown sales can potentially drive significant conversions.

How Does In Cart Upsell Work?

In Cart Upsell addresses the challenge of optimizing the cart page to boost sales through tailored upsell offers. It integrates seamlessly with the shopping cart process, targeting existing customers during their checkout journey.

Key Features of In Cart Upsell

1. Unlimited Offerings: Unlike many competitors, In Cart Upsell provides merchants with the ability to create unlimited upsell offers. This feature is suitable for businesses looking to implement extensive cross-sell strategies.

2. A/B Testing and Logic Control: Merchants can experiment with different offers to determine the most effective upselling strategies. This advanced feature supports informed decision-making, allowing each business size—be it a startup or large enterprise—to refine their approach continuously.

3. AI Auto-offers: The use of artificial intelligence to determine suitable upsell opportunities helps in personalizing the shopper’s experience. This technology is invaluable for larger operations that handle vast product inventories and diverse customer needs.

4. Analytics Dashboard: This feature provides insights into upsell performance, enabling merchants to track revenue generation linked to upsells easily. For small businesses looking to scale, understanding metrics is crucial for strategic planning.

Hypothetical Scenario

Consider an electronics store that specializes in gadgets. With In Cart Upsell, when a customer adds a laptop to their cart, they are prompted with offers for compatible accessories like bags, cables, or upgraded software. The integration of AI ensures these suggestions are relevant based on customer behavior.

How Much Does EasyDisplay: Product Showcase Cost?

Finding cost-effective solutions is paramount when selecting an upsell app. EasyDisplay: Product Showcase offers several pricing tiers designed to cater to numerous business needs.

1. Free Plan:

   • Price: Free
   • Features: Two product showcases on the homepage, six templates, live visual editing, lazy load, and responsive design.
   • Limitations: Limited to two showcases.
   • Target Audience: Ideal for startups and small businesses trying to establish their brand.
   • Additional Costs: None.

2. Basic Plan (at $6.99/month):

   • Price: $6.99
   • Features: Nine showcases across all pages, six templates, product video display options, and basic analytics.
   • Limitations: Necessary features for extensive customization might not be included.
   • Target Audience: Best for growing businesses wanting to enhance their product displays.
   • Additional Costs: None.

3. Pro Plan (at $13.99/month):

   • Price: $13.99
   • Features: Full access to all basic features plus 20 showcases and 10 templates. Also includes priority live chat and technical support.
   • Limitations: This is the highest tier, which may be excessive for small operations.
   • Target Audience: Suitable for larger enterprises looking for comprehensive support and advanced functionalities.
   • Additional Costs: None.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How Much Does In Cart Upsell Cost?

Understanding the pricing structures of different solutions also aids in making informed decisions. Here are the tiers offered by In Cart Upsell, which tend to be on the higher side compared to EasyDisplay.

1. Free Plan:

   • Price: Free
   • Features: Provides only one upsell offer and includes branding.
   • Limitations: Limited functionality, which may not be enough for businesses wanting serious upselling strategies.
   • Target Audience: Startups looking to test the waters.
   • Additional Costs: Creates an association with the provider due to watermark branding.

2. Shopify BASIC Plan (at $19.99/month):

   • Price: $19.99
   • Features: Unlimited upsell offers, A/B testing, and full support for multiple pages (cart and product pages).
   • Limitations: Higher cost can be a deterrent for smaller operations.
   • Target Audience: Businesses ready to scale looking for diverse upsell options.
   • Additional Costs: None.

3. SHOPIFY Plan Users (at $29.99/month):

   • Price: $29.99
   • Features: Similar to the basic plan but at a higher cost point, intended for those who need robust upsell capabilities.
   • Limitations: Higher price with minimal added value over the basic plan.
   • Target Audience: Mid-sized businesses needing advanced features for upselling.
   • Additional Costs: None.

4. Shopify ADVANCED (at $59.99/month):

   • Price: $59.99
   • Features: A comprehensive suite for unlimited offers with AI-autopilot capabilities.
   • Limitations: Price may be prohibitive for many smaller retailers.
   • Target Audience: Large enterprises that have the budget for extensive upselling solutions.
   • Additional Costs: None.

Cost Analysis: EasyDisplay: Product Showcase vs. In Cart Upsell

When evaluating both apps based on pricing, it’s clear that EasyDisplay: Product Showcase offers a more appealing value proposition. The starting plan is free, while even the premium Pro Plan remains significantly less than the offerings from In Cart Upsell, particularly valuable for businesses just commencing their growth journey.

In contrast, In Cart Upsell’s entry-level offering may feel restrictive, especially with the single upsell limitation on its free plan. The tiered plans become increasingly costly, leading to a heavier financial burden for startups.

User Reviews & Customer Support Insights

Is EasyDisplay: Product Showcase good?

EasyDisplay has quickly gained a reputation, boasting a perfect five-star rating from 64 reviews since its launch. Users often highlight its intuitive interface and practical features that enable effective product displays. This positive feedback underscores the app's effectiveness in enhancing upselling opportunities.

Is In Cart Upsell good?

In Cart Upsell has a high rating of 4.8 stars from 976 reviews. Users appreciate its functionality but may express concerns over the limitations of the free plan and the higher cost of advanced features. The platform's strong offering and history serve as a notable advantage in its service range.

User Preference: EasyDisplay: Product Showcase or In Cart Upsell?

While both apps are well-received, EasyDisplay: Product Showcase’s perfect rating and innovative features indicate a more favored choice among users. The flexibility offered through its pricing structure and a plethora of capabilities equip businesses, particularly small to medium-sized ones, with an effective solution for boosting their sales through upselling and cross-selling.

Integration and Compatibility Comparison

EasyDisplay Integrations

EasyDisplay effortlessly integrates with several other review and feedback apps, facilitating an enhanced product showcasing capability. This strong integration framework ensures merchants can operate with rich functionality across various platforms, maximizing usability.

In Cart Upsell Integrations

In Cart Upsell also features a robust integration setup with tools like Product Customizer, Trackify X, and others, which enhances its functionality for users. Both apps excel in this area, but the ease of use and seamless experience may vary based on specific business needs.

Conclusion

Choosing between EasyDisplay: Product Showcase and In Cart Upsell ultimately depends on various factors including budget, desired features, and business sizes. However, it’s clear that EasyDisplay stands out with its user-friendly design, a comprehensive feature set, and flexible pricing tailored for different business scales. With an impressive five-star rating and effective enhancements for increasing average order values, EasyDisplay appears to offer a better overall solution for businesses looking to thrive in the e-commerce space.