Shopify Upsell and Cross-Sell Apps: Custo Cart vs Speakeasy Shoppable Videos

Table of Contents

1. Introduction
2. How Does Custo Cart Work?
3. How Does Speakeasy Shoppable Videos Work?
4. How Much Does Custo Cart Cost?
5. How Much Does Speakeasy Shoppable Videos Cost?
6. Cost Analysis: Custo Cart vs. Speakeasy Shoppable Videos
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the world of e-commerce, upselling and cross-selling are crucial strategies that can significantly boost sales figures. Studies have shown that increasing customer retention rates by just 5% can lead to a profit increase of 25% to 95%. This underlines the importance of effective upsell and cross-sell strategies in enhancing customer experience and maximizing revenue.

Enter Custo Cart and Speakeasy Shoppable Videos—two innovative Shopify apps designed to streamline the upsell and cross-sell process. Custo Cart aims to enhance shopping cart efficiency by providing a host of customizable options, while Speakeasy revolutionizes digital shopping through shoppable videos. Both apps integrate seamlessly with Shopify, offering users distinct yet valuable functionalities that enhance the overall shopping experience.

How Does Custo Cart Work?

Custo Cart is designed to transform the shopping cart experience for Shopify merchants by consolidating multiple promotional offers in one intuitive tool. Here’s an overview of how the app operates:

1. Setup: With flexible customization options, merchants can install Custo Cart and tailor the shopping cart to reflect their store's branding and aesthetics. This feature allows businesses to maintain a cohesive visual identity across their platforms.

2. Functionality: Once set up, Custo Cart enables merchants to create personalized experiences featuring various upsell and cross-sell options, including free shipping, tiered discounts, free samples, and bundled products.

3. Customer Engagement: As customers shop, they will encounter carefully positioned upsell offers within a sleek, drawer-style cart that allows for an unobtrusive yet engaging experience. The progress bar feature is particularly useful since it encourages customers to complete their purchases to reach free shipping or earn discounts.

Key Features of Custo Cart

• Customizable Design: The ability to style the cart as per your brand's look and feel increases brand loyalty and aesthetic appeal.
• Bundled Offers: Customers can benefit from bundles, which encourages them to purchase multiple items at once, thus improving average order value.
• Progress Bar: This unique feature motivates customers by showing them how far they are from availing free shipping or discounts, creating a sense of urgency and encouraging completion of their purchase.

These features cater to various business sizes:

• Startups may take advantage of the free plan to test the app’s capabilities and appeal.
• Small to medium businesses can leverage the $19.99 tier to enhance their promotional options without breaking the bank.
• Larger enterprises may find the $39.99 and $79.99 plans beneficial as they require more advanced functionalities and increased order capacities.

Hypothetical Scenario: A small business using Custo Cart might implement tiered discounts and watch as their average order value climbs, while a larger retailer could utilize the bundled offers to clear inventory more effectively.

How Does Speakeasy Shoppable Videos Work?

Speakeasy Shoppable Videos offers an engaging approach to upselling and cross-selling by integrating social media into the shopping experience. This app allows merchants to convert their existing social media content into shoppable videos, making the shopping experience more interactive.

Main Features of Speakeasy Shoppable Videos

• Video Integration: Merchants can import videos from social media and use them to create immersive shopping experiences, significantly enhancing engagement with potential buyers.
• Limitless Uploads: Store owners have the flexibility to upload an unlimited number of videos, ensuring they always showcase the latest products and promotions.
• Analytics: Advanced analytics allow merchants to track video performance, enabling them to optimize content based on customer interaction and preferences.

This app suits a variety of businesses:

• Startups looking to establish a visual presence can benefit from the low entry cost of $15/month.
• Small to medium businesses may find the $99/month plan advantageous if they aim to elevate their content marketing strategy through in-depth analytics.

How Much Does Custo Cart Cost?

When considering the cost of an upsell and cross-sell solution, Custo Cart provides a range of pricing tiers designed to accommodate various business needs.

1. Free Plan (up to 50 orders):

   • Price: Free
   • Features: Includes a customizable slide cart, free shipping options, tiered discounts, bundles, free samples, and a progress bar.
   • Limitations: Limited to 50 orders per month.
   • Target Audience: Ideal for startups testing the waters of upselling without financial commitment.

2. Plan 2 ($19.99/month, up to 200 orders):

   • Features: All features from the free plan plus an increased order limit.
   • Limitations: Not suitable for businesses expecting to process over 200 orders.
   • Target Audience: Perfect for growing businesses looking to expand their offer types and customer engagement without overspending.

3. Plan 3 ($39.99/month, up to 500 orders):

   • Features: Comprehensive options similar to earlier tiers with enhanced usability for more orders.
   • Target Audience: Suitable for medium to large shops that frequently sell high volumes.

4. Plan 4 ($79.99/month, up to 2,000 orders):

   • Features: Extensive features accommodating large businesses.
   • Target Audience: Tailored for large enterprises managing vast order volumes.

It is important to note that you can always reach out to our team, and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Speakeasy Shoppable Videos Cost?

Understanding the costs involved with Speakeasy can help businesses choose the right plan for their needs.

1. Standard Plan ($15/month):

   • Features: 20,000 video plays/month, unlimited video uploads, and social media imports.
   • Limitations: Limited video plays may restrict larger campaigns.
   • Target Audience: Best suited for smaller businesses or those just starting their video marketing journeys.

2. Pro Plan ($99/month):

   • Features: Offers over 20,000 plays/month, unlimited steps per video, branding removal, and advanced analytics.
   • Limitations: This plan may be overkill for smaller operations.
   • Target Audience: Aimed at more established businesses looking to leverage social media through extensive video content.

Similar to Custo Cart, businesses may find value here, but the costs can quickly escalate.

Cost Analysis: Custo Cart vs. Speakeasy Shoppable Videos

When comparing Custo Cart and Speakeasy Shoppable Videos, the cost-effectiveness of each is paramount. While Speakeasy starts at a low price, its monthly fees can rise sharply. In contrast, Custo Cart gives businesses a range of pricing options that grow with their needs.

Custo Cart’s free plan provides a substantial entry point for startups. The tiered pricing allows businesses to scale up their capabilities without incurring disproportionate costs as they grow.

User Reviews & Customer Support Insights

Is Custo Cart Good?

With an average rating of 5 stars from 64 reviews, Custo Cart is well-regarded. Users appreciate its intuitive functionalities and the manner in which it simplifies upselling and cross-selling. The positive reviews highlight the app’s ease of integration and branding customization, making it a favored choice among Shopify merchants.

Is Speakeasy Shoppable Videos Good?

Speakeasy has a perfect rating of 5 stars from just 2 reviews. While this might look promising, the limited number of reviews might not provide a full picture of user experience. Users likely appreciate the innovative concept of shoppable videos, but may express concerns over the lack of extensive analytics or promotional tools—a reasoning that might affect their rating in larger volumes.

User Preference: Custo Cart or Speakeasy Shoppable Videos?

With a larger review base and an impeccable rating, Custo Cart appears to be the more favored solution when compared to Speakeasy. The extensive feature set, flexibility in pricing, and positive ratings suggest that it offers better operational value, particularly for businesses focused on upselling and cross-selling.

Integration and Compatibility Comparison

Custo Cart Integrations

Custo Cart integrates seamlessly with Shopify, allowing merchants to implement upsell functionalities without the need for technical expertise. The ease of setup and integration helps provide a smooth experience from the onset.

Speakeasy Shoppable Videos Integrations

Speakeasy excels with integrations such as Klaviyo, Google Analytics, Facebook, Instagram, TikTok, and YouTube. This rich array of integrations lends the app an added layer of functionality, enhancing user engagement through interactive video content. However, it may require additional setup time.

Conclusion

While both Custo Cart and Speakeasy Shoppable Videos offer robust approaches to upselling and cross-selling on Shopify, Custo Cart stands out as the superior choice. With a user-friendly design, comprehensive feature set, and flexible, scalable pricing, Custo Cart emerges as a more cost-effective solution. Backed by an impressive 5-star rating from numerous reviews since its launch in February 2022, the app is proven effective in boosting Average Order Value (AOV) and improving customer engagement. While Speakeasy has its strengths, the flexibility and proven efficiencies of Custo Cart make it the preferred choice for many businesses.