Shopify Upsell and Cross-Sell Apps: Visually | A/B Testing & CRO vs Okendo: Product Reviews & UGC

Table of Contents

1. Introduction
2. How Does Visually | A/B Testing & CRO Work?
3. How Does Okendo: Product Reviews & UGC Work?
4. How Much Does Visually | A/B Testing & CRO Cost?
5. How Much Does Okendo: Product Reviews & UGC Cost?
6. Cost Analysis: Visually | A/B Testing & CRO vs. Okendo: Product Reviews & UGC
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Upselling and cross-selling are crucial strategies for e-commerce businesses aiming to boost revenue and enhance customer satisfaction. In fact, research shows that upsell and cross-sell techniques can significantly raise your Average Order Value (AOV), leading to increased profitability without the need to acquire more customers. This is where dedicated apps like Visually | A/B Testing & CRO and Okendo: Product Reviews & UGC come into play, providing merchants with the tools they need to effectively implement these techniques.

Both apps offer a wide range of options for upselling and cross-selling, ensuring seamless integration with Shopify and enhancing the overall customer experience. Visually focuses on A/B testing and conversion rate optimization (CRO), while Okendo emphasizes user-generated content (UGC) and product reviews. This comparison will delve deeper into their functionalities, pricing models, and overall effectiveness to help you decide which application suits your business needs better.

How Does Visually | A/B Testing & CRO Work?

Visually | A/B Testing & CRO is designed to enable e-commerce merchants to optimize their sales funnels through split testing, personalization, and product recommendations.

Setup and Functionality: The app allows users to perform A/B tests on virtually any aspect of their storefront—including homepages, product detail pages, and checkout processes—without the need for complex coding. Merchants can quickly create tests to see what drives better engagement, resulting in more informed decision-making.

Main Features Include:

1. Unlimited A/B Testing: Run as many tests as needed to determine the best-performing layout or offers, maximizing conversion rates.
2. Smart Personalization: The app customizes the shopping experience based on user behavior and demographics, creating offers that resonate with individuals.
3. Post-Purchase Upsells: Capture additional sales by presenting relevant upsell opportunities after customers complete their purchases.
4. Visual Editor: The user-friendly drag-and-drop interface allows anyone, regardless of technical skill, to design and implement tests.

Utility for Various Business Sizes:

• Startups: Can leverage the free plan to conduct essential A/B testing and gather insights on customer preferences.
• Small to Medium Businesses (SMBs): The starter plan offers extensive testing and personalization options, making it ideal for brands wanting to step up their engagement tactics.
• Large Enterprises: Access to higher tiers provides enhanced capabilities for larger volumes of orders and intricate testing scenarios, ensuring comprehensive data is at their fingertips.

Unique Functionalities: One standout feature is the zero impact on site speed and zero flickering during tests, providing a seamless shopping experience for customers—a critical aspect for retaining potential buyers.

Benefits and Scenarios: For instance, a small online clothing retailer can use Visually to test different promotional banners or product layouts, significantly improving the engagement of visitors within the target audience.

How Does Okendo: Product Reviews & UGC Work?

Okendo: Product Reviews & UGC focuses on gathering customer reviews and user-generated content to boost social proof and encourage conversions.

Overview and Functionality: The app automates review requests and enables merchants to showcase user-generated media, enhancing trust and authenticity surrounding products.

Main Features Include:

1. Automated Review Request Emails: Encourages customers to leave feedback easily, ensuring a consistent influx of reviews.
2. Photo and Video Reviews: Visual content from actual customers creates a more convincing sales pitch than traditional text reviews.
3. Attributes Ratings: Fine-grain customer feedback on specific product features, aiding new customers in making informed decisions.
4. Extensive Onsite Review Displays: Multiple formats for showcasing reviews boosting visibility and customer trust.

Utility for Various Business Sizes:

• Startups: Can start with the free plan to gather essential feedback and build initial reviews, bolstering credibility early on.
• Small to Medium Businesses: The Essential tier provides advanced features for a growing brand, enabling better customer insights and increased sales.
• Large Enterprises: The Growth plan caters to extensive order volumes while offering detailed analytics, which can inform product development and marketing strategies.

Unique Functionalities: Incorporating quizzes and loyalty programs can help engage customers more effectively and turn them into brand advocates.

Benefits and Scenarios: For example, a beauty product company might find that showcasing video testimonials significantly drives interest and sales of a new item in their lineup, enhancing conversion rates.

How Much Does Visually | A/B Testing & CRO Cost?

Cost is a pivotal factor when considering upsell and cross-sell strategies. Visually offers four pricing tiers, each providing different levels of features and support.

1. Free Plan:

   • Price: Free for a 14-day trial; complimentary for development stores.
   • Features: Access to unlimited A/B testing and human online support.
   • Limitations: Ideal for limited usage scenarios.
   • Target Audience: Best for startups testing the waters of A/B testing.

2. Starter Plan - $19/month:

   • Features: Up to 200 monthly orders, online support, visual editor, smart personalization.
   • Limitations: May not be sufficient for brands expecting large volumes.
   • Target Audience: Small businesses starting to grow their online presence.

3. Growth Plan - $79/month:

   • Features: Supports up to 600 monthly orders, includes a visual editor and smart personalization.
   • Limitations: If the volume grows beyond 600, clients will need to upgrade.
   • Target Audience: SMBs looking for robust testing with potential growth.

4. Prime Plan - $199/month:

   • Features: Accommodates up to 1,500 monthly orders with all previous features plus audits.
   • Limitations: Higher costs suited for brands with established sales funnels.
   • Target Audience: Large enterprises needing comprehensive A/B testing capabilities.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How Much Does Okendo: Product Reviews & UGC Cost?

Cost-effective solutions are vital when considering which app to invest in for optimally leveraging upsell and cross-sell features.

1. Free Plan:

   • Price: Free with limitations on orders.
   • Features: Up to 50 orders/month, automated review requests, and media galleries.
   • Limitations: Basic features might not be enough for serious sellers.
   • Target Audience: Best for small vendors or startups wanting to gather initial insights.

2. Essential Plan - $19/month:

   • Features: Supports up to 200 orders/month with enhanced automation.
   • Limitations: Growth may require later upgrades.
   • Target Audience: SMBs aiming for increased shopper engagement.

3. Growth Plan - $119/month:

   • Features: Supports up to 1,500 orders/month including analytics.
   • Limitations: The pricing structure may become steep for newer businesses.
   • Target Audience: Larger brands needing in-depth analytics.

Cost Analysis: Visually | A/B Testing & CRO vs. Okendo: Product Reviews & UGC

When comparing the pricing of both apps, Visually | A/B Testing & CRO offers extensive features at a variety of pricing points for different scales of operations. The ability to access unlimited A/B testing at lower tiers provides better cost efficiency than Okendo, especially for brands reliant on iterative testing.

Both apps also offer promotional trials, with Visually providing an extended free plan that can support ongoing test strategies without initial capital risk.

Thus, Visually | A/B Testing & CRO stands out as a more economical choice for managing upselling and cross-selling strategies, particularly for scaling businesses.

User Reviews & Customer Support Insights

Is Visually | A/B Testing & CRO Good?

With an impressive rating of 5 stars from 64 reviews, users find Visually highly effective in enhancing conversion strategies. The intuitive design contributes to its popularity, translating to better customer engagement.

Is Okendo: Product Reviews & UGC Good?

Okendo enjoys a strong average rating of 4.9 stars based on 930 reviews. Users generally appreciate its automation capabilities, which streamline the process of gathering reviews. However, some enthusiasts might wish for advanced customization options or a more intuitive interface.

Customer Support Feedback: Good customer support is crucial in influencing user satisfaction. Positive spectrums of support received can have a direct impact on application ratings.

User Preference: Visually | A/B Testing & CRO or Okendo: Product Reviews & UGC?

Given the average ratings, Visually | A/B Testing & CRO appears to outshine Okendo in user preference. This difference may stem from Visually’s comprehensive suite for A/B testing and its ability to cater to varying business needs with outstanding user feedback and seamless integration support.

Integration and Compatibility Comparison

Visually | A/B Testing & CRO Integrations

Visually integrates seamlessly with popular platforms like Klaviyo, Stamped, and others, ensuring a fluid data-driven approach to upselling strategies and conversion optimization. This broadened ecosystem allows users easy access to vital marketing tools.

Okendo: Product Reviews & UGC Integrations:

Similar to Visually, Okendo features integrations with tools such as Shopify Flow, Google, and Meta, enhancing marketing efforts through effective data collection and customer interaction. Users benefit from consolidated profiles that streamline feedback and engagement.

Conclusion

In conclusion, while both Visually | A/B Testing & CRO and Okendo: Product Reviews & UGC have their merits, Visually stands out with its user-friendly design, comprehensive feature set, and flexible pricing tailored to varying business needs. With a perfect rating of 5 stars and a rich experience since its launch, Visually proves to be a highly effective tool for increasing Average Order Value and improving customer engagement. As businesses look for optimal solutions in upselling and cross-selling, Visually offers a superior choice for many merchants seeking to enhance their revenue potential.