Shopify Upsell and Cross-sell Apps: EM Related Products vs Checkout Upsell Post Purchase

Table of Contents

1. Introduction
2. How Does EM Related Products Work?
3. How Does Checkout Upsell Post Purchase Work?
4. How Much Does EM Related Products Cost?
5. How Much Does Checkout Upsell Post Purchase Cost?
6. Cost Analysis: EM Related Products vs. Checkout Upsell Post Purchase
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the competitive landscape of e-commerce, upselling and cross-selling represent invaluable strategies that can significantly enhance a brand's revenue and customer satisfaction. According to various studies, a well-executed upsell can lead to a 10-30% increase in average order value (AOV). By strategically recommending additional products or upgrades, online retailers can create a more personalized shopping experience for their customers. In this context, apps designed for upselling and cross-selling have emerged as essential tools for Shopify merchants looking to maximize their potential sales.

We will examine two such applications: EM Related Products and Checkout Upsell Post Purchase. Each offers unique features aimed at enhancing product discoverability and consumer engagement. While both apps integrate seamlessly into Shopify, their approaches to upselling and cross-selling differ significantly. Let’s explore how these apps operate and which may serve as the more effective solution for your business needs.

How Does EM Related Products Work?

EM Related Products focuses on providing tailored recommendations that appear alongside products on your Shopify store. This app allows you to curate custom selections of related items, significantly improving product visibility and facilitating a personalized shopping experience.

• Setup: With an intuitive interface, EM Related Products allows you to quickly set up suggested products for all your items. This means that the decisions you make on product pairings do not require complicated configurations, making it accessible even for those new to e-commerce.

• Customization: You can add filters based on tags and collections, ensuring that only the most relevant products are showcased. This feature allows businesses to tailor recommendations based on customer preferences and shopping behaviors.

• Mobile-Friendly UI: As mobile shopping continues to surge, having a responsive design is crucial. EM Related Products ensures a seamless experience, allowing customers to browse and discover new items on any device.

• Support for Ratings: Integrating Yotpo and Shopify reviews helps build trust. By displaying product ratings next to recommendations, you increase the likelihood of conversion as potential buyers see feedback from other shoppers.

Each of these features caters to businesses of varying sizes. For startups, the simple setup is a time-saver, while small and medium businesses can leverage the customizability to enhance their product offerings. Larger enterprises can benefit from the extensive range of tagging and filtering options to manage their vast inventories.

For example, imagine a customer viewing running shoes; EM Related Products could recommend accessories like socks or water bottles, effectively increasing the AOV. This targeted marketing not only boosts sales but also augments the customer experience.

How Does Checkout Upsell Post Purchase Work?

In contrast, Checkout Upsell Post Purchase takes a different approach. This app allows Shopify merchants to present targeted offers to customers right after they complete a purchase. Here’s how it works:

• Setup: Similar to EM Related Products, this app offers a straightforward setup for creating upsell offers. Merchants can customize what additional products to recommend based on the initial purchase made.

• Post-Purchase Triggers: This unique feature ensures that offers are made at a strategic moment, tapping into the customer’s buying mindset right after they complete a transaction.

• Conversion: Customers who accept these post-purchase offers can seamlessly add items to their existing order without additional steps in the checkout process. This ensures a hassle-free experience.

While effective for minimizing friction in the buying process, the app operates best for larger businesses that have already captured a customer’s attention through their main offerings. It primarily targets existing customers, which could limit its effectiveness in introducing additional products for new shoppers.

How Much Does EM Related Products Cost?

When evaluating the importance of cost in the context of upselling and cross-selling, it’s crucial to recognize the value offered at various price points. EM Related Products provides a Premium Plan priced at $7.90 per month.

• Price: $7.90
• Features: Unlimited product recommendations, tags and collections filtering, support for multiple languages, a mobile-friendly user interface, and integration with Yotpo and Shopify ratings.
• Limitations: Currently, there is only one plan available, potentially limiting scalability for very large enterprises.
• Target Audience: This plan is ideal for new businesses or small to medium-sized enterprises looking to enhance their product recommendation strategies without a hefty investment.
• Additional Costs: There are no hidden fees mentioned for this single-tier plan.

Moreover, it’s important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Checkout Upsell Post Purchase Cost?

Checkout Upsell Post Purchase provides a free plan for up to 50 store orders per month, along with several paid options. However, examining the pricing tiers reveals considerable cost with limited capacity for smaller businesses.

• Free Plan: No cost, but limited to 50 total store orders per month.
• Starter Plan: $29.99 per month for up to 500 orders.
• Pro Plan: $59.99 per month for up to 1400 orders.
• Premium Plan: $89.99 per month for 2500 orders.

Given these prices, while the free plan may seem appealing, the paid plans can be prohibitive for newer businesses looking to scale. The pricing quickly adds up for companies with a growing customer base, potentially hindering their growth.

As such, it appears that EM Related Products offers a more appealing entry point for startups and small businesses compared to the tiered costs associated with Checkout Upsell Post Purchase.

Cost Analysis: EM Related Products vs. Checkout Upsell Post Purchase

When comparing the pricing of both applications, EM Related Products stands out for its cost-effectiveness. The Premium Plan at $7.90 offers essential features that allow businesses to enhance their upselling strategies without facing the limitations associated with order caps.

In contrast, the structure of Checkout Upsell Post Purchase charges based on order volume, which can escalate costs as businesses grow. This setup makes it less advantageous for startups or small-scale enterprises, especially when they might require robust upsell strategies to convert their customer base effectively.

If you’re a new e-commerce brand, EM Related Products certainly provides better value at the outset, while Checkout Upsell Post Purchase's emphasis on existing customer purchases may limit scalability for emerging brands.

User Reviews & Customer Support Insights

Is EM Related Products good?

EM Related Products has garnered an impressive average rating of 5 stars from 64 reviews, indicating widespread user satisfaction. Customers appreciate its intuitive interface, customizable options, and the significant boost it provides to their product discovery efforts.

Is Checkout Upsell Post Purchase good?

Despite Checkout Upsell Post Purchase having an average of 5 stars based on 1 review, this limited feedback pool makes it difficult to assess its true performance. However, the design appears to be user-friendly, and the ability to add exclusive offers post-purchase is a function that users may find appealing based on its brief overview.

Customer support plays a vital role in an app's overall reception. Positive experiences in customer support can elevate user ratings, while gaps in this area can lead to frustration.

User Preference: EM Related Products or Checkout Upsell Post Purchase?

Based on current ratings and user feedback, EM Related Products appears to be the preferred choice among users. Its range of features and straightforward pricing presents a compelling value, particularly for new businesses.

The differences in ratings can also be attributed to the depth of feedback; EM Related Products has accumulated numerous reviews that speak to its usability and effectiveness, while Checkout Upsell Post Purchase lacks sufficient feedback to truly gauge its user acceptance.

Integration and Compatibility Comparison

EM Related Products Integrations

EM Related Products integrates seamlessly with Shopify, allowing businesses to enhance their product offerings without the need for additional software or complex setups. This simplicity ensures that merchants can focus more on building their product catalog and less on back-end management.

Checkout Upsell Post Purchase Integrations:

Checkout Upsell Post Purchase integrates with various Shopify-compatible tools, but the specifics are less clear from the provided data. If it mirrors other popular upselling tools, expect integrations with analytics platforms and maybe social media for expanded outreach.

Conclusion

After examining both EM Related Products and Checkout Upsell Post Purchase, it is evident that each app has its unique strengths. However, EM Related Products clearly emerges as the superior choice for many users. With its user-friendly design, comprehensive feature set, and affordability at $7.90 per month, it allows businesses of all sizes to maximize their upselling potential effectively. Its reputation for driving sales and enhancing customer engagement is further supported by the robust 5-star user rating.

While Checkout Upsell Post Purchase does offer its own value, the rapid escalation of costs associated with order volume makes it less suitable for startups and small to medium businesses. As a result, for e-commerce brands seeking to improve their upselling and cross-selling strategies without stretching their budgets, EM Related Products is indeed the more effective and cost-efficient option.